184 - The Business Owner's Ascension

In this episode, you'll discover:

• Most Chiropractors are leaving money on the table
• The Process: 3 stages to every productive event
• The Post-Huddle will increase Accountability, Productivity and Profitability  
• 4 steps of the remarkable debrief 
• Establishing the implementation culture 

Episode Highlights

00:53 - Increase productivity and profitability by 33% with the power of the debrief.

04:11 - The importance of debriefing after events to gather feedback and make informed decisions.

06:45 - Valuing progression over perfection

07:48 - Debriefing after events is key to success, captures takeaways and action items.

11:47 - Assessing preparation and execution, and to ensure productivity over busywork.

14:43 - The need for a documented system and process that everyone knows and is held accountable to, to ensure continuous improvement and learning.

16:48 - Use the debrief process to bring transformation to their team.

19:14 - Dr. Pete is joined by Dr. Steve Tullius, a Success Partner who along with building his own practice, now helps other doctors through his company Waitlist Workshops. Dr. Tullius shares his journey from overcoming a fear of public speaking to using workshops as a powerful tool for educating the public about chiropractic care. He discusses the expansion of his topics to include neurodevelopment, mental health, and autoimmune conditions, and the impact it has had on attracting new patients. Dr. Tullius also provides insights into the ROI of workshops and the importance of not overselling to patients.

Resources Mentioned

To learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceo

Build your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/

For more information Waitlist Workshops about please visit: https://www.waitlistworkshops.com/

Schedule a Brainstorming call with Dr. Pete

Dr. Stephen’s LinkedIn

Dr. Peter’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – 

The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

In this episode, you'll discover:

• How to Create The Remarkable Day
• The 4 Quadrants of a Remarkable Business Owners Day 
• How Remarkable CEO’s strategically plan their day 
• Most DCs want to BE remarkable - This is how you “DO” remarkable

Episode Highlights

00:48 - Rethinking how entrepreneurs approach their day, prioritizing their time, energy, focus, and money to maximize productivity and joy.

05:34 - The downfall of becoming too focused on the traditional "9am to 5pm" workday.

08:21 - The impact of counting days and making the most of time, reflecting on a different 9-to-5 schedule.

13:25 - Reassess priorities and focus mastery to make the most of your time and energy.

16:41 - A framework to break down your day into four phases: self-rituals, serving others, family, and personal health.

20:25 - Success Partner, Jerry Hillesheim of Hockert Sales joins Dr. Pete this week. With over 35 years of experience in the chiropractic space, Jerry shares valuable insights into how Hockert Sales is solving critical problems for chiropractors through their innovative products and dedicated support. Together, they discuss the evolving landscape of chiropractic care, the importance of equipping practices with the right tools, and strategies for staying competitive in the marketplace.

Resources Mentioned

Download your copy of the REM Clock PDF here: https://theremarkablepractice.com/podcast-ep243-remclock

To learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceo

Build your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/

For more information Hockert Sales about please visit: www.hockertsales.com

Schedule a Brainstorming call with Dr. Pete

Dr. Stephen’s LinkedIn

Dr. Peter’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

In this episode, you'll discover:

• The 4 Engines of Your Business
• DCs do not lay awake worrying about their PRACTICE - they worry about their BUSINESS 
• Turn your pirate ship into a battleship. 
• Team is your business, and your business is your team.
• Why it’s possible to have a great practice but not a great business. 
• To 10X your practice, you must 10X your skillset in business 
• RPE is the HRV of your business. 

Episode Highlights

02:50 - The importance of understanding the connection between the practice and the business side of chiropractic care.

06:06 - Utilizing the accountability grid as a framework for managing both practice and business domains.

08:54 - Transitioning from a practice-focused mindset to a business-focused mindset in order to achieve success.

11:22 - Distinguishing between building the practice and building the business when hiring an associate or COO.

14:40 - How the industry has been undercapitalized due to a focus on practice busyness rather than business success.

17:24 - Many successful practices are built on passion and brute force, but lack fundamental business processes.

21:51 - Small business with a great product and purpose can fail due to lack of business acumen.

