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    #186 with Marc Lore - Brainstorming with Billionaire Marc Lore on What He Would Build Today and the Future of Ecommerce

    enMay 26, 2021

    Podcast Summary

    • Start a company that Amazon or Walmart would buy for over $100MFocus on innovative ecommerce or commerce solutions in healthcare for potential acquisition by Amazon or Walmart

      To create a company that can be sold for over $100,000,000 to Amazon or Walmart, focus on innovative solutions in the ecommerce or commerce world that these giants desperately need. Mark Laurie, an ecommerce tycoon and successful billionaire, shared his insights from selling Diapers.com to Amazon and Jet.com to Walmart. He recommended starting a company in healthcare as a potential area of interest. While the beginning of the conversation delved into Mark's philosophy and approach to business, the end provided specific ideas and recommendations. If you're inspired by this episode, leave a comment on Mark's LinkedIn page to bring him back for a deeper discussion on these topics. Remember, growing a business involves managing multiple moving parts, and having a single source of truth, like HubSpot's customer platform, can make the process smoother and more efficient.

    • Interview with a Business Owner and NBA Team OwnerBusiness tools like HubSpot help streamline operations, while owning an NBA team combines personal passion and investment opportunities. The interviewee plans to innovate through technology and treat the team as a startup, focusing on values, mission, and strategy.

      Technology tools like HubSpot can help businesses streamline their lead generation and follow-up processes, making it easier to grow and manage operations. Our interviewee, with a background in running businesses, athletics, and banking, shared his excitement about recently acquiring an NBA team, which he described as both a lifelong dream and a good investment. He emphasized the fun aspect of owning a team and the potential for innovation in sports through technology. The interview also touched on the idea that owning a sports team can be seen as a status symbol, but the interviewee expressed a desire to bring real innovation to the industry and treat the team as a startup, focusing on values, mission, and strategy. While the investment aspect was not the primary motivation, it was mentioned that the limited number of teams and increasing number of billionaires make it an attractive investment opportunity. Overall, the conversation highlighted the intersection of personal passion and business opportunities, as well as the potential for technology to transform industries.

    • Embracing the challenge of new territories with clear vision, capital, and top talentSuccessful leaders venture into new territories with a clear vision, empower their team, and secure capital to hire top talent. With these elements, even underperforming startups can be valuable acquisitions.

      Successful business leaders, like the speaker, thrive on the challenge of venturing into unfamiliar territories. They believe in the power of a clear and inspiring vision, which they share and mold with their team. Capital, in the form of funding and connections, is crucial for hiring the best talent and building a strong team. The speaker's experience shows that if the vision is right, and the team is empowered, great things will happen, allowing the leader to focus on multiple projects at once. The importance of capital and top talent is highlighted by the example of starting a venture fund, Vision Capital People, to help big-vision startups secure early funding and hire the best team. The risks of undercapitalization and underperforming can lead to failure, but with the right vision, capital, and team, even a startup that doesn't quite hit its mark can still be a valuable acquisition.

    • Committed team members are key to startup successLook for fully committed team members with proven success and multi-company movement during hiring to increase chances of startup success.

      Having a clear vision, securing adequate capital, and recruiting the right team are crucial elements for a startup's success. However, even with these factors in place, success is not guaranteed. The interviewee in this discussion emphasizes the importance of having fully committed team members who are dedicated to the business, as seen in the failure of a well-funded startup they were familiar with. During job interviews, the interviewee looks for a demonstrable level of success and multi-company movement with big step changes in roles to identify top talent. The hiring process should not be based on personal biases or feelings, but on objective evidence of past achievements.

    • Focus on core values and SPOTIC traits during hiringLook beyond impressive resumes and focus on a candidate's core values and SPOTIC traits for a successful hire in a startup environment.

      During the hiring process, it's crucial to look beyond impressive resumes and focus on a candidate's core values and SPOTIC traits (Smart, Passionate, Optimistic, Tenacious, Adaptable, Kind, and Empathetic). The interview process should focus on understanding what makes the candidate tick rather than traditional questions. Energy and enthusiasm, as well as trust and fairness, are in short supply and can have a significant impact in a startup environment. Trusting new hires and creating a transparent and inclusive work environment can lead to increased motivation and productivity.

    • Values of fairness and transparency in compensation and hiringBuilding a strong team through fair compensation and selective hiring eliminates feelings of unfairness, builds trust, and contributes to overcoming unconscious biases. Past success stories like 'The Pit' demonstrate the importance of a talented team and investor belief in their vision.

