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    21. Coffee Company Acquisitions and the Secrets to Success

    enJanuary 03, 2024
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    About this Episode

    Join Aaron, Ben, and Drew on a deep dive into the complexities of changing store ownership and branding in the coffee industry. In this insightful episode of The Coffee Experts Club, the trio shares their experiences and learnings, shedding light on the dynamics that come into play when transitioning businesses, from maintaining customer loyalty to integrating new systems and products.

    They reflect on the impact of convenience on consumer behavior, discussing how shifts in brand allegiance often pivot towards what's closest and most accessible. Through anecdotes and real-world scenarios, they uncover the intricate balance between established tastes and adapting to change, emphasizing the pivotal role convenience plays in customer retention.

    The conversation delves into the challenges and successes of acquisitions within the coffee business, highlighting the importance of retaining familiar faces during transitions. Aaron, Ben, and Drew touch upon the significance of standardized systems and the value of incorporating successful practices from acquired businesses without compromising their essence.

    Tune in to this engaging episode as they offer invaluable insights for coffee shop professionals, owners, and management navigating the evolving landscape of the industry. Discover how embracing change while honoring what makes a brand unique can pave the way for sustained success in an ever-evolving market.

    Minute by Minute:

    0:00 Introduction and why convenience is king

    5:54 The things to consider with your coffee shop location

    8:39 Chains vs indie coffee shops

    9:59 How Steve of BlackRock has done takeovers right

    15:38 Why acquiring businesses is important

    17:49 Pay attention to why small businesses succeed

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    Minute by Minute:


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    4:59 Single vs double sided drive thrus

    7:48 Car timer cheating

    10:23 Being there for your team

    13:25 Identifying people to promote

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    Minute by Minute:

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    Minute by Minute:

    0:00 Introduction

    3:29 Shifting from California to Montana

    6:29 Changing up marketing from one region to another?

    15:27 The risk of doing a FREE grand opening

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    Minute by Minute:

    0:00 Introduction and the story of Newcastle

    4:14 How they started with selling Folgers 

    7:11 A journey of ministry and coffee

    11:04 Competition in the area

    12:13 A wave of energy drinks

    15:58 People really gravitate towards local

    18:27 Retaining people has a lot to do with how you treat them