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    emailmarketing

    Explore " emailmarketing" with insightful episodes like "Triumph in Town: The Ultimate Local SEO Mastery Guide", "How To Capture Every Possible Email Address For Black Friday | #236 Adam Robinson", "Effective Strategies for Audience Growth and Engagement in B2B Publishing", "The Most Effective Strategies for Marketing to Engineers" and "Building DTC Makes a Lot of Sense (Sometimes)" from podcasts like ""The Unscripted SEO Interview Podcast", "Marketing Podcast for Shopify Merchants: The Ecommerce Coffee Break", "B2B Marketing Excellence: A World Innovators Podcast", "B2B Marketing Excellence: A World Innovators Podcast" and "In the Sauce"" and more!

    Episodes (57)

    Triumph in Town: The Ultimate Local SEO Mastery Guide

    Triumph in Town: The Ultimate Local SEO Mastery Guide

    Dive into the digital marketing trenches with "Triumph in Town: The Ultimate Local SEO Mastery Guide," the podcast where the intricacies of local SEO are unpacked and laid bare for businesses looking to conquer their local markets. In a space that’s constantly evolving, this episode offers a fresh perspective on the top actionable local SEO tips that every local business must integrate into their strategy for long-term success.

    Uncover the three pillars of local digital presence that can significantly elevate your brand's visibility and customer loyalty. The first cornerstone is the art of customer relationship ownership. This isn’t just about making sales; it’s about creating a community around your brand by capturing critical contact information, enabling you to forge and maintain lasting connections without the need to “re-rent” customers from big platforms like Google or Facebook.

    Secondly, we dive into the power of reviews and feedback - not just as a metric but as a goldmine for business improvement and social proof. Learn the most effective methods to encourage customers to share their honest experiences and how to leverage this feedback to scale your business.

    But the conversation doesn't stop there. Our experts, Mark A Preston and Mike Blumenthal, delve deeper, discussing how regular newsletters can keep your audience engaged, informed, and ready to seize upon the products or services you offer, especially when those unexpected schedule openings appear.

    And if you think stock images suffice, think again. Our guests advocate for the authenticity of real photography in capturing and representing your business ethos, ensuring your customers connect with genuine images of your staff, products, and services.

    Lastly, we explore the underestimated value of local PR and community involvement. From partnering with local charities to getting featured in local media, the benefits are twofold: strengthening community ties and enhancing your online presence.

    Whether you’re starting from scratch or refining your existing local SEO efforts, this episode is packed with insights that go beyond the basics, offering a rich soil in which to plant your local business roots for a flourishing online ecosystem.

    How To Capture Every Possible Email Address For Black Friday | #236 Adam Robinson

    How To Capture Every Possible Email Address For Black Friday | #236 Adam Robinson

    In this podcast episode, we share the secret of how to capture every possible email address for Black Friday. Our featured guest on the show is Adam Robinson, CEO of Retention.com.

    On the Show Today, You’ll Learn:

    • How did iOS 14 affect e-commerce email marketing.
    • What's the impact of Intelligent Tracking Prevention.
    • How has Klaviyo's tracking changed, and why does it matter.
    • Why is prolonged tracking important for email campaigns.
    • What are the challenges with shorter tracking durations.
    • How can businesses prep for Black Friday in email marketing.
    • When to kick start Black Friday email campaigns? 

    Links & Resources
    Website: https://retention.com/
    Shopify App: https://retention.com/support/integrate-with-shopify-integration-app/
    LinkedIn: https://www.linkedin.com/in/retentionadam/
    X/Twitter: https://twitter.com/RetentionAdam

    Get access to more free resources by visiting the podcast episode page at
    bit.ly/3EV6n1q


    Episode Sponsor

    StoreHero: The ultimate profit platform for ecommerce brands & agencies. Centralize your ecommerce, marketing & finance data for a crystal-clear view of unit economics, margins & profitability. Save 10+ hours weekly and gain insights into contribution margins. Equip your business with the tools for sustainability and profit. Log in to storehero.ai and start making informed decisions today!

    For inquiries about becoming a guest or sponsoring the podcast, email claus@clauslauter.com.


