Dan Sanchez (a.k.a., Danchez) shares his 3 pillars for building and growing your audience. Download the free powerups cheatsheet: https://marketingpowerups.com/040

🏆 Sponsored powerup

I want to thank the sponsor of this episode, 42/Agency.

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🎉 About Dan Sanchez

Dan Sanchez, also known as "Danchez," is a leading LinkedIn influencer and inbound marketing expert. With over a decade of experience in digital marketing and social media, Dan focuses on helping brands grow and engage their audiences through compelling content and strategic influencer marketing. In just a few short years, Dan has rapidly grown his own following on LinkedIn to over 25,000 engaged subscribers. He provides regular tips and trainings on optimizing profiles, developing shareable content, building communities, and leveraging LinkedIn to accelerate lead generation. 

🕰️ Timestamps and transcript

• 00:00:00 Danchez's audience growth pillars.
• 00:01:51 Story of pain, growth through ads, big team.
• 00:05:21 Building relationships through owned media is important.
• 00:08:47 Discover gift, offer value, receive feedback.
• 00:11:43 Book and talking, learn through posting.
• 00:12:54 Start podcast, share lessons, become industry expert.
• 00:16:42 People become aware of growth plateau.
• 00:19:31 42 Agency — build a predictable growth engine.
• 00:20:16 Riverside FM — my preferred video podcast recording platform.
• 00:22:47 Borrow tactics: paid, owned, and earned media.
• 00:25:48 Help audience succeed, engage, teach, promote, elevate.
• 00:32:09 Employee's connections lead to increased engagement.
• 00:35:31 Small curated groups engage to rank posts.
• 00:38:27 AI-generated, expert-curated content key for future search.
• 00:42:15 "Recently discovered niching down for success."
• 00:45:20 Stick with it for 3 years, then reassess.
• 00:46:34 "First podcast needs niche, free, interviews"

✨ Useful links

• Dan Sanchez's LinkedIn profile: https://www.linkedin.com/in/digitalmarketingdan
• Dan's website: https://danchez.com/
• Dan Sanchez's Audience Growth School: https://audiencegrowthschool.com/
• Sales Feed by Vidyard: https://salesfeed.vidyard.com/

When the words ‘entrepreneur’ or ‘business person’ come to mind, who do you imagine? Often, we are told that people in business have the most outgoing, loudest voices in the room. My guest today, Tara Reid, is here to tell you that there is very much a place for introverts in the business world, and if you identify as one, you don't have to change a thing. As an introvert myself, there were so many moments in this conversation that resonated with me. If this sounds like you too, get ready for some major “ah-ha!” moments. Don’t think of yourself as an introvert? There are plenty of valuable nuggets in here for everyone. 

🎙 More Making Good 🎙

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• Let's hang on Instagram. Connect with me @laurentilden.
• Want 100 Marketing Prompts (for free?) Download the PDF here.

In the past, we have briefly mentioned value ladders, but we haven't dove head first into exactly what they are.

In today's episode, we're going to talk about what a value ladder is, why you need a value ladder and what to include in the value ladder.

Personalizing your value ladder to make you unique is the fastest way for you to start making money on your craft today. This episode might be the difference between converting your super fans into paid customers or leaving them in the dust to just listen to your tracks

Head to https://enviousaudio.com/episode103 to check out the show notes!

You've spent time and effort gathering knowledge and building up your expertise, whatever it may be - but now you're not sure what to do with it. 

How about teaching it to other eager learners like yourself? 

Online educators have created courses around niches including photography, fitness, marketing, gardening, leadership, personal development, and more - the options are endless.

Learn everything about online course creation with Linda Reed-Enever – a rockstar of marketing and PR, an online course creator, and the co-founder of a very well-engaged big facebook community called Business, Business, Business or BBB for short.

In this episode, we will be talking about:

- Successful online course creation

- Choosing the right platform

- Selecting a specific course topic 

- Content creation for the online course

- Marketing and pricing of an online course

Connect with Olivia:

Facebook Profile

Instagram Profile

Connect with Linda: 

 Website

 Podcast produced by Livvi Music Media

Unlock the Secrets to Podcast Success! 🎙️✨ Download your Ultimate Podcast Checklist here. 

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Connect with Olivia:

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Instagram Profile

Podcast produced by Livvi Music Media

Music featured, 'Next Level Me (Wild Mode)' by Olivia de Sousa. Listen if full here.

(earlier episodes featured 'Reach' by Olivia de Sousa. Listen in full here. )

Many entrepreneurs create valuable products and services, but don't have a strategy to increase their sales with their committed customers. In today's episode, Chris and David discuss how to develop a process to increase your sales through a value ladder model.

Monetize your knowledge. Live your passion. Discover Design Launch Grow.

Join our FREE Business Building Community on Facebook

Free E-book: Discover the Tools You Need to Build a Successful Online Business

Anders Gatti owns Gatti Training with his wife in Stockholm, Sweden. The gym has just 140 members, and in January, they pulled in nearly 50 grand in revenue — and that's without any paid advertising.

Tune in to learn how Anders climbed the value ladder, slashed his work hours and made even more money.

Links:

Gatti Training
Free Tools
Gym Owners United

Timeline:

1:26 – The who and what of Gatti Training.

3:45 – Gatti Training’s revenue growth over time.

8:26 – Finding high-value clients through affinity marketing.

9:54 – How to get your clients to send referrals your way.

12:00 – Mapping the client journey and improving retention after on-boarding.

