A Podcast On Marketing

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// Disclaimer //

Opinions shared in this podcast are individual views of hosts and guests, not representing their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

enFebruary 22, 2024

S2E7: Low-Fi Content Featuring Jordan Ogren

Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/

Watch this episode on YouTube 👉 https://youtu.be/vnzUZtGDA98

We have a misconception about content.

We also have the same one for life.

We believe we need to craft perfect experiences for meaningful connections.

We have the same belief about content. To "add value," we need to spend significant time and energy on it and have it be "exceptional."

There is truth in that: spending time on highly produced content rewards your audience.

And there is truth in this: Your audience is human and can get value from imperfect (aka human) content.

To avoid running out of energy with your content, you need to overcome this belief by supplementing your high quality content with low-fi content.

Here is what you will learn from this episode:

What low-fi content is and isn't
How to balance this through the PESO model
What low-fi content looks like
How you can use it on different channels

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Opinions shared in this podcast are individual views of hosts and guests, not representing their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

Fearless Content Group

enFebruary 22, 2024

content

content marketing

low-fi

S2E6: Content + Brand + AI Featuring Timothy Wier

Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/

Watch this episode on YouTube 👉 https://youtu.be/bTtRLLa4jqs

Timothy has a rich background in content creation and strategic marketing.

His insights into integrating AI within content marketing are helpful for any marketer looking to stay ahead. He discusses the power of combining technical skills with creative flair to create impactful marketing campaigns. While also stressing the necessity of quality over quantity in content production and the role of ethics in AI usage.

Here are the top five learnings you will gain from our conversation:

Marketing should drive revenue through creative means
The importance of brand in marketing success
Ethical and strategic use of AI in content marketing
Cultivate trust through strategic communications
Commitment as a foundation for growth

// GUEST LINKS //

Timothy's LinkedIn

Article on marketing in a recession

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Opinions shared in this podcast are individual views of hosts and guests, not representing their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

enFebruary 09, 2024

Impactable | LinkedIn Ads Agency

S2E5: Demand Gen + Paid Ads + Organic Content Featuring Jasmin Nakamichi

Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/

Watch this episode on YouTube 👉 https://youtu.be/s7hvPwAyzZE

Jasmin Nakamichi is a B2B marketing wizard.

Her experience running paid ads and creating organic content makes this episode impactful for any marketer. She shares her belief in being both technical and creative in marketing and the need for quality over quantity.

She also emphasizes the importance of passion and drive in marketing and the value of mindfulness and a beginner's mindset.

In our conversation, Jasmin touches on how:

The goal of marketing is to efficiently and effectively position a brand in the market and nurture leads beyond the point of prospect.
Demand generation focuses on providing value without expecting immediate ROI, building a community, and curating a brand image.
Balancing short-term and long-term marketing goals is crucial for success.
LinkedIn is an effective platform for B2B lead generation, particularly for targeting specific job titles and functions.

// GUEST LINKS //

Jasmin's LinkedIn

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// Disclaimer //

Opinions shared in this podcast are individual views of hosts and guests, not representing their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

enJanuary 26, 2024

demand generation

paid ads

organic content

S2E4: On Macro/Micro Content Featuring Jordan Ogren

Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/

Watch this episode on YouTube 👉 https://youtu.be/73CFOToRE-U

In this episode, I discuss why most content marketing fails and how macro/micro content can help yours succeed.

This concept is one of the more popular ideas I share with marketers.

Macro/micro content is a strategy that involves creating a larger piece of content (macro) and then repurposing it into smaller pieces (micro) for distribution.

I share how you can do this and a few examples to help inspire you.

Takeaways:

Content overload, resource constraints, and sustaining engagement are the main reasons for content marketing failure.
Macro/micro content involves creating a larger piece of content and repurposing it into smaller pieces for distribution.
Examples of successful macro/micro content include Gary Vaynerchuk's video content and Ramli John's podcast.
Adopting a macro/micro content strategy can help businesses stand out in the crowded content landscape and achieve better results.

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Opinions shared in this podcast are individual views of hosts and guests, not representing their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

enJanuary 26, 2024

S2E3: SEO + AI + Revenue-driven Featuring Tom Winter

Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/

Watch this episode on YouTube 👉 https://youtu.be/biQ7xZioaPM

What do AI and SEO have in common? A lot.

