Amazon Profitability & Growth in 2023 with Tyler Jefcoat
The honeymoon is over for Amazon sellers. The ecommerce boom of the past few years is now over. It doesn't matter if you are big or small; you must be focused on driving more cash to the bottom line.
Profitability is what everybody is talking about today, not more sales.
In this episode, I am joined by Tyler Jefcoat, the Founder & CEO of SellerAccountant. He also leads the Sellers Roundtable, an exclusive mastermind for 7 & 8-figure sellers.
Prior to this, he built a 100-employee firm in the home healthcare space and exited. The best way I like to describe my friend Tyler is that he's the CFO, Controller, Business Shaman, and friend of Amazon Sellers everywhere.
Whether you are looking for an exit or financial freedom, there are some basic profit metrics you should be paying attention to. Unfortunately, many sellers don't know about them.
Yes, Amazon is raising fees, and it sucks, but compared to other channels where you're paying for Google or Facebook traffic, Amazon isn't a bad gig when you have a clear strategy. If for no other reason, you should be there to defend your brand.
Stay tuned because our guest today is the most knowledgeable person I know when it comes to getting your Amazon financial house in order.
Key Takeaways
- Tyler's background and superpowers (01:50)
- FBA fees in 2023 (04:25)
- Gross and net margin in Amazon VS D2C Shopify sites (08:57)
- How sellers should be looking at profitability (15:25)
- Inventory turn and inventory velocity metrics (20:28)
- Building your ecommerce strategy around your objective (22:58)
- The aggregator's valuations boom (26:46)
- Get a handle on your cash flow (34:09)
- What Amazon sellers should do to prepare for a recession (40:40)
- 2023 Amazon/ecommerce predictions (43:37)
Additional Resources:
Connect with Tyler Jefcoat
Website: https://www.selleraccountant.com/
LinkedIn: https://www.linkedin.com/in/tylerjefcoat/
Twitter: https://twitter.com/SellerAccountan
Podcast: Return On Podcast
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- Schedule a FREE consultation with the Ave7 team
- Grab the FREE Amazon Seller Central Checklist
- Get the book “The Amazon Jungle” book by Jason Boyce
- Learn more about Avenue 7 Media
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Day 2 Podcast has a goal of helping Amazon sellers learn how to launch, grow and protect their brand on the world's largest online marketplace (and beyond).
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