How the SERP Is Changing The Ways SEOs SEO: Ray Grieselhuber

SEO In Flux: 2024 is the year of Google Updates and SEO changes.

Stop Buying Links!

Guest Jane Hunt, CEO and Co-founder of JBH, a digital PR and SEO agency, shares insights on the synergy between digital PR and SEO, the shift from content marketing to specialized digital PR, and the significant role of relevance and quality in backlinks.

Jane shares the misconception that  backlink VOLUME is required for good SEO; emphasizing instead the impact of building a RELEVANT and QUALITY backlink profile.

Connect with Jane on Linkedin

Jane shares common mistakes businesses make in PR and SEO. 

• Overlooking content relevance
•  The pitfalls of link buying 
• And the threat of penalties from Google.

Instead, Jane advises businesses to consider strategic public relations to enhance visibility and brand credibility.

Tune in to learn more!

00:58 Introducing Jane Hunt from JBH

01:28 The Evolution of JBH: From Digital PR to SEO

02:01 Discovering the Synergy Between PR and SEO

02:44 Specializing in Digital PR: A Strategic Shift

03:38 The Comprehensive Approach to Digital PR

04:07 Exploring the Depths of PR Beyond Link Building

05:49 Press Releases vs. Digital PR: Understanding the Difference

07:09 Decoding PR, Marketing, and Advertising

08:56 The Multifaceted Role of Today's Marketers

09:24 Measuring the Impact of PR and SEO Efforts

11:16 The Power of Quality Over Quantity in Backlinks

12:49 A Success Story: The Impact of PR on Sales

14:55 The Added Value of Digital PR

15:40 Preparing for a Public Relations Campaign

17:18 Navigating the Intersection of SEO and Public Relations

20:17 Common Mistakes in Digital PR and How to Avoid Them

23:40 The Potential Impact of Controversial Campaigns

25:16 Practical Advice for Small Business Owners

26:51 Identifying the Ideal JBH Client

28:53 Closing Thoughts and Gratitude

If you're looking for a unique, handcrafted way to spruce up your home or office, then Collage and Wood is the perfect place for you!

We offer a range of beautiful wooden signs that are perfect for any occasion. Our talented team of artists will work with you to create a sign that perfectly suits your needs. So why wait? Visit Collage and Wood today!

Want to search the Simple and Smart SEO Show podcast for something you heard? Now you can!!! It's free!

JOIN the 3-Day Supercharge Your SEO Challenge!

Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

AFFILIATE LINKS:
Start your Shopify Store!
Quit guessing with your content! GET SURFER SEO!!!
10,000 Jasper words FREE!
Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!
Get my Ultimate SEO Task List (Plus Google Calendar!)


Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

In this Follow up Friday episode, hosted by Crystal Waddell, discussions revolved around recent developments in SEO, particularly Google's crackdown on Black Hat SEO techniques and the mass production of AI content for manipulating rankings. 

Crystal highlighted the importance of due diligence in SEO practices and shared insights from guest Sophia Vega on managing bad backlinks and innovative strategies like being seen as alternatives to popular platforms for better search visibility. 

The episode also emphasized the utility of podcasts for gaining backlinks and concluded with philosophical reflections on the value of the journey over outcomes. 

Crystal also invited listeners to join the SEO squad for further support and guidance.

Link to Sophia Vega's episode

00:00 Welcome to Follow Up Fridays: A Week in SEO

00:13 The Impact of Google's Crackdown on Black Hat SEO (Latest Update)

00:42 Sophia Vega's Insights on SEO and Backlinks

01:47 Practical SEO Strategies and Personal Reflections

03:59 Join the SEO Squad: An Invitation

04:30 Closing Thoughts and Invitation to Join SEO Squad

If you're looking for a unique, handcrafted way to spruce up your home or office, then Collage and Wood is the perfect place for you!

We offer a range of beautiful wooden signs that are perfect for any occasion. Our talented team of artists will work with you to create a sign that perfectly suits your needs. So why wait? Visit Collage and Wood today!

Want to search the Simple and Smart SEO Show podcast for something you heard? Now you can!!! It's free!