15:49 – Selling high-value packages.

19:18 – Balancing growth with providing high-value service.

21:40 – Talking profit margins.

24:59 – Climbing the value ladder.

26:34 – Ask your clients what they need.

Do you know what your Effective Hourly Rate (EHR) is? That is, your pay, divided by the number of hours it took to earn it?

Joleen Bingham's is $290.

But it wasn't always that high. Here's how she multiplied a $10 starting EHR by 29 — and how you can, too.

Links:

Two-Brain Programming
Level Method
Gym Owners United
Level Up Your Staff (and Fire Them Up Instead of Firing Them)

Timeline:

2:26 – Joleen’s starting EHR: $10

4:22 – What happened when Joleen started listening to her mentor. 

6:58 – Climbing the value ladder.

9:24 – Offloading tasks and becoming a tinker.

11:13 – Taking the first step toward higher EHR.

14:34 – Lessons learned post-COVID.

17:32 – Narrowing the client avatar.

23:37 – The top three things to focus on right now to increase EHR.

28:29 – The three things to focus on to go from a $50 to $100 EHR. 

Welcome to Episode 14 of The Trey Angle.

In this episode, I discuss how to modernize your website and marketing with the idea of the value ladder.

So if you want to make more sales, convert more traffic, and quit wasting money and time so you can how to succeed in online business, tune in now!

JOIN OUR "EVERLASTING CHANGE" COMMUNITY HERE: https://treymartinez.com/discord

In this episode, you'll discover:

Episode Title: "The Value Ladder For Digital Marketing"

• Why your website is losing
• The Value Ladder
• Jab, Jab, Jab...
• Patience In A DEMANDING World
• Your Free Value Offer

More Information
Learn more about how you can improve your results with online business with the Value Ladder and the concepts of Jab, Jab, Jab, Right Hook below

Online Business Links & Mentions From This Episode:
The Value Ladder (DotCom Secrets) by Russell Brunson
The Value Ladder Explainer VIDEO
Jab, Jab, Jab, Right Hook by Gary Vaynerchuk

Thanks for Tuning In!
Thanks so much for being with us this week. Have some feedback you'd like to share? Please leave a note in the comments section below!

If you enjoyed this episode on how to modernize your website, please share it with your friends by using the social media buttons you see at the bottom of the post.

Don't forget to subscribe to the show on iTunes to get automatic episode updates for our "The Trey Angle!"

And, finally, please take a minute to leave us an honest review and rating on iTunes. They really help us out when it comes to the ranking of the show and I make it a point to read every single one of the reviews we get.

Please leave a review right now (LINK TO ITUNES)

JOIN OUR "EVERLASTING CHANGE" COMMUNITY HERE: https://treymartinez.com/discord

Thanks for listening!

0:37 "Antifragile" - Nassim Taleb 

2:12 Elon Musk - Wikipedia

5:58 Simplecast and Anchor.fm

7:15 “If one advances confidently in the direction of his dreams, and endeavours to live the life which he has imagined, he will meet with success unexpected in common hours.”  - Henry David Thoreau

9:57 If you just keep doing free stuff all the time, don't be surprised when your audience starts to devalue the value you provide.

Welcome back to another episode of Finding Freedom! I'm your host, Lee Mosler and today we're going to continue with last week's podcast with a comedian turned internet millionaire, Tom Antion from the Screw the Commute Podcast.

Tom and I start by finishing our conversation about eBay, how to grow that business, and even getting a mentor.

Then we move into building a value ladder. We go over what it is and what the next step could look like.

Tom and I spend a lot of time on this topic because it is a very important piece to have in any business. You want your customers and clients to keep coming back and if you have a value ladder, this gives them the reason to do so. We even discuss how to start on a shoestring budget by turning your hobbies into a tax-deductible business.

This episode is jam packed with information that you could start implementing today and building your business from scratch. This episode even made me go through my current business model with An Imagined Reality and fine tune elements of my business.

Here's the conclusion of my talk with Tom Antion from Screw the Commute. Make sure when you're done to head over to screwthecommute.com, like, and subscribe to his podcast.

In this episode, I am going to talk about a completely new concept that I've been working on with my team for the past several months. It's called the visibility ladder. Building out a visibility ladder has been so valuable to our business, and this podcast is actually part of us building out our visibility ladder. 

The value ladder is well-known because of how great it works. It is a ladder or kind of more of a scale of your offerings from your business, from your lowest ticket offer to your highest price package or offering that has the most value and access to you and to your services and the solutions you provide.

The value ladder is about the value you provide and the price points that clients can enter essentially for different levels of access to value and solutions from you. The visibility ladder mirrors your value ladder, and focuses on your exposure, your audience, your visibility, how people are going to be able to come across your content, get familiar with you and your personality and interact with your content.

When you can get your future clients to ascend through your content pillars in the visibility ladder, it makes building trust and generating sales 10 times easier. You can get them familiar with you, to know, like and trust you, and then you can funnel them into your value ladder accordingly. Stay tuned to know more about how a visibility ladder can help you and your business.

Key Takeaways:

• The value ladder targets clients who need the solution in your core offer (2:34)
• What if your target audience just doesn't know you well enough yet? (3:53)
• A visibility ladder can get you traffic, attention, impact, and profit fast (4:10)
• Discovery content, rapport-building content, and VIP content (4:52)
• A visibility ladder gets you an audience that hangs on to your every word (6:34)
• Propelling your future clients to know, like, and trust you and invest in you (6:51)

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Additional Resources:

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