#18 Justin Simon: Content Strategy Consultant @ Justin Simon Consulting

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Opinions shared in this podcast are individual views of hosts and guests, not representing their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

Recent Episodes from A Podcast On Marketing

S2E8: Content + Brand + SEO Featuring Trish Seidel

Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/

Watch this episode on YouTube 👉 https://youtu.be/PwOV9G7nbiQ

Trish Seidel is a self-proclaimed marketing big sister you never knew you needed.

Formerly a Growth Manager for Springly and currently the Head of Content for DJUST.

Her goal is simple: To give you the best 1:1 big-sister advice on all things marketing (Content strategy, SEO, Branding + visibility). And she did that in this episode.

Here are the top five learnings you will gain from our conversation:

1 – Marketing should focus on brand awareness and conversion, not closing deals.

2 – Personal branding is essential for modern marketers to differentiate themselves.

3 – Empathy and compassion should be core values for marketers in understanding audiences.

4 – Active listening with intention to understand others can build meaningful relationships.

5 – Finding moments of silence, gratitude and forgiveness daily through routines supports well-being and balance.

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Trish's LinkedIn

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enFebruary 22, 2024

S2E7: Low-Fi Content Featuring Jordan Ogren

Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/

Watch this episode on YouTube 👉 https://youtu.be/vnzUZtGDA98

We have a misconception about content.

We also have the same one for life.

We believe we need to craft perfect experiences for meaningful connections.

We have the same belief about content. To "add value," we need to spend significant time and energy on it and have it be "exceptional."

There is truth in that: spending time on highly produced content rewards your audience.

And there is truth in this: Your audience is human and can get value from imperfect (aka human) content.

To avoid running out of energy with your content, you need to overcome this belief by supplementing your high quality content with low-fi content.

Here is what you will learn from this episode:

What low-fi content is and isn't
How to balance this through the PESO model
What low-fi content looks like
How you can use it on different channels

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Fearless Content Group

enFebruary 22, 2024

content

content marketing

low-fi

S2E6: Content + Brand + AI Featuring Timothy Wier

Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/

Watch this episode on YouTube 👉 https://youtu.be/bTtRLLa4jqs

Timothy has a rich background in content creation and strategic marketing.

His insights into integrating AI within content marketing are helpful for any marketer looking to stay ahead. He discusses the power of combining technical skills with creative flair to create impactful marketing campaigns. While also stressing the necessity of quality over quantity in content production and the role of ethics in AI usage.

Here are the top five learnings you will gain from our conversation:

Marketing should drive revenue through creative means
The importance of brand in marketing success
Ethical and strategic use of AI in content marketing
Cultivate trust through strategic communications
Commitment as a foundation for growth

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Timothy's LinkedIn

Article on marketing in a recession

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enFebruary 09, 2024

Impactable | LinkedIn Ads Agency

business marketing

marketing basics

S2E5: Demand Gen + Paid Ads + Organic Content Featuring Jasmin Nakamichi

Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/

Watch this episode on YouTube 👉 https://youtu.be/s7hvPwAyzZE

Jasmin Nakamichi is a B2B marketing wizard.

Her experience running paid ads and creating organic content makes this episode impactful for any marketer. She shares her belief in being both technical and creative in marketing and the need for quality over quantity.

She also emphasizes the importance of passion and drive in marketing and the value of mindfulness and a beginner's mindset.

In our conversation, Jasmin touches on how:

The goal of marketing is to efficiently and effectively position a brand in the market and nurture leads beyond the point of prospect.
Demand generation focuses on providing value without expecting immediate ROI, building a community, and curating a brand image.
Balancing short-term and long-term marketing goals is crucial for success.
LinkedIn is an effective platform for B2B lead generation, particularly for targeting specific job titles and functions.

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Jasmin's LinkedIn

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enJanuary 26, 2024

demand generation

paid ads

organic content

S2E4: On Macro/Micro Content Featuring Jordan Ogren

Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/

Watch this episode on YouTube 👉 https://youtu.be/73CFOToRE-U

In this episode, I discuss why most content marketing fails and how macro/micro content can help yours succeed.

