remarketing

Discover the power of outbound marketing as Kien and Alex defy the stigma and overcome the challenges of personalization for higher email response rates and increased sales growth.

In this episode, you will learn how to:

• Boost your lead generation with effective outbound marketing strategies.
• Maximize your email outreach success with personalized cold email campaigns.
• Understand the symbiotic relationship between inbound and outbound marketing for exponential growth.

 👉 Kien Tran and Alexander Ivanov are the co-founders of HyperGen, an outbound lead gen company that specializes in helping businesses close more deals through intent-based cold emails. With their expertise in digital marketing and a keen focus on personalized outreach, Kien and Alex have successfully scaled their agency by honing in on the power of cold email.

Marketers often overlook outbound strategies due to a feared negative stigma, or simply due to a lack of understanding of its potential.

Yet, when correctly executed, outbound strategies can introduce your brand to untapped markets, widen your audience pool, and enhance your company's overall growth trajectory. Alex and Kien highlighted the role of outbound marketing as an essential catalyst in creating brand awareness and stimulating growth in sales. 

Here are some of the key topics that Alex, Kien and Paris discussed in this episode:

• 02:21 The story of how they started HyperGen
• 05:14 The stigma surrounding Outbound Marketing
• 07:30 The power of email personalization
• 09:25 Targeting the right audience
• 17:14 Nailing the ideal email sequence length
• 23:29 How can Inbound benefit from Outbound and vice-versa? 
• 34:45 What's the future of Outbound and AI? 

In this episode, Nick Shackelford joined to chat about:

Facebook Advertising and Alternatives

• Company still spends 80-90% of advertising budget on Facebook
• Focusing more on Google and Google shopping due to higher intent and quicker purchase ability
• Testing turning off Facebook advertising but couldn't get away from it

Building Brand and Growth

• Personal inbound leads and content creation as the main ways the company has achieved growth
• Use of Twitter and LinkedIn for brand authority and business development
• YouTube videos as B2B touchpoints for potential customers
• Consistently building and talking about brand to attract and retain employees

TikTok Advertising

• Demographic of buyers on TikTok is specific and different from other platforms
• Organic development of content and community building
• Creating videos of people using the product or providing examples, rather than just product stills, to work on TikTok
• Attribution software such as Triple A or Northview is not necessary
• Not an effective platform for paid media currently

Marketing and Advertising Strategies

• CRO is often overlooked and should be addressed earlier in the process
• Hiring a full-blown agency is not necessary for managing a channel
• Focusing on AOV is important
• Emphasis on having the right fit for a team or agency partner to avoid demoralizing the team

Virtual Assistants for Agencies

• 60-70 full-time employees including virtual assistants and offshore workers in Mexico City and South America
• Use of virtual assistants for various tasks such as media buying, ad design, graphic design, implementation, and strategy for email
• Difficulty in hiring virtual assistants initially due to quality issues and other concerns
• AI may make industries more efficient and faster but virtual assistants lack context, creativity, and strategy

Other Advertising Industry Insights

• Policy dealing with CBD and THC advertising on various platforms
• Changing landscape of Facebook/Meta's suite of products
• Use of on-demand editing design team, agencies, and US-based tools
• Difficulty in finding American or Canadian talent in multiple time zones for US-based tool
• Cultural fit, integrity, and internet access are important factors for successful virtual assistant partnerships.

This episode includes an expert from our webinar on Using Data to Discover Business Opportunities. Learn more about how you create a better customer experience by collecting valuable data at your family entertainment center.

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Show Notes:
Google Ads has changed a lot in 2022, so in this episode, we're taking a look at some surprises we've discovered regarding broad keywords, max conversion bidding, performance max, and remarketing. It's a good snapshot of how interesting and dynamic the Alphabet ecosystem is and an indicator of how much further we have to go to get in front of the right person at the right time.

(5:16) The state of Google Ads

(11:00) Have you seen broad keywords with 10/10 quality scores?

(25:23) Results we’re seeing with max conversion bidding

(34:02) How to get more volume with Performance Max (multiple campaigns?)

(44:42) Remarketing is powerful

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In this episode, David sits down with award-winning speaker, published author, and CEO and founder of AppFueled, Jeremy Glassco. 

AppFueled uses an innovative “app builder” platform and a development team of app ninjas to craft custom-branded mobile apps exclusively for auto repair shop professionals nationwide.

Having written The Ultimate 5-Step Auto Repair Marketing Guide, which is available at  appfueled.com/book, Jeremy was able to bring a unique insight to customer retention and remarketing to your existing database. 

Although they do discuss his software, if you’re into advertising your business, branding, and really, all things marketing, you’re definitely going to enjoy this conversation.  

Are you spending your nights at the shop or worrying about the shop? Get the numbers you need to see what’s going on with each tech and each profit center, thanks to advanced analytics. Get Shop-Ware.com and get some sleep.

Click Here: Get Shop-Ware.com

Do you feel like you're losing money to your ad campaigns? In this Feature Friday episode of the ROI Online Podcast, GoogleAds expert and CEO of Ajala Digital Pamela Wagner talks about the common mistakes people make when it comes to investing in Google and Facebook Ads, and how businesses can leverage them profitably.

Pamela used to work for Google as an Ad Specialist and became quite the expert on the matter. She’s now the founder and CEO of Ajala Digital–a boutique paid ads agency that specializes in managing Facebook, Google, LinkedIn, or Amazon Ads for 6 & 7 figure businesses. Her primary goal is to support your business growth through efficient ad strategies across several tools & platforms.

It can feel like you’re throwing money away when you don’t know how to use ads effectively—whether it’s how they work, what it takes to fit them into your business model, or getting the communication right. In this episode, you’ll learn how to design and implement smart campaigns that lead to positive change in your business. 

