amazon advertising

Unleash the power of Amazon advertising with Saif Elhager, the co-founder of AiHello. Join us as we delve into the world of Amazon PPC, where expertise meets innovation.

In today's episode, we're joined by Saif Elhager, the co-founder of AiHello, an Amazon PPC software that stands as an Amazon Advanced partner and serves over 5000 sellers. Saif is a recognized expert in the Amazon advertising space, steering AiHello to handle an annual GMV surpassing 1 billion dollars.

Main Talking Points:

• Saif's expertise as a leading expert in the Amazon advertising space.
• Introduction to AiHello: An Amazon PPC software catering to 5000+ sellers and achieving Amazon Advanced partner status.
• AiHello's remarkable feat of handling an annual GMV exceeding 1 billion dollars.
• The significance of Amazon PPC in optimizing seller performance and visibility.
• Insights into the special offer: 20% off AiHello's hybrid package for one month, a plan that provides access to the specialists Saif has hired.

Additional Resources:

• Connect with Saif Elhager via email at saif@aihello.com and on LinkedIn.
• Explore AiHello's offerings and services on their website.
• Take advantage of the exclusive offer: Get 20% off AiHello's hybrid package for one month, providing access to specialized experts. Connect with Saif via email at saif@aihello.com and explore AiHello's services on their website.

For more Amazon Seller tips, subscribe to Post Purchase PRO Podcast on Apple Podcasts or wherever you listen to podcasts.

Ever wondered what it takes to make a brand like OLLY shine on Amazon and other marketplaces? 

Buckle up because today we have the lady who makes the magic happen, the Amazon Manager at OLLY supplements, Summer Jubelirer.

From CommerceHub to Hydralyte, Summer's been a seasoned veteran in the eCommerce game long before joining OLLY. Now, she tackles the ever-evolving Amazon landscape with a smile and a strategy (and co-hosts a hilarious podcast called "Always Off Brand").

OLLY is one of the most successful and beautifully branded Amazon businesses globally, and Summer has played a role in this.

With a wealth of experience in the eCommerce realm, Summer takes us on a journey through her career and shares valuable insights into the challenges and surprises faced at OLLY, as well as predictions and thoughts regarding Amazon's push into Streaming TV in 2024, the Always of Brand podcast that Summer co-hosts as well as other marketplaces to pay attention to.

Summer provides a glimpse into where her team will be directing their attention, revealing potential marketplaces beyond Amazon that they are exploring and why these avenues are worth their consideration. 

Key Takeaways

Intro (00:00)

Summer Jubelirer’s eCommerce career path and brand management (01:16)

Brand-agency relationships and effective communication (06:19)

Agency-brand communication and collaboration  (09:47)

Amazon marketing strategies and tactics (14:20)

eCommerce attribution, fulfillment challenges, and inventory management (21:14)

Amazon vendor strategies and communication (28:09)

Amazon advertising and connected TV (35:56)

Additional Resources:

- Summer Jubelirer’s LinkedIn: https://www.linkedin.com/in/summerjubelirer/

- Always Off Brand Podcast: https://alwaysoffbrand.libsyn.com/

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- Schedule a FREE consultation with the Ave7 team

- Grab the FREE Amazon Seller Central Checklist

- Get the book “The Amazon Jungle” book by Jason Boyce

- Learn more about Avenue7Media

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Day 2 Podcast has a goal of helping Amazon sellers learn how to launch, grow and protect their brand on the world's largest online marketplace (and beyond).

Follow us on your favorite podcast platform so you never miss an episode!

In a previous episode, we advocated for a shift from a two-day Prime day to a more extended two-week campaign as an investment in your listing. Two and a half weeks post-event, we measured the Best Seller Rank (BSR) for clients who followed our extended campaign strategy.

The results were staggering. Those who participated in the two-week campaign witnessed a remarkable 240% improvement in BSR compared to clients who adhered to the conventional two-day approach.

