3: Do You Really Need to Be Certified?

Grow your coaching income with a sea change in mindset and what you offer.
Find the full transcript and more resources for coaches at prosperouscoach.com/274.

Other Prosperous Coach Podcast episodes mentioned in this episode are:
#136 - The Downside of Coaching for Corporations
#51 - Why is Coaching a Hard Sell?
#22 - Why Should a Coach Do Market Research?
#191 - Low Pricing Could Kill Your Coaching Business

• Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence.
• For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call.
• Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.

Coaches can also be thought leaders. It's a great way to attract ideal coaching clients.

Find the full transcript and other resources for coaches at prosperouscoach.com/273.

Other episode mentioned:
15 - What's Your Zone of Genius?

• Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence.
• For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call.
• Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.

Find the full episode and transcript at prosperouscoach.com/272.

About 3x a week a new coach reaches out to me. They've been referred to my podcast by another coach — thank you! Or they’ve seen a LinkedIn post or Googled for "coaching niche", browsed my website then filled out the application on my VIP Mentoring page. 

That’s an online customer journey that works!

They tell me: 

“I don't know my coaching niche or target audience yet vbut I’m working on my website, posting on socials, and developing coaching programs.”

And I think ... WAY TOO SOON!

I get it. When you finish coach training there's this emotional rush to get a website up and do all the things online.

But it will be a false start and likely mean doing everything over, because the very 1st step for everything in your coaching business is nailing down a viable audience and niche. Anything you do before that isn’t going to be effective.

Let me help you think differently about the goal of your website. 

• Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence.
• For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call.
• Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.

Find the full episode, transcript and other resources for coaches at prosperouscoach.com/271.

There’s a simple way to continuously encourage authentic and useful testimonials from all of your coaching clients.

I’ll share how to:

1. Systematically gather takeaways from clients before and after your sessions.
2. Make it easy for clients to write useful testimonials in a timely manner.
3. And how to help clients celebrate their accomplishments with your prospective clients.

• Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence.
• For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call.
• Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.

Find the full transcript for this episode at https://prosperouscoachblog.com/ep-270-arent-2-coaching-niches-better-than-1-listeners-choice/.

Also mentioned in this episode were:
Episode 5 - The Simplest Coaching Business Model
Episode - 108 - How to Develop Your Signature Coaching Program

Before we talk about the few pros and significant cons of having 2 coaching niches, let's get on on the same page about what a smart coaching niche is ...

• Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence.
• For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call.
• Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.

Find the full transcript and more resources for coaches at prosperouscoach.com/269.

How can a coach earn more with less stress and high profits?

In my 6th year of my coaching business I wanted to scale up. All the pundits said: “Group and online programs are the way to leverage your time and increase income.”

I bought into that. Just 6 years into running my membership program and two online training programs I had to take a sabbatical from my business.

During my recovery from stress I looked for a better way that I could enjoy more.

You see, online and group programs require a massive leads list and continuous marketing campaigns to keep them filled and earning well.

Profits can be low because of the pricey apps and team needed to help you do it all. If someone says they make a million doing group and online programs, realize that they haven’t shared profit numbers or the hours it takes to make that happen.

I found a way for coaches to earn well that’s low stress and high profit. LISTEN IN ...

• Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence.
• For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call.
• Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.

Also mentioned, episode 80 called Competition, Comparison and Shame in the Field of Coaching.

The upside of talking about shame is that once you acknowledge it you can quickly realize what has triggered it and let it go.

A new coach in my VIP program — I’ll call her Barbara — got caught in a shame spiral because she wasn’t meeting up to some big expectations that she had for herself.

I’m so grateful to Barbara for giving me permission to share some of our discussion in this episode.

When you are willing to show your vulnerability with your coaching colleagues, that helps everyone become more successful at this big coaching business endeavor.

We coached through it and came to an important realization:

Shame rises up whenever you’re doing something that you care deeply about that you haven’t done before.

Let’s talk about the typical way for coaches that shame snowballs into something ugly and leaves you feeling stuck. I’ll also share how you can quickly get unstuck and move forward powerfully.

• Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence.
• For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call.
• Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.

Find the full transcript for this episode and more resources for coaches at prosperouscoach.com/267.

Other episodes mentioned in this one:
161,58, 60, and 5

Many coaches think: “I’m new at this and need to gain experience. I will raise my prices later.” But many wait too late to save themselves. Don’t let this be you.

Are you waiting for some abstract sense of worthiness before you price enough to keep yourself in business? 

Maybe you thought: “Lower pricing will help me get more clients in the long run.”

I thought that too once, but I know for sure that the opposite is true. You will have to market far more than you are willing if you keep your pricing in student mode. 

There is a lot of shadow about pricing your services in a way that cannot possibly sustain you or keep you in business. It is a form of self-sabotage. It’s time to align your money mindset with your coaching career goals. 

Let’s do some breakthrough thinking, dissolve the typical limiting beliefs so you can be smart about your pricing from now on — no matter how long you’ve been a coach.

• Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence.
• For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call.
• Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.

Find the full transcript of Episode 266 and other resources for coaches at prosperouscoach.com/266. It is a LISTENER'S CHOICE episode because it is super popular with coaches already.

Also mentioned in this episode:
Nail Your Niche session with Rhonda
Episodes: 140,  99,  7,  108 and 57

When coaches grab a Nail Your Niche Session with me and then ask: "Is this a good coaching niche?" What they really want to know but don’t know to ask is:

Will focusing my energy this way repay me with a consistent flow of clients who are willing to invest?

That's the 6-figure question.

A strategically determined coaching niche is the linch pin for your financial success as a coach. Without that direction and focus your messages and offers will be vague and won’t capture attention. Which means you won’t have that consistent flow of paying clients.

A profitable coaching niche helps you to:

• Quickly become a coach in high demand through momentum.
• Leverage your efforts and contextualize your messages and offers, instead of being all over the place.
• Command higher fees.

Test the financial viability of your current coaching niche with these 5 powerful questions.

• Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence.
• For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call.
• Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.

Episode 265 is about what you can do to breakthrough. There are shifts in perspective needed. Find the full transcript with more resources for coaches at prosperouscoach.com/265.

Other episodes and resources mentioned:  247,  258,  and 79.
Download my free niching guide.

In my first session with a new VIP client, something wonderful happened ... another coach chose their smart niche!

This coach is a highly intelligent person with tons of coaching experience in corporations and coaching firms. Their list of degrees and credentials is impressive and they speak multiple languages!

They are articulate, self-aware and operate with integrity.

I tell you all this because — even with all those assets — the coach started by telling me: “I’ve been stuck wanting to start my coaching business for 2 years but couldn’t figure out my niche!”

Yep. That’s not at all unusual. Coaches are often held back for years because they won’t choose a niche.

The #1 reason? FEAR. It can stop you in your tracks, if you let it. Here's how to stop that.

• Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence.
• For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call.
• Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.