13 - Super Bowl Ads and Messaging Fundamentals

This episode is a segment from the latest Native On The Levee podcast on NativeTV. We talked about creative technology, the retail experience, obstacles for entrepreneurs, and why you should be inspired by competition rather than intimidated.

Throwback to the keynote talk I gave at ETHERNETWORK 2023. It was a pleasure getting an opportunity to dig into some of the creative and business mentors that changed my life. Success comes through tenacity, togetherness, and honesty. I encourage you to share your stories as often as you possibly can. 

In this episode I share some excerpts from a podcast interview I did with the Day Dreamers Club and Feeling Good Podcast. We talked about creativity, teamwork, music, culture, and taking that leap of faith. 

Day Dreamers Club on IG - @daydreamerspodcast_
Feeling Good Podcast on IG - @feelingoodpodcast

Kicking off the first podcast of 2024 with some academic studies centered around creativity. I read through some findings from the Torrance Tests of Creative Thinking, a study around advertising creative, and how creative A.I./ChatGPT can be. Hope you enjoy it and don't forget to visit me on YouTube to watch the video!

Show notes:
Harvard Business Review Study: http://tinyurl.com/bdcukzaw
ChatGPT TTCT Study: http://tinyurl.com/ms4tanfk

Live creativity panel talk hosted at Geek Out 2023. This episode includes a guided visualization exercise that will immediately enhance your natural imagination skills.

This episode, Mike gives his take on a list of "10 Social Media Myths That Are Hurting Your Business" as well as his thoughts on the potential ban of TikTok and what it means for creative marketers.

A.I. technology has disrupted everything. Now what do we do? This episode we unpack some recent happenings in the marketing/business/tech world and what this means for the future of content and demand creation.

The Super Bowl isn't just the biggest sports game of the year. It's the biggest advertiser showdown of the year. On this episode we are unpacking what I liked, what I didn't like, and get back to basics on what makes effective messaging. 

If I sound annoyed in this episode it's because I am. Organic social media marketing is a real and very important part of any modern marketing strategy but unfortunately there is a TON of misinformation regarding organic social media online. Some of it purposefully pushed with nefarious intent. We're myth busting today so strap in. 

After studying through a dozen different industry-leading surveys and thought-leader hot takes, we have our comprehensive trend prediction guide for SMB marketing in 2023! We go over the macro-trends that will affect your year and give you our top 3 action-item recommendations to stay on top of the coming wave.