With the Fall Prime Day Event setting the stage, we're now gearing up for the holiday season. Clients who participated in the fall event find themselves in an elevated position, gaining market share and improving their rank.

Liz LaVallee, Vice President of Client Growth here at Avenue7Media, highlights the essential post-Prime Day analysis and what sellers should learn from them.

Additionally, Calin and I just got back from Amazon Unboxed. Amazon is moving fast and making the case for Streaming TV Ads, among other exciting announcements.

The streaming TV landscape is in its early days, presenting a unique opportunity for forward-thinking brands to establish a foothold and set the stage for future success.

It's time to embrace the democratization of TV ads via Streaming TV before costs escalate in the coming years. The next billion-dollar brands will be built using this powerful medium.

Join Liz, Calin, and I in this fascinating discussion as we dive deep into these topics and much more!

Key Takeaways 

- Our results from Fall Prime Day (01:16)

- Building a full-funnel advertising strategy within Amazon (06:28)

- Twitch advertising for Amazon? (09:26)

- The promise of Amazon Marketing Cloud (14:48)

- Generating demand for your brand (22:16)

- Generative AI tools for advertising (24:04)

- Streaming TV ads vs Linear TV ads (25:52)

- Connecting content to commerce (31:18)

Additional Resources:

- Calin Ionescu’s LinkedIn

- Liz LaVallee’s  LinkedIn 

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- Schedule a FREE consultation with the Ave7 team

- Grab the FREE Amazon Seller Central Checklist

- Get the book “The Amazon Jungle” book by Jason Boyce

- Learn more about Avenue7Media

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Day 2 Podcast has a goal of helping Amazon sellers learn how to launch, grow and protect their brand on the world's largest online marketplace (and beyond).

Follow us on your favorite podcast platform so you never miss an episode!

Previewing this week:

• Michael La Ronn, topic “How to Be A Writing Machine”
• Matthew Holmes, topic “Amazon Advertising for Authors/Publishers”
• Hank Marcacci, topic “Author Keywords that Bring Results”

Click here for early bird conference registration discounts and tune in next week for another preview of the Conference publicity topics! Use the hashtag #IPNECon11 when sharing on social media!

Need Amazon Account Management Services? Get 30% Off...

What if we told you that we can PROFITABLY scale your brand to bigger growth on Amazon within 12 months? Well, we can. Find out if we're a good fit to work together by getting a FREE brand audit HERE

Are you  an established brand that is selling on Amazon or a brand that has not ventured into the Amazon waters yet? Sellers Throne is here to help you crack the code to bigger growth. 

Sellers Throne is an Amazon agency that specializes in growing brands on Amazon. Our experienced team handles everything from Amazon advertising, full Seller Central account management, keyword research, listing creation, SEO, competitor research, brand registry and more.

We are an experienced team who knows the Amazon platform like no other and have a passion for helping sellers thrive and grow.

Contact us today to get your FREE brand audit to see if we're a good fit to work together. https://sellersthrone.com/contact/

AI POWERED AMAZON LISTING WRITER:

Discount Link: https://powerlisting.com/partners/sellersthrone

In this podcast episode, we talk about the importance of building a full-funnel Amazon Advertising strategy when driving growth on Amazon.

We have special guest Benedict Turner, DSP Account Manager at Perpetua. Benedict started his career in advertising around 6 years ago and has since been involved in a meteoric rise to understanding how businesses promote themselves in several environments. Beginning his advertising career at The Telegraph and later The New York Times, his exposure to the biggest brands in the world advertising on publishers paved the way for understanding how advertising worked in specific motivational environments. This was all while the news media industry and publisher landscape was going through a vast transformation to a subscription-first model, and how to make their core product something worth paying for. In the last year, his focus has shifted to the Amazon world, where he leads on the conceptualisation, activation, and delivery across the Amazon Display buying network for Perpetua in Europe. Perpetua provides growth infrastructure tools to allow customers to profitably scale growth on Amazon, with access to always-on optimisation and advance reporting for Sponsored Ads and DSP Advertising.

