Thinking of an Amazon-First Product Launch? Think Again...
In the good old days, sellers could launch a brand and start selling products on Amazon successfully. It was possible to launch on Amazon with minimal SEO, decent listing optimization, and maybe a little bit of advertisement and get lots of traffic to your product.
You could then get those initial product reviews and feedback, go back to iterate your product, and sell even more.
Right now…not so much.
The idea of using Amazon as the first place to launch your product or your brand has changed quite significantly.
Amazon has been inundated with billions of products, and now it's a matter of getting found through SEO and advertising. This can't happen with a new product that no one knows about and no one is searching for in the Amazon search bar.
Today, you need to get everything dialed in before you can even think of selling on Amazon.
You've got to first build an engaged customer audience, build brand awareness, and get your initial product reviews before selling on Amazon.
In this episode, Shannon and I discuss when it's best to launch your product or brand on Amazon and the criteria that need to be in place to ensure a successful launch.
Tune in.
Key Takeaways
- When can you launch on Amazon (02:05)
- Is your product Amazon ready (03:31)
- Brand equity is the name of the game today (06:54)
- You can't compete on price on Amazon anymore (07:54)
- The SEO challenge for new and innovative products (10:39)
- How to build an engaged audience and social proof (13:08)
- Amazon is not the platform to build credibility (19:39)
- The Amazon Launchpad tool (22:54)
- Using influencers to launch your product (31:07)
Additional resources:
- Schedule a FREE consultation with the Ave7 team
- Grab the FREE Amazon Seller Central Checklist
- Get the book “The Amazon Jungle” book by Jason Boyce
- Learn more about Avenue 7 Media
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Day 2 Podcast has a goal of helping Amazon sellers learn how to launch, grow and protect their brand on the world's largest online marketplace (and beyond).
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