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    PPC Daily | Talking Google Ads Monday Through Friday

    PPC Daily episodes are clips from the Paid Search Podcast. New episodes come out every day Monday through Friday. Learn more at paidsearchpodcast.com.

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    Episodes (395)

    How to Measure Call Ad Clicks

    How to Measure Call Ad Clicks

    This is a portion of Paid Search Podcast episode 359 titled "How to Measure Click Types in Google Ads." In that episode, Chris clears up a common misunderstanding about where your money goes in Google Ads and explains how to measure click types to best optimize your ads. In this clip, he explains how to measure clicks from call ads.

    Send us your questions here - https://paidsearchpodcast.com/contact-us/

    Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

    How to Measure Lead Form Asset Clicks

    How to Measure Lead Form Asset Clicks

    This is a portion of Paid Search Podcast episode 359 titled "How to Measure Click Types in Google Ads." In that episode, Chris clears up a common misunderstanding about where your money goes in Google Ads and explains how to measure click types to best optimize your ads. In this clip, he discusses how to measure lead form asset clicks.

    Send us your questions here - https://paidsearchpodcast.com/contact-us/

    Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

    How to Measure Price Asset Clicks

    How to Measure Price Asset Clicks

    This is a portion of Paid Search Podcast episode 359 titled "How to Measure Click Types in Google Ads." In that episode, Chris clears up a common misunderstanding about where your money goes in Google Ads and explains how to measure click types to best optimize your ads. In this clip, he talks about how to measure price asset clicks.

    Send us your questions here - https://paidsearchpodcast.com/contact-us/

    Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

    How to Measure Display Network Clicks

    How to Measure Display Network Clicks

    This is a portion of Paid Search Podcast episode 359 titled "How to Measure Click Types in Google Ads." In that episode, Chris clears up a common misunderstanding about where your money goes in Google Ads and explains how to measure click types to best optimize your ads. In this clip, he discusses how to measure clicks from the display network.

    Send us your questions here - https://paidsearchpodcast.com/contact-us/

    Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

    How to Measure Google Search Partner Clicks

    How to Measure Google Search Partner Clicks

    This is a portion of Paid Search Podcast episode 359 titled "How to Measure Click Types in Google Ads." In that episode, Chris clears up a common misunderstanding about where your money goes in Google Ads and explains how to measure click types to best optimize your ads. In this clip, he explains how to measure clicks from Google Search Partners.

    Send us your questions here - https://paidsearchpodcast.com/contact-us/

    Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

    How to Measure Driving Direction Clicks

    How to Measure Driving Direction Clicks

    This is a portion of Paid Search Podcast episode 359 titled "How to Measure Click Types in Google Ads." In that episode, Chris clears up a common misunderstanding about where your money goes in Google Ads and explains how to measure click types to best optimize your ads. In this clip, he talks about how to measure clicks from driving directions.

    Send us your questions here - https://paidsearchpodcast.com/contact-us/

    Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

    How to Measure Image Extension Clicks

    How to Measure Image Extension Clicks

    This is a portion of Paid Search Podcast episode 359 titled "How to Measure Click Types in Google Ads." In that episode, Chris clears up a common misunderstanding about where your money goes in Google Ads and explains how to measure click types to best optimize your ads. In this clip, he discusses how to measure image extension clicks.

     Send us your questions here - https://paidsearchpodcast.com/contact-us/

    Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

    How to Measure Clicks from the Site Link Under the Ad

    How to Measure Clicks from the Site Link Under the Ad

    This is a portion of Paid Search Podcast episode 359 titled "How to Measure Click Types in Google Ads." In that episode, Chris clears up a common misunderstanding about where your money goes in Google Ads and explains how to measure click types to best optimize your ads. In this clip, he explains how to measure clicks from the site link under the ad.

    Send us your questions here - https://paidsearchpodcast.com/contact-us/

    Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

    How to Measure Call Extension Clicks

    How to Measure Call Extension Clicks

    This is a portion of Paid Search Podcast episode 359 titled "How to Measure Click Types in Google Ads." In that episode, Chris clears up a common misunderstanding about where your money goes in Google Ads and explains how to measure click types to best optimize your ads. In this clip, he talks about how to measure clicks from call extensions.