Tom Winter dives deep into the role of marketing in driving revenue, using AI for SEO and content, and the significance of pricing in marketing.

I learned a lot from Tom and think you will too.

In our conversation, Tom touches on how:

Marketing should drive revenue and have a measurable impact on the company's goals.
Embracing failure and learning from mistakes is essential for growth and improvement.
Pricing plays a significant role in marketing and should encourage value and usage rather than limiting it.
To work effectively with AI, think about how you can add value and treat AI as a teammate.
Sharing knowledge and secrets can bring greater value and opportunities.

Chapters

00:00 // The Role of Marketing in Driving Revenue

03:10 // Defining Metrics and Goals in Marketing

05:45 // Embracing Failure and Learning from Mistakes

08:19 // The Importance of Pricing in Marketing

12:59 // The Future of SEO and Search

20:36 // The Marriage of AI and SEO

25:24 // Using AI as a Co-Writer

28:58 // The Implications of AI in Marketing

36:13 // The Future of Voice Search

38:58 // Leveraging AI in SEO

39:52 // Optimizing SEO and Website Content

42:46 // Using AI as a Search Engine

45:17 // Adding Value with AI

46:34 // Treating AI as a Teammate

47:23 // The Importance of Context

48:01 // The Value of Sharing

51:01 // Understanding People and Emotions

53:04 // The Joy of Learning

// GUEST LINKS //

Tom's LinkedIn

SEOwind (tool)

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// Disclaimer //

Opinions shared in this podcast are individual views of hosts and guests, not representing their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

enJanuary 12, 2024

ai

seo

revenue-driven marketing

S2E2: SEO + Websites + Content Featuring Thomas Ciampa

Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/

Watch this episode on YouTube 👉 https://youtu.be/zqDZJOxUghQ

Do you think SEO is dead?

If so, you're wrong. While I rarely like to say that, I'm bullish that SEO is not dead; it is only evolving. And so is Thomas Ciampa.

We cover SEO, websites, and content. We also explore the concept of worthiness and how it relates to personal growth and self-acceptance.

In our conversation, Thomas speaks on:

Marketing encompasses both brand-building and sales-focused strategies.
Adapting marketing strategies to client needs and the season is crucial for success.
Quality content and website design play a significant role in SEO.
Balancing work and life is important for personal well-being and professional success.
Discipline is a critical virtue that can lead to personal growth and achievement.

Chapters

00:00 // Defining Marketing

01:21 // Balancing Brand and Sales

02:00 // Tailoring Strategies to Client Needs

03:23 // The Importance of Branding

04:19 // The Interplay Between Brand and Performance Marketing

05:28 // Avoiding Repetitive Marketing Strategies

06:57 // Adapting Marketing Strategies to the Season

08:36 // The Evolution of SEO

09:33 // The Value of Quality Content in SEO

10:31 // The Perception of SEO

11:46 // The Challenge of Keeping Up with SEO Trends

13:19 // The Importance of Website Design in SEO

16:11 // The Impact of Website Design on User Experience

17:02 // The Neglected Aspect of Website Design in SEO

19:16 // The Need for Better Website Design

20:16 // The Importance of Website Functionality

21:35 // The Connection Between Website Design and User Behavior

22:57 // The Disconnect Between Personal Experience and Website Design

25:20 // Separating Work and Life

27:27 // Balancing Work and Life Seasons

28:36 // The Privilege of Work-Life Balance

29:30 // The Value of Discipline

35:15 // The Power of Discipline

37:36 // The Importance of Self-Worth

39:25 // The concept of worthiness

41:19 // Finding worthiness in the present moment

42:24 // Balancing big goals and self-worth

42:52 // Recognizing the worthiness of others

43:48 // Closing remarks and contact information

// GUEST LINKS //
Tom's LinkedIn: https://www.linkedin.com/in/thomas-ciampa-9a333015b/
Tom's Website: https://www.thomasciampa.com/

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Opinions shared in this podcast are individual views of hosts and guests, not representing their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

enJanuary 12, 2024

content marketing

seo

websites

S2E1: What the Hell is Going On Here Featuring me (Jordan)

Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/

Watch this episode on YouTube 👉 https://youtu.be/es1k-h_l0Mw

In this episode, I share the origin story of the On Marketing podcast.

I also explore what this podcast is about...marketing's first principles. Its goal is to help you improve how you think about marketing.

To ultimately do better marketing.

