How Brands Should Leverage Amazon Prime Day with Lasting Impact & Results
Prime Day, Amazon's highly anticipated annual sales event, evokes mixed feelings among sellers and brands.
Some are skeptical about its profitability due to heavy discounts, while others see it as an opportunity to boost search rankings and Best Seller Rank (BSR).
In this episode, I am joined by my friend Liz LaVallee. Liz grew an enormous digital business over 16 years for Vermont Teddy Bear and PajamaGram, and Avenue7Media is honored to have her as our Director of Operations.
We delve into the anonymized results from Avenue7Media's client base, discussing the outcomes for those who participated and those who refrained from joining Prime Day.
Additionally, Liz reveals a winning strategy to leverage Prime Early Access in October for a sustained halo effect on rankings and sales.
Tune in!
Key Takeaways
- To participate or not participate in Prime Day (02:17)
- How to go all in on Prime Day (04:19)
- 2023 Prime Day statistics (10:13)
- The Prime Day Halo effect (16:48)
- The best strategy to prepare for the next Prime event (20:22)
- Should you send your list to send traffic to Amazon on Prime Day? (26:46)
Additional Resources:
- Schedule a FREE consultation with the Ave7 team
- Grab the FREE Amazon Seller Central Checklist
- Get the book “The Amazon Jungle” book by Jason Boyce
- Learn more about Avenue7Media
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Day 2 Podcast has a goal of helping Amazon sellers learn how to launch, grow and protect their brand on the world's largest online marketplace (and beyond).
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