146: Super Big Google Ads Questions And Answers Episode!!!

en-usApril 08, 2019

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

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What was the main topic of the podcast episode?

Summarise the key points discussed in the episode?

Were there any notable quotes or insights from the speakers?

Which popular books were mentioned in this episode?

Were there any points particularly controversial or thought-provoking discussed in the episode?

Were any current events or trending topics addressed in the episode?

About this Episode

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Welcome back to the PSP! Today we do a huge Q&A episode and answer your questions! Leave us a question on our contact page or call us at 214-810-1355.

Questions on today's show include:

What's the best way to move a keyword to a new ad group?

Does a "low search volume" keyword ever change into an eligible keyword? Or should you just delete them right away?

Should I use campaign level extensions or ad group level extensions? If I have duplicates does it hurt anything? Does it even matter?

What does Google do to combat invalid clicks?

Do you manage macro and micro conversions? Like purchases and newsletter signups? Do you give more weight to one over the other?

What do you do about competitors that seem to have endless amounts of money to spend?

Do you use funnels or landing pages for any of your lead generation campaigns? Do they work well?

Recent Episodes from The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

Broad Match Keywords Are Cheaper (Episode #403)

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Google Ads Management & Consulting - https://www.chrisschaeffer.com

Watch This Episode on YouTube: https://youtu.be/b3AJlS3AVtQ

Submit a Question - https://www.paidsearchpodcast.com

Twitter - https://twitter.com/PaidSearchPod

Principals of Google Ads #1 - Strategic Relevance - https://open.spotify.com/episode/6MiKbcaDWQ6aICxH077DhM
Principals of Google Ads #2 - Phases of Success - https://open.spotify.com/episode/1MTckaxZmPrH29Is5tgBpR
Principals of Google Ads #3 - Pay Per Value - https://open.spotify.com/episode/7tk9G3EAZ4uZIRhXSvpaXi
Principals of Google Ads #4 - Proactive & Reactive Management - https://open.spotify.com/episode/5wlnUhkisyETuoetM7C3eM
Principals of Google Ads #5 - Quality of Traffic versus Quality Score - https://open.spotify.com/episode/5VmDVr5n7TQbw0jG9W9vCN
Principals of Google Ads #5 - Risk Management - https://open.spotify.com/episode/6As6VjRLDj8cXQqwmLO5qP
Principals of Google Ads #6 - Risk Management - https://open.spotify.com/episode/6As6VjRLDj8cXQqwmLO5qP
Principals of Google Ads #7 - Metrics of Success - https://open.spotify.com/episode/20A7I3cef1StKWpxfyUU48
Principals of Google Ads #8 - Quality Before Volume - https://open.spotify.com/episode/3jPolVPfr5bEg8VK746D8F
Principals of Google Ads #9 - Boundaries - https://open.spotify.com/episode/6dxzPNjnwsY9bJbhv3TBFx
Principals of Google Ads #10 - Account Management - https://open.spotify.com/episode/2ocFPP18wz7HdsTVYRaTD3