198. Community Week: The Promise of Generation Alpha + the Mission of In a Perfect World - Manuela Testolini

Welcome back to our 9️⃣ Nonprofit Trends that Matter in 2024 Series! As we near the end of our series, we're exploring how we can make generosity frictionless. We're used to frictionless payments in other aspects of our lives after all📱 With just a few taps on our phones, transactions are completed, and orders arrive at our doorsteps in a matter of hours.  Joining us today is Vance Roush, the founder and CEO of Overflow, a platform allowing orgs to accept non-cash donations seamlessly. Together, we'll explore the digital evolution of donor behavior, the upcoming wealth transfer, and how these factors intersect with the shift toward identity-driven philanthropy. This episode is packed with tips, real-world case studies, and actionable insights to streamline your nonprofit's giving journey in today's digital landscape. Tune in now to embrace frictionless philanthropy💸

Episode Highlights

• Tonesetting (1:50)
• The why behind making giving frictionless (3:15)
• We Are For Good Community’s take on this (5:15)
• Playlist to dive deeper into making giving frictionless (7:10)
• PRO tips to put this in action (8:25)
• How the wealth transfer to millennials  and Gen Z will alter generosity (11:00)
• Common obstacles donors face when trying to be generous + ways to overcome them (18:50)
• How organizations can streamline their donation process (12:35)
• Case studies of organization making generation frictionless (26:10)
• Vance’s One Good Thing: Make it so your organization can accept Apple Play. (32:25)
• How to connect with Vance and Overflow (33:45)

For more information + episode details visit:

About our Sponsor Good United

GoodUnited is a fundraising software that helps nonprofits of all shapes and sizes get the most out of social media. If you’re looking to Supercharge Your Social Fundraising, Good United is hosting a digital event on March 14th that’s just for you. Go to events.goodunited.io to register for this free event today. 

Meet - Good Friends - our listener support community here at We Are For Good. Good Friends comes with perks - exclusive episodes with Jon and Becky - including the Good Brief - our monthly cliff notes of the greatest takeaways + lessons learned from that month, PLUS exclusive bonus content and AMA episodes where we answer your burning questions and tap our community of experts.

Head over to weareforgood.com/friends to learn more 🥳

Support the Show

If you love the podcast, you’ll love Good Friends, our listener support community here at We Are For Good.

Not only do you get these perks, but you’re hanging with the most rabid fans who are restless to grow the Impact Uprising. This movement of believers are powering our free content and community with their monthly support, and Whoa Nelly, are we excited to invite you in.

Learn more today at weareforgood.com/friends.

Join the We Are For Good Community
You can think of it as the after-party to each podcast episode 🥳

Say hi👇
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Meet Nick. He’s a combat veteran, an incredible innovator and founder of the nonprofit Stop Soldier Suicide and the company GoodUnited. GoodUnited’s innovative approach to philanthropy is a game-changing force in social media fundraising that's rallied over a billion dollars in donations💰 Nick is revealing the strategic use of social media to turn passive observers into active contributors, showcasing how tailored interactions can ignite online movements and scale personal connections. Stop Soldier Suicide is a shining example of how this approach can raise significant funds. Tune in to discover how social media can serve as a powerful addition to your fundraising toolkit🛠️, rather than just another to-do list item📋

💡Learn

• How to establish connections starting with one person to scale movements
• Tips for future-proofing fundraising with social media
• Examples of organizations doing this well 

Today’s Guest
Nick Black, Founder + CEO, GoodUnited and Founder + Vice Chairman, Stop Soldier Suicide

Episode Highlights

• Nick’s story and journey to where he is today (7:00)
• Paying attention to where people are already engaging with you nonprofit (9:30)
• Establishing connections with each supporter at scale to grow  movements (12:40)
• How nonprofits can leverage social media to future-proof fundraising (15:40)
• Examples of orgs doing this well (23:20)
• An impactful moment of philanthropy in Nick’s life (26:10)
• Nick’s One Good Thing: Embracing failure is one of the keys to success. (30:40)
• How to connect with Nick (32:10)

For more information + episode details visit: weareforg

About our Sponsor Good United

GoodUnited is a fundraising software that helps nonprofits of all shapes and sizes get the most out of social media. If you’re looking to Supercharge Your Social Fundraising, Good United is hosting a digital event on March 14th that’s just for you. Go to events.goodunited.io to register for this free event today. 