    Subscribe & Listen Everywhere:

    Listen On: ​ecommercecoffeebreak.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Deezer | Google Podcast

    • Subscribe today so you don't miss an episode!
    • By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.
    • Tag the podcast on Instagram

    Our Newsletter

    Join over 6,000 other merchants & marketers to stay updated on eCommerce news, marketing strategies, tools & resources, and podcast interviews, all designed to help you grow your revenue.

    Every Thursday in your inbox. Consumed in 3 minutes. 100% free. Sign up at https://newsletter.ecommercecoffeebreak.com

    Effective Strategies for Audience Growth and Engagement in B2B Publishing

    Effective Strategies for Audience Growth and Engagement in B2B Publishing

    In this podcast episode, I interviewed Tony Napoleone, VP of Client Services at Omeda. We spoke about his work experience with BPA and Bobit Publishing, and how those jobs gave him an advantage when talking to B2B publishers about the Omeda platform.

    Topics discussed include:

    • Challenges and opportunities of marketing technology
    • Biggest challenge for B2B Publishers
    • Importance of Quality over Quantity of subscribers for consistent growth.
    • Why you must have a strategy that is cohesive across very targeted channels that only industry specific publishers can offer.

    Tony emphasized the need to leverage existing resources and engage with the audience already present on a publisher's website. We also discussed re-engagement strategies, the significance of privacy and trust, and the future of audience growth and engagement in the media industry.

    Overall, Tony is optimistic about the industry's future and stressed the importance of strategy and consistency in marketing efforts to build relationships that instill trust.

     

    Tony’s Bio: 

    As Omeda's VP of Client Experience - I oversee the Client Success, Marketing, and Client Support teams – so my team’s jobs are to drive client happiness, retention, and engagement across our suite of products and services. We do this by proactively partnering closely with our clients in a high-touch, enterprise-level relationship centered around helping drive audience growth, engagement, and revenue.

    Previous to Omeda, I spent ten years at a B2B media company where I ran the audience development, email marketing, and data teams. As an audience growth and engagement marketing expert, I served as the senior strategic leader of user lifecycle management including new subscriber/user acquisition, retention, and engagement with the goal of increasing the overall audience for all products.

    For more information about how to find quality marketing data to reach your ideal niche client, contact Donna Peterson at 860-210-8088 or dpeterson@worldinnovators.com.

    Visit our website at http://www.worldinnovators.com

     

    ================================== 

    Let's Connect: LinkedIn Live Tuesday 4:00 pm EST https://www.linkedin.com/in/donnaapeterson/ 

    ================================== 

    To learn more, subscribe and get notifications on new episodes when they become available.

    Click the YouTube Subscribe button above.

    Subscribe via Apple Podcast - https://podcasts.apple.com/us/podcast/the-world-innovators-podcast/id1553086832

    Subscribe via Spotify - https://open.spotify.com/show/39val2FZWA1OWGnJjiw1f5

    https://www.worldinnovators.com/b2bmarketingexcellence

    The Most Effective Strategies for Marketing to Engineers

    The Most Effective Strategies for Marketing to Engineers

    GET TO THE POINT! Your audience wants you to get rid of the fluff. In order to create connections with your prospects, you must understand the way they want you to communicate with them.

    In this podcast episode, Donna and Rick Ellis, Director of Audience Management of CFE Media & Technology, discuss the importance of effective communication with engineers and how to create marketing messages that resonate with them.

    Donna and Rick talk about the preferences and characteristics of engineers, the challenges of reaching younger engineers, and the need to be straightforward and avoid unnecessary fluff in communication. They go on to:

    • Discuss conducting surveys and interviews with engineers to gather feedback and insights.
    • Emphasize the importance of tailoring marketing messages to engineers' preferences, constantly evaluating and adapting marketing strategies, and engaging engineers through quality content.
    • Determine how using webinars, social media, and personalization can enhance the customer experience.

    If you would like to discuss this topic further, please feel free to reach out to Donna Peterson - dpeterson@worldinnovators.com.

     

    Guest Bio:

    Rick Ellis is the Director of Audience Management and Data Protection Officer at CFE Media & Technology. Rick has been working with audience and lead generation databases for more than three decades at companies such as Cahners, Reed Business Information, and UBM prior to joining CFE Media and Technology. During this time Rick has identified, qualified, and nurtured more than 2 million engineers into B2B marketing, lead generation, and subscription programs.

