ppc ads

So, you are enthusiastic about launching a new product but don't know where to start from? In this episode, you will hear insights about the best advertising tactics and ways to increase your sales and get loyal customers. Should you invest a lot of money in the beginning? What is the best campaign type to promote new Amazon products? Should you gather reviews first and then advertise? Join us and find out! Don't forget to visit our website and follow us on Facebook!

If you’ve ever worked with a marketing consultant or done a Google search, you’ve probably had someone tell you to use Google AdWords.

Pay-per-click (PPC) ads that appear in Google search results pages can be an effective way to generate traffic—particularly traffic that converts into customers—by jumping to the top of search results.

If you choose the right keywords and budget, you can buy your way to the top of the results page. In some cases, like the above, searchers might even need to scroll down before they get past your ads.

At the same time, Google Ads makes it easy to spend a lot of money very quickly. If you aren’t quite comfortable with what you’re doing, you could blow through your whole marketing budget.

So are PPC ads worth it for small businesses? 

Stay tuned because that's what we are discussing today...

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How do you leverage the power of Google Ads to get more website traffic and customers? In this episode, John Pfeiffer shares how Google uses machine learning to improve your ads, which ads work best, and why you shouldn’t use them as a last-ditch effort.

Episode Resources:

• School of Marketing Masterclass: Sign Up Now
• Is Google AdWords Worth It for Small Business?: For Subscribers Only
• Work with PPC for Small Biz: Visit Website

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Show Notes:
This week we're continuing our perfect Google Ads account checklist series. Use this checklist to see how you can improve your Google Ads account. Part two of the series covers checklist items related to ad groups, ads, extensions, and conversions.

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