The Simple and Smart SEO Show

SEO In Flux: 2024 is the year of Google Updates and SEO changes.

Stop Buying Links!

Guest Jane Hunt, CEO and Co-founder of JBH, a digital PR and SEO agency, shares insights on the synergy between digital PR and SEO, the shift from content marketing to specialized digital PR, and the significant role of relevance and quality in backlinks.

Jane shares the misconception that  backlink VOLUME is required for good SEO; emphasizing instead the impact of building a RELEVANT and QUALITY backlink profile.

Connect with Jane on Linkedin

Jane shares common mistakes businesses make in PR and SEO. 

• Overlooking content relevance
•  The pitfalls of link buying 
• And the threat of penalties from Google.

Instead, Jane advises businesses to consider strategic public relations to enhance visibility and brand credibility.

Tune in to learn more!

00:58 Introducing Jane Hunt from JBH

01:28 The Evolution of JBH: From Digital PR to SEO

02:01 Discovering the Synergy Between PR and SEO

02:44 Specializing in Digital PR: A Strategic Shift

03:38 The Comprehensive Approach to Digital PR

04:07 Exploring the Depths of PR Beyond Link Building

05:49 Press Releases vs. Digital PR: Understanding the Difference

07:09 Decoding PR, Marketing, and Advertising

08:56 The Multifaceted Role of Today's Marketers

09:24 Measuring the Impact of PR and SEO Efforts

11:16 The Power of Quality Over Quantity in Backlinks

12:49 A Success Story: The Impact of PR on Sales

14:55 The Added Value of Digital PR

15:40 Preparing for a Public Relations Campaign

17:18 Navigating the Intersection of SEO and Public Relations

20:17 Common Mistakes in Digital PR and How to Avoid Them

23:40 The Potential Impact of Controversial Campaigns

25:16 Practical Advice for Small Business Owners

26:51 Identifying the Ideal JBH Client

28:53 Closing Thoughts and Gratitude

If you're looking for a unique, handcrafted way to spruce up your home or office, then Collage and Wood is the perfect place for you!

We offer a range of beautiful wooden signs that are perfect for any occasion. Our talented team of artists will work with you to create a sign that perfectly suits your needs. So why wait? Visit Collage and Wood today!

Support the show

Want to search the Simple and Smart SEO Show podcast for something you heard? Now you can!!! It's free!

JOIN the 3-Day Supercharge Your SEO Challenge!

Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

AFFILIATE LINKS:
Start your Shopify Store!
Quit guessing with your content! GET SURFER SEO!!!
10,000 Jasper words FREE!
Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!
Get my Ultimate SEO Task List (Plus Google Calendar!)


Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

In this Follow up Friday episode, hosted by Crystal Waddell, discussions revolved around recent developments in SEO, particularly Google's crackdown on Black Hat SEO techniques and the mass production of AI content for manipulating rankings. 

Crystal highlighted the importance of due diligence in SEO practices and shared insights from guest Sophia Vega on managing bad backlinks and innovative strategies like being seen as alternatives to popular platforms for better search visibility. 

The episode also emphasized the utility of podcasts for gaining backlinks and concluded with philosophical reflections on the value of the journey over outcomes. 

Crystal also invited listeners to join the SEO squad for further support and guidance.

Link to Sophia Vega's episode

00:00 Welcome to Follow Up Fridays: A Week in SEO

00:13 The Impact of Google's Crackdown on Black Hat SEO (Latest Update)

00:42 Sophia Vega's Insights on SEO and Backlinks

01:47 Practical SEO Strategies and Personal Reflections

03:59 Join the SEO Squad: An Invitation

04:30 Closing Thoughts and Invitation to Join SEO Squad

If you're looking for a unique, handcrafted way to spruce up your home or office, then Collage and Wood is the perfect place for you!

We offer a range of beautiful wooden signs that are perfect for any occasion. Our talented team of artists will work with you to create a sign that perfectly suits your needs. So why wait? Visit Collage and Wood today!

Support the show

Want to search the Simple and Smart SEO Show podcast for something you heard? Now you can!!! It's free!

JOIN the 3-Day Supercharge Your SEO Challenge!

Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

AFFILIATE LINKS:
Start your Shopify Store!
Quit guessing with your content! GET SURFER SEO!!!
10,000 Jasper words FREE!
Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!
Get my Ultimate SEO Task List (Plus Google Calendar!)


Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

Thinking about transitioning into an SEO career?

Today I'm talking with Sophia Vega, an experienced digital marketer specializing in SEO. 

1. Teachers make great digital marketing assistants.

• Sophia discusses her transition from a 15-year teaching career into digital marketing.
• Sophia learned about SEO and went back to school briefly to learn more.

2. Sophia shares about her mental health.

• We discuss the intertwined relationship of mental health and career choices. 
• You can always be replaced at your job; you can't be replaced as easily as a spouse or parent.