     

    For more information about how to find quality marketing data to reach your ideal niche client, contact Donna Peterson at 860-210-8088 or dpeterson@worldinnovators.com.

    Visit our website at http://www.worldinnovators.com

    ================================== 

    Let's Connect: LinkedIn Live Tuesday 4:00 pm EST https://www.linkedin.com/in/donnaapeterson/ 

    ================================== 

    To learn more, subscribe and get notifications on new episodes when they become available.

    Click the YouTube Subscribe button above.

    Subscribe via Apple Podcast - https://podcasts.apple.com/us/podcast/the-world-innovators-podcast/id1553086832

    Subscribe via Spotify - https://open.spotify.com/show/39val2FZWA1OWGnJjiw1f5

    https://www.worldinnovators.com/b2bmarketingexcellence

    Building DTC Makes a Lot of Sense (Sometimes)

    Building DTC Makes a Lot of Sense (Sometimes)

    Angela Vranich is the co-founder and Chief Product Officer of Little Spoon, the baby to big kid food subscription company making healthy, nutritionally optimized food for every eating stage. On this episode of ITS, Angela tells Ali the story of Little Spoon, and how they've grown exclusively on DTC by focusing on serving the needs of their growing community, both with new product innovation and through educational content for new parents.

    In the Sauce is Powered by Simplecast.

    How To Grow Your Email List The Right Way | Bonus Episode

    How To Grow Your Email List The Right Way | Bonus Episode

    Tune in to this bonus episode of the Ecommerce Coffee Break Podcast, where I spill the beans on a groundbreaking marketing strategy that allows you to grow your email list and make money simultaneously.

    On the Show Today, You’ll Learn:

    • The importance of growing an email list for merchants and marketers
    •  The challenges in growing an email list organically
    • How to make money while growing the email list
    • How to monetize the signup process for other newsletters
    • Which email service providers are recommended for implementing this strategy

    Links & Resources

    https://sparkloop.app/
    https://www.beehiiv.com/
    https://www.clauslauter.com/
    http://ecommercecoffeebreak.com/


    Get access to more free resources by visiting the podcast episode page at https://bit.ly/448Ox6g



    Episode Sponsor

    For inquiries about becoming a guest or sponsoring the podcast, email claus@clauslauter.com.

    Subscribe & Listen Everywhere:

    Listen On: ​ecommercecoffeebreak.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google Podcast

    • Subscribe today so you don't miss an episode!
    • By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.
    • Tag the podcast on Instagram

    Our Newsletter

    Join over 6,000 other merchants & marketers to stay updated on eCommerce news, marketing strategies, tools & resources, and podcast interviews, all designed to help you grow your revenue.

    Every Thursday in your inbox. Consumed in 3 minutes. 100% free. Sign up at https://newsletter.ecommercecoffeebreak.com

    How to Boost Ecommerce Revenue with Email Marketing and Community Empowerment | #203 Nathan Abbott

    How to Boost Ecommerce Revenue with Email Marketing and Community Empowerment | #203 Nathan Abbott

    In this episode, we discuss the impact of email marketing and community empowerment on ecommerce revenue. Guest on the show is Nathan Abbott, founder of growtrio.com.

    On the Show Today You’ll Learn:

    • Why e-mail marketing is such an important marketing channel for merchants
    • How to explore the broader aspect of e-mail marketing
    • How to strategically ask relevant questions at key touchpoints along the customer journey
    • How to leverage surveys, feedback forms, and post-purchase follow-ups to gather insights
    • How to maintain professionalism and brand consistency while conveying your brand’s unique personality
    • The frequency of sending messages to customers
    • How to develop a tailored onboarding strategy, to maximize email marketing success

    Links & Resources

    Website: https://growtrio.com/
    LinkedIn: https://www.linkedin.com/in/nathan-abbott-growtrio/
    YouTube: https://www.youtube.com/@GrowTrio


    Get access to more free resources by visiting the podcast episode page at https://bit.ly/3CJSx0W


    Episode Sponsor

    For inquiries about becoming a guest or sponsoring the podcast, email claus@clauslauter.com.

