Little Fish Podcast

How do you leverage the power of Google Ads to get more website traffic and customers? In this episode, John Pfeiffer shares how Google uses machine learning to improve your ads, which ads work best, and why you shouldn’t use them as a last-ditch effort.

Episode Resources:

• School of Marketing Masterclass: Sign Up Now
• Is Google AdWords Worth It for Small Business?: For Subscribers Only
• Work with PPC for Small Biz: Visit Website

Subscribe at TheLittleFishPodcast.com to get FREE Downloadable Resources for every episode!

Facebook ads can be a money pit for small businesses. But it doesn’t have to be that way. In this episode, Alex Lau of the SeeSharp Group shares his strategies for Facebook Ad success. You’ll learn which campaigns work the best and when to use them, 3 principles for targeting the right customers, and the first 4 steps to starting an effective campaign.

Episode Resources:

• Small Business Starter Guide for Facebook Ads: For Subscribers Only
• Work with the SeeSharp Group: Visit Website
• School of Marketing Masterclass: Sign Up Now

Subscribe at TheLittleFishPodcast.com to get FREE Downloadable Resources for every episode!

If you’re not seeing results, it might be time to rethink your social media strategy. So many businesses have a mediocre social media presence because they haven’t defined their goals. In this episode, Katie Lantukh shares her low-stress approach for managing your social channels, the importance of experimenting, and how to enjoy the whole process.

Episode Resources:

• FREE QUIZ: Which Social Media Channel is Right for You?: For Subscribers Only
• Book Recommendation: Social Media Success for Every Brand: Buy Here
• School of Marketing Masterclass: Sign Up Now

Subscribe at TheLittleFishPodcast.com to get FREE Downloadable Resources for every episode!

Most small business owners have no idea if their website, social media, or digital marketing is even working. Why? Because they aren’t tracking the data. And if they are, they have no idea how to make any sense of it. In this episode, Gary Donson returns to teach us the basics of Google Analytics and how to use data-driven marketing to grow your business.

Episode Resources:

• How to Set Up Conversions in Google Analytics: (VIDEO): For Subscribers Only
• S2 Ep5: How to Get Found in Local Google Searches (VIDEO): Watch Here
• FREE Digital Summary Spreadsheet Template: For Subscribers Only
• School of Marketing Masterclass: 

Subscribe at TheLittleFishPodcast.com to get FREE Downloadable Resources for every episode!

What catches people's attention before they read a single word? Compelling design. It only takes 50 milliseconds for customers to feel drawn to your brand. In this episode, our rockstar designers, Kailey Kisabeth and Ryan Parker discuss how to create a brand that lasts and which common design mistakes to avoid.

Episode Resources:

• 10 DIY Design Tools for Small Businesses: For Subscribers Only 

Subscribe at TheLittleFishPodcast.com to get FREE Downloadable Resources for every episode!

To start building a relationship with a potential customer online, offer value in exchange for their email address. It’s called a lead magnet. In this episode, experienced content creator and agency owner, Wes Gay shares his tips for creating an irresistible lead magnet that your prospects will love.

Episode Resources:

• The Ultimate Guide to Creating a Lead Magnet: https://hirewayfinder.com/littlefish

Subscribe at TheLittleFishPodcast.com to get FREE Downloadable Resources for every episode!

Email is still one of the most personal ways to reach and follow up with potential customers. But what emails should you be sending? How do you know if your email marketing is working? And how can you use automation to multiply your efforts? In this episode, marketing automation guru Chris L. Davis bestows his years of wisdom and shares the 4 essential metrics to measure the effectiveness of your marketing. This episode is jam-packed with practical marketing tips that you can immediately implement into your business.

Episode Resources:

• Free Minicourse w/ Chris: Increase the Engagement of Your Marketing in 3 Easy Steps
• Marketing Metrics Scorecard: For Subscribers Only 

Subscribe at TheLittleFishPodcast.com to get FREE Downloadable Resources for every episode!

Writing content has become a necessity for the modern business owner. But you're not an experienced, full-time writer. How do you get the most bang for your buck when it comes to writing? In this episode, bestselling author Joshua Harris shares his practical tips and strategies. Learn how to write compelling words that will reach your audience.

