B2B Marketing Excellence: A World Innovators Podcast

In this episode of the B2B Marketing Excellence podcast, host Donna Peterson interviews Simone Bonino from Altair about strategies to grow industrial brands. They discuss the importance of understanding the market, knowing product USPs, and maintaining focus in go-to-market plans. Simone emphasizes the need for intuitive software solutions, addressing labor challenges, and the transition to smart factories. They also touch on the significance of branding and education in marketing. Simone shares insights on content creation, advocating for solution explainers using CGI or infographics to convey complex technical concepts effectively.

During this podcast we touched on- 

• Developing and delivering a global go-to-market plan for manufacturing solutions
• Differentiating Altair's manufacturing solutions in a competitive market
• Effective content creation and multimedia strategies
• Collaborative approaches for global marketing activities
• Knowing the market and understanding customer pains
• Identifying solutions' unique selling points and addressing customer pains
• Focusing on specific target personas and detailed strategy execution
• Differentiating Altair's manufacturing solutions in a competitive market
• Leveraging technology to address talent challenges and digital transformation
• Educating the next generation of engineers and building relationships through education

If you would like to continue this conversation, please feel free to contact Donna Peterson at dpeterson@worldinnovators.com.

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Guest Bio: Simone has over 30 years of experience in the PLM and manufacturing industry. As VP, Business Development, Manufacturing Solutions at Altair, he is responsible for developing, delivering, and supporting global go-to-market strategies for Altair's manufacturing solutions. He focuses on identifying scalable and proven solutions to replicate success across direct and indirect channels. 

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In this podcast episode, Haley Pesce from DealCloud joins the interviewer, her mother, to discuss the synergy between marketing and sales. They explore how these departments can collaborate to improve client relationships and drive business growth. Haley shares her approach to building trust with clients, including personalizing outreach with her headshot. The conversation touches on the importance of maintaining client relationships post-sale and the value of incorporating client feedback into product development. The episode wraps up with a mutual appreciation for the insights shared, highlighting the benefits for the podcast's audience.

If you would like to continue this conversation, please feel free to contact Donna Peterson at dpeterson@worldinnovators.com.

Guest Bio: Haley Pesce

I am an Associate Client Development Director at DealCloud, a leading provider of software solutions for the private capital markets. With over 3 years of experience in sales and marketing, I help drive expected value and growth out of target regions and segments across various sectors of private capital, such as private equity, investment banking, venture capital, and real estate.

My core competencies include identifying and qualifying prospects, developing and implementing targeted marketing campaigns, negotiating contracts, performing due diligence, cold-calling, and keeping up with market trends. My mission is to deliver exceptional service and value to our clients and prospects and to leverage my domain expertise in financial services and digital strategy.

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https://www.worldinnovators.com/b2bmarketingexcellence

In this episode of the B2B Marketing Excellence Podcast, host Donna Peterson spoke with Courtney Nagel from WTWH Media about adapting marketing strategies in a dynamic market. They discussed the importance of industry-specific messaging, building trust and credibility, and the role of multichannel marketing. Courtney emphasized the need for agility, honest conversations with partners, and learning from both successes and failures. They also touched on the impact of digital and remote interactions on B2B marketing, the significance of understanding customer preferences, and the importance of trust and collaboration within a company.

Some of the topics they covered are:

03:00- Balancing Lead Generation and Branding - Navigating the balance between lead generation and branding in marketing, emphasizing the importance of building audience trust.

10:47- Utilizing ChatGPT and Industry Specific Content - The value of utilizing resources like ChatGPT and industry-specific content to create tailored marketing messages.

18:05- Community Engagement and Audience-Centric Approach - The focus on community engagement and an audience-centric approach in publishing to keep subscribers engaged and informed.

21:25- Honest discussions and turning marketing strategies around - The importance of honest discussions with partners, turning marketing strategies around, and the impact of testing new approaches.

23:20- Challenges in tracking marketing ROI - Challenges in tracking marketing ROI and the confidence needed in reaching the right audience.

26:18- The effectiveness of multichannel marketing and the importance of frequency - The effectiveness of multichannel marketing, the importance of frequency in emails, and the impact of timing in marketing communications.

34:46- Building trust, teamwork, and transparent communication - The importance of building trust, teamwork, and transparent communication within departments for effective collaboration.

