#19 - Optimizing Performance Max Campaigns

In this episode, we dig into what exactly is involved in Keyword Matching.  We discuss the categories of Keywords like Exact Match, Phrase Match and Broad Match and which types of campaigns are using these.   We also discuss Negative keywords and how they can influence your campaigns. 

In this episode, we talk about what makes a good or bad search term as it relates to your shopping campaigns.  Understanding this dynamic will make a big difference to the success of your shopping campaigns. 

In this episode, we explain how to set up and use Split Testing in Google Ads to help you gather meaningful data so that you can make data-driven decisions to enhance your campaign's performance. 

Today we are here to take the mystery out of Search Impression Share for Google Shopping campaigns.  We'll break it down and help you optimize your campaigns. 

Want to take your Performance Max campaigns to the next level?  Today, Dan and Glen discuss the extra items that you can use to help improve your Performance Max campaigns.  We explain what assets are available and how to apply them to your campaign.  

In this episode, we discuss more questions and answers about Google Ads, including, Merchant Center suspensions, disapprovals, and policy violations.   We will also get into negative keyword match types and how to help your shopping campaigns perform.

In this episode, we have yet more questions that we will tackle on a variety of Google Ad issues, from business owners like you.  

 In this episode, we discuss questions and answers about Google ads that we have received from business owners like you.

In this episode, we cover some tips and tricks on how to improve your Google Ads Display Campaign. 

In this episode, Glen and I discuss the dreaded Google Merchant Center Suspension - Misrepresentation. This is such a broad suspension that we wanted to help you understand how to navigate the suspension by going into Google's policy on the subject.