JOIN the 3-Day Supercharge Your SEO Challenge!

Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

AFFILIATE LINKS:
Start your Shopify Store!
Quit guessing with your content! GET SURFER SEO!!!
10,000 Jasper words FREE!
Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!
Get my Ultimate SEO Task List (Plus Google Calendar!)


Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

Thinking about transitioning into an SEO career?

Today I'm talking with Sophia Vega, an experienced digital marketer specializing in SEO. 

1. Teachers make great digital marketing assistants.

• Sophia discusses her transition from a 15-year teaching career into digital marketing.
• Sophia learned about SEO and went back to school briefly to learn more.

2. Sophia shares about her mental health.

• We discuss the intertwined relationship of mental health and career choices. 
• You can always be replaced at your job; you can't be replaced as easily as a spouse or parent.

3. SEO is critical for effective marketing.

• Part of this is understanding customer journeys.
• Also important is implementing meaningful backlinks

4. Entrepreneurs can improve their website SEO.

• Track certain metrics to  to understand what works and what doesn't. 
• Develop a keyword strategy to enhance website visibility and performance.

Connect with Sophia Vega
Free Linkedin "Post Like a Pro" E-Booklet
Subscribe to Sophia's Newsletter
Connect on Linkedin
Website

02:47 Transition from Teaching to Digital Marketing

03:45 Understanding the Importance of SEO

04:18 The Role of Strategy in Digital Marketing

05:41 The Importance of Backlinks and SEO Strategy

07:22 Incorporating PR Strategies into Digital Businesses

10:51 Understanding the Value of Quality Backlinks

17:59 Understanding the Importance of Quality Backlinks

18:04 Introduction to Long Tail Keywords and Search Intent

19:50 Understanding the Buyer Funnel

20:22 Creating Content for Different Stages of the Funnel

21:01 Keyword Strategies for Transactional Searches

21:46 Leveraging Competitor Names in SEO

22:16 The Power of Alternative Keywords

30:45 The Importance of Google Search Console

If you're looking for a unique, handcrafted way to spruce up your home or office, then Collage and Wood is the perfect place for you!

We offer a range of beautiful wooden signs that are perfect for any occasion. Our talented team of artists will work with you to create a sign that perfectly suits your needs. So why wait? Visit Collage and Wood today!

Want to search the Simple and Smart SEO Show podcast for something you heard? Now you can!!! It's free!

JOIN the 3-Day Supercharge Your SEO Challenge!

Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

AFFILIATE LINKS:
Start your Shopify Store!
Quit guessing with your content! GET SURFER SEO!!!
10,000 Jasper words FREE!
Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!
Get my Ultimate SEO Task List (Plus Google Calendar!)


Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

Today I talk about the impact of writing a blog article that wins traffic for your website.

This is the senior night blog article I talk about in the episode.

Interested in joining the SEO squad?

Apply here!

00:00 Introduction and Recap of the Week

00:25 The Power of SEO and Content Creation

02:10 Success Stories: SEO in Action

03:20 Join the SEO Squad: Boost Your Business

03:30 Closing Thoughts and Preview of Next Episode

If you're looking for a unique, handcrafted way to spruce up your home or office, then Collage and Wood is the perfect place for you!

We offer a range of beautiful wooden signs that are perfect for any occasion. Our talented team of artists will work with you to create a sign that perfectly suits your needs. So why wait? Visit Collage and Wood today!

Want to search the Simple and Smart SEO Show podcast for something you heard? Now you can!!! It's free!

JOIN the 3-Day Supercharge Your SEO Challenge!

Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

AFFILIATE LINKS:
Start your Shopify Store!
Quit guessing with your content! GET SURFER SEO!!!
10,000 Jasper words FREE!
Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!
Get my Ultimate SEO Task List (Plus Google Calendar!)


Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

Leveraging AI for Content Writing and SEO: A Chat with Tom Winter

Today I'm talking with Tom Winter.

Tom designed the content research and writing tool, SEOWind.

Tom's unique "Cyborg Method combines AI and  human innovation, for content creation and SEO. 