    Subscribe & Listen Everywhere:

    Listen On: ​ecommercecoffeebreak.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google Podcast

    • Subscribe today so you don't miss an episode!
    • By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.
    • Tag the podcast on Instagram

    Our Newsletter

    Join over 6,000 other merchants & marketers to stay updated on eCommerce news, marketing strategies, tools & resources, and podcast interviews, all designed to help you grow your revenue.

    Every Thursday in your inbox. Consumed in 3 minutes. 100% free. Sign up at https://newsletter.ecommercecoffeebreak.com

    AI Marketing Manager App for Your Shopify Store: Boost Sales and Save Time | #188 Seamas Egan

    AI Marketing Manager App for Your Shopify Store: Boost Sales and Save Time | #188 Seamas Egan

    In this episode you discover how AI can streamline your store marketing efforts, allowing you to save valuable time and focus on other aspects of your business. Guest on the show is Seamas Egan, founder & CEO of tinyeinstein.ai.

    On the Show Today You’ll Learn:

    • How to compete with the big brands with just a small budget and AI
    • How to save time, with AI managing your email automation and campaigns
    • How AI can be utilized to cut down on expenses in your business operations
    • How AI can manage your whole store in the background
    • What tinyEinstein is about and how it helps you

    Links & Resources

    Website: https://www.tinyeinstein.ai/
    Shopify App store: https://apps.shopify.com/tinyeinstein-ai-marketing
    YouTube: https://www.youtube.com/@tinyeinsteinai
    TikTok: https://www.tiktok.com/@tinyeinstein_ai
    Instagram: https://instagram.com/tinyeinstein_ai

    Get access to more free resources by visiting the podcast episode page at https://bit.ly/3MmIh34


    Episode Sponsor

    For inquiries about becoming a guest or sponsoring the podcast, email claus@clauslauter.com.

    Subscribe & Listen Everywhere:

    Listen On: ​ecommercecoffeebreak.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google Podcast

    • Subscribe today so you don't miss an episode!
    • By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.
    • Tag the podcast on Instagram

    Our Newsletter

    Join over 6,000 other merchants & marketers to stay updated on eCommerce news, marketing strategies, tools & resources, and podcast interviews, all designed to help you grow your revenue.

    Every Thursday in your inbox. Consumed in 3 minutes. 100% free. Sign up at https://newsletter.ecommercecoffeebreak.com

    Unlocking the Power of Email Automation | #183 Stefan Chiriacescu

    Unlocking the Power of Email Automation | #183 Stefan Chiriacescu

    Unlock the power of email automation in this episode of the Ecommerce Coffee Break Podcast, featuring a conversation with Stefan Chiriacescu, founder of ecommerce-today.com.

    On the Show Today You’ll Learn:

    • Why email marketing is so important
    • The most common challenges/mistakes, when it comes to email marketing
    • How often should you clean your list, and how
    • An insight into website and cart abandonment

    Links & Resources

    Website: https://ecommerce-today.com/
    LinkedIn: https://www.linkedin.com/in/stefan-chiriacescu
    Twitter: https://twitter.com/eComTodayAgency
    Instagram: https://www.instagram.com/ecommercetodayagency

    Get access to more free resources by visiting the podcast episode page at https://bit.ly/42IDXBF


    Episode Sponsor

    For inquiries about becoming a guest or sponsoring the podcast, email claus@clauslauter.com.

    Subscribe & Listen Everywhere:

    Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google Podcast

    • Subscribe today so you don't miss an episode!
    • By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.
    • Tag the podcast on Instagram

    Our Newsletter

    Join over 6,000 other merchants & marketers to stay updated on eCommerce news, marketing strategies, tools & resources, and podcast interviews, all designed to help you grow your revenue.

    Every Thursday in your inbox. Consumed in 3 minutes. 100% free. Sign up at https://newsletter.ecommercecoffeebreak.com

    5 Proven Email Marketing Strategies to Double Your Customer Lifetime Value | #177 Ugo Balestrazzi

    5 Proven Email Marketing Strategies to Double Your Customer Lifetime Value | #177 Ugo Balestrazzi

    This episode of the Ecommerce Coffee Break Podcast features a conversation Ugo Balestrazzi, founder of Corbulo Star Media. We discuss how to maximize customer lifetime value with effective email & SMS marketing.