      Creating a fair and transparent compensation system and building a team of top performers through focused and selective hiring are crucial values for a successful organization. These practices not only help eliminate feelings of unfairness and build trust among team members but also contribute to overcoming unconscious biases during the hiring process. This confidence in hiring the best talent comes from learning from past mistakes and experiences. One such experience was the success of "The Pit," an internet marketing venture that sold for $6 million despite the economic downturn at the time, due to the strength of the team and investor belief in their vision. Currently, the speaker is optimistic about consumer-focused businesses and is involved in several exciting projects, including Archer, a passenger drone company.

    • Investing early in promising startupsEarly investment in visionary founders with exceptional ideas can lead to significant growth and profit. By providing initial capital and resources, investors can contribute to their success and potentially profit from their subsequent growth.

      Providing early funding and resources to visionary founders with exceptional ideas can lead to significant growth and success. The discussion highlights two examples: an autonomous electric helicopter company and a mobile kitchen business. In both cases, the founders presented compelling visions for disruptive industries and had a clear plan to build top-tier teams and raise additional capital. By investing early and helping them get started, the speaker was able to contribute to their success and profit from their subsequent growth. These examples demonstrate the potential benefits of skipping the traditional seed funding stage and instead providing initial capital and resources to promising startups. Another intriguing opportunity mentioned was the potential for creating a true sports stock market, leveraging changes in gambling laws to allow investors to buy and sell players like stocks.

    • Investing in Creators with Digital TokensInvesting in creators through digital tokens offers fans a stake in their success and potential financial gains. Creators can reward shareholders with perks and incentives, fostering a mutually beneficial relationship. Long-term value and the excitement of predicting success make this investment worthwhile.

      The discussion revolves around the concept of investing in creators through digital tokens, providing fans a sense of ownership and potential financial gain as the creator's influence grows. This system allows creators to reward their shareholders with perks and incentives, creating a mutually beneficial relationship. The speaker emphasizes the potential for long-term value and the excitement of predicting a creator's success. He also mentions his interest in trends and the factors that led him to invest in Jet.com despite the competition. The speaker's overall message is that there is value in identifying and supporting emerging talent and that the potential for growth and success can make the investment worthwhile.

    • Navigating the middle ground of business exitsFocus on large markets with growth potential for successful exits, especially for young entrepreneurs without a reputation.

      The middle ground between small and large business exits can be particularly challenging. The entrepreneur bears the brunt of the work, and the acquiring company may not be able to write a large enough check to make it a strategic bet. This middle ground is where many companies fail to exit successfully. Instead, entrepreneurs may find it easier to aim for a larger exit or to build wealth over a long period without external funding. For a young entrepreneur starting out without a reputation, it may be wiser to focus on a large addressable market and follow the trends in venture capital investments to identify potential opportunities. It's not necessary to pursue a niche or overly inventive idea; instead, finding a large market with growth potential can lead to a successful exit.

    • Identifying unique angles in growing industries and envisioning multibillion-dollar opportunitiesStudy market landscapes, understand competition, and envision multibillion-dollar opportunities in rapidly growing industries like conversational commerce for potential investment and startup success.

      Identifying a unique angle in a rapidly growing industry, such as artificial intelligence, telehealth, or conversational commerce, and developing a compelling vision can attract significant investment. The speaker emphasizes the importance of studying the market landscape, understanding the competition, and envisioning a multibillion-dollar opportunity. In the case of conversational commerce, the next evolution in retail, customers will interact with knowledgeable experts in a conversational way, leading to hyper-personalized, one-best-answer solutions. Companies like Jet Black have demonstrated the potential of this model, but it requires substantial investment and a strong team to automate the conversational aspect. For startups, this presents an opportunity to put capital to work and build something great, even if larger companies may not be ready to invest at the same scale.

    • Empowering individuals with advanced technologies and transparent information for proactive healthcareIndividuals will monitor their health more effectively through home diagnostics, machine learning, and personalized data analysis, leading to informed decisions and improved health outcomes.

      The future of healthcare lies in giving individuals more control over their health through advanced technologies and transparent information. The use of home diagnostics, machine learning, and personalized data analysis will enable individuals to monitor their health more effectively and make informed decisions about their wellbeing. This shift towards proactive healthcare will make the current system seem outdated, as people will have access to real-time health data and personalized recommendations. The integration of various health devices and data analysis will provide more comprehensive insights, helping individuals manage chronic conditions, identify potential health issues early, and improve overall health outcomes. Additionally, access to genetic profiles and regular testing will further personalize healthcare and help prevent diseases. The current fragmented system needs to be more organized and structured to fully leverage the potential of these advancements.