For WTWH Media, growth and expansion is a direct result in knowing their audiences and giving them the information they truly need.

If you would like to talk about WTWH Media advertising opportunities, please feel free to reach out to Donna Peterson at dpeterson@worldinnovators.com.

Guest Bio:

Courtney Nagle Senior Vice President, WTWH MediaSenior Vice President at WTWH Media focused on building strong customer relationships and delivering true ROI for marketers. At WTWH, we are passionate about tech-enabled B2B media, focusing on customers and their success, events to bring buyers and sellers together, and high quality brands and content. Our vision is to be the preeminent data-driven, tech-enabled B2B digital media platform combining multi-vertical audience reach with a full suite of B2B demand solutions.

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https://www.worldinnovators.com/b2bmarketingexcellence

In this episode of the B2B Marketing Excellence Podcast, Donna and Tiago Ferreira, founder of Podsqueeze, discuss the role of podcasting in fostering relationships that instill trust. Tiago, host of the Wannabe Entrepreneur podcast, shares how podcasting has been a learning tool and a way to connect with admired entrepreneurs. Additionally, they explore the use of AI tools like PodSqueeze for content creation, which Tiago co-founded to assist podcasters with show notes and repurposing content. The conversation touches on the challenges of measuring the direct impact of podcasting on business growth but highlights its value in branding and relationship building.

Potential for podcasts to help businesses connect with their audience and build trust.

• Use of AI tools like PodSqueeze to generate content for podcasts.
• Discussion on the frequency of podcast episodes and the importance of consistency.
• Importance of podcasting as a tool for branding, marketing, and self-development.
• The role of podcasting in creating an intimate and personal connection with the audience.

Podcasting is a great way for listeners to get to know you and your brand. People like to work with people like themselves and with a podcast they will find a common bond. This is priceless.

If you would like to continue this conversation, please feel free to contact Donna Peterson at dpeterson@worldinnovators.com.

Guest Bio:

Tiago Ferreira is the founder and host of the podcast Wannabe Entrepreneur and co-founder of Podsqueeze. For the past few years, he has been immersed in his own ventures, pushing the boundaries of what's possible. Podsqueeze is an incredible app that is making waves as it helps people transform their podcasts into captivating show notes using the power of AI and other text-based technologies. The growth has been phenomenal, and Tiago is absolutely buzzing with excitement about the project. With the app's tremendous growth, Tiago couldn't be more excited about the possibilities it holds.

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https://www.worldinnovators.com/b2bmarketingexcellence

In this episode of the B2B Marketing Excellence podcast, host Donna Peterson and guest Matthew McClosky discuss the adoption and practical use of AI tools like chatGPT in sales and marketing. Matthew shares his experiences with incorporating chatGPT into his sales process for prospecting and creating personalized outreach stories.

00:04:17 - Personalization in Sales Emails - Matthew emphasizes the importance of personalizing sales messages and shares his approach to using ChatGPT for creating engaging email content.

00:06:54 - Sharing Conversations with Colleagues - Matthew discusses the benefit of sharing ChatGPT conversations with colleagues and building on successful interactions.

00:09:14 - Understanding and Personalizing Responses - Matthew and Donna discuss the need for understanding and personalizing ChatGPT responses for effective communication.

00:14:12 - Getting Started with ChatGPT - Matthew provides three key steps for getting started with ChatGPT: signing up, understanding the environment, and practicing with prompting.

If you would like to continue this conversation, please feel free to contact Donna Peterson at dpeterson@worldinnovators.com.

Guest Bio:

Matthew McClosky, Sales Executive & Early Adopter of Technology "ChatGPT"
I am a persistent and hardworking professional with a passion for sales. My strength lies in my ability to adopt and apply new technologies, including but not limited to CRM Systems and Generative Pre-trained Transformers like ChatGPT, allowing me to excel in an ever-changing B2B Sales environment.

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https://www.worldinnovators.com/b2bmarketingexcellence

In this episode of the B2B Marketing Excellence Podcast, Donna spoke with Erik Qualman, a digital leader with Equalman Studios and a bestselling author. They had a wide-ranging discussion on the key aspects of digital leadership and innovation, emphasizing the importance of asking good questions, understanding customer needs, and providing excellent customer service.