    On the Show Today You’ll Learn:

    • How to maximize your customer lifetime with email marketing
    • What is deliverability and why is it important for email marketing 
    • The steps a merchant needs to take before sending out campaigns
    • What is list cleaning and how you should proceed with that
    • The biggest mistakes merchants make when it comes to sending out campaigns

    Links & Resources

    Website: https://www.corbulostarmedia.com/
    Facebook: https://www.facebook.com/ugo.balestrazzi/
    LinkedIn: https://www.linkedin.com/in/ugobalestrazzi/

    Get access to more free resources by visiting the podcast episode page at https://bit.ly/3oR2p53


    Episode Sponsor

    For inquiries about becoming a guest or sponsoring the podcast, email claus@clauslauter.com.

    Subscribe & Listen Everywhere:

    Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google Podcast

    • Subscribe today so you don't miss an episode!
    • By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.
    • Tag the podcast on Instagram

    Our Newsletter

    Join over 6,000 other merchants & marketers to stay updated on eCommerce news, marketing strategies, tools & resources, and podcast interviews, all designed to help you grow your revenue.

    Every Thursday in your inbox. Consumed in 3 minutes. 100% free. Sign up at https://newsletter.ecommercecoffeebreak.com

    Predictive send time optimization

    Predictive send time optimization

    In our latest episode, Tobias Lohmann, Technical Consultant, and Bogdan Achimescu, Technical Campaign Consultant, chat about the predictive send time optimization capability of Adobe Campaign and how it analyzes past customer interactions to identify patterns, predict behaviors, and optimize campaign send times to maximize engagement and conversion. 

    5 Email Strategies That Generate Cash For Your Business - (Episode 353)

    5 Email Strategies That Generate Cash For Your Business - (Episode 353)

    Tired of investing time into email marketing with limited success? Tune into this episode of The Engine Builders show hosted by Gabe Arnold, the founder and CEO of Business Marketing Engine! In this episode, Gabe shares five email marketing strategies that generate cash results.

    #TheEngineBuildersShow #Marketing #MarketingStrategy #SimpleMarketing #EmailMarketing #Email #ColdEmail #Newsletters

    Are you ready to start seeing cash results with your email marketing efforts? We can help. Visit us at Business Marketing Engine to learn more about our email marketing services!

    Click here: https://businessmarketingengine.com/services-page/

    Of course, if you want to tackle these strategies yourself, we have you covered. Follow us on all of your favorite social media platforms for more insider strategies on how to generate cash results with email marketing.

    Facebook: https://www.facebook.com/BusinessMarketingEngine.
    LinkedIn: https://www.linkedin.com/company/business-marketing-engine.
    Instagram: https://www.instagram.com/businessmarketingengine.

    HOW AMERICA MONETIZED SPORTS (AND EVERYTHING ELSE)

    HOW AMERICA MONETIZED SPORTS (AND EVERYTHING ELSE)

    Hey there! In this episode, we're talking about how the good ol' US of A is making bank through sports advertising. We're getting down and dirty with the details on how this all works, and what it means for the industry.

    And of course, we couldn't talk about sports advertising without diving into the Super Bowl! We break down the biggest and most buzzworthy ads from this year's game, and debate which ones were the most effective.

    Email 101 for Ecommerce Merchants: Maximizing Your Store's Potential | #155 Dave Rodenbaugh

    Email 101 for Ecommerce Merchants: Maximizing Your Store's Potential | #155 Dave Rodenbaugh

    In this episode of the Ecommerce Coffee Break Podcast, Dave Rodenbaugh, the founder of Recapture.io, joins us to talk about implementing the standard playbook of emails (and why you don't need all of them at once.)

    On the Show Today You’ll Learn:

    • How to implement the standard playbook of emails
    • How to craft the perfect abandoned cart sequence
    • Best practices for A/B testing in the email flows
    • Understanding the mechanics of post-purchase emails
    • And more

    Links & Resources

    Website: https://recapture.io
    Shopify App Store: https://apps.shopify.com/recapture-abandoned-cart-and-email-marketing
    LinkedIn: https://www.linkedin.com/in/rodenbaugh/

    Get access to more free resources by visiting the podcast episode page at http://bit.ly/3EFyhPe


    Episode Sponsors

    VL OMNI empowers businesses to accelerate growth. Unique consultative approach to data integration leads to better strategy. VL OMNI works with complex systems and technology stacks, managed service approach allows for faster implementation and scalability across selling channels. Visit https://vlomni.com/ for a technical consultation.