If you want to learn about how you can use Perpetua to optimize and automate your advertising, you can contact them via this link: https://perpetua.io/. Also if you need support managing your advertising, eCommerce Nurse is here to support you in building and driving your full-funnel strategy.

In this new episode, we’re exploring the ever-growing and evolving landscape of Amazon advertising and marketing. Scott & Ray are joined by Destaney Wishon, Co-Founder and CEO of BetterAMS, to examine the trends seen in the Amazon marketplace over the last few years as both eCommerce and retailing converge, ushering in a new age of shopping for customers. 

Destaney goes into the nitty-gritty of running and scaling Amazon for brands - what the difference is between sponsored display ads vs. demand-side platform, the factors impacting ROI maximization on the platform, allocating budget in the platform when a lot of brands are competing for customer dollars & loyalty, and what are the fundamentals needed to amplify a brand’s Amazon strategy. 

Tune in as Scott, Ray, & Destaney also discuss which improvements and enhancements are being made on the platform and how brands can fit into the marketplace’s continued growth and expansion into the future.

For real-time updates, connect with Destaney: 

• Destaney Wishon on LinkedIn
• Destaney Wishon on Instagram
• BetterAMS Website
• BetterAMS on YouTube  

If you enjoyed this episode, connect with us and share your feedback:

• Right Hook Digital on Facebook 
• Right Hook Digital on Instagram
• Right Hook Digital on LinkedIn
• Watch videos on our YouTube channel

Join our Growth & Greatness eCommerce group and connect with fellow business owners & digital marketers alike: Growth & Greatness eCommerce on Facebook 

If you want to learn more about us and what we do at Right Hook, visit our website: Right Hook Digital

Full episode transcript & chapter markers for this episode are available on the Growth & Greatness eCommerce Podcast Buzzsprout page!

A 3 step strategy I’ve been telling brands to do on Amazon for years. 
 
 I call this “The Mountain Strategy”. I then go on to explain my “Flywheel Strategy”, where the flywheel represents your sales velocity. 
 
 In this episode you will learn:
 - a simple blueprint for any Amazon brand owner
 - what drives Amazon sales rank
 - using the data Amazon gives you
 - why Amazon advertising is a waste of time for some brands
 - why you should just copy Amazon 
 
 Everything I talk about ultimately revolves around these 2 simple models. 
 
 If you ever want to chat about them further, message me on LinkedIn

RESOURCES

Read our News Feed.

Book an Amazon Advertising audit.

Follow me on Twitter.

Amazon design examples.

Follow our team.

$85 to $117k in 45 days. 2-minute breakdown of what we did.

Message George.

Ben was one pf Thrasio's first European buys and he's now supporting brands looking to exit.

In this episode we discuss:

• 2 clinical things you need in place to maximise your value when selling
• Why planning to sell should be your immediate thought, never "I must sell"
• Why it's important not to be responsible for everything in your business
• Crying to Seller Support at 3am
• Options available to you when selling
• Why many brand owners get a fraction of their actual value when working directly with aggregators

You can find Ben on LinkedIn here and his Ecom Brokers site is here.

RESOURCES

Read our News Feed.

Book an Amazon Advertising audit.

Follow me on Twitter.

Amazon design examples.

Follow our team.

$85 to $117k in 45 days. 2-minute breakdown of what we did.

Message George.

Brett managed to change my mind on a few things today. 

In this episode we discuss:

• Latest ideas behind title structure and whether you should include your brand name
• Utilising Amazon advertising for brand awareness
• Is ManyChat still a useful tool
• Where you can drive customers from an insert card

RESOURCES

Read our News Feed.

Book an Amazon Advertising audit.

Follow me on Twitter.

Amazon design examples.

Follow our team.

$85 to $117k in 45 days. 2-minute breakdown of what we did.

Message George.

