253. Mastering Your Content Strategy & Calendar

Curious how to create content that really hits the mark with your audience? Well, you're in for a treat because this podcast episode is all about just that. We're talking about crafting content that does more than just sit there—it engages, educates, and gets your audience itching to take action. And let's face it, building that trust and authority is key for any B2B relationship.

Now, I hear you asking, "But what if my budget is tight?" Don't worry, we've got you covered! We're spilling the beans on how to keep your content vibrant and effective without feeling a financial pinch. I’m also sharing tips on how to become a bit of a detective on social media, use SEO to your advantage, and really tune into what makes your audience tick.

So, join us in this episode as we unpack all these insights and strategies and more. Let's get your audience engaged, educated, and eager to jump on board with what you're offering. 

Mentioned in This Episode

• The Content Experiment Lab
• Ask Your Audience Challenge
• Episode 257: Using ChatGPT in Your Content Creation
• Schedule a call with me
• Connect with me on LinkedIn
• Follow me on Instagram

Whether you’re planning to DIY your content and marketing or you’re looking to hire it out, some budget planning is essential. It takes both time and money to see an ROI on your marketing activities, but not all tools and strategies are created equal.

This week on the podcast, I’m sharing why reviewing your budget is important, what should go into your marketing budget, what it looks like to hire different levels of marketing support, and what to consider when DIYing your content.

No matter what stage of business you’re in, your marketing budget matters, and so does what you do outside of that budget. You can’t simply post content and expect that people will find you; there’s much more to it than that!

Mentioned in This Episode

• Schedule a call with me

• Connect with me on LinkedIn

• Follow me on Instagram

I’m not a project manager, but with the help of ChatGPT, I’ve created some great systems around marketing and content--for myself and for clients. From standard operating procedures to project plans to program outlines, ChatGPT can save you time and money in your project and content management.

Listen in to hear how you can leverage AI to work on off hours (while no one is the wiser!), plan for a launch with a vacation smack in the middle of it, organize content in a way that makes sense to everyone on the team, and even how to get input on taking a road trip!

Even if you’ve avoided using AI on your content, it’s an incredibly powerful tool that you’re likely already using in your business! Listen in!

Mentioned in This Episode

• Get your Ultimate ChatGPT Guide!
• Schedule a call with me
• Connect with me on LinkedIn
• Follow me on Instagram

I’ve heard many business owners say that they won’t use AI of any sort in their businesses. I understand the desire to keep a good hand on content and the general goings-on of your business, but if you’re reading this or listening to podcasts, you’re most likely using AI in some way, shape or form in your business already.

Your website, your email provider, even your Gmail-powered inbox: they’re all powered by AI. As is whatever search engine you use and your favorite social media platform.

And most of these can be leveraged to help you get more efficient and impactful with everything you’re doing online.

Listen in this week for a quick rundown of where you’re likely already using AI and where you can add it in for a more streamlined business.

Mentioned in This Episode

• Connect Chat
• Get your Ultimate ChatGPT Guide
• Schedule a call with me
• Connect with me on LinkedIn
• Follow me on Instagram

Using ChatGPT for your content creation is a touchy subject, but I believe it’s a conversation we should be having. There are so many use cases for ChatGPT for your content, from ideation through publication. And using ChatGPT or another AI tool will help you save time and, if you’re DIYing your content, money.

You’re not cheating if you’re using AI and it won’t diminish your thought leadership, so long as you’re using it to support your content creation efforts rather than completely replacing the human aspect.

This week on the podcast, I’m sharing some of my own favorite ways to use ChatGPT for my content creation on the podcast, social media, and more.

Mentioned in This Episode

• Robert Rose on Social Media Examiner
• Get your Ultimate ChatGPT Guide
• Schedule a call with me
• Connect with me on LinkedIn
• Follow me on Instagram

Does AI belong in your business? Yes. In fact, it’s already in your business and your life. If you've ever worried about AI taking over your job or wondered how it could actually help you work smarter, this is for you. We're talking about the real deal with ChatGPT and other AI tools – how they can make things easier, not replace us.

This week we start a four-episode series on using AI in your business - how to do it, why you’re already using it, and how it can help you streamline and save you time. 