I also walk through the complete track list of Season 2. We have some bangers as them kids would say. I'm from the north, eh.

Enjoy the episode!

Chapters

00:00 // Introduction

01:28 // Origin Story

03:07 // What is this Podcast?

05:20 // Focus on Marketing Fundamentals

06:43 // Who is it for?

07:11 // Progress and Growth

07:40 // Engagement and Feedback

08:39 // Season Two Preview

09:08 // Intentionality of Season Two

10:06 // Segmented Episodes

11:52 // Guest Interviews

13:17 // Deep Dive on Marketing Definition

14:56 // Conclusion

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// Disclaimer //

Opinions shared in this podcast are individual views of hosts and guests, not representing their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

enJanuary 12, 2024

#26 Kyle Lacy: CMO @ Jellyfish

// WATCH //

// EPISODE DESCRIPTION //

This isn't Kyle's first rodeo.

He knows his stuff and has a track record to back it up. He's also an incredible human.

He gave me the opportunity to interview him when I didn't have a podcast: just an idea and an intrinsic desire to improve by talking to the best marketers on earth.

Kyle is the final conversation in Season 1 for a reason.

I hope you learn from him and see his (beautiful) humanity through this interview.

In our conversation, Kyle discusses:

How to target low-hanging fruit without losing sight of the long-term strategy.
The significance of understanding customer journeys through conversation.
The balance between creativity and revenue generation.

This episode is for anyone who wants to:

(1) Deepen their understanding of customer journeys in marketing.

(2) Find the right balance between creativity and revenue generation.

(3) Focus on impactful customer experiences across the journey.

// GUEST LINKS //

– Kyle's LinkedIn

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// Disclaimer //

Opinions shared in this podcast are individual views of hosts and guests, not representing their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

enAugust 11, 2023

creativity

kyle lacy

#25 Mark Huber: VP of Marketing @ UserEvidence

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// EPISODE DESCRIPTION //

Selling vs. educating.

Unlike science vs. religion, they rarely exist together.

Salesy content stands out—it's easier to sniff out than kids smoking reefer in the high school locker room.

Educational content, on the other hand, comes from a place of caring and helps the audience make progress.

That's a big difference.

Mark helps illustrates how to create better educational content, why being a generalist is advantageous, and how to be more authentic in marketing.

If you want to create marketing that isn't boring and resonates with customers, listen to this episode.

In our conversation, Mark discusses:

Using LinkedIn, and other marketing channels, as an educational tool rather than a promotional platform.
His belief in the importance of authenticity in (B2B) marketing and avoiding overly salesy content.
The potential pitfalls of 'marketing by committee' and how it can dilute a campaign's message.

This episode is for anyone who wants to:

(1) Optimize their content strategy to drive more results.

(2) Enhance the authenticity of their marketing.

(3) Master decision-making in complex marketing campaigns.

// GUEST LINKS //

– Mark's website

– Mark's LinkedIn

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// Disclaimer //

Opinions shared in this podcast are individual views of hosts and guests, not representing their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

enAugust 04, 2023

#24 Marcella Chamorro: Founder & Coach @ MARCHA

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// EPISODE DESCRIPTION //

Wish you could shift from traditional marketing to a customer-centric approach?

Marcella Chamorro explains how to do it. It's a journey from focusing on product promotion to understanding and meeting customer needs.

No one cares about what you're selling. They only care about themselves. The shift focuses on building meaningful, long-term customer (audience) relationships. Care first.

This transformation requires patience, empathy, and a fresh perspective.

If you want to make this shift, Marcella's insights are invaluable.

In our conversation, Marcella discusses:

The essence of a customer-centric approach
The importance of empathy in understanding customer needs
Why reading beyond your field can enhance your marketing strategies

This episode is for anyone who wants to:

(1) Align their marketing strategies with a customer-centric approach.

(2) Expand their marketing strategies beyond traditional product promotion.

(3) Use customer data effectively to make informed marketing decisions.

// GUEST LINKS //

– Marcella's website

– Marcella's LinkedIn

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// Disclaimer //

Opinions shared in this podcast are individual views of hosts and guests, not representing their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

enJuly 28, 2023

#23 Sam Kuehnle: VP of Marketing @ Loxo

// WATCH //

// EPISODE DESCRIPTION //

What does it look like to go from lead to demand generation?

