Face The Book TV

An ongoing "Publishing Basics" series with Emerald Lake Books publisher Tara Alemany
Hosted by Charlotte PIerce, Pierce Press, in collaboration with Independent Publishers of New England

As a publisher, what are the best practices for onboarding an author and sustaining a productive relationship? And as an author, how can you best prepare for this unique relationship with your publisher? Maybe you are both an author and a publisher - know your strengths and clallenges, where and when to reach out for help. 

Jennia D'Lima will present at this year's 12th Annual IPNE Publishers & Authors Conference on finding and marketing to your book's audience. To learn more about her and to see a sample of her portfolio, please visit: https://jenniaedits.com. Jennia is also a senior editor at Sword & Silk Books.

Updated show notes & links at https://piercepress.com/2023-ipne-publishing-conference
Conference registration: https://ipne.org/events

Face The Book TV is produced by Pierce Press in collaboration with Independent Publishers of New England and simulcasts live to Facebook, LinkedIn, and YouTube. Audio is distributed to all major podcast apps. 

In this episode, author Oleg Veretskiy joins Ukrainian wine exporter Tanya Kagitina. Neither had any idea the turn their lives would take on Feb. 24, 2022. In this podcast, we explore how Tanya and her sister pivoted their lives to support the country's struggle for freedom. Tanya is joined by Pierce Press author, Oleg Veretskiy, who likewise gave up his real estate and writing career to volunteer and fundraise for non-lethal aid to the  Ukrainian military.

How, Tanya is one of “The Odesa Sisters” who with her sister Antonina, runs an impressive sewing operation in Odesa, Ukraine, constructing high quality winter uniforms, sleeping bags, medical uniforms, adaptive underwear for injured soldiers, and other essential clothing items. Tatyana also serves as an interpreter for Ukrainian author & volunteer Oleg Veretskiy and assists in his projects supporting frontline Ukrainian military units.

Today we preview this exciting session at the IPNE Conference on Nov. 3-4 with Edie Clarke, an experienced, and can we say gifted, video producer and YouTube strategist. Edie works with client to how how they can use video to grow organically, how different video types can highlight expertise and engage audiences. She demonstrates YouTube's potential as a platform for broadening reach and connecting with readers, urging the adoption of video as a key marketing tool.
 
Updated show notes & links at https://piercepress.com/2023-ipne-publishing-conference
Conference registration: https://ipne.org/events

We simulcast live to Facebook, LinkedIn, and YouTube; audio is subsequently distributed to all major podcast apps.

All the way from London, award-winning author & IPNE Conference speaker Leon Conrad previews his presentation for the Nov 3-4 Conference. Conrad looks at story from a different angle - exploring the deep structure of story - seeing how thinking about life as story can inform and enhance the quality and joy in the way we live our lives. Conrad discusses how attention to this aspect of publishing can help independent authors "make better books & sell more of them."

Register for the conference at https://ipne.org/events

You don’t want to miss this high-energy session at the IPNE Conference on Nov. 3-4 with writing and publishing experts Alyssa Berthiaume and Bridgett McGowen-Hawkins. You’ll receive insider secrets on how to avoid some of the biggest writing and publishing mistakes. In short, do not write a book … until you attend this session!

Alyssa Berthiaume:
Award-winning author; international book coach, developmental editor, and ghostwriter; founder and CEO of The Write Place, Right Time

Bridgett McGowen-Hawkins: 
Bridgett McGowen-Hawkins is an award-winning international professional speaker, an award-winning author, and an award-winning publisher and owner of the hybrid publishing company, "Press 49."

Updated show notes & links at https://piercepress.com/face-the-book-tv
Conference registration: https://ipne.org/events

We simulcast live to Facebook, LinkedIn, and YouTube; audio is subsequently distributed to all major podcast apps.

Our new author, Oleg Veretskiy has made the time to come on our livestream to answer your questions and talk about his writing and his work supporting the frontline in Ukraine.We hope you’ll join us for this special opportunity to gain insight into the life of this committed volunteer and writer in Ukraine, Oleg Veretskiy.

With this episode, we're celebrating a successful Kickstarter crowdfunding campaign and thanking our backers for helping us raise $9,000 for translation and production costs. Were reserving any pledges received through the end of the campaign on Sept. 26 for additional language translations – Ukrainian, Japanese, and Polish have been requested so far.

Be Oleg’s publishing partner – click here to pledge & help fund the next translation! Kickstarter crowdfunding campaign ends September 26.