Episode Resources:

• 7 Tips for Writing Compelling Content: For Subscribers Only 

Subscribe at TheLittleFishPodcast.com to get FREE Downloadable Resources for every episode!

Your website can be your most valuable sales tool, but so many businesses aren't utilizing their website to its full potential. In this episode, Joel Eschenbach draws on his 12 years of experience to help you fix 5 common website mistakes and start getting results.

Episode Resources:

• 5 Major Mistakes PDF: For Subscribers Only
• Homepage Cheatsheet: For Subscribers Only 
• The Anatomy of an Effective Website Walkthrough Video: For Subscribers Only
• ADA Compliance with AccessiBe: https://accessibe.com/a/ljjwnmo 

Subscribe at TheLittleFishPodcast.com to get FREE Downloadable Resources for every episode!

We all want people to understand how our products and services can solve their problems. But it turns out, simply asking people to buy doesn’t work. At least not right away. In this episode, Dr. J.J. Peterson, Chief of Teaching and Facilitation at StoryBrand, shares the 3 essential stages of your customer’s journey and the 5 elements you need to create an effective sales funnel that will invite people into a trusted relationship with your brand.

Episode Resources:

• Marketing Made Simple Book: https://www.amazon.com/Miller-Untitled-1-Donald/dp/1400203791
• One-Liner Worksheet: For Subscribers Only 
• Marketing Made Simple Action Guide: For Subscribers Only

Subscribe at TheLittleFishPodcast.com to get FREE Downloadable Resources for every episode!

It's more important than ever to have a digital marketing plan for your business. In season 3: The School of Marketing, industry-leading experts will teach you how to build a practical marketing strategy that just works. To get exclusive resources for every episode, subscribe at thelittlefishpodcast.com

To get the most out of your Social Media marketing efforts, you want to build an audience of raving fans and brand advocates. The best way to do that? Create compelling content. In this episode, we talk to the founder of Oak & Stone Clothing, Ricardo Aviles. He shares why it’s essential to understand your unique audience, how high-quality narrative-driven content drives more social media engagement, and why you should take your time when creating your brand.

https://oakandstoneclothing.com

We are a group of athletes that set out to solve a common problem: modern menswear isn't made for our physique. Oak & Stone Clothing Co. is our solution to this problem. Modern Menswear Designed For The Athlete.

Recorded at: https://81astudios.com
Need a website or help with marketing?
https://www.notiondesigngroup.com

In this episode, Chau and Cat Le (and their dog, Gracie) discuss their life-changing transition from working at Microsoft to owning a successful self-defense gym, how determining your values will shape important business decisions, and why you should fully commit and stop being a “wantrepreneur.” We also talk about the recent challenges of COVID-19 and its effect on their business at the time of this recording.

https://www.kmseattle.com

Recommended Reading List: 

• Jacko Willink - Extreme Ownership
•  Mike Michalowicz - The Pumpkin Plan
•  Building A StoryBrand, Donald Miller
• Marketing Made Simple, Donald Miller & Dr. J.J. Peterson
• Opening a gym? Listen to Alex Hormozi’s Podcast

Imagine having the ability and strength to confidently defend yourself. At KMS teaches Krav Maga - a proven self-defense method that gives you the physical and mental strength to conquer any challenge.

Recorded at: https://81astudios.com
Need a website or help with marketing?
https://www.notiondesigngroup.com

In this episode, Dave Eschenbach (Joel’s dad) shares the valuable lessons he learned from owning and operating 6 different businesses over the course of 4 decades. He discusses the risks of starting a business, why you should offer better service than your competitors, how your business goals change over your lifetime, and much more!

Recorded at: https://81astudios.com
Need a website or help with marketing?
https://www.notiondesigngroup.com

Whether you’re looking to land more lucrative clients or get that next speaking opportunity, writing a book brings you instant credibility in your industry. In this episode, author and publisher Barbara Dee shares why every business leader should write a book and the simple 4-step blueprint to write your own eBook in a matter of days.

Master Class: https://www.archerinspiredlearning.com/sales-letter-order-page
https://suncoastdigitalpress.com/
FREE eBook Blueprint Tool: barbara@suncoastdigitalpress.com

As a master-certified business and personal coach, and author of four books, Barbara Dee helps people from all backgrounds become published authors. Her specialty is nonfiction business and self-help books whose primary purpose is to catapult the author’s reputation, personal brand, and credibility.