Erik introduced the acronym STAMP, representing the five habits of successful digital leaders: Simple, True, Action, Map, and People. They also discussed the importance of transparency, owning up to mistakes, and focusing on what's not going to change rather than constantly chasing the next big thing. The conversation highlighted the need for a balance between digital and physical components in business.

Here are just some of the topics discussed:

• Importance of asking good questions in cultivating relationships with the audience.
• Avoiding self-promotion and focusing on addressing customer challenges.
• Importance of transparency in the digital world.
• Focusing on what's not going to change in digital leadership and innovation.
• Identifying and developing one's true superpower.
• Standing out in a noisy market by focusing on what works.

Donna highly recommends that all business leaders should read Erik’s book, “Digital Leader: 5 Simple Keys to Success and Influence”.

If you would like to continue this conversation, please feel free to contact Donna Peterson at dpeterson@worldinnovators.com.

Guest Bio:

Erik Qualman

5x Bestselling Author and Motivational Speaker, Erik Qualman, has performed in 55 countries and reached over 50 million people. Qualman was voted the 2nd Most Likeable Author in the World behind Harry Potter's J.K. Rowling. For availability: 617-620-3843 or eq@equalman.com

His work has been used by the National Guard to NBCUniversal to NASA.

His animation studio Equalman Studios has produced work for Disney, Raytheon, Mondelez International, Takeda, Chase, Verisign, Hearts on Fire, and many other brands.

https://www.linkedin.com/in/qualman/

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In this episode of the B2B Marketing Excellence podcast, host Donna Peterson interviews AI and content generation expert Mitch Eisen. They discuss the importance of AI tools for businesses, the need for companies to evaluate their objectives before adopting AI, and the benefits and risks of using generative AI in content creation. Mitch emphasizes the potential of AI in refining ideas, generating new perspectives, and improving content quality. They also touch on the potential impact of AI on the workforce, the issue of bias in AI, and the role of social media and email in marketing strategies.

Areas we discussed:

• Importance of AI tools for businesses
• Evaluating business objectives before adopting AI tools
• AI as a foundational technology embedded in every aspect of business and society
• Comparing AI to other tools like marketing automation
• Challenges of personalizing content and predicting human intent
• Benefits and risks of using generative AI in content creation
• Maintaining control over content and aligning with brand voice
• Potential impact of AI on the workforce and the need for continuous learning
• Issue of bias in AI and the importance of human oversight
• Balancing AI-generated content with human creativity and expertise
• Standing out in a crowded market and capturing attention
• Tailoring content to resonate with different target audiences
• Role of social media and email in marketing strategies
• Importance of creating awareness and recognition through social media
• Creating valuable and impactful content
• Experimenting and thinking outside the box in the digital landscape

Start reviewing different AI tools now! Companies that sit on the sidelines and do not vet the best tools for their businesses will be left behind!

If you would like to continue the conversation, please feel free to contact Donna Peterson at dpeterson@worldinnovators.com

Guest Bio:

Mitch Eisen, Owner of Contentware
Mitch is one of two founding partners of Real Magnet, which they started in 2000 as an email service provider. Their platform has grown and evolved over the years. With email as their backbone, Real Magnet now includes everything from social publishing to marketing automation to event registration. Without a doubt their greatest asset is their talented, nimble, and uber-creative team.

Mitch is an entrepreneur who loves the challenges and nuances of bringing a great idea to fruition. On any given day you can find him in product development meetings, marketing strategy sessions, on the phone giving demos, or wandering the hallways pondering the next big thing.

On a daily basis, he is in charge of managing Real Magnet’s products from concept, to testing, to implementation. He loves the collaborative/creative process and finding efficient solutions to complex problems.

Mitch is also a frequent speaker on marketing automation, email marketing, deliverability strategies, the future of digital marketing, and other related topics.

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https://www.worldinnovators.com/b2bmarketingexcellence

In this episode of the B2B Marketing Excellence podcast, host Donna Peterson interviews Nick Martin, founder of Wine Owners. They discuss Martin's experiences at Reed Publishing and Acxiom, and how these influenced his decision to start Wine Owners. The conversation revolves around the importance of value creation, leveraging data, and the transition from print to digital. They also touch on the challenges of the wine market, the power of collaboration, and the importance of building strong business relationships.

Martin emphasizes the significance of knowing your company's identity and delivering consistent value to customers.

