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    150. Why Do People Get Scammed?

    en-usJune 18, 2023

    Podcast Summary

    • Emotional impact of scamsScams cause emotional distress for most victims, including shame and embarrassment, preventing them from reporting or seeking help

      Scams are not just about losing money, but also about the emotional toll they can take on victims. Angela Duckworth shared a personal story about her mother being scammed, which resulted in a significant financial loss and deep embarrassment. Research shows that a vast majority of scam victims, around 79%, report experiencing emotional distress, while only 24% report financial losses. The shame and embarrassment surrounding falling for a scam can prevent people from reporting it or seeking help, allowing scams to continue. It's crucial to be aware of this and check ourselves before committing to potentially fraudulent situations, no matter what stage of life we're in.

    • Cautionary Tale of Early Email ScamsBe cautious of unsolicited emails, especially those asking for personal info or money. Stay open to new experiences, but be aware of potential risks.

      Even in the early days of the internet, people fell for email scams, including a young man who received an email claiming he had struck it rich in Nigeria. Despite his skepticism, he engaged with the scam, asking how they knew his full name but never received a reply. This incident serves as a reminder of the importance of being cautious and skeptical of unsolicited emails, especially those asking for personal information or money. An interesting aside from this story is the book "Yes, Man" by Danny Wallace, where the author decides to say yes to every opportunity that comes his way. Although he didn't lose money in the scam, he did meet new people and broadened his experiences. This story highlights the importance of being open to new experiences while also being cautious and aware of potential scams. The moral of the story is to be cautious of unsolicited emails, especially those asking for personal information or money, and to be open to new experiences while also being aware of potential risks.

    • Navigating the Complexity of ScamsScams can target anyone, regardless of age, and require active participation from potential victims. Staying aware of potential risks and finding a balance between trust and caution is essential.

      Scams present us with a complex dilemma in our lives. We want to trust and believe the best in people, but we also need to protect ourselves from potential harm. This tension can be challenging to navigate, and it's important to remember that falling for scams is not necessarily tied to age. According to research, there is no clear pattern of who is most likely to be targeted. Scams require active participation from potential victims and can be perpetrated from a distance. While it's easy to stereotype older adults as being more susceptible, the reality is that anyone can fall victim to a scam. The decision to trust or be cautious is a difficult one, and it's essential to find a balance that works for us while also being aware of the potential risks in our environment.

    • Scams involve victims in the crime, adding emotional burden and shameOlder adults are targeted by business and friend impostors, while younger adults face online shopping and investment scams. Scammers use technology to evolve their tactics, and individuals must protect their online presence to avoid AI scams.

      Scams are unique in their ability to involve the victim in the crime itself, adding an emotional burden and shame that is not present in traditional crimes. Older adults are more susceptible to certain types of scams, such as business imposters and friend and family impostors, while younger adults are more likely to fall for scams in online shopping and investment schemes. Scammers target specific demographics, and it's unclear how they obtain personal information. With the rise of technology, scams have evolved, and individuals must be cautious of their online presence, including their Zoom backgrounds, to protect themselves from increasingly sophisticated scams, such as AI scams.

    • Deepfakes can cause emotional and financial harmBe aware of deepfakes, protect yourself with code words, and stay informed about the latest scams to avoid falling victim to this emerging trend.

      The use of AI technology to create deepfakes and manipulate individuals can have devastating emotional and financial consequences. The story shared involved a grandfather who was tricked into believing his family was in danger and was forced to send large sums of money. The emotional toll on him and his family was significant, with many believing he was in an accident or even dead. The use of deepfake technology to mimic the voice of his daughter added to the authenticity of the situation and heightened the sense of urgency. This incident highlights the importance of being aware of this emerging trend and taking steps to protect oneself, such as using code words with family members and staying informed about the latest scams and threats. It also underscores the need for increased education and awareness about deepfakes and their potential impact on individuals and communities.

    • Historical scams and their evolutionThroughout history, scams have exploited people's trust, with fake products and sophisticated schemes becoming more common as technology advances, making vigilance crucial.