Sam Kuehnle shares that it's a short- to long-term shift (in mindset and action).

That means focusing less on collecting emails and "leads" and instead building a long-term relationship. All the while helping them make progress on what matters.

This requires patience and a different perspective. If you want to gain that, listen to Sam. He knows what he's talking about.

In our conversation, Sam covers:

– The ins and outs of demand generation

– The importance of understanding customer needs

– Why you need to read books outside marketing to get better

This episode is for anyone who wants to:

(1) Align their marketing strategies with the modern buyer's journey.

(2) Broaden their marketing strategies beyond just lead generation.

(3) Leverage data in their marketing strategy and decision-making.

// GUEST LINKS //

– Sam's LinkedIn

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// Disclaimer //

Opinions shared in this podcast are individual views of hosts and guests, not representing their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

enJuly 21, 2023

lead generation

demand generation

#22 Hiba Amin: Head of Content @ Copy.ai

// WATCH //

// EPISODE DESCRIPTION //

"I'm a no BS marketer."

Hiba wasn't lying. She cuts through with honesty and critical thinking.

That's likely why we talked for almost 60 minutes. I loved her thoughts on marketing, content, and startups.

She is brilliant. Please follow her as she trails a new path at Copy.ai as Head of Content. Tune in and learn.

In our conversation, Hiba covers:

- Why you need to focus on content (marketing = content)

- How she used a template library to drive business results

– The importance of interacting with your customer

This episode is for anyone who wants to:

(1) Learn strategies from an A1 content marketer

(2) Understand marketing's impact on the business

(3) Navigate a (marketing) managerial role

// GUEST LINKS //

– Hiba's Twitter

– Hiba's LinkedIn

// CONNECT //

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// Disclaimer //

Opinions shared in this podcast are individual views of hosts and guests, not representing their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

enJuly 13, 2023

#21 Nick Bennett: Co-Founder of ClubPF

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I know nothing about field marketing.

And as I've talked to great marketers, most of them seem to get results from it (when used in different ways).

I was grateful to chat with Nick Bennett, who knows a lot about field marketing (and much more). He shared his view on the evolution of it and the role of evangelism in B2B marketing.

He also shared his perspective on the importance of authenticity over (focusing on) vanity metrics on social media platforms.

I loved Nick's warm demeanor and willingness to share knowledge. I'm thankful I could talk to him a year ago and learn from him.

In our conversation, Nick covers:

- The role of evangelism in marketing

- The concept of field marketing and its evolution

– The impact of marketing on sales and the customer journey

This episode will be a fit for you if you want to:

(1) Enhance your understanding of field marketing

(2) Understand how to use your personal brand for greater reach

(3) Create more engaging and compelling content using LinkedIn

// GUEST LINKS //

– Nick Bennett's LinkedIn (tell him Jordan sent you)

– Linktree with all his resources

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// Disclaimer //

Opinions shared in this podcast are individual views of hosts and guests, not representing their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

field marketing evolution

enJuly 06, 2023

field marketing

evangelism in marketing

field marketing in b2b marketing

#20 Brooklin Nash: Co-Founder @ Beam Content

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We're in a collective content overload. (I'm partly the reason)

And with that much content, getting and holding attention is hard.

That's why using data, expert voices, and personality are wonderful ways to stand out with content. Because if you don't, your content is (kind of) useless.

I was excited to speak to Brooklin, an expert in helping (b2b) companies "create content that isn't boring AF."

In our conversation, Brooklin covers:

- The importance of leveraging data and expert voices in content

– Transitioning from freelance to an agency model

- The importance of research and testing

This episode is for any marketer who wants to:

(1) Create more engaging, data-driven content that resonates with their target market.

(2) Generate more demand for their products or services and support the entire customer journey.

(3) Optimize SEO strategies to improve their website's visibility on search engines, aiming to drive more organic traffic.

// GUEST LINKS //

– Brooklin's LinkedIn

– Beam Content's website

// CONNECT //

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// Disclaimer //

Opinions shared in this podcast are individual views of hosts and guests, not representing their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

enJune 29, 2023

#19 Sara Pion: Head of Web Experience @ Dandy

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The best marketers think differently.

They root themselves in the basics (first principles) and iterate from there. Sarah is one of those people.

She shares how she believes education is at the core of marketing, how in-person activations can build trust, and the importance of the basics.