3. SEO is critical for effective marketing.

• Part of this is understanding customer journeys.
• Also important is implementing meaningful backlinks

4. Entrepreneurs can improve their website SEO.

• Track certain metrics to  to understand what works and what doesn't. 
• Develop a keyword strategy to enhance website visibility and performance.

Connect with Sophia Vega
Free Linkedin "Post Like a Pro" E-Booklet
Subscribe to Sophia's Newsletter
Connect on Linkedin
Website

02:47 Transition from Teaching to Digital Marketing

03:45 Understanding the Importance of SEO

04:18 The Role of Strategy in Digital Marketing

05:41 The Importance of Backlinks and SEO Strategy

07:22 Incorporating PR Strategies into Digital Businesses

10:51 Understanding the Value of Quality Backlinks

17:59 Understanding the Importance of Quality Backlinks

18:04 Introduction to Long Tail Keywords and Search Intent

19:50 Understanding the Buyer Funnel

20:22 Creating Content for Different Stages of the Funnel

21:01 Keyword Strategies for Transactional Searches

21:46 Leveraging Competitor Names in SEO

22:16 The Power of Alternative Keywords

30:45 The Importance of Google Search Console

If you're looking for a unique, handcrafted way to spruce up your home or office, then Collage and Wood is the perfect place for you!

We offer a range of beautiful wooden signs that are perfect for any occasion. Our talented team of artists will work with you to create a sign that perfectly suits your needs. So why wait? Visit Collage and Wood today!

Support the show

Want to search the Simple and Smart SEO Show podcast for something you heard? Now you can!!! It's free!

JOIN the 3-Day Supercharge Your SEO Challenge!

Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

AFFILIATE LINKS:
Start your Shopify Store!
Quit guessing with your content! GET SURFER SEO!!!
10,000 Jasper words FREE!
Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!
Get my Ultimate SEO Task List (Plus Google Calendar!)


Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

Today I talk about the impact of writing a blog article that wins traffic for your website.

This is the senior night blog article I talk about in the episode.

Interested in joining the SEO squad?

Apply here!

00:00 Introduction and Recap of the Week

00:25 The Power of SEO and Content Creation

02:10 Success Stories: SEO in Action

03:20 Join the SEO Squad: Boost Your Business

03:30 Closing Thoughts and Preview of Next Episode

If you're looking for a unique, handcrafted way to spruce up your home or office, then Collage and Wood is the perfect place for you!

We offer a range of beautiful wooden signs that are perfect for any occasion. Our talented team of artists will work with you to create a sign that perfectly suits your needs. So why wait? Visit Collage and Wood today!

Support the show

Want to search the Simple and Smart SEO Show podcast for something you heard? Now you can!!! It's free!

JOIN the 3-Day Supercharge Your SEO Challenge!

Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

AFFILIATE LINKS:
Start your Shopify Store!
Quit guessing with your content! GET SURFER SEO!!!
10,000 Jasper words FREE!
Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!
Get my Ultimate SEO Task List (Plus Google Calendar!)


Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

Leveraging AI for Content Writing and SEO: A Chat with Tom Winter

Today I'm talking with Tom Winter.

Tom designed the content research and writing tool, SEOWind.

Tom's unique "Cyborg Method combines AI and  human innovation, for content creation and SEO. 

• Great content can be ai or human generated BUT the key is researching and understanding search intent in SEO.
• The number one thing you can do today:  optimize old content 
• Tom's prediction is that humans and AI will collaborate effectively to create more impactful and valuable content. 

Tom's BIG BRAIN POINT: AI is currently underutilized. While AI (LLMs) is a powerful tool, its real worth shines when guided by human judgment and employed to perform specific, repetitive tasks.

00:00 Introduction and Guest Introduction

00:41 Tom Winter's Journey into AI and SEO

00:54 The Birth of SEO Wind

01:22 Tom's Entrepreneurial Journey

02:12 The Challenges of Content Creation

03:08 Understanding Content Briefs and Search Intent

03:33 The Role of AI in Content Creation

04:51 The Importance of Research in Content Creation

05:37 How Google Evaluates Content

06:57 The Risk Google Takes with Search Results

07:43 The Role of AI in SEO

09:21 The Importance of Helpful and Valuable Content

10:52 The Power of AI in Content Research

12:29 The Future of AI in Content Marketing

14:30 The Role of AI in Business Operations

15:39 The Importance of Context in AI

16:35 The Role of AI in SEO Optimization

19:52 The Future of AI in Business

23:46 The Importance of Content in Business

30:01 Conclusion and Contact Information

Connect With Tom:
LinkedIn
SEOWind

If you're looking for a unique, handcrafted way to spruce up your home or office, then Collage and Wood is the perfect place for you!

We offer a range of beautiful wooden signs that are perfect for any occasion. Our talented team of artists will work with you to create a sign that perfectly suits your needs. So why wait? Visit Collage and Wood today!

Support the show

Want to search the Simple and Smart SEO Show podcast for something you heard? Now you can!!! It's free!