• Importance of value creation in growing a business
• Nick Martin's background in B2B space and experiences at Reed Publishing and Acxiom
• Transitioning from print to digital and leveraging data in the digital world
• Designing Wine Owners' platform based on multichannel marketing and end-to-end solutions
• Challenges and trends in the wine market, including regulatory issues and scarcity-led markets
• Differences in the wine market between the US and other countries
• Importance of industry-specific technology solutions and collaboration in tight-knit markets
• Power of collaboration and building strong relationships in business
• Leveraging technology while prioritizing fundamental qualities and execution
• Human component and strong relationships driving growth and success in business

If you would like to continue this conversation, please feel free to contact Donna Peterson at dpeterson@worldinnovators.com.

Visit our website at http://www.worldinnovators.com

Guest Bio:

Nick Martin, Founder, Wine Owners

CEO and Founder of Wine Owners - Software as a service (SaaS) business platform for the independent and fine wine sector, specialized in inventory management that’s trusted by wine businesses in Europe, USA, and Asia.

• Organize and improve your business processes
• Deliver operational excellence
• Connect with sources of supply and channels to market
• Grow your business

Manages $2 billion of inventory, 400,000 wine references, LWIN, associated product information, and 90 million wine prices annually.

We provide solutions for:

• Independent wine retailers/ ecommerce
• Wholesalers and wine trading businesses
• Warehouses
• Private members clubs and Ontrade
• Family offices/ UHNW management

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https://www.worldinnovators.com/b2bmarketingexcellence

In this episode of the B2B Marketing Excellence podcast, host Donna Peterson and guest Usman Sheikh discuss the importance of personalized messaging in sales and marketing.

They explore how AI technology, such as xiQ's platform, can help salespeople tailor their communication to individual preferences and styles, improving sales effectiveness.

They also discuss the significance of relationship building, the need for legacy brands to adapt to new business models, and the importance of education and thought leadership in B2B selling. The conversation also touches on the value of post-sales support and innovation in vendor selection.

If you would like to continue this conversation, please feel free to contact Donna Peterson at dpeterson@worldinnovators.com.

Visit our website at http://www.worldinnovators.com

Guest Bio:

Usman Sheikh, CEO, xiQ
Usman Sheikh is the visionary founder and CEO of xiQ, an award-winning B2B sales and marketing platform. With the fusion of generative AI (x GPT), behavioral science, and a curated up to the minute business corpus, xiQ is revolutionizing the industry with its groundbreaking personality-driven sales approach.

As a futurist and design thinker, Usman's goal is to humanize B2B sales and marketing by harnessing the power of generative AI and psychology. Through xiQ, sellers gain the ability to understand the mindset of prospective buyers, facilitating hyper-personalized engagement throughout the sales cycle. Usman strongly believes in achieving excellence through disciplined and relentless execution.

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In our fast-paced world, staying current and evolving in the field of marketing is crucial. Wintersteiger, a brand that recently celebrated its 70th anniversary, is a testament to this. The brand's survival and thriving success in our ever-changing economy is a testament to its ability to adapt and innovate.

In this episode, I had the pleasure of speaking with Tracy Beers, the Marketing Manager at Wintersteiger. Tracy's experience spans various industries, including skiing/snowboarding, agriculture, saws, and metalworking. During our conversation, we discussed:

The significance of brand recognition

• How sustainability and environment was at the core of their business long before everyone started talking about ESG.
• The rule of seven in omnichannel marketing
• The power of education and communication in marketing
• Social media marketing in different industries

This conversation with Tracy Beers had a lot of laughs while touching on some important marketing topics that can be used across all industrial industries. It highlighted the importance of staying current, evaluating marketing tools, understanding the power of education and communication, and preparing for future challenges and opportunities.

Guest Bio:
As the North American Marketing Manager for Wintersteiger (a world leader in the ski and snowboard industry, agricultural research, specialty saws, and metals) Tracy Beers leads and guides the marketing process and related marketing projects, including integrated cross-channel marketing initiatives for wholesale & direct-to-consumer campaigns, eCommerce, online advertising, digital marketing, social media, public relations, and tradeshow strategies. She works directly with the company’s Austrian marketing team to keep up to date with content, product info, and assets.

If you would like to continue this conversation, please feel free to contact me at dpeterson@worldinnovators.com.