Among other things, Pamela and Steve discussed:

• Pamela’s background with Google 
• When you should start considering ad campaigns
• What fundamentals you need in place before starting a campaign or using SEO
• What Custom Audiences are, and how to use them properly to be more effective 
• Common mistakes made in search campaigns
• The different types of campaigns out there
• All about Ajala Digital and how can they help you grow your business

You can learn more about Pamela here:

Follow Pamela on LinkedIn

You can learn more about Ajala Digital here:

https://ajaladigital.com/

Read the books mentioned in this podcast:

The Golden Toilet  by Steve Brown

Enroll in the QuickStart Academy today to learn how to develop and implement a proven growth strategy that grows your ROI, your business, and your confidence. Learn more HERE.


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Are you using retargeting in your marketing strategy?

Retargeting will increase your conversions, decrease the cost to acquire customers, and build brand authority. This is how you can create multiple touches to convert customers.

THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST!

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For more marketing strategies, tactics, and traffic tricks of the trade, check out The Facebook Ads for Coaches, Course Creators, and Lifestyle Brands Facebook Group. https://www.facebook.com/groups/fbadninja

You can also follow Lisanne on the socials:

Instagram: @lisannemurphyhq
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See you next week on The Marketing Matrix!

In this podcast, we discuss the 8 key steps for becoming a data-driven marketer. 

With such a huge variety of data-collecting tools, available at our disposal, there is simply no excuse for not being a data-driven marketer in 2020. These tools are there to help us make more strategic marketing decisions based on data-backed research and customer information. 

Creating a marketing strategy that is backed up by data results in the following:

• The ability to create highly personalised, targeted campaigns
• More consistent messaging
• Concrete evidence on what’s working, and what’s not
• Improved audience segmentation
• Getting to know your customers (even before they’ve made a purchase)
• Improved product development
• Providing an enhanced customer experience
• Increased opportunities for cross-selling and up-selling

Listen now to discover the 8 key steps you need to take to start reaping these benefits.

Enjoyed this podcast? Why not subscribe for free via any podcast app or on Spotify? Feel free to share with a friend if you feel they might enjoy it! And don’t forget, you can find other resources like guides, videos, blogs and infographics over on our website at www.hurree.co. 

Thanks for listening! 

Vereinbare jetzt ein erstes Gespräch mit uns, damit wir gemeinsam über die Erreichung deiner Ziele, deinen Erfolg und die dahinter liegende Strategie und Pläne sprechen.

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Mit Hilfe unser großen Partner (Facebook, Instagram, Google, Twitter, Pinterest, LinkedIn, u.v.m.) können wir das Verhalten unserer Kunden oder die Personen, die es werden sollen, beobachten.

Doch wo fängt man an, wenn es so viele Möglichkeiten gibt? Das klären wir in der heutigen Folge.

We speak data, what is the role of customer and visitor data in traveller marketing. From the perspective of hotels, we look at the role of the CRM in the hotel tech ecosystem, how you use the CRM and why it i important. 

In conversation with Tanya Stallard, New business director of UK&I at SHR, we look at how the traveller buyer journey is changing, what data is needed to make a good start. What is the impact of GDPR, particularly around Covid-19 and when to outsource.

Listen to more episodes of the hospitality industry podcast Travel Market Life and subscribe for the latest news at http://travelmarket.life/

Follow us on LinkedIn for more thought-provoking content: https://www.linkedin.com/company/travel-market-life/

Do you have a story to share about technology, digitalisation or culture changes within the hospitality and travel industry? We'd love to hear what your company is doing and the impact it is having. Please contact us through http://travelmarket.life/

Special guest Chase Clymer, host of the Honest eCommerce podcast and Shopify agency owner, shows us how to create ridiculously effective eCommerce funnels. He walks through each phase of the customer journey with concrete examples and distills the requirements of each funnel step into a repeatable sales formula. 

Getting attention is very important. When you get someone's attention, your level of importance to them rises. And when you're important to someone, you can persuade them and win their business. Two ways to get attention with online marketing are remarketing on Facebook and being in the number one position on Google search results.

Thanks for listening and please share the show!

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Show Notes:
Welcome back to the Paid Search Podcast! Today we're answering your questions about Google Ads, including: running an automated bidding strategy based on conversions, when you have multiple conversion values that differ widely; should a business run remarketing; and importing campaigns from Google Ads to Bing Ads.

Thanks for listening and sharing the show, and we hope you enjoy the episode!

About Target ROAS bidding - https://support.google.com/google-ads/answer/6268637

All conversions - https://support.google.com/google-ads/answer/6317098

Import campaigns directly from Google Ads - https://help.ads.microsoft.com/apex/index/3/en-us/51050/

Weekly After Show:
And we invite you join hundreds of other Paid Search Podcast fans for our weekly Patreon After Show. Sign up here - https://www.patreon.com/paidsearchpodcast

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Please leave us a rating and review on Apple Podcasts and share the show with friends because it helps us grow the show and create more content.

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This guaranteed marketing process actually works! This process has helped me and the clients that I work with see success in their business. I want to share a few tips and tricks on how you can apply this marketing process. Here are a few topics we are going to cover:

Guaranteed Marketing Process That Works
1. Give Free Pieces of Content To Your Audience
2. Remarket For Demo of Our Product
3. Application Page
4. Schedule Page

In this episode of The Digital Marketing Scoop Mark and Jen discuss remarketing why your business should be doing it and how to maximise on it.

This episode of The Digital Marketing Scoop is brought to you by Cliq Media and Marketing.

This week we discuss re-targeting and HIPPA, a study that shows content marketing usage among marketers, the top email clients of 2013 and more.

This week we discuss the healthcare industry’s “selfie” problem, a study that shows consumers trust traditional advertising over online and more.