315: The Second-Best Google Ads Q&A We’ve Ever Done!

en-usJune 20, 2022

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

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What was the main topic of the podcast episode?

Summarise the key points discussed in the episode?

Were there any notable quotes or insights from the speakers?

Which popular books were mentioned in this episode?

Were there any points particularly controversial or thought-provoking discussed in the episode?

Were any current events or trending topics addressed in the episode?

About this Episode

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Jason Rothman - https://rothmanppc.com/
Chris Schaeffer - https://www.chrisschaeffer.com/

Show Notes:
We're back with our second-best Q&A yet answering questions about using the same keyword in two campaigns, running ads on Bing, using similar audiences, and remarketing lists.

(5:21) What happens if you have the same keyword in two Google Ads campaigns?

(13:00) What do you think about Bing ads? Should I use them more?

(19:46) What you do think about using the “Similar” audiences in Google Search?

(25:45) What do you think about using remarketing lists on search campaigns? Should I use target rather than observation?

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Recent Episodes from The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

Broad Match Keywords Are Cheaper (Episode #403)

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Principals of Google Ads #1 - Strategic Relevance - https://open.spotify.com/episode/6MiKbcaDWQ6aICxH077DhM
Principals of Google Ads #2 - Phases of Success - https://open.spotify.com/episode/1MTckaxZmPrH29Is5tgBpR
Principals of Google Ads #3 - Pay Per Value - https://open.spotify.com/episode/7tk9G3EAZ4uZIRhXSvpaXi
Principals of Google Ads #4 - Proactive & Reactive Management - https://open.spotify.com/episode/5wlnUhkisyETuoetM7C3eM
Principals of Google Ads #5 - Quality of Traffic versus Quality Score - https://open.spotify.com/episode/5VmDVr5n7TQbw0jG9W9vCN
Principals of Google Ads #5 - Risk Management - https://open.spotify.com/episode/6As6VjRLDj8cXQqwmLO5qP
Principals of Google Ads #6 - Risk Management - https://open.spotify.com/episode/6As6VjRLDj8cXQqwmLO5qP
Principals of Google Ads #7 - Metrics of Success - https://open.spotify.com/episode/20A7I3cef1StKWpxfyUU48
Principals of Google Ads #8 - Quality Before Volume - https://open.spotify.com/episode/3jPolVPfr5bEg8VK746D8F
Principals of Google Ads #9 - Boundaries - https://open.spotify.com/episode/6dxzPNjnwsY9bJbhv3TBFx
Principals of Google Ads #10 - Account Management - https://open.spotify.com/episode/2ocFPP18wz7HdsTVYRaTD3