So, you are enthusiastic about launching a new product but don't know where to start from? In this episode, you will hear insights about the best advertising tactics and ways to increase your sales and get loyal customers. Should you invest a lot of money in the beginning? What is the best campaign type to promote new Amazon products? Should you gather reviews first and then advertise? Join us and find out! Don't forget to visit our website and follow us on Facebook!

What do the average number of new daily Amazon sellers and Amazon’s focus on India say about this eCommerce game giant? What can you get from new features: Sponsored Products Campaign overview and Request a Call on Amazon? How to improve your Sponsored Brands campaigns with Amazon’s headline suggestions? Why are Sponsored Display campaigns becoming similar to Amazon DSP? Listen to what Lazar and Brent have to say about it and a lot more in the latest episode! Also, don’t forget to follow us on Facebook!

Judson takes creative content to a new level. He's made multiple clients cry with happiness after watching their new video. He, within 5 minutes, also shared a massively overlooked strategy to improve your main image and drive incremental increases in your conversion rates.

In this episode we discuss:

• Building a series of brands on Amazon generating millions of dollars per year on the marketplace
• Keeping on top of a large range of SKUs and learning how to prioritise
• Brand stories and why you must be building one out to achieve sustainable success
• Why brands fail on Amazon and how to fix it
• Why some products fail
• How to make Amazon your top customer acquisition channel
• Why he doesn't try to get a review with his product insert

Connect with Judson on LinkedIn here.

Other resources:

• LaunchPod Academy 14-day trial
• Amazon advertising account manager
• Listen to It's Always Day One podcast
• Follow on LinkedIn
• Subscribe to emails
• Read the email archives
• Join Amazon Creatives private group

RESOURCES

Read our News Feed.

Book an Amazon Advertising audit.

Follow me on Twitter.

Amazon design examples.

Follow our team.

$85 to $117k in 45 days. 2-minute breakdown of what we did.

Message George.

Ben and I worked together at Amazon, he now runs a series of brands on Amazon whilst holding down his day job at Gympass.

In this episode we discuss:

• Why he isn't quitting his day job, despite his Amazon businesses bringing in enough income to do so
• What is an exit plan, why you should think about one, and what his looks like
• The rise of FBA acquisition companies like Thrasio, and how he'd build one if he were in their shoes
• What can you do to drive up the value of your Amazon business if you're thinking about selling
• The fear when running an Amazon business
• Why Amazon Advertising was a key driver of his success in 2020

You can find Ben on LinkedIn here.

Other resources:

• LaunchPod Academy 14-day trial
• Amazon advertising account manager
• Listen to It's Always Day One podcast
• Follow on LinkedIn
• Subscribe to emails
• Read the email archives
• Join Amazon Creatives private group

RESOURCES

Read our News Feed.

Book an Amazon Advertising audit.

Follow me on Twitter.

Amazon design examples.

Follow our team.

$85 to $117k in 45 days. 2-minute breakdown of what we did.

Message George.

10 years at Amazon in the advertising team catapulted Melissa into the world of ecommerce. She is now a member of the Forbes Agency Council and co-founder of Pacvue.

In this episode we discuss:

• Why surrounding yourself with brilliant contacts is the key to sustainable success on Amazon
• How important tech and data will be in 2021, but whether or not it's levelling or widening the playing field.
• Is Amazon just a learning platform, which you can utilise as a springboard to something better
• Launching with a big or small range first
• Micro-influencers 
• Why she wouldn't launch on Amazon if she had $10k to throw at it

You can find Melissa on LinkedIn here.

Other resources:

• LaunchPod Academy 14-day trial
• Amazon advertising account manager
• Listen to It's Always Day One podcast
• Follow on LinkedIn
• Subscribe to emails
• Read the email archives
• Join Amazon Creatives private group

RESOURCES

Read our News Feed.

Book an Amazon Advertising audit.

Follow me on Twitter.

Amazon design examples.

Follow our team.

$85 to $117k in 45 days. 2-minute breakdown of what we did.

Message George.