    Subscribe & Listen Everywhere:

    Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google Podcast

    • By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.
    • Please also remember to subscribe to our podcast and switch on the notifications to never miss an episode.
    • Tag the podcast on Instagram @clauslauter and let me know what you like about it.

    Our Newsletter

    Join over 6,000 other merchants & marketers to stay updated on eCommerce news, marketing strategies, tools & resources, and podcast interviews, all designed to help you grow your revenue.

    Every Thursday in your inbox. Consumed in 3 minutes. 100% free. Sign up at https://newsletter.ecommercecoffeebreak.com

    3 Strategies to Drastically Improve Your Email Marketing Results - (Episode 338)

    3 Strategies to Drastically Improve Your Email Marketing Results - (Episode 338)

    Is your email marketing failing to deliver results? Watch this episode of The Engine Builder's Show hosted by Gabe Arnold, the founder and CEO of Business Marketing Engine! In this episode, Gabe shares his top three email marketing strategies for business growth and success!

    #TheEngineBuildersShow #Marketing #EmailMarketing

    After tuning in, feel free to check out our content marketing services! From engaging email campaigns to SEO-friendly blogs, our team will help you reach your target audience and drive more sales.

    Check out our services here: https://businessmarketingengine.com/services-page/

    As always, if you're looking to join in on the conversation, follow us on our social media channels! From marketing tips to productivity strategies, you'll find all the content you need to take your business to the next level.

    Facebook: https://www.facebook.com/BusinessMarketingEngine.
    LinkedIn: https://www.linkedin.com/company/business-marketing-engine.
    Instagram: https://www.instagram.com/businessmarketingengine.

    Breaking the Mold: The Benefits of Ditching Traditional B2B Advertising

    Breaking the Mold: The Benefits of Ditching Traditional B2B Advertising

    In the latest episode of the B2B Marketing Excellence Podcast, I spoke with Aditya Varanasi, the founder and CEO of Awarity. We discussed the power of programmatic advertising and how it can help everyone from small local businesses to large B2B companies build brand awareness and reach their target audience. 

    It has been reported that people see between 4,000 to 6,000 ads every single day. For brands to stand out they must make sure that their message speaks directly to their audience. These messages need to be found on different channels so that your audience sees them and keeps your company top of mind.

    The conversation covered a wide range of topics, including:

    • The challenges of programmatic advertising 
    • The importance of multi-channel marketing 
    • The role of branding in lead generation
    • Key elements of effective advertising

    This episode also provides practical tips and insights for businesses looking to use programmatic advertising to drive growth and success.

    Today’s B2B marketing has to be about building relationships that instill trust.  When these relationships are formed you will see your business grow year after year.

    For more information about Awarity, visit https://www.awarity.com/

    If you’d like my checklist on How to Implement Your B2B Marketing Strategy, send me an email at dpeterson@worldinnovators.com

    ================================== 

    Let's Connect: LinkedIn Live Tuesday 4:00 pm EST https://www.linkedin.com/in/donnaapeterson/ 

    ================================== 

    Subscribe now and join the conversation!

    Keeping Up with Warp Speed: Navigating the Used Pharmaceutical Equipment Market

    Keeping Up with Warp Speed: Navigating the Used Pharmaceutical Equipment Market

    Pharmaceutical Project Warp Speed, launched by the U.S. government in 2020, aimed to accelerate the development, manufacturing, and distribution of COVID-19 vaccines, therapeutics, and diagnostics. One of the most significant changes that the industry has seen as a result of Warp Speed is the increased focus on building up domestic manufacturing capabilities. This has led to an all-time high demand for pharmaceutical machinery, as manufacturers hold onto older equipment longer and look for used machinery as a first option. 

    In this episode, Adam Covitt, Federal Equipment Company, tells us what to look for when considering purchasing used equipment to fill the demand for pharmaceutical equipment.