JOIN the 3-Day Supercharge Your SEO Challenge!

Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

AFFILIATE LINKS:
Start your Shopify Store!
Quit guessing with your content! GET SURFER SEO!!!
10,000 Jasper words FREE!
Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!
Get my Ultimate SEO Task List (Plus Google Calendar!)


Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

The SEO Controversy: Is TikTok a search engine?

YES! I vote Tik Tok IS a search engine! 🤣🤣🤣

I recap some of the ideas given in Zoe Ashbridge's episode to optimize content for money keywords.

Like what you heard about SurferSEO? Use my link to sign up!

Life's challenges make entrepreneurship hard

• Entrepreneurs have challenges when life competes with family's health issues and busy schedules.
• I shared the challenges I faced this week with consistency 
• That's why I love the advice from experts on this podcast.

Create on evergreen platforms like TikTok make content work harder FOR YOU.

• TikTok is often used as a search engine. 
• Listen as I create a TikTok video targeting the keyword "buy wooden letters."

My favorite SEO tools: Google Search Console and Surfer SEO

• Google Search Console is all you need to analyze keyword performance.
• Surfer SEO is the BEST software to create optimized content.

Tracking SEO efforts

• Based on Zoe's recommendations, I created a spreadsheet to track SEO performance.
• KPIs include page impressions, clicks, traffic, and revenue.

Putting Content to work

• I created content around the keyword "buy wooden letters" 
• I used Surfer's AI tool to write an article.
• Join my SEO squad and  keep moving forward.

If you're looking for a unique, handcrafted way to spruce up your home or office, then Collage and Wood is the perfect place for you!

We offer a range of beautiful wooden signs that are perfect for any occasion. Our talented team of artists will work with you to create a sign that perfectly suits your needs. So why wait? Visit Collage and Wood today!

Support the show

Want to search the Simple and Smart SEO Show podcast for something you heard? Now you can!!! It's free!

JOIN the 3-Day Supercharge Your SEO Challenge!

Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

AFFILIATE LINKS:
Start your Shopify Store!
Quit guessing with your content! GET SURFER SEO!!!
10,000 Jasper words FREE!
Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!
Get my Ultimate SEO Task List (Plus Google Calendar!)


Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

Zoe Ashbridge, an expert in digital marketing, shares valuable insights and strategies for small business owners aiming to boost their SEO.

Zoe provides a step-by-step guide to building topical authority, stressing its importance for businesses wanting to improve visibility online.

Other topics discussed include the creation of brand advocates, qualifying leads through SEO, and the caution in using artificial intelligence for content creation.

If you are looking for practical and tactical ways to use Google search console data to formulate strategies, this episode is for you!

Zoe gives tips on how to use GSC for user journey mapping, goal setting, and key performance indicators monitoring.

Connect with Zoe:
Website
Linkedin

00:00 Introduction and Guest Introduction
00:28 Zoe's Journey into SEO
01:38 Zoe's SEO Blast on LinkedIn
02:53 The Importance of Content in SEO
03:54 Using Google Search Console for SEO
05:05 Creating Content Around Keywords
06:21 Building Topical Authority
08:32 The Role of Video in SEO
10:37 Creating Content Based on Customer Journey
11:00 The Importance of Keywords in SEO
16:03 Creating Content for Future SEO Benefits
17:02 Balancing Immediate Revenue Needs with SEO
18:20 Setting Up Google Search Console and Analytics
18:45 The Impact of SEO on Other Marketing Channels
19:32 Transitioning to SEO Goals and KPIs
19:52 Understanding the Flow of SEO: Impressions, Clicks, Revenue
21:19 The Role of Conversion Rate Optimization (CRO) in SEO
21:43 Using Data to Improve Website Interactions
23:37 The Importance of Experimentation in SEO
24:44 Qualifying Leads with SEO
28:17 Nurturing Brand Advocates
31:22 SEO Strategies for 2024: Topical Authority and Cautious Use of AI
32:47 Connecting with Zoe Ashbridge
33:15 Identifying the Right Fit for Zoe's Services
34:16 Closing Remarks and Contact Information

If you're looking for a unique, handcrafted way to spruce up your home or office, then Collage and Wood is the perfect place for you!

We offer a range of beautiful wooden signs that are perfect for any occasion. Our talented team of artists will work with you to create a sign that perfectly suits your needs. So why wait? Visit Collage and Wood today!

Support the show

Want to search the Simple and Smart SEO Show podcast for something you heard? Now you can!!! It's free!

JOIN the 3-Day Supercharge Your SEO Challenge!

Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

AFFILIATE LINKS:
Start your Shopify Store!
Quit guessing with your content! GET SURFER SEO!!!
10,000 Jasper words FREE!
Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!
Get my Ultimate SEO Task List (Plus Google Calendar!)


Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

Today I'm discussing e-commerce store success on Shopify platform with Google traffic. 

• Get creative with your return policy as you need to stay profitable!
• Why I don't sell on Facebook or Instagram shops!
• Amazon return policy conflicts and my workaround.
• SEO plays a critical role for small businesses to compete online! 
• Leverage higher domain authority sites.
• Focus and promote a single product: optimizing the website, creating topical authority, and improving conversion rates. 

Join my upcoming Supercharge your SEO 3-day challenge!!! 

Leave a review, share the podcast and join the challenge! 
Thanks for listening!

00:00 Introduction and Welcome
00:15 Background of My E-commerce Store
00:45 Challenges with Amazon and Social Media Shops
01:56 Success with Shopify and Google
03:13 Importance of SEO and Organic Marketing
03:51 Why SEO is Critical for Handmade Sellers
05:29 Leveraging High Domain Authority Sites
06:47 The Power of Topical Authority
08:05 Conversion Rate Optimization (CRO)
09:22 Recap and Key Takeaways
10:08 Invitation to the SEO Challenge
10:54 Conclusion and Farewell

If you're looking for a unique, handcrafted way to spruce up your home or office, then Collage and Wood is the perfect place for you!

We offer a range of beautiful wooden signs that are perfect for any occasion. Our talented team of artists will work with you to create a sign that perfectly suits your needs. So why wait? Visit Collage and Wood today!

Support the show

Want to search the Simple and Smart SEO Show podcast for something you heard? Now you can!!! It's free!

JOIN the 3-Day Supercharge Your SEO Challenge!

Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

AFFILIATE LINKS:
Start your Shopify Store!
Quit guessing with your content! GET SURFER SEO!!!
10,000 Jasper words FREE!
Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!
Get my Ultimate SEO Task List (Plus Google Calendar!)


Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

Optimizing SEO Strategies: Understanding Conversion Rate (Not just driving traffic!)

In the episode of the 'Simple and Smart SEO Show', host Crystal Waddell discusses with guest Nina Gibson about the misconception that driving traffic results in conversion. 

We talk conversion rate optimization, sales funnel, and nurturing customers through an email list.

If you didn't know, it's important to separate the tasks of driving traffic and converting sales. Incorporating an SEO strategy can make this process way more cohesive than NOT incomporating SEO.

We also talk about setting up websites with a focus on user experience and SEO, how to develop internal linking, the importance of Google Search Console. 

This is a great episode for beginners in SEO and those looking for 2024 optimization strategies for creating content with transactional / commercial intent.

I'd love to know what you think! Rate and review the Simple and Smart SEO Show Podcast today!

00:00 Introduction to Conversion Rate Optimization and SEO
00:31 Welcome to the Simple and Smart SEO Show
00:56 Interview with SEO Expert Nina Gibson
02:36 Discussion on SEO and its Evolution
03:59 The Convergence of SEO and User Experience
05:57 The Importance of Keyword Research in SEO
09:13 The Role of User Experience in Website Optimization
13:42 The Impact of SEO on E-commerce
16:59 The Importance of Interlinking in SEO
18:40 Workflow Suggestions for Tracking Changes
19:52 Expectations for Improvement After Changes
21:15 Identifying Low Hanging Fruit
22:30 Implementing SEO Strategy and Retargeting Campaign
22:44 Understanding Your KPIs Before Ad Spend
27:00 Driving Better Converting Traffic
31:56 Creating Content that Connects with Your Person
34:49 Contact Information and Ideal Client Identification

If you're looking for a unique, handcrafted way to spruce up your home or office, then Collage and Wood is the perfect place for you!

We offer a range of beautiful wooden signs that are perfect for any occasion. Our talented team of artists will work with you to create a sign that perfectly suits your needs. So why wait? Visit Collage and Wood today!

Support the show

Want to search the Simple and Smart SEO Show podcast for something you heard? Now you can!!! It's free!

JOIN the 3-Day Supercharge Your SEO Challenge!

Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

AFFILIATE LINKS:
Start your Shopify Store!
Quit guessing with your content! GET SURFER SEO!!!
10,000 Jasper words FREE!
Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!
Get my Ultimate SEO Task List (Plus Google Calendar!)


Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

Simple and Smart SEO for Podcasters in 2024

In this podcast, Crystal Waddell, host of the Simple and Smart SEO Show, explains the basics of SEO (search engine optimization) and its implications for podcasters in 2024. Crystal discusses major changes in SEO, with a particular focus on Search Generative Experience (SGE) and the issues it presents. Crystal also delves deeply into how podcasters can leverage SEO, from the inclusion of keyword research and understanding search intent, to transcript uploading for enhanced visibility. She highlights SEO mistakes that podcasters commonly make and even provides a checklist for podcasters to improve their SEO. Crystal wraps up by mentioning the resources she offers, including an SEO squad for continuous learning.

00:00 Introduction and Overview of SEO
00:56 Changes in SEO in 2024
02:23 How Podcasters Can Leverage SEO
05:19 Personal Experience with SEO for Podcasting
06:41 Common Mistakes Podcasters Make with SEO
07:31 Checklist for Improving Podcast SEO
08:45 Resources for Learning More About SEO
09:23 Conclusion and Contact Information

If you're looking for a unique, handcrafted way to spruce up your home or office, then Collage and Wood is the perfect place for you!

