bing ads

This is a portion of Paid Search Podcast episode 315 titled "The Second-Best Google Ads Q&A We've Ever Done!" In this clip, Chris and Jason discuss their thoughts on Bing and if managers should be utilizing it more. 

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Jason Rothman - https://rothmanppc.com/
Chris Schaeffer - https://www.chrisschaeffer.com/

Show Notes:
We're back with our second-best Q&A yet answering questions about using the same keyword in two campaigns, running ads on Bing, using similar audiences, and remarketing lists.
 
(5:21) What happens if you have the same keyword in two Google Ads campaigns?

(13:00) What do you think about Bing ads? Should I use them more?

(19:46) What you do think about using the “Similar” audiences in Google Search?

(25:45) What do you think about using remarketing lists on search campaigns? Should I use target rather than observation?

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RJ Huebert, a Pennsylvania native, started his marketing career in the Tampa Bay / St. Petersburg area after finishing graduate school at the University of South Florida. It was there that he decided to put his entrepreneurial instincts to work by creating, organizing, and marketing several 5K races. The excitement and sense of accomplishment he received from developing these events fueled his passion for eventually starting his own marketing firm. In 2019, a few years after returning back to the Pittsburgh area, he launched HBT Digital Consulting.

RJ’s firm specializes in digital marketing services, which encompasses online ad spend, social media marketing, email marketing, and search engine advertising. He differentiates his boutique agency on the basis of offering customized and premium services to his clients. HBT Digital Consulting’s “digital” positioning means that they are focused on ad tracking, results measurement, and return on investment. In this episode, RJ talks about how to collaborate with competitors and why creating and organizing an event can be a great test of entrepreneurial skills.

If you have any questions or if you’d like to chat, you can reach me at my contact info below. The purpose of this podcast is to share ideas, inspire action, and build a stronger small business community here in Pittsburgh. So please say hello, tell me what you think, and let me know how I’m doing. It means a ton!

YOU CAN REACH ME AT:

Website: https://www.proprietorsofpittsburgh.com

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Phone: 412-336-8247

YOU CAN REACH RJ HUEBERT AT:

Website: https://hbtdigital.com

Instagram: https://www.instagram.com/hbtdigitalconsulting

Facebook: https://www.facebook.com/hbtdigitalconsulting

LinkedIn: https://www.linkedin.com/company/hbtdigitalconsulting

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Show Notes:
Welcome back to the Paid Search Podcast! Today we're answering your questions about Google Ads, including: running an automated bidding strategy based on conversions, when you have multiple conversion values that differ widely; should a business run remarketing; and importing campaigns from Google Ads to Bing Ads.

Thanks for listening and sharing the show, and we hope you enjoy the episode!

About Target ROAS bidding - https://support.google.com/google-ads/answer/6268637

All conversions - https://support.google.com/google-ads/answer/6317098

Import campaigns directly from Google Ads - https://help.ads.microsoft.com/apex/index/3/en-us/51050/

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