This concept is one of the more popular ideas I share with marketers.

Macro/micro content is a strategy that involves creating a larger piece of content (macro) and then repurposing it into smaller pieces (micro) for distribution.

I share how you can do this and a few examples to help inspire you.

Takeaways:

Content overload, resource constraints, and sustaining engagement are the main reasons for content marketing failure.
Macro/micro content involves creating a larger piece of content and repurposing it into smaller pieces for distribution.
Examples of successful macro/micro content include Gary Vaynerchuk's video content and Ramli John's podcast.
Adopting a macro/micro content strategy can help businesses stand out in the crowded content landscape and achieve better results.

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enJanuary 26, 2024

business marketing

marketing basics

S2E3: SEO + AI + Revenue-driven Featuring Tom Winter

Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/

Watch this episode on YouTube 👉 https://youtu.be/biQ7xZioaPM

What do AI and SEO have in common? A lot.

Tom Winter dives deep into the role of marketing in driving revenue, using AI for SEO and content, and the significance of pricing in marketing.

I learned a lot from Tom and think you will too.

In our conversation, Tom touches on how:

Marketing should drive revenue and have a measurable impact on the company's goals.
Embracing failure and learning from mistakes is essential for growth and improvement.
Pricing plays a significant role in marketing and should encourage value and usage rather than limiting it.
To work effectively with AI, think about how you can add value and treat AI as a teammate.
Sharing knowledge and secrets can bring greater value and opportunities.

Chapters

00:00 // The Role of Marketing in Driving Revenue

03:10 // Defining Metrics and Goals in Marketing

05:45 // Embracing Failure and Learning from Mistakes

08:19 // The Importance of Pricing in Marketing

12:59 // The Future of SEO and Search

20:36 // The Marriage of AI and SEO

25:24 // Using AI as a Co-Writer

28:58 // The Implications of AI in Marketing

36:13 // The Future of Voice Search

38:58 // Leveraging AI in SEO

39:52 // Optimizing SEO and Website Content

42:46 // Using AI as a Search Engine

45:17 // Adding Value with AI

46:34 // Treating AI as a Teammate

47:23 // The Importance of Context

48:01 // The Value of Sharing

51:01 // Understanding People and Emotions

53:04 // The Joy of Learning

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Tom's LinkedIn

SEOwind (tool)

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enJanuary 12, 2024

seo

revenue-driven marketing

S2E2: SEO + Websites + Content Featuring Thomas Ciampa

Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/

Watch this episode on YouTube 👉 https://youtu.be/zqDZJOxUghQ

Do you think SEO is dead?

If so, you're wrong. While I rarely like to say that, I'm bullish that SEO is not dead; it is only evolving. And so is Thomas Ciampa.

We cover SEO, websites, and content. We also explore the concept of worthiness and how it relates to personal growth and self-acceptance.

In our conversation, Thomas speaks on:

Marketing encompasses both brand-building and sales-focused strategies.
Adapting marketing strategies to client needs and the season is crucial for success.
Quality content and website design play a significant role in SEO.
Balancing work and life is important for personal well-being and professional success.
Discipline is a critical virtue that can lead to personal growth and achievement.

