liz lavallee

In a previous episode, we advocated for a shift from a two-day Prime day to a more extended two-week campaign as an investment in your listing. Two and a half weeks post-event, we measured the Best Seller Rank (BSR) for clients who followed our extended campaign strategy.

The results were staggering. Those who participated in the two-week campaign witnessed a remarkable 240% improvement in BSR compared to clients who adhered to the conventional two-day approach.

With the Fall Prime Day Event setting the stage, we're now gearing up for the holiday season. Clients who participated in the fall event find themselves in an elevated position, gaining market share and improving their rank.

Liz LaVallee, Vice President of Client Growth here at Avenue7Media, highlights the essential post-Prime Day analysis and what sellers should learn from them.

Additionally, Calin and I just got back from Amazon Unboxed. Amazon is moving fast and making the case for Streaming TV Ads, among other exciting announcements.

The streaming TV landscape is in its early days, presenting a unique opportunity for forward-thinking brands to establish a foothold and set the stage for future success.

It's time to embrace the democratization of TV ads via Streaming TV before costs escalate in the coming years. The next billion-dollar brands will be built using this powerful medium.

Join Liz, Calin, and I in this fascinating discussion as we dive deep into these topics and much more!

Key Takeaways 

- Our results from Fall Prime Day (01:16)

- Building a full-funnel advertising strategy within Amazon (06:28)

- Twitch advertising for Amazon? (09:26)

- The promise of Amazon Marketing Cloud (14:48)

- Generating demand for your brand (22:16)

- Generative AI tools for advertising (24:04)

- Streaming TV ads vs Linear TV ads (25:52)

- Connecting content to commerce (31:18)

Additional Resources:

- Calin Ionescu’s LinkedIn

- Liz LaVallee’s  LinkedIn 

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- Schedule a FREE consultation with the Ave7 team

- Grab the FREE Amazon Seller Central Checklist

- Get the book “The Amazon Jungle” book by Jason Boyce

- Learn more about Avenue7Media

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Day 2 Podcast has a goal of helping Amazon sellers learn how to launch, grow and protect their brand on the world's largest online marketplace (and beyond).

Follow us on your favorite podcast platform so you never miss an episode!

Within the Amazon marketplace, the difference between prosperity and obscurity often boils down to a single skill: Amazon listing optimization. This is one of the key elements that separates triumphant brands from struggling ones.

In this episode, Shannon Roddy is joined by Liz LaVallee, Director of Client Operations at Avenue7Media, to dive deep into the very effective strategies employed by 7 and 8-figure brand owners to master the art of listing optimization.

But before we even get to the strategies, it's important to underscore the significance of mindset.

While listing optimization may seem like a mere technical exercise, the right mindset to have is one that emphasizes setting clear goals, creating well-defined plans, establishing metrics for tracking progress, and consistently iterating and improving.

The three fundamental pillars or outcomes of listing optimization should be:

- Improve traffic to the listing

- Increase conversion rates

- Enhance customer experience through clarity and satisfaction

Tune in to this episode to learn of the tactics in each of these three pillars of listing optimization that successful 8 figure brands use to create listings that attract, convert, and delight customers.

Key Takeaways

- The mindset difference in listing optimization (01:48)

- The goal of listing optimization (02:53)

- Listing optimization to improve conversion rate (04:30)

- Listing optimization to increase traffic (15:41)

- Listing optimization to enhance customer experience (24:27)

- Metrics to gauge listing optimization progress (38:30)

Additional Resources:

- Schedule a FREE consultation with the Ave7 team

- Grab the FREE Amazon Seller Central Checklist

- Get the book “The Amazon Jungle” book by Jason Boyce

- Learn more about Avenue7Media

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Day 2 Podcast has a goal of helping Amazon sellers learn how to launch, grow and protect their brand on the world's largest online marketplace (and beyond).

Follow us on your favorite podcast platform so you never miss an episode!

Prime Day, Amazon's highly anticipated annual sales event, evokes mixed feelings among sellers and brands.

Some are skeptical about its profitability due to heavy discounts, while others see it as an opportunity to boost search rankings and Best Seller Rank (BSR).

In this episode, I am joined by my friend Liz LaVallee. Liz grew an enormous digital business over 16 years for Vermont Teddy Bear and PajamaGram, and Avenue7Media is honored to have her as our Director of Operations.

We delve into the anonymized results from Avenue7Media's client base, discussing the outcomes for those who participated and those who refrained from joining Prime Day.

Additionally, Liz reveals a winning strategy to leverage Prime Early Access in October for a sustained halo effect on rankings and sales.

Tune in!

Key Takeaways

- To participate or not participate in Prime Day (02:17)

- How to go all in on Prime Day (04:19)

- 2023 Prime Day statistics (10:13)

- The Prime Day Halo effect (16:48)

- The best strategy to prepare for the next Prime event (20:22)

- Should you send your list to send traffic to Amazon on Prime Day? (26:46)

Additional Resources:

- Schedule a FREE consultation with the Ave7 team

- Grab the FREE Amazon Seller Central Checklist

- Get the book “The Amazon Jungle” book by Jason Boyce

- Learn more about Avenue7Media

----

Day 2 Podcast has a goal of helping Amazon sellers learn how to launch, grow and protect their brand on the world's largest online marketplace (and beyond).

Follow us on your favorite podcast platform so you never miss an episode!