marketing 101

Marketing your business shouldn't be hard when you get your basics right.

In this episode, Farley takes us through how to get started with promoting your business online and in the real world.

Psssst.... did you know that this episode was based on some of the questions we were asked in one of our live ask us anything sessions.

Check out the replay linked below if you want to review the whole live session if your keen to know more.

Our first live answering questions about business admin, marketing, bookkeeping and social media. Have a watch and let us know what you… | Instagram

And don't forget to drop us a message if you're keen to sit down and figure out a more solid plan for starting or enhancing your marketing efforts.  

Breakout Business Besties enjoy priority access to services, as well as discounts.

Pick a plan that suits your needs, from access to a support group to help you answer questions, providing your reminders and accountability, to our premium packages that allow you to take advantage our our coaching and virtual office services.

Find out more breakoutservices.co.uk/breakout-business-subscriptions

Here with me today on the Be Frank Podcast is none other than my longtime friend and co-founder of Frank Branding & Advertising, John C. Evans! Together, we've been everywhere in the world of advertising and marketing, and now we're ready to share our insights with you.

Ever wondered how to network and make connections to further your career? Want to find that entrepreneurial spark? Or maybe you're curious about the secrets to launching your own podcast? From our personal experiences to professional tips, we're uncovering the keys to success in this must-listen episode. Don't miss out on these valuable lessons; hit that subscribe button and give this video a like!

This video includes…
✅ An Entrepreneur’s Journey
✅ How to Start Your Own Podcast
✅ Marketing/Advertising Tips

0:00 Intro
1:22 Getting to know John
1:40 Career Path
6:31 Can People Change?
9:47 Transition to Entrepreneurship
12:38 How to Gain Clients
19:17 Start of GenM Creative
19:48 First Major Client
20:05 How to Network
21:30 Pitching to Clients
23:05 CBD Accounts
27:37 Evolution of the Business
31:23 Personal Branding
32:38 Importance of Connections
35:51 Variety of Professions
36:33 Ten Year Relationship
38:34 Building Strong Friendships
39:49 Leadership Tools
39:57 How to Start Your Own Podcast
41:23 Overcoming Insecurities
42:44 New Year’s Resolutions
44:19 Podcasting Trends
48:18 5 years Ago Advice
50:49 5 Years From Now
52:30 Outro

CHECK JC SOCIALS…
https://www.facebook.com/john.c.evans.9 
https://www.instagram.com/jaycee_evans/
https://www.frankyou.com/about 

In this episode of Scratch, we had the pleasure of talking to Matthew Webster, the Vice President of Global Marketing for Activision and Call of Duty, about the launch of one of the biggest games in the world, Call of Duty: Modern Warfare 2. With a career spanning over 15 years, Matthew has led global marketing at Twitch, Spotify, PlayStation, SoundCloud, and Ticketmaster, and has a wealth of experience in transforming challenger brands into industry giants. He shares his insights on understanding and connecting with your audience through testing, research, and community engagement, and also emphasizes the importance of maintaining a strong in-game experience.

Additionally, the conversation touches on the value of strategic partnerships and collaborations within the gaming industry, including working with franchises like World of Warcraft, Diablo, and Overwatch. Matthew highlights the benefits of learning from successful brands and leveraging their expertise to drive innovation and growth. The episode also explores regionalization strategies, influencer marketing, and the importance of staying agile and open to emerging opportunities in the ever-changing landscape of the gaming industry.

Watch the video version of this Podcast on YouTube.

[If you’re a brand-side marketer and want to join the AMP community, check out the application form here}

Chapters:

[03:20] Intro

[04:20] What challenger brand are you most passionate about?

[08:20] How do you balance between being relevant and driving scale for a game like Call of Duty?

[13:30] What process did you go through when you were new to this role?

[24:00] What are the ways that you find to stay on top of all the changes happening in the MarTech Ecosystem?

[27:20] A billion-dollar revenue in 10 days, what's next? Where do we go from here?

[32:05] What lessons have you learned from COD's launch that can apply to other marketers?

[33:40] What is the flywheel for my business?

[34:40] Lightning Round

"Scratch" is a production of Rival, a marketing consultancy and technology company that builds challenger brands, strategies, and capabilities to change categories. 

In every episode Eric interviews the CMO of some of the world’s biggest or fastest-growing brands, exploring their innovative marketing strategies that challenge established incumbents. Immerse yourself in the world of challenger brands and learn valuable marketing lessons from industry experts, as you discover their secrets to success. 

Find Matthew on Linkedin.

Find Rival online at www.wearerival.com, LinkedIn, and Twitter. 

Find Eric on LinkedIn and tweet him @efulwiler. 

Say hi at media@wearerival.com, we’d love to hear from you.