Meet - Good Friends - our listener support community here at We Are For Good. Good Friends comes with perks - exclusive episodes with Jon and Becky - including the Good Brief - our monthly cliff notes of the greatest takeaways + lessons learned from that month, PLUS exclusive bonus content and AMA episodes where we answer your burning questions and tap our community of experts.

Head over to weareforgood.com/friends to learn more 🥳

Support the Show

If you love the podcast, you’ll love Good Friends, our listener support community here at We Are For Good.

Not only do you get these perks, but you’re hanging with the most rabid fans who are restless to grow the Impact Uprising. This movement of believers are powering our free content and community with their monthly support, and Whoa Nelly, are we excited to invite you in.

Learn more today at weareforgood.com/friends.

Join the We Are For Good Community
You can think of it as the after-party to each podcast episode 🥳

Say hi👇
LinkedIn / Instagram / Facebook / YouTube / Twitter

Welcome back to our 9️⃣ Nonprofit Trends that Matter in 2024 Series! Ever wondered what it takes to really connect with your supporters on a level that goes beyond a single data point? Enter: the opportunity to engage dimensionally — it's about creating deep, meaningful connections with your supporters informed by data 📊 Justin McCord, SVP of Marketing and Communications at RKD Group, joins us to discuss how engaging dimensionally is about understanding donors through multiple data points and dimensions beyond just transactions. If you're ready to take your supporter experience to the next level, this is the episode you won't want to miss!

💡Learn in this series

• Trends that’ll grow and elevate your mission
• Pro tips for success 
• Case studies of who's already doing it well in the sector (because let's replicate what's working!💪)
• Ways to infuse joy into your work 😊

Episode Highlights

• Tonesetting (1:40)
• Who’s Doing it Well? + Engage Dimensionaly Playlist (6:00)
• Justin’s story + journey to where he is today (12:35)
• A high-level look at engaging dimensionally (20:20)
• Moving from 1:0 engagement to 2:0 engagement (25:00)
• How nonprofits can start engaging dimensionally (29:35)
• Case study of an org rocking this trend (34:30)
• Justin’s One Good Thing: Be intentional about those around you. (38:35)
• How to connect with Justin and RKD Group (40:25)

For more information + episode details visit: weareforgood.com/episode/516.

About our Sponsor Good United

GoodUnited is a fundraising software that helps nonprofits of all shapes and sizes get the most out of social media. If you’re looking to Supercharge Your Social Fundraising, Good United is hosting a digital event on March 14th that’s just for you. Go to events.goodunited.io to register for this free event today. 

Meet - Good Friends - our listener support community here at We Are For Good. Good Friends comes with perks - exclusive episodes with Jon and Becky - including the Good Brief - our monthly cliff notes of the greatest takeaways + lessons learned from that month, PLUS exclusive bonus content and AMA episodes where we answer your burning questions and tap our community of experts.

Head over to weareforgood.com/friends to learn more 🥳

Support the Show

If you love the podcast, you’ll love Good Friends, our listener support community here at We Are For Good.

Not only do you get these perks, but you’re hanging with the most rabid fans who are restless to grow the Impact Uprising. This movement of believers are powering our free content and community with their monthly support, and Whoa Nelly, are we excited to invite you in.

Learn more today at weareforgood.com/friends.

Join the We Are For Good Community
You can think of it as the after-party to each podcast episode 🥳

Say hi👇
LinkedIn / Instagram / Facebook / YouTube / Twitter

Meet Jonah. This Renaissance man has a resume that is just as unique as it is impressive. He’s a classically trained singer🎶, a baker who was a semi-finalist on Season 1 of NBC’s Baking It 🍰 and an accomplished fundraising leader who is the senior vice president of Development and Alumni Engagement at The New School. On top of all that, he co-founded The Forum for BIPOC Fundraising Professionals. On today's podcast, Jonah shares insights on the toll of code-switching for fundraisers of color and the health impacts of racism in our sector, emphasizing how equity is a choice, inclusion is an action, and belonging is the result. This episode is essential listening for leaders at any career stage.