• Great content can be ai or human generated BUT the key is researching and understanding search intent in SEO.
• The number one thing you can do today:  optimize old content 
• Tom's prediction is that humans and AI will collaborate effectively to create more impactful and valuable content. 

Tom's BIG BRAIN POINT: AI is currently underutilized. While AI (LLMs) is a powerful tool, its real worth shines when guided by human judgment and employed to perform specific, repetitive tasks.

00:00 Introduction and Guest Introduction

00:41 Tom Winter's Journey into AI and SEO

00:54 The Birth of SEO Wind

01:22 Tom's Entrepreneurial Journey

02:12 The Challenges of Content Creation

03:08 Understanding Content Briefs and Search Intent

03:33 The Role of AI in Content Creation

04:51 The Importance of Research in Content Creation

05:37 How Google Evaluates Content

06:57 The Risk Google Takes with Search Results

07:43 The Role of AI in SEO

09:21 The Importance of Helpful and Valuable Content

10:52 The Power of AI in Content Research

12:29 The Future of AI in Content Marketing

14:30 The Role of AI in Business Operations

15:39 The Importance of Context in AI

16:35 The Role of AI in SEO Optimization

19:52 The Future of AI in Business

23:46 The Importance of Content in Business

30:01 Conclusion and Contact Information

Connect With Tom:
LinkedIn
SEOWind

If you're looking for a unique, handcrafted way to spruce up your home or office, then Collage and Wood is the perfect place for you!

We offer a range of beautiful wooden signs that are perfect for any occasion. Our talented team of artists will work with you to create a sign that perfectly suits your needs. So why wait? Visit Collage and Wood today!

Want to search the Simple and Smart SEO Show podcast for something you heard? Now you can!!! It's free!

JOIN the 3-Day Supercharge Your SEO Challenge!

Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

AFFILIATE LINKS:
Start your Shopify Store!
Quit guessing with your content! GET SURFER SEO!!!
10,000 Jasper words FREE!
Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!
Get my Ultimate SEO Task List (Plus Google Calendar!)


Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

The SEO Controversy: Is TikTok a search engine?

YES! I vote Tik Tok IS a search engine! 🤣🤣🤣

I recap some of the ideas given in Zoe Ashbridge's episode to optimize content for money keywords.

Like what you heard about SurferSEO? Use my link to sign up!

Life's challenges make entrepreneurship hard

• Entrepreneurs have challenges when life competes with family's health issues and busy schedules.
• I shared the challenges I faced this week with consistency 
• That's why I love the advice from experts on this podcast.

Create on evergreen platforms like TikTok make content work harder FOR YOU.

• TikTok is often used as a search engine. 
• Listen as I create a TikTok video targeting the keyword "buy wooden letters."

My favorite SEO tools: Google Search Console and Surfer SEO

• Google Search Console is all you need to analyze keyword performance.
• Surfer SEO is the BEST software to create optimized content.

Tracking SEO efforts

• Based on Zoe's recommendations, I created a spreadsheet to track SEO performance.
• KPIs include page impressions, clicks, traffic, and revenue.

Putting Content to work

• I created content around the keyword "buy wooden letters" 
• I used Surfer's AI tool to write an article.
• Join my SEO squad and  keep moving forward.

If you're looking for a unique, handcrafted way to spruce up your home or office, then Collage and Wood is the perfect place for you!

We offer a range of beautiful wooden signs that are perfect for any occasion. Our talented team of artists will work with you to create a sign that perfectly suits your needs. So why wait? Visit Collage and Wood today!

Want to search the Simple and Smart SEO Show podcast for something you heard? Now you can!!! It's free!

JOIN the 3-Day Supercharge Your SEO Challenge!

Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

AFFILIATE LINKS:
Start your Shopify Store!
Quit guessing with your content! GET SURFER SEO!!!
10,000 Jasper words FREE!
Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!
Get my Ultimate SEO Task List (Plus Google Calendar!)


Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

Zoe Ashbridge, an expert in digital marketing, shares valuable insights and strategies for small business owners aiming to boost their SEO.

Zoe provides a step-by-step guide to building topical authority, stressing its importance for businesses wanting to improve visibility online.

Other topics discussed include the creation of brand advocates, qualifying leads through SEO, and the caution in using artificial intelligence for content creation.

If you are looking for practical and tactical ways to use Google search console data to formulate strategies, this episode is for you!

Zoe gives tips on how to use GSC for user journey mapping, goal setting, and key performance indicators monitoring.

Connect with Zoe:
Website
Linkedin

00:00 Introduction and Guest Introduction
00:28 Zoe's Journey into SEO
01:38 Zoe's SEO Blast on LinkedIn
02:53 The Importance of Content in SEO
03:54 Using Google Search Console for SEO
05:05 Creating Content Around Keywords
06:21 Building Topical Authority
08:32 The Role of Video in SEO
10:37 Creating Content Based on Customer Journey
11:00 The Importance of Keywords in SEO
16:03 Creating Content for Future SEO Benefits
17:02 Balancing Immediate Revenue Needs with SEO
18:20 Setting Up Google Search Console and Analytics
18:45 The Impact of SEO on Other Marketing Channels
19:32 Transitioning to SEO Goals and KPIs
19:52 Understanding the Flow of SEO: Impressions, Clicks, Revenue
21:19 The Role of Conversion Rate Optimization (CRO) in SEO
21:43 Using Data to Improve Website Interactions
23:37 The Importance of Experimentation in SEO
24:44 Qualifying Leads with SEO
28:17 Nurturing Brand Advocates
31:22 SEO Strategies for 2024: Topical Authority and Cautious Use of AI
32:47 Connecting with Zoe Ashbridge
33:15 Identifying the Right Fit for Zoe's Services
34:16 Closing Remarks and Contact Information

If you're looking for a unique, handcrafted way to spruce up your home or office, then Collage and Wood is the perfect place for you!

We offer a range of beautiful wooden signs that are perfect for any occasion. Our talented team of artists will work with you to create a sign that perfectly suits your needs. So why wait? Visit Collage and Wood today!

Want to search the Simple and Smart SEO Show podcast for something you heard? Now you can!!! It's free!

JOIN the 3-Day Supercharge Your SEO Challenge!

Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

AFFILIATE LINKS:
Start your Shopify Store!
Quit guessing with your content! GET SURFER SEO!!!
10,000 Jasper words FREE!
Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!
Get my Ultimate SEO Task List (Plus Google Calendar!)


Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

Today I'm discussing e-commerce store success on Shopify platform with Google traffic. 

• Get creative with your return policy as you need to stay profitable!
• Why I don't sell on Facebook or Instagram shops!
• Amazon return policy conflicts and my workaround.
• SEO plays a critical role for small businesses to compete online! 
• Leverage higher domain authority sites.
• Focus and promote a single product: optimizing the website, creating topical authority, and improving conversion rates. 

Join my upcoming Supercharge your SEO 3-day challenge!!! 

Leave a review, share the podcast and join the challenge! 
Thanks for listening!

00:00 Introduction and Welcome
00:15 Background of My E-commerce Store
00:45 Challenges with Amazon and Social Media Shops
01:56 Success with Shopify and Google
03:13 Importance of SEO and Organic Marketing
03:51 Why SEO is Critical for Handmade Sellers
05:29 Leveraging High Domain Authority Sites
06:47 The Power of Topical Authority
08:05 Conversion Rate Optimization (CRO)
09:22 Recap and Key Takeaways
10:08 Invitation to the SEO Challenge
10:54 Conclusion and Farewell

If you're looking for a unique, handcrafted way to spruce up your home or office, then Collage and Wood is the perfect place for you!

We offer a range of beautiful wooden signs that are perfect for any occasion. Our talented team of artists will work with you to create a sign that perfectly suits your needs. So why wait? Visit Collage and Wood today!

Want to search the Simple and Smart SEO Show podcast for something you heard? Now you can!!! It's free!

JOIN the 3-Day Supercharge Your SEO Challenge!

Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

AFFILIATE LINKS:
Start your Shopify Store!
Quit guessing with your content! GET SURFER SEO!!!
10,000 Jasper words FREE!
Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!
Get my Ultimate SEO Task List (Plus Google Calendar!)


Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

Optimizing SEO Strategies: Understanding Conversion Rate (Not just driving traffic!)

In the episode of the 'Simple and Smart SEO Show', host Crystal Waddell discusses with guest Nina Gibson about the misconception that driving traffic results in conversion. 

We talk conversion rate optimization, sales funnel, and nurturing customers through an email list.

If you didn't know, it's important to separate the tasks of driving traffic and converting sales. Incorporating an SEO strategy can make this process way more cohesive than NOT incomporating SEO.

We also talk about setting up websites with a focus on user experience and SEO, how to develop internal linking, the importance of Google Search Console. 

This is a great episode for beginners in SEO and those looking for 2024 optimization strategies for creating content with transactional / commercial intent.

I'd love to know what you think! Rate and review the Simple and Smart SEO Show Podcast today!

00:00 Introduction to Conversion Rate Optimization and SEO
00:31 Welcome to the Simple and Smart SEO Show
00:56 Interview with SEO Expert Nina Gibson
02:36 Discussion on SEO and its Evolution
03:59 The Convergence of SEO and User Experience
05:57 The Importance of Keyword Research in SEO
09:13 The Role of User Experience in Website Optimization
13:42 The Impact of SEO on E-commerce
16:59 The Importance of Interlinking in SEO
18:40 Workflow Suggestions for Tracking Changes
19:52 Expectations for Improvement After Changes
21:15 Identifying Low Hanging Fruit
22:30 Implementing SEO Strategy and Retargeting Campaign
22:44 Understanding Your KPIs Before Ad Spend
27:00 Driving Better Converting Traffic
31:56 Creating Content that Connects with Your Person
34:49 Contact Information and Ideal Client Identification

If you're looking for a unique, handcrafted way to spruce up your home or office, then Collage and Wood is the perfect place for you!

We offer a range of beautiful wooden signs that are perfect for any occasion. Our talented team of artists will work with you to create a sign that perfectly suits your needs. So why wait? Visit Collage and Wood today!

Want to search the Simple and Smart SEO Show podcast for something you heard? Now you can!!! It's free!

JOIN the 3-Day Supercharge Your SEO Challenge!

Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

AFFILIATE LINKS:
Start your Shopify Store!
Quit guessing with your content! GET SURFER SEO!!!
10,000 Jasper words FREE!
Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!
Get my Ultimate SEO Task List (Plus Google Calendar!)


Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

Simple and Smart SEO for Podcasters in 2024

In this podcast, Crystal Waddell, host of the Simple and Smart SEO Show, explains the basics of SEO (search engine optimization) and its implications for podcasters in 2024. Crystal discusses major changes in SEO, with a particular focus on Search Generative Experience (SGE) and the issues it presents. Crystal also delves deeply into how podcasters can leverage SEO, from the inclusion of keyword research and understanding search intent, to transcript uploading for enhanced visibility. She highlights SEO mistakes that podcasters commonly make and even provides a checklist for podcasters to improve their SEO. Crystal wraps up by mentioning the resources she offers, including an SEO squad for continuous learning.

00:00 Introduction and Overview of SEO
00:56 Changes in SEO in 2024
02:23 How Podcasters Can Leverage SEO
05:19 Personal Experience with SEO for Podcasting
06:41 Common Mistakes Podcasters Make with SEO
07:31 Checklist for Improving Podcast SEO
08:45 Resources for Learning More About SEO
09:23 Conclusion and Contact Information

If you're looking for a unique, handcrafted way to spruce up your home or office, then Collage and Wood is the perfect place for you!

We offer a range of beautiful wooden signs that are perfect for any occasion. Our talented team of artists will work with you to create a sign that perfectly suits your needs. So why wait? Visit Collage and Wood today!

Want to search the Simple and Smart SEO Show podcast for something you heard? Now you can!!! It's free!

JOIN the 3-Day Supercharge Your SEO Challenge!

Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

AFFILIATE LINKS:
Start your Shopify Store!
Quit guessing with your content! GET SURFER SEO!!!
10,000 Jasper words FREE!
Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!
Get my Ultimate SEO Task List (Plus Google Calendar!)


Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!