amazon launch

70% of our prospective clients here at Avenue 7 Media always ask us two questions: How can we get them more sales and get them more product reviews?

Amazon reviews have become so important in driving sales that some sellers are desperate to get them through any means.

This has led to the big challenge of fake reviews. It's not uncommon to see a brand with 900 reviews after selling just 100 orders in 30 days. Do the math.

Honest businesses selling great products and getting legitimate reviews are left wondering what else they should do to compete.

Amazon has tried tackling this problem with its TOS and other means, but it remains a problem. The Federal Trade Commission has stepped in and is considering new rules regarding fake online reviews.

In this episode, Shannon and I talk about Amazon product reviews, the challenges for brands and sellers to get legitimate product reviews, how Amazon is vetting (or not vetting) those reviews properly, and what the FTC is doing about product review manipulation.

Key Takeaways

- Intro (00:00)

- Product reviews are the heartbeat of Amazon (01:25)

- Why reviews are so important (02:10)

- Product Reviews vs. product ratings (04:15)

- The can of worms that is the Amazon Vine Program (07:15)

- Average ratings and reviews per every 100 products (11:35)

- How sellers should ask for reviews (17:36)

- TOS-compliant ways to get positive reviews (21:50)

- Why you shouldn’t mess around with reviews (32:22)

- Episode wrap-up (41:22)

Additional resources:

- Schedule a FREE consultation with the Ave7 team

- Grab the FREE Amazon Seller Central Checklist

- Get the book “The Amazon Jungle” book by Jason Boyce

- Learn more about Avenue 7 Media

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Day 2 Podcast has a goal of helping Amazon sellers learn how to launch, grow and protect their brand on the world's largest online marketplace (and beyond).

Follow us on your favorite podcast platform so you never miss an episode!

In the good old days, sellers could launch a brand and start selling products on Amazon successfully. It was possible to launch on Amazon with minimal SEO, decent listing optimization, and maybe a little bit of advertisement and get lots of traffic to your product.

You could then get those initial product reviews and feedback, go back to iterate your product, and sell even more.

Right now…not so much.

The idea of using Amazon as the first place to launch your product or your brand has changed quite significantly.

Amazon has been inundated with billions of products, and now it's a matter of getting found through SEO and advertising. This can't happen with a new product that no one knows about and no one is searching for in the Amazon search bar.

Today, you need to get everything dialed in before you can even think of selling on Amazon.

You've got to first build an engaged customer audience, build brand awareness, and get your initial product reviews before selling on Amazon.

In this episode, Shannon and I discuss when it's best to launch your product or brand on Amazon and the criteria that need to be in place to ensure a successful launch.

Tune in.

Key Takeaways

- When can you launch on Amazon (02:05)

- Is your product Amazon ready (03:31)

- Brand equity is the name of the game today (06:54)

- You can't compete on price on Amazon anymore (07:54)

- The SEO challenge for new and innovative products (10:39)

- How to build an engaged audience and social proof (13:08)

- Amazon is not the platform to build credibility (19:39)

- The Amazon Launchpad tool (22:54)

- Using influencers to launch your product (31:07)

Additional resources:

- Schedule a FREE consultation with the Ave7 team

- Grab the FREE Amazon Seller Central Checklist

- Get the book “The Amazon Jungle” book by Jason Boyce

- Learn more about Avenue 7 Media

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Day 2 Podcast has a goal of helping Amazon sellers learn how to launch, grow and protect their brand on the world's largest online marketplace (and beyond).

Follow us on your favorite podcast platform so you never miss an episode!

Ranking quickly post-launch is becoming paramount in the Amazon ecosystem now. Troy is the founder of Seller.Tools and an Amazon 7-figure earner. He's truly leading the charge in Amazon automation, particularly when it comes to launching or re-launching products on the marketplace.

In this episode we discuss:

• How to lay the foundation for your Amazon business to improve operational efficiency
• The importance of utilising software and how to calculate it's ROI
• Launching, or relaunching, products on Amazon using the rebate strategy
• What he feels is the biggest threat to an Amazon business right now
• How he recommends building sustainable success on Amazon

#Ranking #Chatbot #Automation #Rebates #Launch #Software 

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