    Here are a few key factors to consider:

    • Equipment condition: It's important to thoroughly inspect the equipment and ensure it is in good working condition before making a purchase. 
    • Equipment history: Research the equipment's history to understand its previous usage and maintenance. This information can help you determine if the equipment has been well-maintained and if it has any known issues.
    • Equipment compatibility: Make sure that the equipment you are purchasing is compatible with your existing equipment and processes. This will help ensure smooth integration and reduce downtime during the installation process.
    • Equipment age: Consider the age of the equipment and how it may affect its performance and longevity. Older equipment may require more maintenance and may be less energy efficient.
    • Equipment certification: Check if the equipment is certified and compliant with relevant industry standards such as FDA and GMP. This will ensure the equipment meets the necessary safety, sanitation, and quality requirements.
    • Equipment vendor: Consider the reputation and reliability of the vendor you are purchasing from. This will help ensure that you receive quality equipment and have a positive experience with the vendor.
    • Equipment cost: Compare the cost of purchasing used equipment to the cost of purchasing new equipment to determine if it is a cost-effective option.

    By considering these factors, you can make a more informed decision when purchasing used equipment for your pharmaceutical operations and ensure that the equipment you are buying will meet your needs and requirements. 

    If you need assistance in doing thorough research of equipment to make sure it is the right fit for your facility, reach out to:

    Adam Covitt, President, Federal Equipment Company Email:  Adam@fedequip.com

     

    If you need help with your industrial marketing, please contact:

    Donna Peterson, CEO, World Innovators Email: dpeterson@worldinnovators.com

     

    ================================== 

    Let's Connect: Linkedin Live Tuesday 4:00 pm EST https://www.linkedin.com/in/donnaapeterson/ 

    ================================== 

    #26 E-Mail Marketing - Newsletter Strategien, Tools & mehr

    #26 E-Mail Marketing - Newsletter Strategien, Tools & mehr
    E-Mail Marketing – funktioniert das überhaupt noch? Tatsächlich lassen viele Selbständige und Unternehmen hier viel Potenzial liegen. Man muss nur wissen, wie man strategisch vorgehen muss. Hör zu und Du weißt es.

    03:30 Was ist E-Mail Marketing?
    07:11 Beziehungsaufbau über E-Mails
    09:10 Wie gehe ich strategisch vor?
    14:00 Storytime: Warum sich Mirijam zu einem Newsletter angemeldet hat
    21:20 LinkedIn Newsletter
    22:46 Newsletter Tools und Anbieter
    34:00 Zusammenfassung: So funktioniert E-Mail Marketing

    Abonniere am besten jetzt Marketing zu Mittag, um immer die neuesten Trends, Ideen und Impulse aus der Welt des Marketings in deinem Ohr zu haben ;)

    Du hast Fragen zu dieser Folge, oder möchtest mit uns Kontakt aufnehmen?
    Hamed Farhadian: https://www.linkedin.com/in/hamedfarhadian
    Mirijam Kobzan: https://www.linkedin.com/in/mirijam-kobzan

    Zum live dabei sein:
    Twitch: https://www.twitch.tv/MarketingzuMittag

    Zum Nachsehen alter Folgen:
    https://www.youtube.com/channel/UCaXySS9djeaIU1w5sOBgJ0Q

    Email Marketing & Copywriting That Sells with Allison Carpio of The Conversion Kitchen

    Email Marketing & Copywriting That Sells with Allison Carpio of The Conversion Kitchen

    Allison Carpio is an author, podcast host of Hella Delicious Emails, and copywriting chef at The Conversion Kitchen. Her clients have used email to sell out their service packages, book more sales calls, and generate more warm leads. She ran quiz funnels with 8-figure businesses in the health and wellness space, converted influencer’s 1M followers into buyers, generated leads for B2B startups, and coached service-based businesses with digital offers on cooking up a palatable copy.

    In today’s episode, we dive into all things email marketing. Tune in to hear how we go over 4 different flavors of emails, how to make mouthwatering “shut up and take my money” copy, and much more.

    Here’s what you’ll learn:

    • Hear how Allison got her start in writing and career
    • Learn different email marketing strategies to uplevel your presence in emails 
    • Learn different email marketing tools and programs to use
    • Hear how Allison serves up content to her clients 
    • Learn about Allison’s show and tips on email marketing
    • Tips on copywriting that sells and how Allison works with her clients 
    • And More!



    Social Links: 

    Website: https://www.theconversionkitchen.com/

    IG: https://instagram.com/allisoncarpio

    Listen to the Podcast: https://hella-delicious-emails.captivate.fm/listen



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