23:42 - ​​The importance of understanding both practice and business metrics to optimize a chiropractic practice.

28:43 -  Dr. Pete sits down with Jeff Van Kampen, the CEO and co-founder of Clinic Growth Accelerator. He discusses the challenges in the marketing industry related to data attribution and emphasizes the importance of using accurate and hard-coded data for decision-making. Their discussion delves into how they provide accountability and visibility to their clients, the ROI of digital marketing, and the future trends in the industry. This interview is filled with valuable insights and practical advice on building authority and trust. 

Resources Mentioned

To learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceo

Build your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/

For more information Clinic Growth Accelerator about please visit:  https://www.accelerateyourclinicgrowth.com/20bookingsguaranteed or contact Jeff Van Kampen at jeff.clinicgrowthaccelerator@gmail.com and phone (414) 206.1543. 

Schedule a Brainstorming call with Dr. Pete

Dr. Stephen’s LinkedIn

Dr. Peter’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

Are you looking to build financial freedom?  Do you want to be the financial inflection point in your family? Are you ready to make the shift from generational income to building generational wealth? This episode is for you.  Listen in as Dr. Stephen interviews one of his financial advisors, Justin Maxwell of Big Life Financial.

The financial foundational five:

1. How to set up your cash flow system
2. How to optimize your student loan repayment
3. The practice debt solution
4. Avoiding “death by a thousand cuts” with unnecessary fees
5. The highest and best (and safest) use of your investment dollars

Episode Highlights

01:37 - The need for specific wealth-building strategies for chiropractors, particularly for new doctors and those looking to grow their practices.

05:47 - The importance of setting up a cash flow system early on to avoid overspending and miss out on the compound effect of investing

08:10 - Setting up a “Rainy Day Fund” is an investment in peace of mind and is foundational to the beginning of the financial journey.

14:25 - The value of automaticity in making financial decisions, so they become second nature and don't require constant decision-making.

18:45 - Prioritize debt reduction and develop the "muscles of abundance" to attract clients and create a successful business.

21:45 - Capturing wealth through businesses delivering value, not just increasing revenue.

23:12 - Tax strategy should be seen as a holistic approach throughout the career, not just a yearly reactionary measure.

27:33 - Save money by having a team member scrutinize expenses and find areas for cost-cutting.

33:26 - The value of taking risks and enduring challenges to reap the benefits of business ownership, including strategic tactics and belief systems.

Resources Mentioned

To learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceo

Build your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/

Schedule a Brainstorming call with Dr. Pete

Dr. Stephen’s LinkedIn

Dr. Peter’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

Listen-in on the conversation between marketing and branding expert, Dr. Elise Rigney and REM CEO Dr Stephen Franson and learn how to attract your ideal patient.

• Discover the importance of authenticity in your brand story, brand promise and digital identity.
• Learn how your website and social can compel the right people into your practice / business - and repel those that are not the right fit.      
• Cut through the noise in the marketplace with clear and compelling personal brand.  
• Establish greater know, like and trust with your branding - intentionally.
• Become the “goto” expert in your community and flood your practice with the people who are buying what you’re selling.

Episode Highlights

04:16 - Identify your personal core values and use them to build your personal brand.

06:01 - The importance of building a personal brand on social media for chiropractors.

08:26 - Understanding the problems your target audience is facing and how you can solve them.

11:04 - Building personal brand and credibility in the community. 

13:46 - Establishing trust and credibility through a social media presence.

16:21 - Utilizing social media for business growth such as recruiting team members, and influencing referrals through an authentic approach.

19:55 - Understanding your role in social media as content creator but delegation needs to occur to allow your team to build their own personal brand in line with the practices and free yourself up for other important tasks

26:14 - Focusing on the ideal client and speaking directly to them, rather than trying to appeal to a broad audience.

Resources Mentioned

To learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceo

Build your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/

Schedule a Brainstorming call with Dr. Pete

Dr. Stephen’s LinkedIn

Dr. Peter’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

In this episode, you'll discover:

• Understand the 3 ways to exit and the outstanding one that laid the golden egg 
• Increase the asset value of your business now by integrating value drivers. 
• Make your practice not only more attractive but irresistible! 