But first, we need to talk about the ethics behind it, particularly when we’re talking about respecting the people who follow us and the privacy of people’s information. I’m not an attorney, but I do have some thoughts on this and so much more. Tune in now!

Mentioned in This Episode

• Episode 237: Embracing the Power of AI with Danielle LeFleur
• Schedule a call with me
• Connect with me on LinkedIn
• Follow me on Instagram

Creating content for your business is an essential part of simply being in business, but how do you know what content to create…and what platform to publish it on? Your own goals are a part of the formula but an even bigger part (and one you can leverage if you’re struggling with ideas) is by talking to your audience.

Yes, that’s right; your audience is the most important factor to consider when you’re planning your content.

But there’s an art to gathering the right information from the right people.

This week on the podcast, I’m sharing more about why understanding your audience is so crucial, what matters most when surveying your audience, and how to gather information from your audience outside a formal survey or Q&A. 

And don’t forget to get access to the free Ask Your Audience challenge below!

Mentioned in This Episode

• Ask Your Audience challenge
• Your 90 Day Content Plan
• They Ask, You Answer by Marcus Sheridan
• Schedule a call with me
• Connect with me on LinkedIn
• Follow me on Instagram

Imagine constantly feeling like you have to create something for your business: a new podcast episode, a video, emails, opt-ins, blog posts, social media posts… All because you either don’t have a content strategy or plan or because you want to stay on top of timely topics and post on the fly.

You're trying to stay relevant, but the pace of creating new content is relentless. That's the challenge of dealing exclusively with trending content or wanting to always post “on the fly” or “when inspired.” It's a rush, but it's also fleeting. And exhausting.

In this week’s episode, we're talking about a topic that's a lifeline for business owners like you - the balance between evergreen and trending content. This is about finding your footing in your content strategy and content creation. It's about understanding the enduring value of evergreen content, the backbone of your content strategy, which, like the perennials in your garden, remains relevant and engaging over time.

Listen in to learn why a blend of evergreen and trending content is crucial for a well-rounded content strategy. We'll talk about the enduring benefits of evergreen content – how it drives consistent traffic, boosts your SEO, engages your audience over a longer period, and establishes your brand authority.

Mentioned in This Episode

• Check out the Content Experiment Lab shop!
• Create Your 90 Day Content Plan
• Schedule a call with me
• Connect with me on LinkedIn
• Follow me on Instagram

Posting content on the fly might feel like freedom, but I think what you’re really doing is creating more stress for yourself and confusion for your audience.

Consistency is a huge part of growing and nurturing an audience and when you disappear for weeks or months because you don’t have the energy to create content for your business (like I admittedly did in the fall of 2023), your audience starts to forget who you are and why they were following you in the first place.

This week on the podcast, I’m sharing how to master the content planning process, including tools to use, getting some consistency under your belt, and overcoming the challenges that anyone who’s creating content for their business faces.

Tune in now!

Mentioned in This Episode

Get Your 90-Day Content Plan

Schedule a call with me

Connect with me on LinkedIn

Follow me on Instagram

Struggling with content ideas for your business? In order to develop a quality marketing strategy, you need to know what you’re going to talk about and create content around. And no, everything hasn’t already been done.

This week on the podcast, we’re sharing how to generate ideas for your content and keep them organized so they’re there and ready when you need them.

Get ready for some brainstorming techniques, including mind mapping and the SCAMPER method, and even how AI, specifically ChatGPT, can help.

But it's not just about idea generation. We discuss organizing and prioritizing your creative thoughts, turning a sea of concepts into actionable plans. Learn how to create 'Zones of Genius' and prioritize topics that resonate with your audience.

This episode is more than a guide; it's about shifting your mindset. See content planning as a pathway to creativity, balancing structured strategies with spontaneous inspiration.

Curious for more? Click to listen to the full episode and transform your approach to content creation, ensuring your audience stays engaged and your brand remains fresh and relevant.

Mentioned in This Episode

• Shop at The Content Experiment Lab

• Schedule a call with me

• Connect with me on LinkedIn

• Follow me on Instagram