If you would like to support Oleg & his team in their mission to help Ukrainians in the de-occupied territories and Ukrainian soldiers fighting for freedom, the verified PayPal account is veretskaya2009@gmail.com. Additional donation options, click HERE.

Oleg Veretskiy had just published the first novel in his magical realism trilogy, “Tales of the Wandering Mists: A Fairy Tale,” when Russia launched its full-scale invasion of Ukraine in Feb. 2022. After getting to know him, we decided that all proceeds after production costs should go to Oleg, who has suspended his career to support Ukraine’s fight for freedom; the publisher will not retain any profits for this first book in The Tales of the Wandering Mists trilogy.

Despite the stress and disruption from the war, the reception of his first book continues to buoy Oleg. “I really like the feedback that my readers send me,” he admits. “Some of them ended up as refugees in Europe and the US, and the book has a therapeutic effect on them. When I think about this, I feel goosebumps.”

We are deeply grateful for helping us realize this meaningful project.

Emily Enger previews her IPNE Conference presentation on how authors can gain visibility, connect with readers, and make industry partnerships without hustling or being constantly overwhelmed. In fact, she says, a "minimalist marketing" strategy is actually better for long-term success. Here workshop will help authors understand why that slow approach is better and what it can look like for them.

To register for the IPNE 2023 Authors & Publishers Conference, visit https://ipne.org/events

Meet IPNE 2023 Conference speaker Stephanie Feger, book marketing strategist with emPower Group. She'll be presenting at the IPNE Publishers & Authors Conference, 11/4-5:

Register  for the IPNE 2023 Publishers & Authors Conference at https://IPNE.org/events

Book marketing is a benefit to authors and publishers as it helps sell books, increase reach, build an author platform and more. She'll be speaking at the conference on the topic: "Make Your Author emPact: emPactful Marketing Strategies to Sell More Books, Increase Your Reach and Achieve Your Why."

It's the season for planning & setting up summer & fall book events and our guest expert, Deidre Randall of Peter E. Randall, Publisher is working with her authors on best practices for event booking success. In this episode, host Scott Channell will talk with Deidre about her top steps for pitching book events and turning them into smash hits that can lead to increased book sales, speaking engagements, networking opportunities, fame & fortune.

COMMON EARTH, Season 4 , Episode 1
CLICK HERE to watch the video replay

"Rewilding" is not just about bringing back endangered species and habitats, it's about restoring balance to our planet. Pierce Press author Manoj Gautam's innovative community-based approach to conservation has made a real impact in Nepal and beyond. In this discussion, we talk about how and to what extent habitats & environments can be returned to their wild, natural state while taking into consideration the requirements of human communities.

This year, Manoj was named to the elite Explorers Club 50. Each year, The Explorers Club 50 recognizes fifty extraordinary individuals changing the world. Naming these global exploration leaders to the EC50 shines a bright light on their extraordinary work, amplifies their voices, and redefines that field of exploration as we know it.

Since her frank Twitter post lamenting light attendance at her Ohio book signing, debut novelist Chelsea has been interviewed by major news organizations like USA Today and NPR, and she quickly landed a crackerjack agent.

But her story wasn’t just a fluke. Chelsea Banning is a librarian, her book’s theme grew from her passion for the genre, her writing is compelling, the cover design is spot-on, and her public messaging is authentic and engaging. Her book was primed for takeoff.

Post your comments & questions on all our streaming destinations, or listen at your leisure immediately afterward on your favorite podcast app! All links on the blog post at https://piercepress.com/invisible-to-viral #chelseabanning
Creators & Guests

• Laura Williams - Designer

In this 30th episode of Face The Book TV, IPNE board member and business publisher Scott Channell talks with IPNECon22 Conference Coordinator, Mary Catherine Jones about the amazing experts we’ve lined up for the 2022 Nov. 18-19 Authors & Publishers Conference, “Make Better Books & Sell More of Them.” Not to be missed - from #booktok to #bookdesign to #amazon advertising - the full gamut!

Previewing this week:

• Michael La Ronn, topic “How to Be A Writing Machine”
• Matthew Holmes, topic “Amazon Advertising for Authors/Publishers”
• Hank Marcacci, topic “Author Keywords that Bring Results”

Click here for early bird conference registration discounts and tune in next week for another preview of the Conference publicity topics! Use the hashtag #IPNECon11 when sharing on social media!

Are you prepared to build a professional author/publisher website and increase your book sales? The most significant feature of a book marketing strategy for authors and small publishers is to establish their own mobile-friendly, professional-looking website. 