    Send us your questions here - https://paidsearchpodcast.com/contact-us/

    Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

    How to Measure Headline Clicks

    How to Measure Headline Clicks

    This is a portion of Paid Search Podcast episode 359 titled "How to Measure Click Types in Google Ads." In that episode, Chris clears up a common misunderstanding about where your money goes in Google Ads and explains how to measure click types to best optimize your ads. In this clip, he discusses how to measure headline clicks.

    Send us your questions here - https://paidsearchpodcast.com/contact-us/

    Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

    Types of Click Interactions

    Types of Click Interactions

    This is a portion of Paid Search Podcast episode 359 titled "How to Measure Click Types in Google Ads." In that episode, Chris clears up a common misunderstanding about where your money goes in Google Ads and explains how to measure click types to best optimize your ads.

    In this clip, he gives an overview of the different types of interactions in Google Ads.

    Send us your questions here - https://paidsearchpodcast.com/contact-us/

    Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

    Can You Control Lead Value with Max Conversions?

    Can You Control Lead Value with Max Conversions?

    This is a portion of Paid Search Podcast episode 358 titled "Answers to Your Google Ads Questions." In this clip, Chris answers a question about controlling lead value with max conversions.

    Send us your questions here - https://paidsearchpodcast.com/contact-us/

    Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

    Seeing Great Results with a Max Conversion Target CPA

    Seeing Great Results with a Max Conversion Target CPA

    This is a portion of Paid Search Podcast episode 358 titled "Answers to Your Google Ads Questions." In this clip, Chris the following question about max conversion target CPA - When the goal is to generate leads, do you still see great results with a max conversions target CPA if it gets less than 30 conversions a month? 

    Send us your questions here - https://paidsearchpodcast.com/contact-us/

    Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

    Should I Use SKAGs for Competitor Campaigns?

    Should I Use SKAGs for Competitor Campaigns?

    This is a portion of Paid Search Podcast episode 358 titled "Answers to Your Google Ads Questions." In this clip, Chris answers a question about using single-keyword ad groups for competitor campaigns.

    Send us your questions here - https://paidsearchpodcast.com/contact-us/

    Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

    Google Recommended Keywords in a Service-to-Keyword Ad Group Strategy

    Google Recommended Keywords in a Service-to-Keyword Ad Group Strategy

    This is a portion of Paid Search Podcast episode 358 titled "Answers to Your Google Ads Questions." In this clip, Chris answers a couple of questions regarding service-to-keyword ad groups -

    When deploying a service-to-keyword ad group strategy, what should be done with Google-recommended keywords that overlap the ad groups? 

     Should I start applying all Google-recommended keywords and later pause any underperforming or duplicated ones?

    Send us your questions here - https://paidsearchpodcast.com/contact-us/

    Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

    Should I Exclude Locations I Don’t Want?

    Should I Exclude Locations I Don’t Want?

    This is a portion of Paid Search Podcast episode 356 titled "Unbelievably Good Google Ads Q&A About Locations, Match Types, Impressions & More!" In this clip, Jason and Chris answer a question about excluding locations.
     
     Send us your questions here - https://paidsearchpodcast.com/contact-us/
      
     Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

    Should I Run Phrase and Exact Match Keywords for the Same Keyword?

    Should I Run Phrase and Exact Match Keywords for the Same Keyword?

    This is a portion of Paid Search Podcast episode 356 titled "Unbelievably Good Google Ads Q&A About Locations, Match Types, Impressions & More!" In this clip, Jason and Chris answer a question about running phrase and exact match keywords for the same keyword.
     
     Send us your questions here - https://paidsearchpodcast.com/contact-us/
      
     Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

    Should I Pin Headlines in Responsive Ads?

    Should I Pin Headlines in Responsive Ads?

    This is a portion of Paid Search Podcast episode 356 titled "Unbelievably Good Google Ads Q&A About Locations, Match Types, Impressions & More!" In this clip, Jason and Chris answer a question about pinning headlines in responsive ads.
     
     Send us your questions here - https://paidsearchpodcast.com/contact-us/
      
     Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

    What to do When Your Google Ads Results Start Getting Worse

    What to do When Your Google Ads Results Start Getting Worse

    This is a portion of Paid Search Podcast episode 356 titled "Unbelievably Good Google Ads Q&A About Locations, Match Types, Impressions & More!" In this clip, Jason and Chris answer a question about what to do when your established Google Ads campaign results start getting worse.
     
     Send us your questions here - https://paidsearchpodcast.com/contact-us/
      
     Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast