seo marketing

Let's look at the latest marketing news this week. We'll summarize news and share tips as they relate to SEO, Social Media, Branding, and Business.

You can also watch this week's marketing news on YouTube: https://youtu.be/D5V0eo4_Mbw

0:00 Marketing News This Week November 2023
0:46 Google AI Bard and Fraudulent DMCA Lawsuits
6:59 Google Chrome Getting Rid of Third Party Cookies for Advertising
8:37 New YouTube Updates: AI Comment Summaries andAsk Button
19:44 The Facebook Mobile Browser Update For Link History
22:12 Buying a Business: What to do with two websites, reviews, and Google Business Profiles?

Check out last week's YouTube Updates: https://www.youtube.com/watch?v=miLjd8tYkEU&t=390s

Check out Jenny Hoyos' interview on Creator Science: https://youtu.be/As7abwNhG7Y?si=b6eGEqOwFuEDcI2_

For further reading and links on stories:
Google files lawsuits against AI chatbot scammers & false DMCA strikers (includes complaint PDFs from case filings): https://kattwagner.com/google-lawsuits-dcma-bard-scammers-filings

Google Third Party Cookies Phase Out for 2024: https://kattwagner.com/google-third-party-cookies-phase-out-2024/

YouTube Ask Button & Comment Summaries AI https://kattwagner.com/youtube-ask-button-comment-summaries-ai/

Facebook Adds Link History Feature; Updates Mobile Browser https://kattwagner.com/facebook-update-mobile-browser-external-link-history/

31 Tips for Combing Brands, Merging Websites after Buying a Business: https://kattwagner.com/31-tips-combing-brands-websites-buying-a-business/

Connect with me:

Website: KattWagner.com

YouTube: https://www.youtube.com/@brandhacking

Facebook: https://www.facebook.com/KattWagnerNY

Instagram (NEW): https://www.instagram.com/marketingkatt/

Twitter (NEW): https://twitter.com/brand_hacking

LinkedIn: https://www.linkedin.com/in/kattwagner/

Newsletter: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6873666446027841537

Facebook Group: https://facebook.com/groups/brandhackinggroup

Service & Coaching (Don't see something? Ask! I have services that aren't listed for public booking to help gatekeep my time) https://stan.store/brandhacking

Dave Herzberg, Brittany’s dad, joined us as part of our Father’s Day series earlier this year on The Simple & Smart SEO Show.

In that episode we largely covered Local SEO, sales, & marketing strategies.

(Don’t miss it! Jeff, Crystal’s dad, was our first papa interview!)

In this SEO Shorts episode, Dave walks us through several stories from his life as a salesman.

And the really big takeaway?

Understanding & interacting with your customer/client is a delicate lil dance.

Treating your customer/client as a part of your team—bringing them in on the process in a little bit of a different way—positively impacts the sales conversation (as well as marketing & all things *ahem* copywriting), and impacts your SEO strategy.

Keep this in mind as you listen:

• What is keeping my customer/client up at night?
• Where is my customer/client stuck?
• How can I best help my customer/client?
• How can you bring empathy into the equation?

After you finish the episode, share with us your aha moment!

Oh, and don’t forget!
If you know someone looking for replacement windows in the Raleigh, North Carolina area—check out the Window Xperts (Dave’s company). 😉

Connect w/ B: YouTube, Website, LinkedIn, Instagram

If you're looking for a unique, handcrafted way to spruce up your home or office, then Collage and Wood is the perfect place for you!

We offer a range of beautiful wooden signs that are perfect for any occasion. Our talented team of artists will work with you to create a sign that perfectly suits your needs. So why wait? Visit Collage and Wood today!

Want to search the Simple and Smart SEO Show podcast for something you heard? Now you can!!! It's free!

JOIN the 3-Day Supercharge Your SEO Challenge!

Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

AFFILIATE LINKS:
Start your Shopify Store!
Quit guessing with your content! GET SURFER SEO!!!
10,000 Jasper words FREE!
Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!
Get my Ultimate SEO Task List (Plus Google Calendar!)


Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

Angie chatted with us on this episode of The Simple & Smart SEO Show.

It was such a fun conversation where she really embraced the role of the interviewer who knows nada about SEO.

But in this Shorts episode, she’s going to dive deep into her C3PO philosophy for business.

What is represented for:

• People
• Process
• Profit 

Angie explains that if one of these P’s of business “goes wonky” it impacts the other areas of your business.

Have a listen & then find us & tell us which “P” you feel like could use a lil help in your biz.

Connect with Angie:
Podcast (Brittany has been a guest twice!)
Book
Facebook
Instagram
LinkedIn

Other episodes to check out:
Hiring Help w/ Erika Macauley
Podcast Production w/ Leah Bryant

Connect w/ B: YouTube, Website, LinkedIn, Instagram

If you're looking for a unique, handcrafted way to spruce up your home or office, then Collage and Wood is the perfect place for you!

We offer a range of beautiful wooden signs that are perfect for any occasion. Our talented team of artists will work with you to create a sign that perfectly suits your needs. So why wait? Visit Collage and Wood today!

Want to search the Simple and Smart SEO Show podcast for something you heard? Now you can!!! It's free!

JOIN the 3-Day Supercharge Your SEO Challenge!

Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

AFFILIATE LINKS:
Start your Shopify Store!
Quit guessing with your content! GET SURFER SEO!!!
10,000 Jasper words FREE!
Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!
Get my Ultimate SEO Task List (Plus Google Calendar!)


Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

Pinterest is a fantastic place for both service-based and ecomm businesses to be. It is such the underdog of marketing. 

And so many entrepreneurs are missing out—but not you!

Pinterest expert, Mackenzie Armstrong, joined us on The Simple & Smart SEO Show and we talked ALL things Pinterest & SEO.

So we just had to ask her for a mini masterclass on keyword research inside the Pinterest platform.

Listen in—this is a juicy & really actionable episode!

Ooh! And there’s a video to go along with it. 🎥

Try doing some keyword research on Pinterest & tell us what your “aha” moment was!

Then grab Mackenzie’s Ultimate Guide To Optimizing Your Pinterest Account.

——

Connect w/ B: YouTube, Website, LinkedIn, Instagram

If you're looking for a unique, handcrafted way to spruce up your home or office, then Collage and Wood is the perfect place for you!

We offer a range of beautiful wooden signs that are perfect for any occasion. Our talented team of artists will work with you to create a sign that perfectly suits your needs. So why wait? Visit Collage and Wood today!

Want to search the Simple and Smart SEO Show podcast for something you heard? Now you can!!! It's free!

JOIN the 3-Day Supercharge Your SEO Challenge!

Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

AFFILIATE LINKS:
Start your Shopify Store!
Quit guessing with your content! GET SURFER SEO!!!
10,000 Jasper words FREE!
Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!
Get my Ultimate SEO Task List (Plus Google Calendar!)


Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

There’s SO much in marketing that we could be doing that sometimes it feels like “Where do I even start?” It’s tough enough to follow up with all your client commitments, but taking time to work on the business? Today's guest, Kristin Lawton, is here to share her systematic approach that breaks down each quarter into small sprints so you can carve out that essential time to focus on your business—which is especially crucial at the end of the year. Kristin’s giving you specific action items to help you cross the right things off your to-do list before the end of the year—whether you’re a business owner or a marketer supporting one!

In this episode, you will be able to:

1. Discover how to turn Know Like Trust into a tangible marketing strategy for your business.
2. Learn the best way to plan your quarterly marketing efforts to maximize your time and sanity.
3. Determine which marketing strategies make the most sense to focus on in your business and how to prioritize them.

Full Show Notes Here!

Links & Mentioned Resources

Quiz

Connect with Kristin:

Instagram

Website

Connect with Sunny

Website

LinkedIn

Instagram

I appreciate you tuning into Marketer For Hire. By leaving a rating and review, you will help me reach more small business owners – like you!

Today Brittany (aka B) walks us through rewriting her website and updating her SEO strategy.

B shared her two-year process of refining her website.

• This involved understanding her ideal client, their budget, and prevalent problems. 
• To find more information, she performed voice of customer (VOC) interviews.

B noted her increased visibility indicating her SEO expertise.

• B updated her website messaging. 
• She overhauled her offer suite, 
• Performed keyword research, and 
• Created new SEO strategies for specific pages.

B has a step by step process for creating SEO strategies.

• B outlines each page before writing the first draft. 
• Consider the overall flow and story for each page. 
• B weaves SEO, storytelling, and social proof into her work.

Like this episode? Sign up for Marisa's messaging masterclass: Sept 26 @1pm, Sept 28 @ 8pm, or Sept 30 @10am.

B and Crystal shared ways of using social proof on your website:

• Testimonials and statistics,  organized for easy reference during writing tasks.
• B & Crystal both stressed the strategic use of customer reviews, testimonials, and statistics 
• Crystal suggested using customer reviews and testimonials in product descriptions to increase relatability and trust (social proof).
• Crystal also emphasized using customer quotes to enhance customer experience.
• Brittany shared that 92% of consumers read reviews and testimonials before buying a product.

SEO services provided by B and Crystal

• B updated Crystal about her new services: which all fall under the big umbrella of SEO.
• Crystal believes that an SEO technical audit should be the first step before implementing any further SEO strategies to ensure a strong foundation.
• Crystal introduced the concept of 'sprints,' which are condensed work times aimed at accomplishing significant tas

If you're looking for a unique, handcrafted way to spruce up your home or office, then Collage and Wood is the perfect place for you!

We offer a range of beautiful wooden signs that are perfect for any occasion. Our talented team of artists will work with you to create a sign that perfectly suits your needs. So why wait? Visit Collage and Wood today!

Want to search the Simple and Smart SEO Show podcast for something you heard? Now you can!!! It's free!

JOIN the 3-Day Supercharge Your SEO Challenge!

Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

AFFILIATE LINKS:
Start your Shopify Store!
Quit guessing with your content! GET SURFER SEO!!!
10,000 Jasper words FREE!
Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!
Get my Ultimate SEO Task List (Plus Google Calendar!)


Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

On this episode of the Small Business Safari we welcome Joseph Sisson! Joseph is the MEGAMIND behind all of the digital marketing at The Trusted Toolbox. He earned his traditional marketing degree from UGA and pivoted to being extremely talented at building online presences. He is THE guy to talk to about Google My Business Pages, content marketing, SEO marketing, digital marketing strategy, and podcasting. Join us on this episode to learn how you can launch your digital campaigns going into the new year!

GOLD NUGGETS

• Optimize your Google My Business Page
• How to Stand Out in Podcasting
• Video is King

Important Links

Instagram: @bjsisson1
Twitter: @Joesisson

Have any questions or comments? Connect with me here!