BB&E is a podcast to inspire creatives, marketers, and entrepreneurs to take a new look at the way they approach their marketing solution and customer experience. Designed for the way the value market works NOW and how it will work in the near future.
This episode is a segment from the latest Native On The Levee podcast on NativeTV. We talked about creative technology, the retail experience, obstacles for entrepreneurs, and why you should be inspired by competition rather than intimidated.
Throwback to the keynote talk I gave at ETHERNETWORK 2023. It was a pleasure getting an opportunity to dig into some of the creative and business mentors that changed my life. Success comes through tenacity, togetherness, and honesty. I encourage you to share your stories as often as you possibly can.
In this episode I share some excerpts from a podcast interview I did with the Day Dreamers Club and Feeling Good Podcast. We talked about creativity, teamwork, music, culture, and taking that leap of faith.
Day Dreamers Club on IG - @daydreamerspodcast_
Feeling Good Podcast on IG - @feelingoodpodcast
Kicking off the first podcast of 2024 with some academic studies centered around creativity. I read through some findings from the Torrance Tests of Creative Thinking, a study around advertising creative, and how creative A.I./ChatGPT can be. Hope you enjoy it and don't forget to visit me on YouTube to watch the video!
Show notes:
Harvard Business Review Study: http://tinyurl.com/bdcukzaw
ChatGPT TTCT Study: http://tinyurl.com/ms4tanfk
Live creativity panel talk hosted at Geek Out 2023. This episode includes a guided visualization exercise that will immediately enhance your natural imagination skills.
This episode, Mike gives his take on a list of "10 Social Media Myths That Are Hurting Your Business" as well as his thoughts on the potential ban of TikTok and what it means for creative marketers.
A.I. technology has disrupted everything. Now what do we do? This episode we unpack some recent happenings in the marketing/business/tech world and what this means for the future of content and demand creation.
The Super Bowl isn't just the biggest sports game of the year. It's the biggest advertiser showdown of the year. On this episode we are unpacking what I liked, what I didn't like, and get back to basics on what makes effective messaging.
If I sound annoyed in this episode it's because I am. Organic social media marketing is a real and very important part of any modern marketing strategy but unfortunately there is a TON of misinformation regarding organic social media online. Some of it purposefully pushed with nefarious intent. We're myth busting today so strap in.
After studying through a dozen different industry-leading surveys and thought-leader hot takes, we have our comprehensive trend prediction guide for SMB marketing in 2023! We go over the macro-trends that will affect your year and give you our top 3 action-item recommendations to stay on top of the coming wave.
BB&E is back with our first guest, independent musician/content creator Matt Waters. We discuss what it takes to run as a solo creative in the modern digital era, swap old music war stories, and challenge the social media trends with an alternative approach.
Let's get REAL. Positivity doesn't always mean hugs and kisses and hoo-rah motivation. It's the tough pill to swallow. It's the unfiltered honesty. It's being bold. So here we go.
The honeymoon phase of web3 (crypto, NFTs, VR, XR, AI, etc.) has certainly waned as of late but that doesn't mean these technologies are not an eventual reality that we will all be working with one day soon. What does that mean for someone working in a creative industry? We unpack that and talk about future opportunities.
2023 is around the corner. As an entrepreneur, frameworks have made the biggest impact on my business. On this episode we go through 3 you can apply to your business no matter the size or industry. These frameworks have been well proven and one is almost 100 years old, still being used today.
Audience research and market research can be a huge task, especially for someone who leans more to the creative side of the spectrum as opposed to the analytical. In this episode we tell you how to use social media and search to collect massive free audience and market data to optimize your content and your business offer.
Everyone makes mistakes. I sure did. We learn and grow. In this episode we unpack some common content mistakes and misconceptions around content marketing that I encounter on a daily basis, plus some step-by-step action tactics you can start using right away.
In this episode of Be Bold & Everywhere, Mike talks what it means to be a bold marketer. The Do's and Don'ts of adopting a bold marketing strategy, guerilla tactics, and the mindset you need to cultivate to compete in a saturated market.
Episode 3 of Be Bold & Everywhere. Branding has levels. We deliver an overview of what branding means and the purpose it serves in 2022. Brands should FOCUS on developing a strong and consistent brand personality in order to reach growth goals.
Episode 2 of Be Bold & Everywhere. We go step by step in how to build a content marketing strategy for ANY brand in 2022, 2023, and beyond. This success-proven framework coupled with audience understanding allows anyone to streamline the content creation process and nurture each piece of content for increased results.
The first ever episode of Be Bold & Everywhere. Mike Heffron discusses his background in bands and business along with his personal takes on misconceptions around marketing, sales, and entrepreneurship.
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