automated bidding

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Jason Rothman - https://rothmanppc.com/
Chris Schaeffer - https://www.chrisschaeffer.com/

Show Notes:
In our last episode, we discussed the choices you have to make with each campaign regarding brand keywords, Performance Max, and exact match keywords. In this episode, we're continuing with the discussion by addressing what we consider the best bidding strategies in Google Ads and explaining why we always start with broad match keywords.

(5:55) What are the best bidding strategies in Google Ads?

(27:22) Why we always start with some broad match keywords

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Adventures by A Himitsu https://soundcloud.com/a-himitsu
Creative Commons — Attribution 3.0 Unported— CC BY 3.0
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Music released by Argofox https://youtu.be/8BXNwnxaVQE
Music promoted by Audio Library

Please support our sponsors because they make the show possible!
Get Opteo for free for two months - https://opteo.com/psp

Chris Schaeffer - https://www.chrisschaeffer.com/
Jason Rothman - https://rothmanppc.com/

Show Notes:
There are so many metrics involved in optimizing a Google Ads campaign that it can be overwhelming. In this episode, we're answering a question from a listener about how to identify your problem so you can clarify your goals through focus style management. We'll address how to attract quality traffic, how to improve your conversion rate, what to do when competitors are outbidding you, and how to simplify overly complex Google Ads campaigns.

(5:53) Intro to focus style management

(8:33) How to identify your goal in Google Ads

(11:00) How to improve your traffic quality in Google Ads

(18:05) How to improve your conversion rate in Google Ads

(26:45) How to handle competitors outbidding you in Google Ads

(31:31) How to simplify campaigns that are too complex in Google Ads

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If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.
 
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast 
First 100 Episodes - https://paidsearchpodcast.com/archive/   

Adventures by A Himitsu https://soundcloud.com/a-himitsu
Creative Commons — Attribution 3.0 Unported— CC BY 3.0
Free Download / Stream: http://bit.ly/2Pj0MtT
Music released by Argofox https://youtu.be/8BXNwnxaVQE
Music promoted by Audio Library

Please support our sponsors because they make the show possible!

Get Opteo for free for two months - https://opteo.com/psp2   

Show Notes:
Interesting discussion on the show today about running automated bidding tests. The guys talk about what kinds of automated bids they usually run, how often they run them, how they test automated bids, and what kind of data they focus on when reviewing automated bid tests. Thanks for listening and enjoy the show!

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Please leave us a rating and review on Apple Podcasts and share the show with friends because it helps us grow the show and create more content.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

First 100 Episodes - https://paidsearchpodcast.com/archive/

Please support our sponsors because they make the show possible!

Get Opteo for free for two months - https://opteo.com/psp2   

Show Notes:
This week the guys give an update on the bidding strategies in Google Ads that they’re using these days. They also discuss if close variants are affecting their decision to use manual or automated bids. Thanks for listening and enjoy the episode.

Don't miss the weekly After Show:
Don't miss the after show! Join hundreds of other Paid Search Podcast fans for our exclusive weekly after show at Patreon. Check it out - https://www.patreon.com/paidsearchpodcast

We need your help! Please help us grow the show:
Please leave us a rating and review on Apple Podcasts and share the show with friends because it helps us grow the show and create more content.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

First 100 Episodes - https://paidsearchpodcast.com/archive/

Send us mail at:
Paid Search Podcast
5380 Old Bullard Road
Ste 600-238
Tyler, TX 75703

Please support our sponsors because they make the show possible!

Free Opteo trial - https://opteo.com/psp                 

Show Notes:
Welcome back to the Paid Search Podcast! Today we're answering your questions about Google Ads, including: running an automated bidding strategy based on conversions, when you have multiple conversion values that differ widely; should a business run remarketing; and importing campaigns from Google Ads to Bing Ads.

Thanks for listening and sharing the show, and we hope you enjoy the episode!

About Target ROAS bidding - https://support.google.com/google-ads/answer/6268637

All conversions - https://support.google.com/google-ads/answer/6317098

Import campaigns directly from Google Ads - https://help.ads.microsoft.com/apex/index/3/en-us/51050/

Weekly After Show:
And we invite you join hundreds of other Paid Search Podcast fans for our weekly Patreon After Show. Sign up here - https://www.patreon.com/paidsearchpodcast

We need your help! Please help us grow the show:
Please leave us a rating and review on Apple Podcasts and share the show with friends because it helps us grow the show and create more content.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Check out PSP News - https://paidsearchpodcast.com/news/

First 100 Episodes - https://paidsearchpodcast.com/archive/

Send us mail at:
Paid Search Podcast
5380 Old Bullard Road
Ste 600-238
Tyler, TX 75703

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Get a custom proposal from Directive Consulting - https://directiveconsulting.com/

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PSP Insider 1 – Mastering Your First Google Ads Sales Call - https://paidsearchpodcast.com/psp-insider-1-sales-call/

Hi, yes, and welcome back to the Paid Search Podcast! This week Jason and Chris are talking about when they don't follow their own advice in Google Ads. One characteristic of a great Google Ads manager is the ability to be flexible and adopt to many different situations that come up when you're managing a Google Ads campaign. Sometimes our standard Google Ads advice shouldn't be followed, and sometimes it makes sense to do things differently than we normally do them. In this episode, you'll learn when we:

• Turn on automated bidding
• Use SKAGS
• Use pure broad keywords
• Use the display network beyond remarketing
• Target competitor names as keywords
• Use one-word keywords

And we finish out the episode with a Paid Search Trivia question.

On YouTube please like and subscribe, on iTunes please leave us a rating or review, and please share the show with your friends and colleagues on social media. Thank you!

Hi everyone, welcome back to the Paid Search Podcast. Today we have a conversation about the various bidding options in Google Ads and how and when we use them. It's an advanced discussion and we hope you enjoy it. Thanks for listening! What's your go-to bidding method? Do you always use enhanced CPC bidding? 

Please click that LIKE button and subscribe for new episodes every Monday! And please share the show with your friends and colleagues! AND PLEASE leave us a review on iTunes, thanks! 

Chris Schaeffer - http://www.chrisschaeffer.com/ 

Rothman PPC - https://rothmanppc.com/ 

Ask us a Google Ads question on our other podcast: https://itunes.apple.com/us/podcast/ppc-questions-answers-paid-search-podcast-hosts-answer/id1352588764?mt=2