#6 Becoming A Recognized Authority In Your Field With Alastair McDermott

So, last Friday I received a diagnosis I wasn't really expecting, and it's a stark reminder that life is always waiting in the wings to pull the rug out from under you.

I had a bloody marvellous season 2 planned for you, but for now, it will have to wait.

Thank you, thank you, thank you to everyone who made season 1 such a pleasure. I have enjoyed every moment of it, and the guests were such a pleasure to speak to and learn from.

For now, see you over on social media where I will probably be sharing some of the story over the coming months.

You're fucking amazing.
Don't go changing to try and please me.
Tam

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Brenden is the founder of MasterTalk, he coaches ambitious executives & entrepreneurs to become top 1% communicators in their industry. He also has a popular YouTube channel called MasterTalk, with the goal of providing free access to communication tools for everyone in the world.

In this episode Brenden shares his approach to improved communication - and it's not all about Ted Talks and Keynotes! Communication is everywhere, it is all around us and it is vitally essential in the world of business.

Do you consider yourself one of those people who hates standing on stage, comes out in a cold sweat at the idea of presenting? Then you are in the right place.

Here are the links discussed on the pod: 

• The MasterTalk YouTube Channel 
• Free coaching webinar 
• Connect with Brenden on LinkedIn

If you're enjoying the pod, don't forget to check us out on Instagram @TheBetterWayPod and please do tell a friend!

Music on the pod from Red2D2
Recorded at Studio 92, The Mill Enterprise Hub, Drogheda

Christine MacKay founded salamandra.uk in 2014, a multi-award-winning animation studio that specialises in animation for business (B2B) and visual problem-solving.

In 2021, she released her bestselling book, Destination Animation - How Smart Marketeers Convey Complex Messages memorably, which tells the story of animation as a medium for B2B marketing as opposed to entertainment alone, while exploring why animation makes for a compelling and versatile business tool, and how it conveys complex messages more memorably than text alone.

If you are on the fence about whether you need to consider some animation in your mix, then you've come to the right place. The options really are only as limited as your curiosity, and Christine breaks them all down in great detail for us today. 

Here are the links discussed on the pod: 

• Christine on LinkedIn
•  Instagram
• Twitter
• Website
• Book writing course from ReThink Press

If you're enjoying the pod, don't forget to check us out on Instagram @TheBetterWayPod and please do tell a friend!

Music on the pod from Red2D2
Recorded at Studio 92, The Mill Enterprise Hub, Drogheda

We all have a lioness inside; the part of us that takes leaps forward, steadily pursuing what's most important and striking with impact and decisiveness. But sometimes we are our own worst enemies, standing in our way and letting limiting beliefs hold us back.

Well, Lisa Fox is here to tell you that it's as simple as CONFIDENCE + FAITH = SUCCESS. Lisa works with her clients on 1:1 and group basis to allow them to unleash their inner lioness and she shares some of her values and approaches on today's episode.

Here are the links discussed on the pod: 

• Lisa's Private Lioness Facebook Group 
• Lisa's website 
• Instagram

If you're enjoying the pod, don't forget to check us out on Instagram @TheBetterWayPod and please do tell a friend!

Music on the pod from Red2D2
Recorded at Studio 92, The Mill Enterprise Hub, Drogheda

Aww yeah, we have made it to week 7 of the pod and this week is a short & sweet simplifier as we explore the difference between strategy & tactics, and we ask the question - is one actually more important than the other?! 

If you're enjoying the pod, don't forget to check us out on Instagram @TheBetterWayPod and please do tell a friend!

Music on the pod from Red2D2
Recorded at Studio 92, The Mill Enterprise Hub, Drogheda

Today on the pod I am speaking to none other than Shane Cradock. Shane is the secret weapon behind many of the most successful and influential leaders in Irish business. How is he different? Because a while back Shane recognised that your methods for achieving success mean absolutely nothing if you don't have a method for managing your Inner World. 

So if you are operating in business at 150% at all times, cramming in every hour possible, sweating for deadlines and missing out on moments with family and friends - you may have a rude awakening lying in wait for you in the not-too-distant future. 
Shane shares his own personal story of how he came to realise the outer world means nothing without understanding what's happening internally and shares genuinely thought-provoking questions that you can consider. 

Here is where you will find Shane: 

• The Inner Edge Podcast
• Shane's Website is where you can sign up for Shane's weekly newsletter 
• LinkedIn
• Instagram

If you're enjoying the pod, don't forget to check us out on Instagram @TheBetterWayPod and please do tell a friend!

Music on the pod from Red2D2
Recorded at Studio 92, The Mill Enterprise Hub, Drogheda

Niching Down - have you ever really considered specialising in one field? Maybe it strikes fear into your heart at the prospect of missing out on opportunities. Well, this conversation may just change your tune...

Alastair McDermott is The Recognized Authority and during this interview, he shines a light on what you may be missing out on by remaining a generalist in your field.

Some of the resources we discuss on the pod:

• Start here - all you need to get you moving toward specialization
• Specialization workbook
• Look good, sound good - get your set up right

Here are Alastair's links:

• Website 
• LinkedIn
• Twitter 
• Instagram

If you're enjoying the pod, don't forget to check us out on Instagram @TheBetterWayPod and please do tell a friend!

Music on the pod from Red2D2
Recorded at Studio 92, The Mill Enterprise Hub, Drogheda

Welcome back to week 5 of the pod, and we are getting super practical with 7 actionable, clarifying tips to help you navigate your marketing budget. 

If you're enjoying the pod, don't forget to check us out on Instagram @TheBetterWayPod and please do tell a friend!

Music on the pod from Red2D2
Recorded at Studio 92, The Mill Enterprise Hub, Drogheda

BFF Masterclass - Click here and use TAMARA10 at the checkout for 10% off!

I'm gonna say it...Leah is a BOSS! She was so generous with her time, thoughts and guidance and she knows how to take an often murky, confusing world of web design and simplify it for her clients. 

Coming to you live from Malta, Leah specialises in Premium WordPress Web design with a focus on slick UX and UI. She also acts as a Creative Consultant to businesses, where she uses her experience as a Digital Content Creator and Producer to enhance businesses' online presence. Leah launched the BFF Academy in 2021 to make freelancing an accessible career option for everyone. She mentors freelancers through the Freelancer Hotline service and also her new course the BFF Masterclass! She has mentored for Mentor Her Global and has also given talks on freelancing to Universities and podcasts such as Briffa Soundbites and Jess Chattin’.

Check out Leah's social for more: 

• Instagram
• Facebook
• Website

Don't forget to follow us over on Instagram. And if you liked this first episode, why not share it with a friend who you think might enjoy it?

Thanks for listening!

Music on the pod from Red2D2
Recorded at Studio 92, The Mill Enterprise Hub, Drogheda

Welcome back to week 3 of the pod. This week we are demystifying the online Wild West that is Fiverr.
What is it all about? What are the pro's, and what are the potential cons?
Stay tuned as I will give you 6 tips for success to help you enjoy more seamless interactions on this fast-paced online platform. 

If you're enjoying the pod, don't forget to check us out on Instagram @TheBetterWayPod and please do tell a friend!

Music on the pod from Red2D2
Recorded at Studio 92, The Mill Enterprise Hub, Drogheda