💡Learn

• Health effects of racism in the sector
• The cost of code-switching for fundraisers of color
• How to create cultures of whole leaders 

Today’s Guest
Jonah Nigh, Senior Vice President for Development and Alumni Engagement, The New School

Episode Highlights

• Jonah’s story and journey to where he is today (3:30)
• Overview of The New School (9:30)
• What code-switching means in the context of the nonprofit sector, particularly for fundraisers of color (15:30)
• How this affects the mental health and wellbeing of fundraisers in the sector (20:00)
• Mentorship vs. sponsorship (24:00)
• How to build cultures within our organizations that allow  leaders to show up as their whole selves (29:00)
• A powerful moment of philanthropy in Jonah’s life (33:00)
• Jonah’s One Five Good Things (36:00)
• How to connect with Jonah and The New School (40:00)

For more information + episode details visit: weareforgood.com/

About our Sponsor Good United

GoodUnited is a fundraising software that helps nonprofits of all shapes and sizes get the most out of social media. If you’re looking to Supercharge Your Social Fundraising, Good United is hosting a digital event on March 14th that’s just for you. Go to events.goodunited.io to register for this free event today. 

Meet - Good Friends - our listener support community here at We Are For Good. Good Friends comes with perks - exclusive episodes with Jon and Becky - including the Good Brief - our monthly cliff notes of the greatest takeaways + lessons learned from that month, PLUS exclusive bonus content and AMA episodes where we answer your burning questions and tap our community of experts.

Head over to weareforgood.com/friends to learn more 🥳

Support the Show

If you love the podcast, you’ll love Good Friends, our listener support community here at We Are For Good.

Not only do you get these perks, but you’re hanging with the most rabid fans who are restless to grow the Impact Uprising. This movement of believers are powering our free content and community with their monthly support, and Whoa Nelly, are we excited to invite you in.

Learn more today at weareforgood.com/friends.

Join the We Are For Good Community
You can think of it as the after-party to each podcast episode 🥳

Say hi👇
LinkedIn / Instagram / Facebook / YouTube / Twitter

We’re back with another trend during our  9️⃣ Nonprofit Trends that Matter in 2024 Series: Tap creators. Grow influence.  Discover how you can supercharge your nonprofit's impact with the power of the creator economy—this episode zeroes in on this transformative force! Our special guest today, Nick Lynch, Co-Founder and CEO of Collidescope.io, is an expert of influencers and he’s here to guide us through this pivotal moment. Get ready to explore the art of partnering with like-minded creators to grow your influence and why saying 'yes' to asking for help can unlock doors you didn't even know existed🔑

Episode Highlights

• Tonesetting (0:35)
• Voices from the We Are For Good Community (10:35)
• Who’s Doing it Well? (12:05)
• Current landscape of the creator economy (15:05)
• Tap Creators. Grow Influence. (17:50)
• Why influencer marketing for nonprofits matters this year (19:35)
• Case study of seeing this in practice (21:50)
• How can missions get activated around this trend today (24:35)
• Nick’s One Good Thing: 2024 should be the season of ask. (28:30)
• How to connect with Nick (29:50)
• Nick’s book (30:20)
• Nick’s podcast (32:45)

For more information + episode details visit: weareforgood.com/episode/514.

About our Sponsor Good United

GoodUnited is a fundraising software that helps nonprofits of all shapes and sizes get the most out of social media. If you’re looking to Supercharge Your Social Fundraising, Good United is hosting a digital event on March 14th that’s just for you. Go to events.goodunited.io to register for this free event today. 

Meet - Good Friends - our listener support community here at We Are For Good. Good Friends comes with perks - exclusive episodes with Jon and Becky - including the Good Brief - our monthly cliff notes of the greatest takeaways + lessons learned from that month, PLUS exclusive bonus content and AMA episodes where we answer your burning questions and tap our community of experts.

Head over to weareforgood.com/friends to learn more 🥳

Support the Show

If you love the podcast, you’ll love Good Friends, our listener support community here at We Are For Good.

Not only do you get these perks, but you’re hanging with the most rabid fans who are restless to grow the Impact Uprising. This movement of believers are powering our free content and community with their monthly support, and Whoa Nelly, are we excited to invite you in.