Episode Highlights

02:04 - The emotional and challenging meeting that inspired this discussion on the "golden goose" and "golden egg."

04:15 - The importance of considering each season holistically, with an eye on the end goal of exiting successfully.

08:40 - Uncovering your true motivations by asking yourself the key question “Why do you want to sell your practice?”

12:20 - Transforming a chiropractic practice from a job to a business, can lead to increased value and appreciation over time.

16:25 - Every doctor should aim to build a business that other people will compete to buy, with the goal of achieving financial freedom and a successful career.

20:34 - Identifying and focusing on value drivers to increase the value of a business.

23:44 - Insights on how to scale a chiropractic practice and make it attractive to potential buyers, with a focus on creating a business that people would compete to buy.

Resources Mentioned

To download your copy of the Value Drivers Checklist, please click here: https://theremarkablepractice.com/podcast-ep239-valuedrivers

To learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceo

Build your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/

Schedule a Brainstorming call with Dr. Pete

Dr. Stephen’s LinkedIn

Dr. Peter’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

In this episode, you'll discover:

• 3 signs that you are a control freak 
• Why the strength of the leader becomes the weakness of the organization. 
• How to stop cultivating a culture of underperformance and disengagement 
• The more valuable you are to your business, the less valuable your business. 
• Change is not just a leap of faith, there is a framework and a process. 

Episode Highlights

01:01 - The challenges of being a control freak in business and life, and how it can limit one's potential for a remarkable practice and life.

05:11 - Healing from controlling behaviors requires shedding old patterns and embracing potential.

10:05 - Creating an environment where A players can grow and be developed, rather than collecting B and C players who are content with being controlled and underperforming.

12:04 - How to identify some of the signs and symptoms of being a control freak.

16:30 - Schedule-itis and the lack of alignment between core values, vision, and behavior and how it limits success.

Resources Mentioned

To learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceo

Build your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/

Schedule a Brainstorming call with Dr. Pete

Dr. Stephen’s LinkedIn

Dr. Peter’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

Does Your Website Regularly Attract YOUR IDEAL CLIENTS? 

Bill Esteb and Dr. Stephen Franson answer the 2 most important questions around YOUR website: 

1. Does it work?  And 2. Does it work?!?!

• Does it work?  Does it attract and convert your Ideal Client / Patient?
• Does it work?  Is your site SEO Optimized (findable) and ranking at the top?
• Does your site REPRESENT YOU?  Why should I trust you? Come to you? 
• The 3 most important parts of a website

Don’t miss this conversation with 2 of the best minds in Chiropractic Marketing

Episode Highlights

01:35 - Processes have changed in chiropractors' communication with their community providing opportunities for growth

04:21 - There is an identity crisis in the profession and you must understand your business's identity and cast a clear vision for your community.

08:38 - The challenge of figuring out your brand identity during a time of self-discovery and exploration, and the tendency to go unremarkable to avoid conflict.

11:11 - The importance of showing up authentically online, rather than presenting a polished image.

13:49 - Understanding the mindset of seekers and providing relevance and specificity in marketing narratives to attract the right people.

16:21 - Optimizing your website for patient connection and authenticity.

19:01 - A personalized, transparent approach can help build trust and engagement, leading to more conversions and patient loyalty

21:54 - Prioritize your unique success proposition and tell your story truthfully to stand out in a crowded healthcare market.

Resources Mentioned

Learn more about Bill Esteb and Patient Media at https://patientmedia.com/

Register for the Team Building Immersion here: https://theremarkablepractice.com/team-immersion/

To learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceo

Build your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/

Schedule a Brainstorming call with Dr. Pete

Dr. Stephen’s LinkedIn

Dr. Peter’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

Do You Need Financing?  This episode is for you if…

• Are you looking to LAUNCH a new chiropractic practice?
• Do you need financing for construction?
• Are you building our your dream practice?
• Are you expanding your Chiropractic Enterprise?

…If YES - then you are going to need money to make it happen.  