We offer a range of beautiful wooden signs that are perfect for any occasion. Our talented team of artists will work with you to create a sign that perfectly suits your needs. So why wait? Visit Collage and Wood today!

Support the show

Want to search the Simple and Smart SEO Show podcast for something you heard? Now you can!!! It's free!

JOIN the 3-Day Supercharge Your SEO Challenge!

Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

AFFILIATE LINKS:
Start your Shopify Store!
Quit guessing with your content! GET SURFER SEO!!!
10,000 Jasper words FREE!
Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!
Get my Ultimate SEO Task List (Plus Google Calendar!)


Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

Let's talk about how SEO = branding.

Join us for a conversation about the integration of Search Engine Optimization (SEO) and branding.

Sign Up For Our three-day challenge.

The challenge is designed to help businesses optimize their websites and improve their branding efforts.

Join as a FOUNDING MEMBER of the SEO SQUAD.

Host Crystal Waddell discusses the profound link between SEO and branding, explaining that SEO is how the internet describes your business while offline. 

Joined by her friend and business partner, Rachael Spiewak, they discuss their upcoming three-day challenge, which has helped lead to the launch of an SEO membership, the 'SEO Squad.' 

This membership enables business owners to better optimize their websites and features different tiers to accommodate individuals at differing points in their entrepreneurial journey. 

A key focus of this episode is the power of niche branding and the importance of being 'niche famous.' Shout out to Tom Earl for that phrase! 

The three-day challenge discussed will take place again at the end of February, free for all who want to participate and supercharge their SEO.

00:00 Introduction to SEO as Branding

00:57 Discussion on Three Day Challenges

01:06 The Journey of Launching an SEO Membership

02:51 The Concept of Founder's Launch

06:06 The Upcoming Three Day Challenge

09:43 The Importance of SEO in Branding

14:10 The Power of Niche Fame in SEO

19:53 The SEO Squad: A Community for SEO Learning

If you're looking for a unique, handcrafted way to spruce up your home or office, then Collage and Wood is the perfect place for you!

We offer a range of beautiful wooden signs that are perfect for any occasion. Our talented team of artists will work with you to create a sign that perfectly suits your needs. So why wait? Visit Collage and Wood today!

Support the show

Want to search the Simple and Smart SEO Show podcast for something you heard? Now you can!!! It's free!

JOIN the 3-Day Supercharge Your SEO Challenge!

Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

AFFILIATE LINKS:
Start your Shopify Store!
Quit guessing with your content! GET SURFER SEO!!!
10,000 Jasper words FREE!
Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!
Get my Ultimate SEO Task List (Plus Google Calendar!)


Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

How often do you reflect on the state of your business? I start every year with a SWOT to determine strategic priorities. 

This episode walks through my monthly reflection, of strengths, weaknesses, opportunities, and threats in my business. 

Key Takeaways

• Crystal discusses strengths of her business, including successful sessions with the founding members of her SEO squad, covering topics such as Google business profiles and other SEO-related aspects. She also mentions successful sales in January from her business, Collage and Wood.
• Crystal identifies weaknesses including experiencing overwhelm and considering hiring a designer due to the volume of work. She also mentions a mishap with the postal service.
• Opportunities are identified in the form of launching a free SEO challenge at the end of February, returning to handwritten thank you notes, and considering a QR code to encourage customer reviews. Crystal also highlights the opportunity to improve customer communication about late deliveries.
• Threats to her business include time constraints and health issues, with her husband having been sick. She also mentions the challenge of managing her son's screen time.
• Crystal discusses the importance of evaluating business performance regularly, turning weaknesses into opportunities, and mitigating threats. She ends with a story highlighting the importance of recognizing what one already has instead of constantly pursuing more.

If you're looking for a unique, handcrafted way to spruce up your home or office, then Collage and Wood is the perfect place for you!

We offer a range of beautiful wooden signs that are perfect for any occasion. Our talented team of artists will work with you to create a sign that perfectly suits your needs. So why wait? Visit Collage and Wood today!

Copywriting AI hotter than a firecracker
Artificial intelligence makes it fast & easy to create content for a blog, social media, and more!

Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Support the show

Want to search the Simple and Smart SEO Show podcast for something you heard? Now you can!!! It's free!

JOIN the 3-Day Supercharge Your SEO Challenge!

Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

AFFILIATE LINKS:
Start your Shopify Store!
Quit guessing with your content! GET SURFER SEO!!!
10,000 Jasper words FREE!
Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!
Get my Ultimate SEO Task List (Plus Google Calendar!)


Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

Join me for a deep conversation with Ola King, who shares his intriguing journey – from being a popular [and underage!] local DJ and music producer to making an impact in the SEO industry.

