To FBA or FBM - Amazon Fulfillment Strategies for 2023
To FBA or FBM, that is the question... If you're a seller on Amazon, you're probably familiar with these two terms - FBA and FBM. But which one is right for you? As we hum along in 2023, it's essential to understand the different Amazon fulfillment strategies to make the right choice for your business.
So, what exactly are FBA and FBM? In short, FBA (Fulfillment by Amazon) means that Amazon takes care of the storage, packing, and shipping of your products, while FBM (Fulfillment by Merchant) means that you handle all of these aspects yourself. Each option has its advantages and disadvantages, and we'll be exploring these in detail in this episode.
With FBA fees increasing every year, sellers are asking the ONE question, why can't I just do FBM? It costs less, and it's less headache.
But don't make the switch just yet, we may have a lot of complaints about FBA, but there's a reason why it's so popular.
If you're looking to expand your Amazon business or just starting, you won't want to miss out on this value-packed episode.
But that's not all; Shannon and I discuss FBA vs. FBM, the pros and cons of each, and the mythological SFP (Seller Fulfilled Prime) and why having the Prime Badge can increase your sales exponentially.
So, let's get started!
Key Takeaways
- The FBA Prime advantage (01:26)
- Prime members spend 3 times more than non-Prime members (03:06)
- That Prime badge is very powerful (07:21)
- The Seller Fulfilled Prime challenge (09:00)
- Fast shipping moves the needle (13:37)
- FBA vs FBM vs SFP (15:42)
Additional Resources:
- Schedule a FREE consultation with the Ave7 team
- Grab the FREE Amazon Seller Central Checklist
- Get the book “The Amazon Jungle” book by Jason Boyce
- Learn more about Avenue 7 Media
----
Day 2 Podcast has a goal of helping Amazon sellers learn how to launch, grow and protect their brand on the world's largest online marketplace (and beyond).
Follow us on your favorite podcast platform so you never miss an episode!