Learn more today at weareforgood.com/friends.

Join the We Are For Good Community
You can think of it as the after-party to each podcast episode 🥳

Say hi👇
LinkedIn / Instagram / Facebook / YouTube / Twitter

Meet Lindsey. She’s the Executive Director of The Teaching Well, a nonprofit wellness collective of educators, education leaders and healers. She’s unraveling the intricacies of creating a culture that priotizes wellness in the nonprofit sector. You won’t want to miss her perspective on whole leadership, which emphasizes the need for environments that employees don't have to recover from, and how individual health can initiate systemic healing. Tune in to get your game plan to foster a nurturing workplace🌱


Today’s Guest
Lindsey Fuller, Executive Director, The Teaching Well

Episode Highlights

• Nonprofit stabilization program (6:30)
• Human-centered approach to leadership (13:00)
• Human-centered policies to put in practice today (18:00)
• The differences between supervising and coaching (26:00)
• Retention is an inside job (30:00)
• Hiring profiles (32:00)
• Professional authenticity (36:00)
• Pre-HR interventions (38:00)
• A powerful moment of philanthropy in Lindsey’s life (42:00)
• Lindsey’s One Good Thing: The organization that you want, you have to be a part of building it. (48:00)

For more information + episode details visit: weareforgood.com/episode/513.

About our Sponsor Good United

GoodUnited is a fundraising software that helps nonprofits of all shapes and sizes get the most out of social media. If you’re looking to Supercharge Your Social Fundraising, Good United is hosting a digital event on March 14th that’s just for you. Go to events.goodunited.io to register for this free event today. 

Meet - Good Friends - our listener support community here at We Are For Good. Good Friends comes with perks - exclusive episodes with Jon and Becky - including the Good Brief - our monthly cliff notes of the greatest takeaways + lessons learned from that month, PLUS exclusive bonus content and AMA episodes where we answer your burning questions and tap our community of experts.

Head over to weareforgood.com/friends to learn more 🥳

Support the Show

If you love the podcast, you’ll love Good Friends, our listener support community here at We Are For Good.

Not only do you get these perks, but you’re hanging with the most rabid fans who are restless to grow the Impact Uprising. This movement of believers are powering our free content and community with their monthly support, and Whoa Nelly, are we excited to invite you in.

Learn more today at weareforgood.com/friends.

Join the We Are For Good Community
You can think of it as the after-party to each podcast episode 🥳

Say hi👇
LinkedIn / Instagram / Facebook / YouTube / Twitter

Welcome back to 9️⃣ Nonprofit Trends that Matter in 2024 Series! How does a movement begin? Simple - with one person. Gone are the days of 'build it and they will come.' True community is about co-creation, about building alongside people. Finding solutions together not only propels your mission forward but also cultivates believers who won't let you fail. Today, we're thrilled to have Brady Josephson, VP of Marketing & Growth at charity: water, as our special guest. Brady leads a team of storytellers, creatives, and marketers responsible for growing, supporting and celebrating the charity: water community and their impact. Join us as we dive into why we need a new approach to generosity 💡

Episode Highlights

• Tonesetting (1:10)
• Who’s doing community building well? (1:45)
• PRO tips for growing movements (6:50)
• Reflections from the We Are For Good Community ()
• Brady’s story and journey to where he is today (11:45)
• Why we need a new approach to generosity (15:50)
• What Brady has learned about growing a movement. (18:40)
• Hallmarks of a modern movement (19:35)
• Creating an engaged community at charity: water (26:50)
• A powerful moment of philanthropy in Brady’s life (30:20)
• Brady’s One Good Thing: (36:05)
  • Think about creating a personal board of advisors.
  • play to win and not to lose
  • “It's only rock and roll”

For more information + episode details visit: weareforgood.com/episode/512.

About our Sponsor Good United

GoodUnited is a fundraising software that helps nonprofits of all shapes and sizes get the most out of social media. If you’re looking to Supercharge Your Social Fundraising, Good United is hosting a digital event on March 14th that’s just for you. Go to events.goodunited.io to register for this free event today. 