      Scams have been a part of human history for a long time, and people's gullibility has always been exploited. From the early 1800s, Chinese snake oil, which contained high amounts of omega 3 acids, was used for medicinal purposes. However, unscrupulous Americans started selling fake versions of the oil, like Stanley's snake oil, which contained mineral oil, fatty oil, red pepper, and turpentine. This is just one example of how people have fallen for scams throughout history. In the present day, with the rise of AI and advanced technology, scams have become more sophisticated, making it even more crucial for individuals to be vigilant. So, have you ever fallen for a scam? Share your story with us at nsq@freakonomics.com, and maybe you'll hear your voice on a future episode. Remember, being gullible isn't shameful, but being aware and informed is essential.

    • Understanding the power of epistemic vigilanceHuman beings have effective mechanisms to prevent deception through epistemic vigilance, but being aware of cognitive biases and staying alert to complex language can enhance our ability to discern truth from falsehood

      Human beings are not as gullible as we may think, according to a review of evidence from psychology and social science conducted by Hugo Mercier. Epistemic vigilance, or the study of how we know what we know and the ability to reject misleading messages, is generally effective in preventing us from being deceived. However, it's important to note that when Angela, the speaker in the discussion, is tired, she may use overly complex language, making it harder for others to understand her. The discussion also touched upon the topic of Tiger Balm and its historical use in households, but it was clarified that it was not a scam, despite the use of the term "Family Snake Oil." Overall, the conversation emphasized the importance of being aware of our cognitive abilities and staying vigilant against misinformation.

    • Cognitive biases make people susceptible to scamsCognitive biases like confirmation, self-serving, and positivity bias can make people believe in scams and ignore alternative explanations. Scammers exploit these biases to manipulate victims.

      Cognitive biases play a significant role in making people susceptible to scams. Initially, people may be drawn to believe in a scam due to biases like confirmation bias, self-serving bias, or positivity bias. Once they're in the scam, they continue to look for evidence that confirms their initial belief, ignoring alternative explanations. Scammers exploit these biases by painting causal stories that make sense to their victims and are not looking for alternative causal stories. The term "con man" comes from the confidence trick, where scammers gain the confidence of their victims to manipulate them. Overall, understanding these biases can help individuals protect themselves from falling victim to scams.

    • The Power of Confidence in Con ArtistryUnderstanding the principles of persuasion can help protect against scams and manipulation, as confidence is a key tool used by con artists.

      Confidence is a powerful tool used by con artists to manipulate and deceive people. From the infamous sale of the Eiffel Tower to the repeated sale of the Brooklyn Bridge, con artists have relied on the belief and trust of their victims to carry out their scams. Bob Cialdini, a psychologist and author of the influential book "Influence," has dedicated his work to understanding the principles of persuasion and how they can be used for good or evil. By studying these principles, we can learn to protect ourselves against scams and become more resilient to manipulation. Cialdini's moral duty is to educate us on these techniques, not to enable us to use them for nefarious purposes. In summary, confidence is the foundation of con artistry, and understanding the principles of persuasion can help us navigate the complex social world and avoid becoming victims of scams.

    • Making Meaningful Connections with StrangersEngage actively with others, be open to new experiences, and find communities to meet like-minded individuals for meaningful connections.

      Making meaningful connections with strangers and new acquaintances can bring joy and expand our horizons, but it can be challenging in today's device-driven world. Maile Lee Shao Fu shares her experiences of making friends in new places, including her recent move to Japan, and emphasizes the importance of actively engaging with others and being open to new experiences. She also highlights the value of finding communities, such as group classes or hobbies, to meet like-minded individuals. Despite the challenges, Maile encourages listeners to put in the effort to make new connections and believes that there will always be people who appreciate the effort in return. Additionally, she shares her personal journey of self-discovery and how finding a community through Dungeons and Dragons helped her build friendships as an adult. Overall, the discussion underscores the importance of human connection and the benefits it brings to our lives.

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