250: The Best, Worst, and Secret Columns in Google Ads

en-usFebruary 07, 2021

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

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Summarise the key points discussed in the episode?

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Which popular books were mentioned in this episode?

Were there any points particularly controversial or thought-provoking discussed in the episode?

Were any current events or trending topics addressed in the episode?

About this Episode

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Show Notes:
This week the guys talk about the best, worst, and secret data columns in Google Ads. The data columns are so important because they describe what’s actually happening in your Google Ads campaigns, but you have to know which columns to choose and how to interpret that data. In this episode, we talk about some important columns that we focus on, some that don’t matter much to us, and some special ones that provide us with some great data. Thanks for listening and we hope you enjoy the episode!

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Principals of Google Ads #1 - Strategic Relevance - https://open.spotify.com/episode/6MiKbcaDWQ6aICxH077DhM
Principals of Google Ads #2 - Phases of Success - https://open.spotify.com/episode/1MTckaxZmPrH29Is5tgBpR
Principals of Google Ads #3 - Pay Per Value - https://open.spotify.com/episode/7tk9G3EAZ4uZIRhXSvpaXi
Principals of Google Ads #4 - Proactive & Reactive Management - https://open.spotify.com/episode/5wlnUhkisyETuoetM7C3eM
Principals of Google Ads #5 - Quality of Traffic versus Quality Score - https://open.spotify.com/episode/5VmDVr5n7TQbw0jG9W9vCN
Principals of Google Ads #5 - Risk Management - https://open.spotify.com/episode/6As6VjRLDj8cXQqwmLO5qP
Principals of Google Ads #6 - Risk Management - https://open.spotify.com/episode/6As6VjRLDj8cXQqwmLO5qP
Principals of Google Ads #7 - Metrics of Success - https://open.spotify.com/episode/20A7I3cef1StKWpxfyUU48
Principals of Google Ads #8 - Quality Before Volume - https://open.spotify.com/episode/3jPolVPfr5bEg8VK746D8F
Principals of Google Ads #9 - Boundaries - https://open.spotify.com/episode/6dxzPNjnwsY9bJbhv3TBFx
Principals of Google Ads #10 - Account Management - https://open.spotify.com/episode/2ocFPP18wz7HdsTVYRaTD3