Meet - Good Friends - our listener support community here at We Are For Good. Good Friends comes with perks - exclusive episodes with Jon and Becky - including the Good Brief - our monthly cliff notes of the greatest takeaways + lessons learned from that month, PLUS exclusive bonus content and AMA episodes where we answer your burning questions and tap our community of experts.

Head over to weareforgood.com/friends to learn more 🥳

Support the Show

If you love the podcast, you’ll love Good Friends, our listener support community here at We Are For Good.

Not only do you get these perks, but you’re hanging with the most rabid fans who are restless to grow the Impact Uprising. This movement of believers are powering our free content and community with their monthly support, and Whoa Nelly, are we excited to invite you in.

Learn more today at weareforgood.com/friends.

Join the We Are For Good Community
You can think of it as the after-party to each podcast episode 🥳

Say hi👇
LinkedIn / Instagram / Facebook / YouTube / Twitter

Meet Neda. From contributing to Myspace's relaunch as a music platform to leading marketing at the Recording Academy (the organization behind the GRAMMY Awards🎶) and its charities,  Neda's career bridges entertainment, marketing and philanthropy.  With a passion for mission-driven storytelling, she’s sharing her wisdom on how to unlock authentic connections in today's digital landscape, especially with the help of content creators and influencers📱The time is now for the social impact sector to embrace influencer marketing. This conversation is the perfect primer for anyone getting started.

💡Learn

• Lessons the social impact sector can learn from the entertainment industry 
• Tips for developing a campaign that meets the moment 
• How to begin partnering with creators + influencers

Today’s Guest
Neda Azarfar, Founder + Principal, Nazar Works

Episode Highlights

• Neda’s story and journey to where she is today (3:40)
• The current media landscape and the opportunity that exists for social impact organizations (6:10)
• Hallmarks of modern social impact campaigns that meet the moment (15:45)
• Developing campaigns That Meet the Moment (19:10)
• How to begin partnering with creators + influencers (22:20)
• Case study of someone who is doing this well: ALIMA + Breath for All Campaign (27:30)
• A powerful moment of philanthropy in Neda’s life (36:30)
• Neda’s One Good Thing: Try a SWOT Analysis.  (44:25)

For more information + episode details visit: weareforgood.com/episode/511.

About our Sponsor Good United

GoodUnited is a fundraising software that helps nonprofits of all shapes and sizes get the most out of social media. If you’re looking to Supercharge Your Social Fundraising, Good United is hosting a digital event on March 14th that’s just for you. Go to events.goodunited.io to register for this free event today. 

Meet - Good Friends - our listener support community here at We Are For Good. Good Friends comes with perks - exclusive episodes with Jon and Becky - including the Good Brief - our monthly cliff notes of the greatest takeaways + lessons learned from that month, PLUS exclusive bonus content and AMA episodes where we answer your burning questions and tap our community of experts.

Head over to weareforgood.com/friends to learn more 🥳

Support the Show

If you love the podcast, you’ll love Good Friends, our listener support community here at We Are For Good.

Not only do you get these perks, but you’re hanging with the most rabid fans who are restless to grow the Impact Uprising. This movement of believers are powering our free content and community with their monthly support, and Whoa Nelly, are we excited to invite you in.

Learn more today at weareforgood.com/friends.

Join the We Are For Good Community
You can think of it as the after-party to each podcast episode 🥳

Say hi👇
LinkedIn / Instagram / Facebook / YouTube / Twitter

We’re at the halfway point of the 9️⃣ Nonprofit Trends that Matter in 2024 Series - welcome back! This week, we’re talking all about how our sector needs whole leaders. It's all too common to sacrifice our well-being in the name of "the greater good," often without realizing the toll it takes on ourselves and our teams. Special guest, Sonya Perez-Lauterbach, founder of Atlas Leadership, is sharing how to create new ways of being and serving with resilience, clarity, and joy. This conversation is for everyone because everyone can be a leader. Let's arm ourselves with strategies to sidestep unproductive behaviors that fuel stress and fear💪

Episode Highlights

• Tonesetting (1:00)
• Who’s Doing it Well? (7:05)
• Reflections from the We Are For Good Community (8:55)
• What being a whole leader looks like to Sonya (16:15)
• Core strategies to build sustainability in our work and lives (5:50)
• Questions to ask yourself to move toward being a whole leader (23:05)
• How to navigate change with more resilience, clarity and joy (25:15)
• How to support team members (30:40)
• Hallmarks of a workplace where employees can embody whole leadership (34:05)
• Sonya’s One Good Thing:  Change is possible. (39:10)
• How to connect with Sonya (40:05)

For more information + episode details visit: weareforgood.com/episode/510.

