Getting Clicks and Sales with Daniela Bolzmann; The Queen of Amazon Eye-Candy
Amazon Listing Optimization is the new retail window display.
In the old days, shoppers would be drawn into a retail store by an amazing window display. A shopper's eyes would be caught by compelling scenes and products and walk into the store to make a purchase.
Today's retail streets aren't paved with concrete. They are paved with ones and zeros, and retail main street is the Amazon search results page.
In this episode, Shannon Roddy & Jason Boyce interview Daniela Bolzmann, founder of Mindful Goods. A female lead company that specializes in done-for-you Amazon listing optimization designed to get more clicks and sales to your Amazon listings.
Amazon listings have a lot of requirements to succeed, but Daniela takes us through the key elements you must pay attention to in your listing.
She also shares some mind-blowing stats that every Amazon seller out there should be interested in.
Tune in, and let's get those clicks and sales!
Key Takeaways
- Meet Daniela Bolzmann (01:18)
- What listing mini audits reveal (09:49)
- The importance of the main image in your listing (12:16)
- Amazon ‘eye candy' (14:57)
- Using PickFu to increase click-through rate (20:46)
- Renders vs. photos: Which one performs better (22:53)
- The #1 thing most Amazon sellers get wrong (26:13)
- The mind blowing stats about A+ content (36:25)
- Why you must leverage product video space below A+ content (39:48)
- Daniela's Amazon wish list (42:15)
Additional resources:
Connect with Daniela Bolzmann
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- Schedule a FREE consultation with the Ave7 team
- Grab the FREE Amazon Seller Central Checklist
- Get the book “The Amazon Jungle” book by Jason Boyce
- Learn more about Avenue 7 Media
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Day 2 Podcast has a goal of helping Amazon sellers learn how to launch, grow and protect their brand on the world's largest online marketplace (and beyond).
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