Visit our website at http://www.worldinnovators.com

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https://www.worldinnovators.com/b2bmarketingexcellence

In this episode, I am diving into the profound transformation underway in the marketing landscape, driven by the advancements in Artificial Intelligence. Join me on this journey as I explore how AI is reshaping marketing strategies, allowing businesses to streamline their processes and gain a competitive edge to stand out from their competition.

Here are some of the topics I will discuss:
* How B2B Marketing is Changing
* Why It's Time to Look Into AI Tools
* Discover AI Tools for Better Marketing and Timesaving

I hope this podcast encourages you to start reviewing different AI tools to help you optimize your marketing results and to save time. If you found these insights helpful and want to stay updated on future episodes, please hit subscribe below.

Thank you for listening, and we look forward to helping you build stronger business relationships.

If you would like to continue this conversation, please feel free to contact me at dpeterson@worldinnovators.com.

Visit our website at http://www.worldinnovators.com

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https://www.worldinnovators.com/b2bmarketingexcellence

In this podcast episode, I interviewed Brad Kuvin, the Editorial Director for Precision Metalforming Association and Metalforming Magazine. We discussed the challenges of growing membership and engaging subscribers in the manufacturing industry. Brad highlighted the importance of retention and engagement, as well as the value of in-person events for networking.

We also talked about the various content delivery mechanisms used by Metalforming Magazine, including live events like "Metal Forming Live." We touched on the importance of giving a voice to technicians and operators on the shop floor, and attracting younger talent through the use of cutting-edge technologies.

If you would like to continue this conversation, please feel free to contact me at dpeterson@worldinnovators.com.

For more information about Brad connect with him on Linkedin https://www.linkedin.com/in/brad-kuvin

Join me at Industry 4.0 Experience for Metal Formers and Fabricators 
October 3-4, 2023 | Nashville, TN where I will be talking about:
EMPOWERING MANUFACTURERS WITH AI & CHATGPT
Register Here: https://www.pma.org/iot/register

For more information about how to find quality marketing data to reach your ideal niche client, contact Donna Peterson at 860-210-8088 or dpeterson@worldinnovators.com.

Visit our website at http://www.worldinnovators.com

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https://www.worldinnovators.com/b2bmarketingexcellence

In this podcast episode, I interviewed Tony Napoleone, VP of Client Services at Omeda. We spoke about his work experience with BPA and Bobit Publishing, and how those jobs gave him an advantage when talking to B2B publishers about the Omeda platform.

Topics discussed include:

• Challenges and opportunities of marketing technology
• Biggest challenge for B2B Publishers
• Importance of Quality over Quantity of subscribers for consistent growth.
• Why you must have a strategy that is cohesive across very targeted channels that only industry specific publishers can offer.

Tony emphasized the need to leverage existing resources and engage with the audience already present on a publisher's website. We also discussed re-engagement strategies, the significance of privacy and trust, and the future of audience growth and engagement in the media industry.

Overall, Tony is optimistic about the industry's future and stressed the importance of strategy and consistency in marketing efforts to build relationships that instill trust.

Tony’s Bio: 

As Omeda's VP of Client Experience - I oversee the Client Success, Marketing, and Client Support teams – so my team’s jobs are to drive client happiness, retention, and engagement across our suite of products and services. We do this by proactively partnering closely with our clients in a high-touch, enterprise-level relationship centered around helping drive audience growth, engagement, and revenue.

Previous to Omeda, I spent ten years at a B2B media company where I ran the audience development, email marketing, and data teams. As an audience growth and engagement marketing expert, I served as the senior strategic leader of user lifecycle management including new subscriber/user acquisition, retention, and engagement with the goal of increasing the overall audience for all products.

For more information about how to find quality marketing data to reach your ideal niche client, contact Donna Peterson at 860-210-8088 or dpeterson@worldinnovators.com.

Visit our website at http://www.worldinnovators.com

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https://www.worldinnovators.com/b2bmarketingexcellence

GET TO THE POINT! Your audience wants you to get rid of the fluff. In order to create connections with your prospects, you must understand the way they want you to communicate with them.

In this podcast episode, Donna and Rick Ellis, Director of Audience Management of CFE Media & Technology, discuss the importance of effective communication with engineers and how to create marketing messages that resonate with them.