Guest Laura Williams of GoodInklings.com has built many websites for authors, politicians, and professionals over the years, and though she acknowledges that the field is evolving at warp speed, some web design & management principles are evergreen. In this episode, we'll get you started on setting up an effective author website that will help you sell books. 

Laura and host Scott Channell will cover essentials like domain names, turnkey vs. WordPress sites, the basic pages you'll need, reader-engagement strategies, and where the website fits into your overall mission and goals as an author/publisher. 

IN THE STUDIO: 

• Producer & Host: Charlotte Pierce, Pierce Press
• Guest Panelists: Laura Williams, GoodInklings & Scott Channell

RESOURCE LIST:

• IngramSpark Guide to Author Websites

Okay, it may not be your favorite publishing task, but a robust email list is the cornerstone of a successful book marketing plan. And once you start seeing results, we guarantee you’ll enjoy the task more!

Hosts & IPNE board members Charlotte Pierce & Scott Channell present best practices for building your list and serving your subscribers.

IN THE STUDIO:

• Producer, Charlotte Pierce, IPNE & Pierce Press
• Guests: Scott Channell, IPNE & ScottChannell.com and Laura Williams, GoodInklings

This episode of Face The Book TV focuses on the core elements of an author platform - website, mailing list, social media - in that order. You can also leverage assets that you may already have - your expertise, your friends & colleagues, and to some extent, your social media. 

With mindful, regular cultivation, a well built-out author platform can set you up for booming book sales by the time your publication date rolls around. You can start building your platform any time, but doing it before you even start writing is highly recommended. 

PART II IN SERIES: BASICS OF BOOK PUBLISHING with Charlotte Pierce & Scott Channel, IPNE board of directors.

1. Nuts & Bolts of Publishing Your First Book 4/20, 2 PM EDT
2. Building Your Author Platform: Strategy First! 5/11 2 PM EDT
3. Your All-Important Email List & How to Grow It 6/1 2 PM EDT
4. Websites that Sell Books 6/22 2 PM EDT

Watch this page for livestream & replay links, updated show notes, and additional resources for upcoming and evergreen episodes.

Producer and host Charlotte Pierce of Face The Book TV & Pierce Press discusses the "first book" checklist with successful publisher Scott Channell. Both are also board members at Independent Publishers of New England. You can find show notes, more resources, useful links, and information on the episode website.

This series is for new publishers as well as for those who wish to "reset" their book publishing projects. It's never too late to make adjustments on the path to "publish better books and sell more of them!"

Be a part of this event! Join the livestream on our Facebook, LinkedIn, or YouTube channels to post questions & comments for Scott & Charlotte to answer in real time! And, use our #FaceTheBookTV and #IPNEMember hashtags in your comments or social media posts to win IPNE swag and other prizes! Audio is distributed to Apple, Google, Spotify, and all major podcast apps after the livestream. 

We amplify all comments using that hashtag across the wide internet! You can also watch the replay on the livestream destinations.

To see a falcon materialize from the sky in a colossal burst of power in pursuit of prey and to realize the falconer’s role, is to enter a new understanding of the natural world, one that takes you to the “edges of existence,” as falconer John Szabo has put it.

In this pilot episode of our series “The Edge of Wild,” Master Falconer Shawn Hayes will show us how hunting game with a bird of prey is as rewarding as it is challenging. Shawn’s expertise is flying “true” falcons like Gyrfalcons, Prairie Falcons, and Peregrines, which display stunning aerobatics during hunting.

Generally reclusive, Shawn Hayes has dedicated his life to the practice of training and caring for falcons, both in his native California and around the world in places like Japan, Pakistan, and Hungary. He was recently profiled in the Patagonia film “Game Hawker, A Wild Journey to Falconry,” and in the March issue of Audubon Magazine, in an article by Tim Gallagher, "The Aspiring Ascent of Master Falconer Shawn Hayes."

Click here for updated show notes, article & film links, slideshow & photos.

Before you ask Aunt Nancy to edit your precious manuscript, consider choosing an experienced, professional editor who will have the skills to refine the readability, and ultimately, the marketability of your book.

You may need more than one editor, explains Megan, depending on the stage of your book project. If you're in the concept phase or have a rough draft, a development editor can steer you in the right direction. A talented copy editor will notice if your character's eye color changes mid-manuscript. A meticulous proofreader will catch glaring errors that you've passed over hundreds of times.

Face The Book TV livestream & podcast is produced and copyrighted by Pierce Press in collaboration with Independent Publishers of New England. Be sure to visit our website for show notes and special offers from our guests: https://PiercePress.com/book-editing

#bookediting #editor #selfpublishing #bookeditor #indiebook #bookmarketing #proofreader