About our Sponsor Good United

GoodUnited is a fundraising software that helps nonprofits of all shapes and sizes get the most out of social media. If you’re looking to Supercharge Your Social Fundraising, Good United is hosting a digital event on March 14th that’s just for you. Go to events.goodunited.io to register for this free event today. 

Meet - Good Friends - our listener support community here at We Are For Good. Good Friends comes with perks - exclusive episodes with Jon and Becky - including the Good Brief - our monthly cliff notes of the greatest takeaways + lessons learned from that month, PLUS exclusive bonus content and AMA episodes where we answer your burning questions and tap our community of experts.

Head over to weareforgood.com/friends to learn more 🥳

Support the Show

If you love the podcast, you’ll love Good Friends, our listener support community here at We Are For Good.

Not only do you get these perks, but you’re hanging with the most rabid fans who are restless to grow the Impact Uprising. This movement of believers are powering our free content and community with their monthly support, and Whoa Nelly, are we excited to invite you in.

Learn more today at weareforgood.com/friends.

Join the We Are For Good Community
You can think of it as the after-party to each podcast episode 🥳

Say hi👇
LinkedIn / Instagram / Facebook / YouTube / Twitter

Meet Alice. For her, finding life-saving cancer treatments is personal, not just professional. With a career in biotech that's witnessed industry milestones, she now leads BrightEdge at the American Cancer Society. BrightEdge is a venture capital fund directing philanthropic donations to startups pioneering cancer-fighting solutions. Established in 2019, it's already invested $28.9 million in 18 companies, with the potential to benefit 1.5 million patients and families. Don't miss this inspiring discussion on driving impact and innovation in the fight against cancer. 🎗️

💡Learn

• Overview of BrightEdge
• The innovation behind venture capital models
• Importance of inclusive and sustainable philanthropy

Today’s Guest
Alice Lin Pomponio, Managing Director, BrightEdge

Episode Highlights

• Alice’s story and journey to where she is today (3:00)
• BrightEdge's origins and its impact on the American Cancer Societ (6:50)
• BrightEdge's impact since inception (12:00)
• Venture capital model as a new era in philanthropy (15:00)
• Blended Giving - granting and impact investing (17:35)
• Approaching these conversations with donors (20:00)
• Opportunities for organizations with this model (23:00)
• A powerful story of philanthropy in Alice’s life (30:00)
• Alice’s One Good Thing: How can we keep the patient in the room? (34:00)
• How to connect with BrightEdge (35:25)

For more information + episode details visit: weareforgood.com/episode/509.

About our Sponsor Good United

GoodUnited is a fundraising software that helps nonprofits of all shapes and sizes get the most out of social media. If you’re looking to Supercharge Your Social Fundraising, Good United is hosting a digital event on March 14th that’s just for you. Go to events.goodunited.io to register for this free event today. 

Meet - Good Friends - our listener support community here at We Are For Good. Good Friends comes with perks - exclusive episodes with Jon and Becky - including the Good Brief - our monthly cliff notes of the greatest takeaways + lessons learned from that month, PLUS exclusive bonus content and AMA episodes where we answer your burning questions and tap our community of experts.

Head over to weareforgood.com/friends to learn more 🥳

Support the Show

If you love the podcast, you’ll love Good Friends, our listener support community here at We Are For Good.

Not only do you get these perks, but you’re hanging with the most rabid fans who are restless to grow the Impact Uprising. This movement of believers are powering our free content and community with their monthly support, and Whoa Nelly, are we excited to invite you in.

Learn more today at weareforgood.com/friends.

Join the We Are For Good Community
You can think of it as the after-party to each podcast episode 🥳

Say hi👇
LinkedIn / Instagram / Facebook / YouTube / Twitter