google ads management

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Show Notes:
This week the guys talk about the best, worst, and secret data columns in Google Ads. The data columns are so important because they describe what’s actually happening in your Google Ads campaigns, but you have to know which columns to choose and how to interpret that data. In this episode, we talk about some important columns that we focus on, some that don’t matter much to us, and some special ones that provide us with some great data. Thanks for listening and we hope you enjoy the episode!

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Show Notes:
This week the guys do the last Q&A episode of the year and there are some great questions. Questions this week include topics like how a busy business owner should manage their Google Ads campaigns if they just have one hour a week, what match types to use when adding new keywords from the search terms report, if the green yellow keyword strategy still works, and what attribution model to use from conversions. Thanks for listening and enjoy the episode!

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There's a weird secret about Google Ads management that I finally put a name to. The secret is that there is two kinds of Google Ads management. There's day to day management, that can almost be done on autopilot, and then there's a deeper, more powerful management that I call flow state management or being in the zone management. I describe this elevated level of management in this episode, how I access it, and what it allows me to accomplish.

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Show Notes:
Ever wondered how to optimize a Google Ads account that’s already been running successfully for years? How do you take an account that’s already going great and continue to improve it? In this episode the guys talk about what managing long-running accounts looks like and the kind of management they do on Google Ads accounts that have been running successfully for a really long time. Thanks for listening and enjoy!

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Show Notes:
This week we're talking about the risks of overmanaging a Google Ads campaign. What does overmanagement look like? Why does it hurt your results? We answer those questions and more in this episode about overmanaging a Google Ads campaign.

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Tyler, TX 75703

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Show Notes:
This week we're continuing our month-long series on running a PPC agency. This week's episode is on the 3 step process we use to turn PPC leads into actual clients. It's a great system for making the most of the leads that come in, and we hope you enjoy the episode!

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Tyler, TX 75703