The Marketer Show

Chelsea Castle stops by to talk about the intersection of journalism and marketing, content strategies, and the future of content formats.

Here’s what you’ll learn: 

• Unlocking the power of journalism in marketing
• Strategies for exponential organic traffic growth
• Creating high-performing content at scale

Lucas J Ballasy stops by to talk about creating great client experiences, launching online sales for CPG brands, and essential ecommerce KPIs.

Here's what you'll learn:

• How to think about client experience as an agency
• How CPG brands can launch new products the right way
• Metrics your eCommerce brand absolutely needs to track

And more!

Lindsey Gamble stops by to talk about the future of influencer marketing and shares his expertise on emerging trends on influencer marketing that you won't want to miss.

Here’s what you’ll learn:

• The power of nano and micro-influencers in brand campaigns
• Avoiding common mistakes and approaching influencer campaigns differently
• An innovative influencer marketing campaign structure that generates great ROI
• And much more

Chris Walker joins the pod to talk about building a new GTM consultancy, B2B marketing, and the future of RevOps teams.

Here's what you'll learn:

- Overlooked levers to accelerate pipeline and revenue

- Simple strategies to improve B2B demand gen performance

- And much more

Sara Lattanzio stops by to talk about how content marketing has evolved across tech, consulting, and SaaS over the past 7+ years.

Here’s what you’ll learn:

- Key trends and changes in content marketing across industries

- Sara's process for determining the right content strategy for companies

- Innovative ways to leverage LinkedIn for B2B companies

- Assessing opportunities for improvement in B2B content strategies

- Tips for developing efficient content operations

- Sara's most successful content marketing project and how it was measured

- The future of B2B content marketing and emerging channels

And much more.

Jon Weberg stops by to talk increasing sales, maximizing profitability, and mastering key marketing areas.

Here’s what you’ll learn:

- Reliable strategies to increase sales 
- How to do email follow-up the right way
- What Jon learned from Frank Kern and John Crestani

And much more.

Jonathan Snow stops by to talk about his transition from being an Orthodontist to getting involved in digital marketing, the go-to marketing tactics for generating $50M in revenue, and why influencer marketing is a winning strategy for companies.

Here’s what you’ll learn:

- Go-to eComm marketing tactics for skyrocketing revenue

- How to avoid the pitfalls of influencer marketing and learn how to make it a success

- How influencer marketing has evolved in only one year

- And much more

Brooklin Nash, a renowned expert in content marketing, joins us on the podcast to share his insights on the future of content marketing, common mistakes to avoid, and creating engaging content in a saturated digital landscape.

Here's what you'll learn:

• Why focus on original research and deep insights in content marketing? Find out why it's crucial for success.
• Content marketing strategies for 2024 that Brooklin is most excited about.
• How to effectively resonate with your brand's audience and measure the success of your content marketing strategies.

And much more!

The always insightful Yoann Pavy stops by to talk growth marketing expertise, journey at Nude, and acquiring users at Nude. 

Here’s what you’ll learn: 

• Growth strategies that consistently work across platforms 
• Unique strategies employed at Nude to help millions achieve financial goals 
• Tactics behind Nude's impressive 300k user acquisition in 12 months

And much more 

In today’s episode, I spoke with Ben Billups about growing new email lists from scratch, and existing email lists into multi-million dollar cash machines. Ben is a 2X startup founder and has done over $26M in Email & SMS Revenue.

Here’s what you’ll learn:

• How to grow a new email list completely from scratch
• How to think about scaling revenue as your list grows
• Common myths about email marketing you shouldn’t believe

The always insightful Victoria Onyeje talks to us about the critical elements in copy that drive conversions.

Here's what you'll learn:

- How to boost conversions with persuasive copy

- How to tailor your message for maximum impact

- Data-driven copywriting strategies for brands

Drew Brucker stopped by to talk about his extraordinary journey scaling LASSO's ARR by 11x in just 24 months.

Here's what you'll learn:

• How Drew got into marketing from sales
• The tactics he used to grow LASSO's ARR by 11x
• The best AI workflow to help companies stand out

The always insightful Jimmy Daly stops by to talk about the specific strategies, challenges, and techniques behind building a thriving content marketing community.

Here’s what you’ll learn:

- Identifying and targeting your audience: How to pinpoint your initial audience and engage them effectively.

- Overcoming challenges: Insights into resolving technical and strategic hurdles, with real-life examples.

- Tailoring content for success: Discover the most effective content marketing techniques to engage your community.

And much more.

On today’s episode, I spoke with Dee Acosta about pipeline growth in 2023 and outbound marketing. Dee is the Senior Director of Sales and Strategic Growth at Modigie. He’s done $20 million in sales and set at least 2000 outbound meetings, so lots to dive into here.

Here’s what you’ll learn:

• How pipeline growth has changed a strategy
• Ways to impact pipeline as a marketer
• Why outbound is a top-tier strategy for companies

On today’s episode, I spoke with Debarshi Chaudhuri about personalized AI videos and SMS marketing. Debarshi is the co-founder of Maverick, a generative video AI company. He’s a top mind in the AI space so there’s lots to dive into here. Let’s get started.

Here’s what you’ll learn:

• How companies should think about personalized AI videos
• Why AI videos are great for customer delight
• How to get started with SMS marketing

On today’s episode, I spoke with Scott Sanchez about storytelling as a marketer in 2023. Scott is an accomplished Chief Marketing Officer and Product Marketing leader with over 20 years of experience in creating strong messaging.

Here’s what you’ll learn:

• How brands should think about storytelling in 2023
• How to tell stories that persuade and delight customers
• How product marketing has evolved this decade

On today’s episode, I spoke with Nick Lafferty about freelance marketing and how solopreneurs can grow their business through advising. Nick is a former growth marketer at companies like Loom and Mailgun, and now advises tech companies on running profitable paid ads.

Here’s what you’ll learn:

• How to get started as a freelance marketer for the first time
• The business model that most solopreneur marketers should use
• How to think about building in public

On today’s episode, I spoke with Jake Madoff about paid media trends and growth marketing in 2023. Jake has led growth for several multi-million dollar startups, including Bespoke Post. He is particularly in touch with paid media and creative, and gives us a bunch of tactical tips.

Here’s what you’ll learn:

• How paid media has changed in 2024
• How to think about ad creative going forward
• The role of AI in growth and paid media

On today’s episode, I spoke with Kerry-Ann Stimpson about the ins and outs of internal marketing. Kerry-Ann is the CMO at JMMB Group Jamaica and has been a marketer for over 20 years. She is also the host of The Internal Marketing podcast.

Here’s what you’ll learn:

• What internal marketing is and how to get started
• How to turn your employees into raving fans of your company
• Why personal content from employees is better than company content

On today’s episode, I spoke with Diandra Escobar about content flywheels and video content growth. Diandra is a top content marketing voice on LinkedIn and is currently growing community and sales at Contactstudios.

Here’s what you’ll learn:

• The importance of focusing on compounding marketing channels
• How brands should think about video content strategy
• What the future of content marketing looks like