sitelinks

Please support our sponsors because they make the show possible!
Get Opteo for free for two months - https://opteo.com/psp2

Chris Schaeffer - https://www.chrisschaeffer.com/
Jason Rothman - https://rothmanppc.com/

Show Notes:
Leaky campaigns waste money and can be difficult to identify. In this episode, Chris and Jason are giving you 8 ways to check for leaks in your PPC campaign.

(6:59) What is a "leaky" campaign vs. a bad campaign?

(9:50) #1. Broad keywords 

(15:11) #2. Search partners + Google search

(22:39) #3. Display network + Google search

(26:23) #4. A large number of clicks on sitelinks

(33:20) #5. Get directions and get details clicks

(38:54) #6. Automated extensions (sitelinks)

(40:35) #7. Call extension outside of business hours

(43:20) #8. Dynamic search ads

We need your help! Please help us grow the show:
If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.
 
Send us your questions here - https://paidsearchpodcast.com/contact-us/   

First 100 Episodes - https://paidsearchpodcast.com/archive/   

Adventures by A Himitsu https://soundcloud.com/a-himitsu
Creative Commons — Attribution 3.0 Unported— CC BY 3.0
Free Download / Stream: http://bit.ly/2Pj0MtT
Music released by Argofox https://youtu.be/8BXNwnxaVQE
Music promoted by Audio Library https://youtu.be/MkNeIUgNPQ8 

Try Opteo free for 6 weeks - https://opteo.com/psp     

Our Patreon Show - https://www.patreon.com/paidsearchpodcast

PSP Archive - https://paidsearchpodcast.com/archive/

PSP Insider For PPC Professionals - https://paidsearchpodcast.com/insider/

Welcome back to the PSP! Today we do a huge Q&A episode and answer your questions! Leave us a question on our contact page or call us at 214-810-1355. 

Questions on today's show include:

What's the best way to move a keyword to a new ad group?

Does a "low search volume" keyword ever change into an eligible keyword? Or should you just delete them right away?

Should I use campaign level extensions or ad group level extensions? If I have duplicates does it hurt anything? Does it even matter?

What does Google do to combat invalid clicks?

Do you manage macro and micro conversions? Like purchases and newsletter signups? Do you give more weight to one over the other?

What do you do about competitors that seem to have endless amounts of money to spend? 

Do you use funnels or landing pages for any of your lead generation campaigns? Do they work well?