Donna and Rick talk about the preferences and characteristics of engineers, the challenges of reaching younger engineers, and the need to be straightforward and avoid unnecessary fluff in communication. They go on to:

• Discuss conducting surveys and interviews with engineers to gather feedback and insights.
• Emphasize the importance of tailoring marketing messages to engineers' preferences, constantly evaluating and adapting marketing strategies, and engaging engineers through quality content.
• Determine how using webinars, social media, and personalization can enhance the customer experience.

If you would like to discuss this topic further, please feel free to reach out to Donna Peterson - dpeterson@worldinnovators.com.

Guest Bio:

Rick Ellis is the Director of Audience Management and Data Protection Officer at CFE Media & Technology. Rick has been working with audience and lead generation databases for more than three decades at companies such as Cahners, Reed Business Information, and UBM prior to joining CFE Media and Technology. During this time Rick has identified, qualified, and nurtured more than 2 million engineers into B2B marketing, lead generation, and subscription programs.

For more information about how to find quality marketing data to reach your ideal niche client, contact Donna Peterson at 860-210-8088 or dpeterson@worldinnovators.com.

Visit our website at http://www.worldinnovators.com

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https://www.worldinnovators.com/b2bmarketingexcellence

In this podcast episode, Donna spoke with Kathi Gilleland, Senior Director of Marketing and Promotions at Sosland Publishing. They discussed the importance of print in marketing strategies, particularly in the B2B world. The conversation continued on to cover - 

• The need for a balance between print and digital channels to effectively reach buyers. 
• Emphasizing that print gives a company validity and trust, with a longer-lasting impact compared to digital efforts. 
• The importance of understanding the buyer's journey and tailoring marketing tactics accordingly. 

The conversation shifted to the value of industry-specific publications and the need to adapt marketing strategies based on results. They concluded by emphasizing the importance of being a trusted ally for customers and providing quality content.

To learn more about our guest today – 

Kathi Gilleland is a marketing communications expert with nearly 25 years of experience developing and implementing B2B marketing strategies delivering increased revenue and market penetration. Her expertise lies in many areas of marketing including brand development, digital and traditional campaign management and analytics, CRM software administration, marketing automation, web development, SEM/SEO, blogging, social media marketing, design and production of collateral materials, trade show and event management, advertising, public relations, and product management.

After she spent 18 years leading the marketing efforts of three major manufacturers in the food processing and packaging equipment space, she joined Sosland Publishing in 2022. Her experience as a buyer of media and a thorough understanding of digital marketing products from two of Sosland Publishing’s major brands – MEAT+POULTRY and Pet Food Processing – made her a good fit to serve in her current capacity as senior director of marketing and promotions. She enjoys working closely with the publishers and sales team to consult with marketers in the same positions she fulfilled in her past roles while applying her solid understanding of their biggest marketing challenges.

https://www.linkedin.com/in/kathi-gilleland-marketing-executive/

For more information about how to find quality marketing data to reach your ideal niche client, contact Donna Peterson at 860-210-8088 or dpeterson@worldinnovators.com.

Visit our website at http://www.worldinnovators.com

================================== 

Let's Connect: LinkedIn Live Tuesday 4:00 pm EST https://www.linkedin.com/in/donnaapeterson/ 

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https://www.worldinnovators.com/b2bmarketingexcellence

“If people like you they will listen to you, but if they trust you, they’ll do business with you.”
Quote by Zig Ziglar

In order to grow their businesses, companies need to be thinking about the kind of relationship building that instills trust.

Podcasting has become another way to create those relationships. When you watch or listen to a podcast, you almost feel as though you are there having the conversation, asking the questions, and getting to know someone on a personal level. Podcasts not only show the personal side of a business but build relationships with the guests and the listeners. 

Today I had a fantastic conversation with Casey Cheshire, Founder & Chief Evangelist at Ringmaster Conversational Marketing

During this conversation with Casey, we discussed: 

• How the role of B2B Marketing is evolving to drive business growth and how you can adapt this in your own marketing strategy. 
• The key strategies that are most effective in building lasting relationships and instilling trust with B2B customers.
• How producing a company podcast can help marketing initiatives.
• Casey shares an example of a successful initiative he’s executed that significantly contributed to a business’s growth and how the role of relationship building played a role in its success.
• The trends and shifts anticipated in the B2B landscape and ways businesses should adapt by building trust with their customers.