Below is a summary of the main topics discussed:

• Ola talks about his experience of moving from Nigeria to Canada at a young age, including the challenges he faced adapting to a new environment.
• Ola shares details about his early career in music production, his transition into SEO, and the reasons behind the launch of his own company.
• As a user researcher at Moz, Ola highlights the significance of understanding customers and offers unique insights on how to future-proof SEO by focusing on providing unique information and customer insights.
• The conversation pivots to the true meaning of design thinking, debunking common misconceptions. They underline that design thinking is not just about art or aesthetics, but how things work, how to empathize with users, and putting this empathy into the design process.
• Ola explains his views on the misunderstanding of SEO - it's not about optimizing for search engines, but enhancing the user's experience by understanding their intent and context. 
• The importance of diversity in the tech industry is discussed, with Ola sharing his experiences and the benefits of finding common ground for a more inclusive and welcoming environment.

For more insights from Ola King, you can reach out to him through his website, LinkedIn,  or X.

Don't forget to subscribe to the Simple and Smart SEO Show and share it with others interested in SEO and UX!

If you're looking for a unique, handcrafted way to spruce up your home or office, then Collage and Wood is the perfect place for you!

We offer a range of beautiful wooden signs that are perfect for any occasion. Our talented team of artists will work with you to create a sign that perfectly suits your needs. So why wait? Visit Collage and Wood today!

Support the show

Want to search the Simple and Smart SEO Show podcast for something you heard? Now you can!!! It's free!

JOIN the 3-Day Supercharge Your SEO Challenge!

Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

AFFILIATE LINKS:
Start your Shopify Store!
Quit guessing with your content! GET SURFER SEO!!!
10,000 Jasper words FREE!
Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!
Get my Ultimate SEO Task List (Plus Google Calendar!)


Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

We're celebrating like crazy because our Shopify CollageandWood.com sales have jumped up by 80% compared to last year - all thanks to our SEO strategy. 

Now, onto the super exciting part - we had our third meeting for the SEO Squad. Imagine a group of go-getter entrepreneurs, just like us, all pumped up to master SEO. Sounds great, right? 

We're officially launching next month and you can hop on board the challenge at threedaychallenge.com/seo. If you join now, you can lock in a cool $20/month rate. 

We also took a look at where our traffic is coming from. Pinterest has been our star off page SEO driver, bringing in over 3,000 visitors this month alone. 

And our blog? It's been on fire with organic search sending us 8.8 thousand visitors this month. 

Oh, and get this, we had a $1000 sales day! Can you believe it?

Also Honeybook confirmed what Kris Daria told us on Wednesday about the email changes coming February 1, 2024: always use a branded domain email if possible. 

So, that's the scoop from our end. Here's to another week of hustling, learning, and smashing goals! 

Keep following through!

Join the Founding Members through February 15, 2024

If you're looking for a unique, handcrafted way to spruce up your home or office, then Collage and Wood is the perfect place for you!

We offer a range of beautiful wooden signs that are perfect for any occasion. Our talented team of artists will work with you to create a sign that perfectly suits your needs. So why wait? Visit Collage and Wood today!

Support the show

Want to search the Simple and Smart SEO Show podcast for something you heard? Now you can!!! It's free!

JOIN the 3-Day Supercharge Your SEO Challenge!

Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

AFFILIATE LINKS:
Start your Shopify Store!
Quit guessing with your content! GET SURFER SEO!!!
10,000 Jasper words FREE!
Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!
Get my Ultimate SEO Task List (Plus Google Calendar!)


Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

On Feb. 1, Google and Yahoo are changing email deliverability standards. Is your business ready?

 In today's show,  Klaviyo email marketing expert Kris Daria joins us.

Kris started with large ecommerce brands before branching out on her own to help small businesses.

We go wayyyy back to Clubhouse circa 2020.

Kris has an incredible knack for making email marketing approachable!

Here's the big takeaways:

1. Google and Yahoo are implementing stricter email spam prevention measures on February 1, 2024.

• This is the first time in two decades that such significant changes will be made.
•  Kris gives a ton of tips that you can implement NOW to make sure your emails stay in the inbox vs. the junk folder.

2. Kris's tips for smaller brands when it comes to email marketing:

• Personalize emails and utilize segmentation features.
• Nurture stronger, more meaningful relationships with emails.
• Send out a consistent weekly email newsletter to your audience. 
• Listen for Kris's FIRE tip for sending a second email in one week.

3. Definitions of email terms:

• There's a difference between email campaigns (1-many)  and email flows (1-1).
• Leverage your ESPs automation capabilities to personalize the customer journey.
• Use a professional domain for sending emails. 
• Capture explicit consent before emailing. 
• Clean and maintain a quality email list to ensure better deliverability. 
• Avoid spam words in email subject lines. 
• And many more tips you can implement right away!
  
  

Connect with Kris:
Website + Free Klaviyo Email Resources

Klaviyo Checklist

Cheryl Rerick’s deliverability webinar

If you're looking for a unique, handcrafted way to spruce up your home or office, then Collage and Wood is the perfect place for you!

