ppc advertising

Summary:

In this episode of "Owned and Operated," the John and Jack explore key strategies to drive growth in the home service industry. They discuss the immense potential of utilizing a call center and establishing an inside sales team, highlighting the success of membership sales and a range of marketing avenues beyond pay-per-click (PPC) advertising.

Key Takeaways:

1. The Call Center Advantage: The hosts reveal how shifting membership sales to the call center led to a remarkable spike in sales and significantly higher conversion rates. They discuss the scalability, monitoring, and coaching aspects that make call centers an invaluable asset.
   
   
2. Inside Sales Team: Establishing an inside sales team can be pivotal for driving leads and sales when relying solely on search engine marketing. They emphasize the role of such teams in reaching out to customers for repeat business, lead generation, and a personal touch.
   
   
3. Diversified Marketing Strategies: Beyond PPC advertising, the hosts advocate for diversifying marketing efforts to maintain consistent lead generation. This includes branding, door-to-door outreach, email campaigns, SMS promotions, and postcard campaigns. The goal is to broaden the marketing funnel.
   
   
4. Leveraging Existing Customer Base: Utilize your existing customer base by implementing outreach campaigns to retain and engage them. By increasing customer touchpoints, it's possible to drive repeat business and referrals.
   
   
5. Measuring Success: The hosts plan to explore the impact of their marketing and inside sales strategies on their plumbing services. Stay tuned for results and data as they delve into these new strategies.
   
   

Episode Hosts:

• John Wilson: @wilsoncompanies
• Jack Carr: @thehvacjack

Special thanks to our sponsor: Service Scalers

Looking to scale your home service business? Service Scalers is a digital marketing agency that drives success in PPC and LSA.  Discover more growth strategies by visiting Service Scalers. 

Check out Owned and Operated Weekly Insights: a newsletter where John discusses topics ranging from recruiting and marketing to the growth of your home service business. Subscribe to the newsletter here.

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Google Ads and Facebook Ads are the two gorillas of PPC advertising.

Both can be significant drivers for your business and many companies use both in congruence to maximize their reach. But, since time and money are limited, where do you start to get the most bang for your buck?

No matter if you're an expert or just getting started, in this episode, we'll discuss the key differences and important statistics between Google Ads and Facebook Ads.  This will hopefully guide you towards the best decision for you and your business.

Enjoy...

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General Info:

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So, you are enthusiastic about launching a new product but don't know where to start from? In this episode, you will hear insights about the best advertising tactics and ways to increase your sales and get loyal customers. Should you invest a lot of money in the beginning? What is the best campaign type to promote new Amazon products? Should you gather reviews first and then advertise? Join us and find out! Don't forget to visit our website and follow us on Facebook!

What do the average number of new daily Amazon sellers and Amazon’s focus on India say about this eCommerce game giant? What can you get from new features: Sponsored Products Campaign overview and Request a Call on Amazon? How to improve your Sponsored Brands campaigns with Amazon’s headline suggestions? Why are Sponsored Display campaigns becoming similar to Amazon DSP? Listen to what Lazar and Brent have to say about it and a lot more in the latest episode! Also, don’t forget to follow us on Facebook!

The year behind us was full of surprises, that’s for sure! Still, Amazon increased its revenue and overcome every obstacle. Will this trend continue in 2021? Will Amazon continue to spread its influence around the planet? What can we do to ensure growth next year? Listen to this episode and get some really useful insights as we dive into PPC trends for 2021.  Don't forget to visit our website and follow us on Facebook!