amazon marketing

In this episode, Jason Boyce chats with Scott Reid, President & CEO at Dormeo North America. Scott's career has been marked by his success in building $100 million brands both in the good ol' USA and all the way over in Japan using the power of Direct TV. 

He is a master of Media Efficiency Ratios (MER), which Amazon sellers may recognize as TACoS.

Scott and his company's marketing strategy for success in the Japanese market involved identifying products that were already successful in North America and replicating them in Japan through the use of Direct Response TV.

So, what's the secret sauce for success in DRTV?

The success of DRTV campaigns relies on showcasing innovative, highly demonstrable products with clear Unique Selling Propositions (USPs), making them fun and easy to use, and ultimately delivering happiness to consumers.

But if you are going to spend massive amounts of marketing dollars on such campaigns, you've got to be ready to defend your products with patents to maintain a competitive edge in the market.

Despite the success of DRTV, Scott insists that being on Amazon is necessary for a brand's success, given its reach and the trust consumers have in the platform, and also for channel control.

There are many cool things that Amazon sellers can learn from Scott's successes when it comes to launching a product in a new market, building brand awareness, measuring the performance of your marketing campaigns, and defending your brand.

We cover these topics in detail in the episode, as well as other great insights. Tune in!

Key Takeaways

- Scott's journey into direct marketing (00:53)

- Translating successful products in the US to Japan (04:45)

- Categories of products that resonate across cultures (11:54)

- The secret to the success of DRTV (14:13)

- Defending your product with patents to build a brand (16:17)

- Why brands must be on Amazon even with DRTV (23:43)

- How to build a $100 million brand (31:04)

- Media Efficiency Rate (33:05)

- What's next for Scott and Dormeo (37:30)

Additional Resources

- Scott Reid’s LinkedIn: https://www.linkedin.com/in/scott-reid-b61a3a7/

- Schedule a FREE consultation with the Ave7 team

- Grab the FREE Amazon Seller Central Checklist

- Get the book “The Amazon Jungle” book by Jason Boyce

- Learn more about Avenue7Media

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Day 2 Podcast has a goal of helping Amazon sellers learn how to launch, grow and protect their brand on the world's largest online marketplace (and beyond).

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In this episode we are going to talk with Asif and Kaisar about their notorious affiliate marketing story regarding Conch House.  This is an episode you won't want to miss.  During the interview we get into their plan for making money with affiliate marketing, what worked and what didn't, how much money they made on Amazon, their best tips for affiliate marketing and what their plans are for duplicating this process again!

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I won't spoil it, but Damian has been in the food industry for the greater part of 30 years. He's even owned and operated an Italian Bakery / Deli. Not to mention he's helped over 120 small startups get off the ground!

Key Takeaways

What inspired me about Damian was how he took what he learned working for Target for a decade and applied it to his e-commerce journey!

What I learned talking with Damian was the power of diversification when it comes to sales channels.

This episode is for anyone who is selling food on the internet.

In one word this episode is HUNGRY.

Recorded this episode a while back, but it's still great because Damian is one of those guys that you learn so much from every time you're around him!

Albert's a visionary and accomplished Senior Digital Marketing Executive with extensive experience in business development across dynamic roster of startups. In this episode we talk about his Amazon business Tub Cubby and his lessons learned along the way. We also get into what it's like to be "All In" on family and business at the same time.

Key Takeaways

What inspired me about Albert was that his wife and kids answered 30,000 emails over the course of 5 years! P.S. Be sure to buy rubber duckies from Albert's son's company: https://planetduck.world/ where 100% of net profits go to support animals in need! 🐥

What I learned talking with Albert was 1 negative review costs you 12 positive reviews. P.S. Be sure to buy rubber duckies from Albert's son's company: https://planetduck.world/ where 100% of net profits go to support animals in need! 🐥

This episode is for anyone who has kids and wants to build the business with their family involved. P.S. Be sure to buy rubber duckies from Albert's son's company: https://planetduck.world/ where 100% of net profits go to support animals in need! 🐥

In one word this episode is DADPRENEUR. P.S. Be sure to buy rubber duckies Albert's son's company: https://planetduck.world/ where 100% of net profits go to support animals in need! 🐥

Recorded this episode a while back, but it's still great because Albert is known for finding little moments to do crazy stuff for his customers. Like filling a box of rubber duckies and sending it to customers! 🐥🐥🐥🐥🐥🐥🐥🐥🐥🐥🐥🐥🐥🐥 P.S. Be sure to buy rubber duckies from Albert's son's company: https://planetduck.world/ where 100% of net profits go to support animals in need! 🐥