We offer a range of beautiful wooden signs that are perfect for any occasion. Our talented team of artists will work with you to create a sign that perfectly suits your needs. So why wait? Visit Collage and Wood today!

Support the show

Want to search the Simple and Smart SEO Show podcast for something you heard? Now you can!!! It's free!

JOIN the 3-Day Supercharge Your SEO Challenge!

Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

AFFILIATE LINKS:
Start your Shopify Store!
Quit guessing with your content! GET SURFER SEO!!!
10,000 Jasper words FREE!
Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!
Get my Ultimate SEO Task List (Plus Google Calendar!)


Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

Let's talk SEO Leadership skills!

Many thanks for SEO For Hire for having me on their Linkedin Live and Youtube Show!

Empowering Leadership and Strategies for Onboarding Employees - A Reflection

Some key areas I  (Crystal Waddell) addressed include the importance of having an effective onboarding system for employees, the significance of setting clear job expectations, and how discipline can be discrete yet constructive.

I discussed the need for trust, empathy, and consistency in leadership, noting these are vital for building team relationships and fostering a productive and cooperative culture.

I tried encourages leaders to take a hands-on approach in understanding their employees beyond their job roles.

Lastly I  invited you to an upcoming SEO challenge and stresses the importance of commemorating wins and encouraging self-reflection among team members.

00:00 Introduction and Weekly Recap
00:23 Reflections on LinkedIn Live with SEO for Hire
00:49 The Importance of Onboarding and Employee Expectations
03:00 The Role of Empathy and Trust in Leadership
05:03 Maintaining Consistency and Celebrating Wins
06:06 Conclusion and Invitation to SEO Challenge

Connect with Crystal Waddell
Website
Linkedin
IG / FB

If you're looking for a unique, handcrafted way to spruce up your home or office, then Collage and Wood is the perfect place for you!

We offer a range of beautiful wooden signs that are perfect for any occasion. Our talented team of artists will work with you to create a sign that perfectly suits your needs. So why wait? Visit Collage and Wood today!

Support the show

Want to search the Simple and Smart SEO Show podcast for something you heard? Now you can!!! It's free!

JOIN the 3-Day Supercharge Your SEO Challenge!

Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

AFFILIATE LINKS:
Start your Shopify Store!
Quit guessing with your content! GET SURFER SEO!!!
10,000 Jasper words FREE!
Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!
Get my Ultimate SEO Task List (Plus Google Calendar!)


Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

Today I discuss the changing landscape of SEO, alongside Google's evolving algorithms, and the rise of AI generated content with Demandsphere founder Ray Grieselhuber.

Ray gives us his insights on Google's new experimental project known as SGE (Search Generative Experience) and how it may affect the visibility of businesses online.

Ray also eplains the importance of localization and digital assets in boosting a company's online presence.

This convo is full of practical advice for small businesses and provides a deep understanding of the constantly changing world of SEO.

Connect with Ray Grieselhuber
DemandSphere Website
Linkedin
Twitter

02:14 Understanding E-commerce Beyond Traditional Perception
03:08 The Importance of SEO in E-commerce
03:18 Discussion on 'Product Led SEO' by Eli Schwartz
04:51 The Importance of User Experience in SEO
06:44 The Interconnection of SEO and UX Design
07:20 The Evolution of Rank Tracking
12:49 Understanding Google's Search Generative Experience (SGE)
15:22 The Impact of SGE on Businesses
16:24 The Shift from Keyword-based to Semantic-based Search
17:20 Understanding E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) in SEO
18:09 The Importance of Authenticity in Content Creation
22:00 The Concept of Digital Assets
25:12 Benefits of Google Search Console
25:31 Exploring Other SEO Tools
25:47 Understanding the Importance of Data and Analytics
25:55 The Future of SEO Industry
26:15 Mobile vs Desktop: Where to Focus?
28:20 The Difference Between Translation and Localization
29:32 Discussing Shopify and SEO
30:13 The Importance of Keywords in SEO
30:28 The Potential of Spanish Speaking Market in the US
30:47 The Importance of Understanding Your Audience
32:23 The Final Question: One Thing to Increase Website Visibility

If you're looking for a unique, handcrafted way to spruce up your home or office, then Collage and Wood is the perfect place for you!

We offer a range of beautiful wooden signs that are perfect for any occasion. Our talented team of artists will work with you to create a sign that perfectly suits your needs. So why wait? Visit Collage and Wood today!

Support the show

Want to search the Simple and Smart SEO Show podcast for something you heard? Now you can!!! It's free!

JOIN the 3-Day Supercharge Your SEO Challenge!

Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

AFFILIATE LINKS:
Start your Shopify Store!
Quit guessing with your content! GET SURFER SEO!!!
10,000 Jasper words FREE!
Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!
Get my Ultimate SEO Task List (Plus Google Calendar!)


Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

It's all about creating linkable assets on this follow through Fridays!