Listen-in as Dr. Stephen Franson interviews Corey Biddle on the keys to securing financing in today’s crazy economic environment.  FinancialCorp has secured millions of dollars in financing for Chiropractors - let them help you finance your VISION.

Episode Highlights

01:16 - The importance of seeking expert help when starting a new business to avoid the potential for costly mistakes without proper guidance.

06:11 - Doing a soft credit pull to identify and remedy any issues on your credit report, giving you more time to make tweaks for a better chance of success.

08:16 - Forming a business entity and opening a business bank account can help build business credit and simplify loan applications.

15:10 - Having a well-written business plan for securing a loan from a bank, highlighting the need to showcase your personality and drive within the plan.

18:59 - Understanding the SBA Loan requirements for small businesses.

22:26 - Document preparation in the early stages of business planning to reduce stress and creating a positive impression with lenders

32:43 - Being proactive and responsive during the loan process, highlighting the need to "play ready golf" and "take action" to avoid delays.

35:39 - Be collaborative.   The underwriters may request additional information to clarify certain aspects of a loan application.

42:27 - The importance of concurrent and simultaneous actions in the loan process.

46:29 - Join Success Partner, Steven Tait from Online Marketing for Doctors and Dr. Pete as they delve into the world of digital marketing in the medical industry. They discuss the importance of having a strong web presence, the power of breaking the mold in marketing, and the need for adventurous thinking when it comes to investing in digital strategies. As they look ahead to the future, they explore the transformative impact of AI on digital marketing and how it will shape the industry. If you're a doctor looking to enhance your online presence and attract more patients, this episode is a must-listen. Tune in and get ready to take your marketing game to the next level!

Resources Mentioned

9 Steps to Secure Financing" here: https://theremarkablepractice.com/podcast-ep236-9steps

To learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceo

Register for the Team Building Immersion here:  https://theremarkablepractice.com/team-immersion/

Build your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/

For more information Online Marketing for Doctors about please visit: http://onlinemarketingfordoctors.com.au/ 

Schedule a Brainstorming call with Dr. Pete

Dr. Stephen’s LinkedIn

Dr. Peter’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

In this episode, you'll discover:

• The multiplicative power of harnessing a “Word Theme for the Year” 
• Why your growth in 2024 will be a reflection of your Readiness. 
• Trouble-Shooting all 6 sides of Readiness 
• Using the Accountability Grid to assess your Practice Readiness for 2024

Episode Highlights

02:39 - The importance of alignment and vision for the year 2024

07:57 - With a focus on readiness, a fully committed team and the ability to pivot at any time, sets the stage for significant growth and development.

11:00 - A reflection of the last 5 years, with recognition of the growth and unity within the team.

14:04 - Utilizing the Rubik’s Cube method for assessing readiness in business.

18:46 - Creating clarity around your vision story for success in 2024

24:37 - The importance of auditing business systems to prepare for growth, using the Accountability grid to assess functionality.

30:58 - Creating a training culture in an organization, where everyone desires and is ready to be trained.

38:01 - Join Dr. Pete as he sits down with Dr. Chad Woolner and Dr. Andrew Wells, Success Partners with Simplified Functional Medicine. Listen as they share their journey, insights, and strategies for empowering practitioners to empower their patients. They delve into their background in chiropractic practice, their passion for developing systems, and their experiences with simplified functional medicine. They also highlight the importance of providing clear success paths for patients and practitioners and how they help doctors integrate functional medicine seamlessly into their practices. Tune in to this dynamic conversation as they share practical tips and valuable insights on simplifying functional medicine to help more patients and scale chiropractic businesses.

Resources Mentioned

To download your copy of the Accountability Grid, please click here: https://theremarkablepractice.com/podcast-ep235-acctgrid/

Register for the Team Building Immersion here: https://theremarkablepractice.com/team-immersion/

To learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceo

Build your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/

For more information Simplified Functional Medicine about please visit: https://www.simplifiedfunctionalmedicine.com/

Schedule a Brainstorming call with Dr. Pete

Dr. Stephen’s LinkedIn

Dr. Peter’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business