147. 8-Minute Success - An Interview with Jaime Brenkus Part 2

#212: Stephen Covey said to begin with the end in mind. 

I can’t think of a better place to do that than with pricing. 

It’s always sad to see fitness business owners with broken models to the point that even if they filled up their schedules, they wouldn’t be bringing home what they need. 

For that reason, I decided to break down some simple strategies to help you avoid the pitfalls of poor pricing. 

“Poor pricing produces poor profits.”

-Billy Hofacker

Here’s what you’ll learn:

• What is the “common” rate in your area?

• What are you worth?

• Your desired rate

• Justifying your rate

Listen to this episode, apply what you learn, and teach it to others. By the way, be sure to connect with me on Instagram!

Listen and grow!

Your Financial Coach,

Billy 

P.S. If you or someone you know is looking for a plan to dial in their finances and achieve some financial freedom, book a short call with me here! 

P.P.S. You can book a call at that same link if you are interested in getting your financials dialed in and efficient with bookkeeping. Remember there are no successful fitness business owners who don’t have accurate financial records and reporting! It’s an absolute game-changer and one of the best things you can do. 

Some people think that you can’t start building wealth until you have a big income. 

I’d argue that it starts much sooner than that. 

As Stephen Covey says, “Start with the end in mind.”

Contrary to popular belief, there are plenty of things to do in order to improve your money situation regardless of your current income. 

In fact, in this episode, I break down an exact strategy of what you can do whether you’re making:

• 30K or less

• 50K

• 100K or more 

Simply do or improve the suggested steps and watch your money grow (over time). 

Listen to this episode, apply what you learn, and teach it to others. By the way, be sure to connect with me on Instagram!

Listen and grow!

Your Financial Coach,

Billy 

P.S. If you or someone you know is looking for a plan to dial in their finances and achieve some financial freedom, book a short call with me here! 

P.P.S. You can book a call at that same link if you are interested in getting your financials dialed in and efficient with bookkeeping. Remember there are no successful fitness business owners who don’t have accurate financial records and reporting! It’s an absolute game-changer and one of the best things you can do. 

#210: Can gym owners become wealthy?

While most do not, with a shift in mindset, the attainment of some crucial skills, and time, it is certainly possible!

This is an important conversation that needs to be heard. 

Whether you are in the early stages of gym ownership or are further along you will both be inspired and educated with ideas to speed up your financial journey!

Here is some of what you’ll learn:

• The 4 areas you can invest in

• The median gym owner salary (it may shock you)

• Chris’ number one habit for success (anyone can do this)

• The most important factor to address to get to the next level

• The 3 skills needed to increase your salary

Important links:

• Two Brain Business

• Millionaire Gym Owner Book

• Gym Owners United Facebook Group

Listen to this episode, apply what you learn, and teach it to others. By the way, be sure to connect with me on Instagram!

Listen and grow!

Your Financial Coach,

Billy 

P.S. If you or someone you know is looking for a plan to dial in their finances and achieve some financial freedom, book a short call with me here! 

P.P.S. You can book a call at that same link if you are interested in getting your financials dialed in and efficient with bookkeeping.

#209: Seran Glanfield from www.springthree.com brings the fire as we talk about all things boutique fitness studios. 

The interview is loaded with actionable steps to help you improve but here are 3 highlights. 

We talk about the importance of putting yourself in a position of power where you can make decisions that will serve you best. 

Next, we talk about the best practices for fitness business owners to grow a business they are proud of. 

Finally, we discuss the crucial aspects of the client journey, the 3 legs of the business stool, and the simple process you need to develop to have clients finding you, happy to pay what you charge, and stay for a long time!

Listen to this episode, apply what you learn, and teach it to others. By the way, be sure to connect with me on Instagram!

Listen and grow!

Your Financial Coach,

Billy 

P.S. If you or someone you know is looking for a plan to dial in their finances and achieve some financial freedom, book a short call with me here! 

P.P.S. You can book a call at that same link if you are interested in getting your financials dialed in and efficient with bookkeeping.

#208: I know you’re going to enjoy my conversation with Curtis Christopherson. 

Curtis used what is now known as house hacking to raise money for his first gym. 

He was just 22 years old.

As owner of Innovative Fitness, Curtis oversees 16 locations, with a focus on one-on-one and one-on-two!

Find out how Curtis packs his gyms with people paying over $800 per month for personal training and keeps them for over 6 years!

Here are some of the takeaways you’ll gain from listening:

• How your attitude in anything is your attitude in everything
• The two non-negotiable things to scale your business
• Where the industry is headed and why you might want to change your messaging

Find out more at www.curtischristopherson.com or www.Wrkout.com.

Also, follow Curtis on Linkedin and Instagram. 

Listen to this episode, apply what you learn, and teach it to others. By the way, be sure to connect with me on Instagram!

Listen and grow!

Your Financial Coach,

Billy 

P.S. If you or someone you know is looking for a plan to dial in their finances and achieve some financial freedom, book a short call with me here! 

P.P.S. You can book a call at that same link if you are interested in getting your financials dialed in and efficient with bookkeeping.

#207: Josh Leve oversees the FBA Succeed Conference, the largest virtual fitness business conference in the world. 