You can see Crystal's examples here: Top College Athletes: Earnings & Valuations for Men and Women

In this video and podcast we take a look at the top earning college athletes in 2023-2024, focusing both on male and female athletes. For the female category, Olivia Dunne, a gymnast, and Angel Reese, a basketball player, take the top spots. While in the male category, Bronnie James, the son of LeBron James, Shadeur Sanders, the son of Deion Sanders, and Arch Manning, relative of the famous Manning football family, earn the highest. The rankings are based on their corresponding valuations from the website On3, which assesses each athlete's name image likeness potential money.

00:00 Introduction
00:00 Top Female Earners in College Sports
01:19 Transition to Male Athletes
01:35 Top Male Earners in College Sports
03:00 Interesting Facts about Top Earners in College Sports
03:14 Conclusion and Future Updates

If you're looking for a unique, handcrafted way to spruce up your home or office, then Collage and Wood is the perfect place for you!

We offer a range of beautiful wooden signs that are perfect for any occasion. Our talented team of artists will work with you to create a sign that perfectly suits your needs. So why wait? Visit Collage and Wood today!

Support the show

Want to search the Simple and Smart SEO Show podcast for something you heard? Now you can!!! It's free!

JOIN the 3-Day Supercharge Your SEO Challenge!

Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

AFFILIATE LINKS:
Start your Shopify Store!
Quit guessing with your content! GET SURFER SEO!!!
10,000 Jasper words FREE!
Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!
Get my Ultimate SEO Task List (Plus Google Calendar!)


Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

Want to identify and create relevant content for businesses? Today's guest, B2B content strategist Christine McLean Lewis shares her tip for leveraging diverse content marketing techniques to get in front of clients when they are in the market for your product!

Connect with Christine:
Website
LinkedIn

Christine's Content Strategy Process:

• Target high intent customers. 
• Analyze keywords related to customer problems.
• Aligning content creation with the business goals.
• Focus on bottom and middle funnel content (product-led content/case studies.)

How to determine effectiveness:

• Consider the effectiveness of the content after an initial three-month period.
• Christine prefers to stay with the brands for a minimum of 18 months.

Breaking down the customer journey:

• The customer journey is like a kids' playground. 
• Different customers might interact with the brand across different touch points, just as children choose a variety of paths to enjoy the playground.

Top advice for listeners: 

•  Avoid following the crowd.
• Focus on showcasing your brand's expertise.

If you're looking for a unique, handcrafted way to spruce up your home or office, then Collage and Wood is the perfect place for you!

We offer a range of beautiful wooden signs that are perfect for any occasion. Our talented team of artists will work with you to create a sign that perfectly suits your needs. So why wait? Visit Collage and Wood today!

Support the show

Want to search the Simple and Smart SEO Show podcast for something you heard? Now you can!!! It's free!

JOIN the 3-Day Supercharge Your SEO Challenge!

Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

AFFILIATE LINKS:
Start your Shopify Store!
Quit guessing with your content! GET SURFER SEO!!!
10,000 Jasper words FREE!
Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!
Get my Ultimate SEO Task List (Plus Google Calendar!)


Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

Crystal Waddell, the host of the Simple and Smart SEO show podcast, shared some insights she had from implementing new strategies on her senior night gift store website.

Based on information from Matt Diamante and Andrew Holland, she optimized her website's keywords and started a paid e-book as her first digital product.

We've got a new format! Follow Through Fridays!

• Crystal introduced a new format where she covers lessons, implementations, and inspirations from her weekly experiences.
• Something I learned, something that I implemented and something that inspired me.

Let's talk search optimization:

• Crystal updated her collections page with relevant keywords targeted towards sports.
• She'll keep checking on the changes made to see how effective they are and provide updates later.

"Traffic is vanity, profit is sanity." - Andrew Holland

• My discussion with Andrew Holland made Crystal realize a lot of traffic with no conversion isn't as useful as targeted site traffic.
• This realization inspired her to create a senior night planning guide ebook priced at about $7
• Her first digital product at collageandwood.com!

Don't miss the FREE Supercharge Your SEO Challenge!

• January 23, 24 and 25, 2024
• Sign up at CrystalWaddell.com/supercharge.

Share your progress and victories in your SEO journey!

Connect with Crystal
IG
FB
Linkedin

If you're looking for a unique, handcrafted way to spruce up your home or office, then Collage and Wood is the perfect place for you!

We offer a range of beautiful wooden signs that are perfect for any occasion. Our talented team of artists will work with you to create a sign that perfectly suits your needs. So why wait? Visit Collage and Wood today!

Support the show

Want to search the Simple and Smart SEO Show podcast for something you heard? Now you can!!! It's free!

JOIN the 3-Day Supercharge Your SEO Challenge!

Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

AFFILIATE LINKS:
Start your Shopify Store!
Quit guessing with your content! GET SURFER SEO!!!
10,000 Jasper words FREE!
Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!
Get my Ultimate SEO Task List (Plus Google Calendar!)


Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!