Marketing is everything. It's in every episode we do because everything we do in one way or another relates back to marketing. However in this episode we go back to the basics a bit and breakdown exactly what marketing is at the foundational level. 

Are you cutting out 25% of your total possible audience?

If you’re not focusing on web accessibility you are!

Web accessibility basically means that we design and build websites so that everyone can access and navigate them, no matter what their abilities are.

Not only is providing an accessible website to your customers just the right thing to do but it’s also required by law in many countries.

Why aren’t all websites accessible if it’s required by law? Well, the short answer is that building a website to be accessible can require a bit more time, a somewhat unique skill set, and can require a bit of an investment.

But the best way to do web accessibility right is to prioritize it from the beginning.

In today’s episode, we’ll chat about not only why web accessibility matters, but how you can set yourself up for success from the word go.

Mentioned Resources:

• Rev.com
• WebAim’s Contrast Checker
• WAVE
• Captain Coder Website Audits

I had the pleasure of being on a panel for the "Ahead Of The Game: Marketing Trends 2023" event run by HubSpot's Black @ Inbound team. The panel consisted of Tyronna Heath, Jamir Milligan, Resa Gooding, and myself, along with Devyn Bellamy as moderator. In this episode, I spotlighted some of my answers from the event. 

Watch the full recording of the event with answers from all of the great panelists here.

Beyond The Episode Gems:

Grow Your Business Faster Using HubSpot's CRM Platform

Buy my book Strategize Up to maximize the growth and profitability of your business.

Click Here For Free HubSpot Marketing Tools

See all of the podcasts on the HubSpot Podcast Network

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

Read my article on HubSpot's Marketing Blog : 3 Reasons So Many Business Strategies Fail (And How To Succeed)

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Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

So if you would rather not be in a Christmas frenzy after two days into December this year then I’ve got some tips that can not only help reduce stress - also use December to leverage your business. We can all can get caught up in the preparing inventory etc. But it's also the time to be really making new connection and harnessing the relationship you already have with this boost of online activity as well!

• Show Notes: oliviagoodenough.com/blog
• For Custom Brand Identity Enquires - Please Use Enquire Form On My Website: oliviagoodenough.com
• Instagram: @olivia_goodenough
• Email Adress: design@oliviagoodenough.com

--DISCLAIMER: Links included in this description might be affiliate links. If you purchase a product or service with the links that I provide I may receive a small commission. There is no additional charge to you!Thank you for supporting The BrandMade Podcast so I can continue to provide you with free helpful branding information every Wednesday!

Running paid ads through Google, Facebook, and other online platforms can help you accelerate your marketing and leads generation.

Paid ads on digital platforms can feel pretty overwhelming and unless you set up everything correctly, can end up costing you more money than they should or need to.

But here's the secret - you can do everything on your ads to optimize them, set up everything the way that Facebook or Google loves, but unless you've done the work on your website first, it won't matter much.

Today, I'm going to show you exactly how to improve your website to get the most out of your paid ads.

Mentioned Resources:
Google Page Speed
Google Analytics
WPEngine

By not making your online content accessible, you're excluding 25% of the population in the U.S. alone.⁠
⁠
Today's episode of The Captain Coder podcast is incredibly special to me. I have one of my best friends from college on to talk about her journey with the disability community and how she's learned how important it is to make the Internet accessible. ⁠
⁠
Fair warning - this is a longer episode. But I promise you, if you tune in, you're going to be moved, you may tear up a little, and you're definitely going to learn exactly what you're doing that can be excluding an entire community and why it matters that we don't do that anymore.⁠

One in four adults in the US have some sort of disability and control $500 billion in disposable income.

Does your online content reach them - at all?

Chances are, there are some tweaks you need to make to the content you’re creating on social media and within your website to be inclusive to everyone.

Ensuring your digital content is inclusive is also called digital accessibility.

In today’s episode, I’m going to teach you exactly what digital accessibility is, why it matters to you and your business, and a few simple tweaks you can make to start being more inclusive.

Mentioned Resources:

• Register for Accessibility Summer Camp
• WAVE from WebAim
• WebAim Contrast Checker
• Rev Transcriptions
• Captain Coder Accessibility Audits

Scott welcomed Josh Lackowski in studio to pick up where their conversation on Meaningful Marketing left off (listen to Ep. #24 here). Josh is the Director of Marketing Strategy & Account Services of Producers Choice Network and is a marketing and creative expert that has helped take the Optimized Advisor Podcast to the next level. In this episode they discuss how to break through the noise to become well-known and build trusted relationships, attraction, connection, and how to transform. 

Connect with Scott on LinkedIn
Connect with Josh on LinkedIn

For more on The Optimized Advisor Podcast click here  
For more on Producers Choice Network click here

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This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@mailpcwest.com 

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This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@pcninsurance.com