Chapters

00:00 // Defining Marketing

01:21 // Balancing Brand and Sales

02:00 // Tailoring Strategies to Client Needs

03:23 // The Importance of Branding

04:19 // The Interplay Between Brand and Performance Marketing

05:28 // Avoiding Repetitive Marketing Strategies

06:57 // Adapting Marketing Strategies to the Season

08:36 // The Evolution of SEO

09:33 // The Value of Quality Content in SEO

10:31 // The Perception of SEO

11:46 // The Challenge of Keeping Up with SEO Trends

13:19 // The Importance of Website Design in SEO

16:11 // The Impact of Website Design on User Experience

17:02 // The Neglected Aspect of Website Design in SEO

19:16 // The Need for Better Website Design

20:16 // The Importance of Website Functionality

21:35 // The Connection Between Website Design and User Behavior

22:57 // The Disconnect Between Personal Experience and Website Design

25:20 // Separating Work and Life

27:27 // Balancing Work and Life Seasons

28:36 // The Privilege of Work-Life Balance

29:30 // The Value of Discipline

35:15 // The Power of Discipline

37:36 // The Importance of Self-Worth

39:25 // The concept of worthiness

41:19 // Finding worthiness in the present moment

42:24 // Balancing big goals and self-worth

42:52 // Recognizing the worthiness of others

43:48 // Closing remarks and contact information

// GUEST LINKS //
Tom's LinkedIn: https://www.linkedin.com/in/thomas-ciampa-9a333015b/
Tom's Website: https://www.thomasciampa.com/

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enJanuary 12, 2024

content marketing

seo

websites

S2E1: What the Hell is Going On Here Featuring me (Jordan)

Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/

Watch this episode on YouTube 👉 https://youtu.be/es1k-h_l0Mw

In this episode, I share the origin story of the On Marketing podcast.

I also explore what this podcast is about...marketing's first principles. Its goal is to help you improve how you think about marketing.

To ultimately do better marketing.

I also walk through the complete track list of Season 2. We have some bangers as them kids would say. I'm from the north, eh.

Enjoy the episode!

Chapters

00:00 // Introduction

01:28 // Origin Story

03:07 // What is this Podcast?

05:20 // Focus on Marketing Fundamentals

06:43 // Who is it for?

07:11 // Progress and Growth

07:40 // Engagement and Feedback

08:39 // Season Two Preview

09:08 // Intentionality of Season Two

10:06 // Segmented Episodes

11:52 // Guest Interviews

13:17 // Deep Dive on Marketing Definition

14:56 // Conclusion

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enJanuary 12, 2024

business marketing

marketing basics

#26 Kyle Lacy: CMO @ Jellyfish

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▶️ Watch this episode on YouTube

// EPISODE DESCRIPTION //

This isn't Kyle's first rodeo.

He knows his stuff and has a track record to back it up. He's also an incredible human.

He gave me the opportunity to interview him when I didn't have a podcast: just an idea and an intrinsic desire to improve by talking to the best marketers on earth.

Kyle is the final conversation in Season 1 for a reason.

I hope you learn from him and see his (beautiful) humanity through this interview.

In our conversation, Kyle discusses:

How to target low-hanging fruit without losing sight of the long-term strategy.
The significance of understanding customer journeys through conversation.
The balance between creativity and revenue generation.

This episode is for anyone who wants to:

(1) Deepen their understanding of customer journeys in marketing.

(2) Find the right balance between creativity and revenue generation.

(3) Focus on impactful customer experiences across the journey.

// GUEST LINKS //

– Kyle's LinkedIn

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enAugust 11, 2023

creativity

kyle lacy

#25 Mark Huber: VP of Marketing @ UserEvidence

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▶️ Watch this episode on YouTube

// EPISODE DESCRIPTION //

Selling vs. educating.

Unlike science vs. religion, they rarely exist together.

Salesy content stands out—it's easier to sniff out than kids smoking reefer in the high school locker room.

Educational content, on the other hand, comes from a place of caring and helps the audience make progress.

That's a big difference.

Mark helps illustrates how to create better educational content, why being a generalist is advantageous, and how to be more authentic in marketing.

If you want to create marketing that isn't boring and resonates with customers, listen to this episode.

In our conversation, Mark discusses:

Using LinkedIn, and other marketing channels, as an educational tool rather than a promotional platform.
His belief in the importance of authenticity in (B2B) marketing and avoiding overly salesy content.
The potential pitfalls of 'marketing by committee' and how it can dilute a campaign's message.

This episode is for anyone who wants to:

(1) Optimize their content strategy to drive more results.

(2) Enhance the authenticity of their marketing.

(3) Master decision-making in complex marketing campaigns.

// GUEST LINKS //

– Mark's website

– Mark's LinkedIn

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