    • Revolutionizing healthcare with accessible and affordable diagnosticsAI-powered systems predicting cancer risk and preventative tests offer potential to revolutionize healthcare, while focusing on niche technologies in e-commerce could save billions and create billion-dollar solutions

      There is a significant opportunity to revolutionize healthcare by making advanced diagnostic tools more accessible and affordable for consumers. Current limitations, such as the high cost of full-body MRI scans, prevent many people from knowing their cancer risk in advance. However, technology exists that could change this, such as AI-powered systems that predict cancer risk and offer preventative tests. The consumer-focused approach to identifying promising companies in this space involves thinking big and looking for niche technologies with high growth potential, such as personalized fit analytics in e-commerce, which could save retailers billions of dollars by reducing return rates. By focusing on these areas, entrepreneurs can create innovative solutions that could be worth a billion dollars or more in just a few years.

    • The importance of business fundamentals for a startup's successSuccessful execution and proper business fundamentals are essential for a startup to thrive, as shown by the story of a body suit idea and examples of DeepMind and Magic Leap.

      While having a great idea is important, successful execution and proper business fundamentals (BCP) are crucial for a startup's success. The entrepreneur's story about the body suit idea illustrates this concept, as it had potential but ultimately failed due to poor execution. Examples of successful companies like DeepMind, which was acquired by Google based on vision and team before demonstrating significant usage, and Magic Leap, which raised significant capital but struggled to execute, further highlight this idea. To better understand the relationship between BCP and successful versus unsuccessful companies, it would be interesting to conduct further research and analysis. If you want to connect with Mark for more business advice, you can find him on LinkedIn, where he regularly shares insights, or on his recently launched Instagram account. Despite some technical difficulties during the interview, Mark came across as a charismatic and confident individual, making him an excellent guest for the show. While the conversation went by quickly, there were many topics that were not covered and could be explored in a potential follow-up interview.

    • Entrepreneurs with resources but not yet satisfied are dangerousSuccessful entrepreneurs without a computer, communicating through handwritten notes, believe those with resources but not yet satisfied are dangerous and worth betting on. They advocate for moonshot ideas and executing in large markets.

      The path to selling a company can be challenging in the middle ground where the asking price is too high for a straightforward purchase, but the company doesn't have enough proof of a fleshed-out asset to justify a big strategic purchase. Entrepreneurs in this position are considered dangerous because they have enough resources to pursue bigger ventures but haven't yet reached a point of satisfaction. This insight was shared by a successful entrepreneur who doesn't even own a computer and communicates through handwritten notes and relayed messages. He also emphasized the importance of moonshot ideas and executing on them in large markets, rather than following the traditional playbook of raising money in small steps and making incremental progress. Another interesting point he made was that entrepreneurs who have had some success but are still driven by a big chip on their shoulder are particularly dangerous and worth betting on.

    • Identifying and solving orthogonal problems in e-commerceSuccessful entrepreneurs and investors focus on raising capital, hiring top talent, and creating innovative solutions to tackle significant pain points in the market. They look for orthogonal problems in large e-commerce businesses and solve them through unique approaches like conversational commerce and virtual fitting.

      Successful entrepreneurs and investors, like Mark Lawrie, focus on raising large amounts of capital, hiring top talent, and creating innovative products to tackle significant pain points in the market. Lawrie, who has sold companies to Amazon and Walmart, emphasized the importance of identifying orthogonal problems in large e-commerce businesses and solving them through unique solutions like conversational commerce and virtual fitting. His perspective on building a team and delegating responsibilities to specialized individuals was also insightful. While some may find his approach more serious compared to "junk foody" ideas, his insights offer valuable insights for those looking to navigate the entrepreneurial landscape. Additionally, Lawrie's approach to identifying emerging trends and creating bold visions for businesses is a valuable lesson for aspiring entrepreneurs.

    • Putting customers first leads to innovative marketing strategies and successExternal marketer acquired most customers for Jet, emphasizing engagement on LinkedIn builds strong community, over 400 tickets sold for upcoming event, engage with guest Marc Spaceley on LinkedIn

      Putting the customer first and understanding their needs can lead to innovative marketing strategies and significant success. This was evident in the story of the Jet contest, where an external marketer turned a small investment into a massive profit by acquiring the most customers for the company. The host also emphasized the importance of engaging with customers on platforms like LinkedIn to build a strong community and potentially bring guests back for future episodes. Additionally, the group sold over 400 tickets for their upcoming event and encouraged listeners to engage with the guest, Marc Spaceley, on LinkedIn to show their appreciation.

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    My First Million
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    25 Years Of Founder WISDOM In 55 Minutes (ft. Jason Fried)

    25 Years Of Founder WISDOM In 55 Minutes (ft. Jason Fried)
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    My First Million
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    This $50M/Yr Side Hustle Is On Track To Make $1 Billion By 2030
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    My First Million
    enJune 03, 2024

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