Recorded at: https://81astudios.com
Need a website or help with marketing?
https://www.notiondesigngroup.com

In this episode, we chat with Andy Yochum, owner of Boardwalk Food Company, about how he developed his delicious Craft Beer Pretzels. He shares how listening to customer feedback improves his products and how solving customer problems leads to more sales.

https://boardwalkfoodco.com/

There is something about cold beer and salty snacks that bring people together. At Boardwalk Food Co., we love craft beer as much as you do. That’s why we’ve spent countless hours consulting with local brewing experts (AKA drinking a lot of beer) to create a new line of craft beer flavored pretzels. Our mission is to bring that experience to you by creating fun and tasty craft beer snacks made to share!

Recorded at: https://81astudios.com
Need a website or help with marketing?
https://www.notiondesigngroup.com

If you have a local service business, you’ve got to listen to this episode! Gary Donson from ThinkDonson joins us to talk about the importance of setting up and maintaining your Google My Business page. You’ll also learn 3 simple steps that will help you get found in Google searches.

Get The Local Stack: https://notiondesigngroup.com/localstack
Generate Your Review Link Here: https://whitespark.ca/google-review-link-generator/
How to Create A Listing on Google My Business: https://youtu.be/yK5qOoPS6bQ

Showing up in local Google searches and keeping a 5-star rating is essential to winning new business, but keeping up with the ever-changing digital landscape can be frustrating. NOTION and ThinkDonson have worked with hundreds of small businesses, spent countless hours researching and implementing proven tools, and have learned which strategies and platforms have long-term effectiveness. They’ll make sure you’re getting results and track your improvement every step of the way.

Recorded at: https://81astudios.com
Need a website or help with marketing?
https://www.notiondesigngroup.com

Most of us want to show up to work each day as the best version of ourselves, but life gets overwhelming. Many times we aren’t even paying attention to our own mental and emotional wellbeing - not to mention the wellbeing of our employees and team members. In this episode, Rebecca Johnson and Natalie Johnson from ViDL Solutions share how they help leaders and work teams create thriving environments where people love to work and give their best every day.

https://www.vidlsolutions.com/

ViDL addresses personal wellbeing with a wide array of holistic programs and services that go way beyond physical health while also helping your organization address the systemic issues that affect your employee's ability to live and work to their potential.

Recorded at: https://81astudios.com
Need a website or help with marketing?
https://www.notiondesigngroup.com

If you own a service business, you probably want to make it super easy for your customers to buy. That’s exactly what it means to productize your services. In this episode, Joel talks to Danny Peavey about the enormous benefits of transforming your services into easy-to-sell products. Products that will simplify your sales process, add more value for your customers, generate recurring revenue, and ultimately help you grow your business.

https://storysells.com/
https://oneweekwebsite.com/
Ladders of Wealth Creation: https://nathanbarry.com/wealth-creation/
Service Provider Pro Software: https://clients.spp.co/r/WGK0J9

Most small business owners waste a lot of time & money on branding, sales, web design, and marketing because they don’t know how to build their brand the right way. Danny Peavey will help you build your brand the right way by aligning sales and marketing activities around a consistent, compelling brand story. When you lead with a powerful story, you can attract your ideal client, close more sales, and build a brand you love.

Recorded at: https://81astudios.com
Need a website or help with marketing?
https://www.notiondesigngroup.com

As a small business owner, it can be difficult to know where to invest your money to get the best return. Should you pour money back into your business or invest it in other areas? Or maybe you’re getting ready to launch a new business but the risk seems too high. Michael Demassa and Tim Videnka of Forza Wealth Management tackle these subjects, share their experience as business owners, and drop some practical tips along the way.

Get FREE Access to Forza 360, your personal financial organizer: https://www.forzawealth.com/360

You want someone you can trust to provide financial advice and coordinate your strategy. Forza Wealth Management focuses on direct, ongoing relationships with their clients. They know that direct access to your portfolio manager makes a difference in meeting your goals, and is important for your financial peace of mind.

Recorded at: https://81astudios.com
Need a website or help with marketing?
https://www.notiondesigngroup.com