Casey’s insights on the benefits of company podcasts will help pinpoint ways to establish better communication with potential customers that will lead to lasting relationships.

Learn more about our guest today - 

Marketing Strategist and Entrepreneur, Casey has a passion for B2B podcasts.

Previously, he founded and led the #1 Salesforce Partner for Salesforce Pardot professional services, Cheshire Impact. Founding the company in 2010, Casey’s passion for designing custom solutions for B2B businesses to succeed with Cheshire Impact’s Revenue Optimization Model™, has grown to helping over 2,600 clients.

Driven to share his expertise with fellow B2B marketers, Casey is the author of Bookauthority rated, Top 100 Best B2B Marketing Books of All Time, "Marketing Automation Unleashed," and has shared his craft with thousands of marketers at conferences across several continents. His energetic, fun, and upbeat personality is contagious as he Hosts top rated B2B marketing podcast, The Hard Corps Marketing Show.

A leader in the Trailblazer Community, Casey was named a Salesforce 2020-2021 Marketing Champion, has spoken at several community conferences, including Dreamforce, and is an avid supporter of his fellow Salesforce Military members.

When not smashing marketing myths on his podcast or launching B2B podcasts, Casey enjoys spending time with his family, climbing tall mountains, and occasionally jumping out of perfectly good airplanes.

Website:  https://www.ringmaster.com

LinkedIn: https://www.linkedin.com/in/caseycheshire/

For more information about how to find quality marketing data to reach your ideal niche client, contact Donna Peterson at 860-210-8088 or dpeterson@worldinnovators.com.

Visit our website at http://www.worldinnovators.com

================================== 

Let's Connect: LinkedIn Live Tuesday 4:00 pm EST https://www.linkedin.com/in/donnaapeterson/

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To learn more, subscribe and get notifications on new episodes when they become available.

https://www.worldinnovators.com/b2bmarketingexcellence

Pricing power is a significant indicator of a company’s market position. Higher pricing power, maintained over a sustainable period, can often lead to increased profitability.

Warren Buffet once said “The single most important decision in evaluating a business is pricing power. If you’ve got the power to raise prices without losing business to a competitor, you’ve got a very good business.”

This episode offers a deep dive into the importance of solid marketing strategies in contemporary business, emphasizing how integral it is for senior leadership to concentrate on building relationships that instills trust and cultivating brand loyalty. 

During this conversation with Chris Burggraeve, the Founder of Vicomte LLC, we will discuss the following:

• The importance of getting the CEO, Finance, and Marketing to work together for consistent business growth. 
• Pricing power.
• How to keep your brands fresh for the next generation.
• Fundamentals of marketing amid digital transformation.
• How to communicate the value of marketing.

Chris’s insights will help you set up solid marketing strategies that will have your company growing year after year.

Learn more about our guest today - 

Chris Burggraeve is an award-winning B2C and B2B brand builder. After a 23-year corporate career at Procter & Gamble, The Coca-Cola Company, and AB InBev (Global Chief Marketing Officer of the world’s biggest brewer), he now helps clients to (re)create brands with sustainable pricing power via Vicomte, his NYC based marketing strategy advisory organization.

Contact Chris at crb@vicomte.com, via WhatsApp at +1 646 853 3719, or via LinkedIn https://www.linkedin.com/in/chrisburggraeve/

Chris’s Books:

• MARKETING is FINANCE is BUSINESS: How CMO, CFO and CEO cocreate iconic brands with sustainable pricing power in the new Galactic Age
• Marketing IS NOT a Black Hole

For more information about how to find quality marketing data to reach your ideal niche client, contact Donna Peterson at 860-210-8088 or dpeterson@worldinnovators.com.

Visit our website at http://www.worldinnovators.com

================================== 

Let's Connect: LinkedIn Live Tuesday 4:00 pm EST https://www.linkedin.com/in/donnaapeterson/ 

================================== 

To learn more, subscribe and get notifications on new episodes when they become available.

Click the YouTube Subscribe button above.

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https://www.worldinnovators.com/b2bmarketingexcellence

In Part 2 of our interview with Vesna Moore of Annex Business Media, we discussed how Annex created an additional revenue stream that complemented their other advertising/marketing options.

At the OX6 Omeda conference, Annex won an award for the Lead Driver Package. Learn more about this package and how it helped companies create a cohesive strategy that builds relationships based on trust.