In our conversation, Sara also covers:

- The importance of talking to customers

– Lessons learned from working at Drift

- Why we need to stop comparing marketing to dating

This episode is for a marketer who:

(1) Is looking to enhance their content creation and storytelling skills to better engage with their audience.

(2) Wants to leverage social media platforms more effectively to reach a wider audience and boost their brand's online presence."

(3) Is striving to improve their website's search engine visibility and ranking through effective SEO strategies.

// GUEST LINKS //

– Sara's LinkedIn

– Self Control and Cheese Podcast

– Sara's content on The Juice

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// Disclaimer //

Opinions shared in this podcast are individual views of hosts and guests, not representing their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

enJune 16, 2023

#18 Justin Simon: Content Strategy Consultant @ Justin Simon Consulting

// WATCH //

– Content Repurposing Roadmap Course

// EPISODE DESCRIPTION //

We've believed a lie for too long:

Great marketing is about creating more. It's actually about getting more from less (or average amounts).

With content that looks like spending time creating thoughtful pieces, you can repurpose it repeatedly.

Not only does this increase the ROI of your time spent creating content, but it also reinforces and strengthens your message.

Justin is an expert in content repurposing, and I was grateful to soak up his wisdom.

In our conversation, Justin covers:

- The importance of content repurposing

- The shift in focus from SEO-driven content marketing

- Tips for better content distribution

Who's this episode for?

(1) Content Marketers

(2) SEO Specialists

(3) B2B Marketers

// GUEST LINKS //

– Justin's LinkedIn

// CONNECT //

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// Disclaimer //

Opinions shared in this podcast are individual views of hosts and guests, not representing their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

enJune 08, 2023

seo content marketing

#17 Dan Knowlton: Co-Founder & CMO @ Knowlton

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Most advertising (and marketing) is not "great."

Most of it's annoying.

Most of it's repetitive.

Only a little of it's creative.

Dan Knowlton is one of the few who cuts through the noise with creative marketing.

Not only does he help (prestigious) clients with it, but his team also executes.

If you want to hear a candid conversation from a guy in the trenches, tune in.

Dan explores:

– The potential of TikTok as a marketing platform

– The necessity of standing out in a saturated market

– How to create marketing content that is engaging and enjoyable for the consumer.

Who's this episode for?

(1) B2B marketers and founders

(2) Marketers who want to understand how to speak to pain

// GUEST LINKS //

– Business Anchors Podcast
– Friday Club Weekly Newsletter
– Dan Knowlton's LinkedIn
– Knowlton's TikTok

// CONNECT //

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// Disclaimer //

Opinions shared in this podcast are individual views of hosts and guests, not representing their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

enJune 01, 2023

#16 Jordan Crawford: Founder @ Blueprint

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Marketers need sales.

We also need to listen to them. While I would say Jordan has a high marketing acumen, his day job is cold email (outbound).

And it’s so much more than simply cold email. It’s a different way to approach it.

“Outbound B2B systems that target by PAIN, not persona.” I love his intense focus on customer pain.

This is a direct and contrarian conversation you don’t want to miss.

Jordan explores:

– Marketing to the pain and not the persona

– The importance of saying no to the wrong markets

– Why you need ANTI personas

Who's this episode for?

(1) B2B marketers and founders

(2) Marketers who want to understand how to speak to pain

// GUEST LINKS //

– Jordan Crawford’s LinkedIn

// CONNECT //

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// Disclaimer //

Opinions shared in this podcast are individual views of hosts and guests, not representing their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

enMay 23, 2023

#15 Myles Madden: Sr. Manager, Demand Generation at Observe.A

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Demand Generation is all the hype. But what is it?

Is it the same as lead gen? How's it different?

*Myles Madden flies in with answers.

He dives deep into:

– The difference between demand gen and lead gen

– The importance of being artful and analytical in marketing

– What "dark social" is and how to use it to your advantage

Who's this episode for?

(1) Any marketer who wants to get better at demand generation

(2) Anyone running ads and wants to balance art and analytics better

Myles has earned experience, which makes his insights carry weight. I'm grateful he gave up 40+ minutes with me almost a year ago, and I hope you get as much as I did from this conversation.

// GUEST LINKS //

– Myles Madden's LinkedIn

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// Disclaimer //

Opinions shared in this podcast are individual views of hosts and guests, not representing their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

enMay 15, 2023