Josh has fitness industry event planning in his blood as his father and grandfather were both highly involved with IHRSA. 

It was a great conversation as we discussed how trainers ranging from newly certified to seasoned pros earning a healthy 6-figure income can benefit from virtual education. 

Josh offered some tremendous insight but my personal favorite is a lesson he shared towards the end. Be sure to listen to this show in its entirety. 

Listen to this episode, apply what you learn, and teach it to others. By the way, be sure to connect with me on Instagram!

Listen and grow!

Your Financial Coach,

Billy 

P.S. If you or someone you know is looking for a plan to dial in their finances and achieve some financial freedom, book a short call with me here! 

P.P.S. You can book a call at that same link if you are interested in getting your financials dialed in and efficient with bookkeeping.

#206: Michael is a fitness industry veteran and the Co-founder of Buzops, a software to help gyms automate tasks and enhance member experience. 

One of the things I most appreciated about this episode is this. Most people like to talk about their successes and how “great” things are. Here, we do the opposite. While life certainly is good, it’s not always great. 

Michael and I discuss the following topics:

• How getting distracted after finding success resulted in a lack of growth - He shares an example of how a colleague who didn’t get distracted achieved some wild success

• Hiring too fast - Many things done too fast in business can have negative consequences. Hiring is one of them. Here Michael’s take on getting the wrong players on board

• A quarter million dollar mistake - Towards the end of the show, Michael shares a story of how negligence on the legal/accounting side resulted in a 250K mistake!
  
  

Important Links:

• Buzops

• Michael’s on Linkedin

Listen to this episode, apply what you learn, and teach it to others. By the way, be sure to connect with me on Instagram!

Listen and grow!

Your Financial Coach,

Billy 

P.S. If you or someone you know is looking for a plan to dial in their finances and achieve some financial freedom, book a short call with me here! 

P.P.S. You can book a call at that same link if you are interested in getting your financials dialed in and efficient with bookkeeping.

#205: Kyle Henning, Managing Partner of Keep Booked and I had one of my favorite conversations in over 200 episodes. 

If you listen you will see why. 

Many (most) successful people don’t really share who they are. 

We look at their “perfect” life and business and can’t relate. Ours is so messy. 

Kyle is a rare gem because he’s the opposite. 

In the opening of the show, he shares a life changing injury that happened when he was just 18. 

Did that stop him? Heck no. Was it always roses and easy to keep a positive mindset? Heck no. 

This part of the conversation alone is more than worth your time but there’s much more. 

We proceed to discuss some free (you read that right) that will dramatically improve your business with some time and consistency. 

The end of the conversation is pure gold as well when I ask about the effectiveness of ads. 

Keep Booked is not your typical agency. Listen and find out why. 

You’ll be better for it!

FInd out more at www.KepBooked.com.

Listen to this episode, apply what you learn, and teach it to others. By the way, be sure to connect with me on Instagram!

Listen and grow!

Your Financial Coach,

Billy 

P.S. If you or someone you know is looking for a plan to dial in their finances and achieve some financial freedom, book a short call with me here! 

P.P.S. You can book a call at that same link if you are interested in getting your financials dialed in and efficient with bookkeeping.

#204: Much of success in business and life can be traced back to the little things that were done or not done over time. 

For example, going a little over budget for one month isn’t that big of a deal in the short term. However, going over every month can lead to ruin. 

Buying some new equipment for your gym isn’t necessarily wrong in and of itself but constantly trying to impress people can lead to burnout, unhappiness, and business failure. 

I was fortunate enough to be asked to write an article for PFP magazine about where fit pros can underspend as well as overspend. 

Spending properly can be a bit of an art but over time you can gain confidence over where your dollars are going. 

In this episode, Tim Lyons joins me to discuss the article. We go through it and dive a bit deeper on some of the points. 

Listen to this episode, apply what you learn, and teach it to others. By the way, be sure to connect with me on Instagram!

Listen and grow!

Your Financial Coach,

Billy 

P.S. If you or someone you know is looking for a plan to dial in their finances and achieve some financial freedom, book a short call with me here! 

P.P.S. You can book a call at that same link if you are interested in getting your financials dialed in and efficient with bookkeeping.

#203: Today is Part 2 of Tim Lyons and I explaining Pat Lencioni’s Working Genius model. 

Tim is certified and passionate in this model created by Lencioni and worked with him at The Table Group. 

Here is a brief overview of Working Genius:

Everyone has natural, God-given talents when it comes to work. As it turns out, there are six different types of talents, or geniuses, and each of them is required for accomplishing any kind of endeavor. 

Each of us have two that are considered our true gifts. Two are considered frustrations and the other two are just meh. 

Knowing where you are strong and where there are gaps, both as an individual and as part of a team, can be helpful in taking things to the next level. 

Listen in as Tim and I discuss specific examples of results and pairings. 

We talk about how to use the information to maximize your career and success. 

Listen to this episode, apply what you learn, and teach it to others. By the way, be sure to connect with me on Instagram!

Listen and grow!

Your Financial Coach,

Billy 

P.S. If you or someone you know is looking for a plan to dial in their finances and achieve some financial freedom, book a short call with me here! 

P.P.S. You can book a call at that same link if you are interested in getting your financials dialed in and efficient with bookkeeping.