These two episodes will teach you how to balance compliance, technology, and audience development to help your company grow.

Learn more about our guest today - 

Vesna Moore is a highly accomplished professional serving as the Director of Audience Development at Annex Business Media. With an impressive track record, Vesna oversees a robust audience database that spans across 60 brands, catering to over 30 industries and 300 business sectors. Her expertise lies in leveraging proprietary market research, advanced profiling/segmentation techniques, and cutting-edge technology to drive audience growth and engagement.

https://www.linkedin.com/in/vesna-moore/

Subscribe to this podcast so don’t miss the next episode.

For more information about how to find quality marketing data to reach your ideal niche client, contact Donna Peterson at 860-210-8088 or dpeterson@worldinnovators.com.

Visit our website at http://www.worldinnovators.com

The information in this episode is only the tip of the iceberg. To learn more, subscribe and get notifications on new episodes when they become available.

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We all want to grow our audience and customer database, but we must concentrate on quality!  How can we do this?

During the next two episodes, Vesna Moore explains how Annex Business Media has grown its database to 1.4 million subscribers across 60 brands. Last year alone, Annex grew its email subscriber base by 30%, which is an amazing growth rate. This show has suggestions that every company can implement today!

Here are the questions we discussed over the course of two episodes – 

• You manage 750,000 active subscribers & over 700,000 e-newsletter subscribers over 30 industries. How have you leveraged marketing research, profiling, and segmentation to implement successful campaigns? 
• As the CASL Compliance Officer can you explain how compliance measures impact audience growth and engagement?
• Annex offers a range of different marketing options. In your experience, why is it essential for companies to use industry-specific sources and self-reported data that adhere to compliance guidelines? 
• At the OX6 Omeda conference, Annex won an award for the Lead Driver Package. Can you tell us about this package and how it can help companies create a cohesive strategy that builds relationships based on trust?

These episodes will teach you how to balance compliance, technology, and audience development to help your company grow.

Learn more about our guest today - 

Vesna Moore is a highly accomplished professional serving as the Director of Audience Development at Annex Business Media. With an impressive track record, Vesna oversees a robust audience database that spans across 60 brands, catering to over 30 industries and 300 business sectors. Her expertise lies in leveraging proprietary market research, advanced profiling/segmentation techniques, and cutting-edge technology to drive audience growth and engagement.

https://www.linkedin.com/in/vesna-moore/

Subscribe to this podcast, so you know when the next episode is available. 

For more information about how to find quality marketing data to reach your ideal niche client, contact Donna Peterson at 860-210-8088 or dpeterson@worldinnovators.com.

Visit our website at http://www.worldinnovators.com

The information in this episode is only the tip of the iceberg. To learn more, subscribe and get notifications on new episodes when they become available.

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If you are a business owner or marketing director whose head is always spinning with ideas, this episode is for you.

Mitch Bettis, owner and president of Arkansas Business Publishing Group, has been in publishing and management for over 30 years. Today he is going to tell us how to get on a direct path to achieve success.

In this thought-provoking conversation, we discussed the following:

• Effective strategies that have been used to foster relationships, and why it is so important.
• How to continue to grow your audience with engaged individuals.
• The navigational power of knowing your WHY and making sure everyone on your team is aware of it.
• Backing the WHY up with WHAT - What we do, What we stand for, and What we aspire to become.

This conversation will help simplify all those ideas in your head and get you on the direct path to success.

If you have any questions, please feel free to reach out to me (Donna Peterson) directly:

Email: dpeterson@worldinnovators.com or Phone: 860-210-8088.

https://www.linkedin.com/in/donnaapeterson/

Mitch Bettis manages the daily operations of Arkansas Business Publishing Group which offers a diverse suite of digital sales and marketing options and produces more than 30 weekly, monthly, semiannual and annual titles. He is also responsible for the content, sales and user experience at some of the region's most visited websites including ArkansasBusiness.com, LittleRockFamily.com and LittleRockSoiree.com. He also owns and manages 360 West, a privately held regional publishing company that serves the western half of the Dallas/Fort Worth market. Product offerings include consumer magazines, digital marketing, events, targeted e-mail, direct mail, and custom publishing.

https://www.linkedin.com/in/mitchbettis/

The information in this episode is only the tip of the iceberg. To learn more, subscribe and get notifications on new episodes when they become available.

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