The Marketer Show

On today’s episode, I spoke with Kuba Czubajewski about audience-driven content, AI marketing, and personal branding. Kuba is a Content Marketer and Strategist who has built a 6-figure content marketing agency, gathered 25,000 people around his personal brand, and generated over $1M worth of organic traffic for his clients.

Here’s what you’ll learn:

• How to learn what your customers actually want to consume
• How to keep their voice in your content
• What the future of content marketing looks like

On today’s episode, I chat with Mason Yu about the current state of SEO and how AI fits into the larger SEO picture. Mason is on the cutting edge of AI use cases withing search engine optimization. He has helped brands like ClickUp and MarketerHire with growth and SEO, and is uniquely qualified to help us navigate this landscape right now.

Here’s what you’ll learn:

• The current state of AI and SEO as a strategy
• How to think about programmatic SEO for your company
• What the future of AI and SEO looks like

On today’s episode, I spoke with Grace Gong about venture capital, AI’s influence on entrepreneurship, marketing a podcast, and more. Grace is a VC, a LinkedIn top voice in finance, and the CEO of Smart Venture Media.

Here’s what you’ll learn:

• Marketing strategies that work through the eyes of a venture capitalist
• AI’s influence on the future of startups and entrepreneurship
• How to promote and grow a podcast

On today’s episode, we chat with Junae Brown aka the Beyonce of Marketing to talk branding, social media, and events. Junae is the Founder of Browned 2 Perfection, a marketing agency that specializes in helping brands and artists become the Best Version of Themselves through traditional and digital marketing.

Here’s what you’ll learn:

• How branding is evolving in 2023
• Hot takes about the future of social media
• Why events are the ultimate marketing channel

On today’s episode, we chat with Tas Bober about websites and assessing your digital presence. Tas is a B2B digital marketing strategist that helps B2B companies create best in class pipeline engines. She’s been in the marketing space for 15 years so she has a ton of golden insights to share.

Here’s what you’ll learn:

• How to assess your B2B digital presence
• How to make sure your website is actually contributing to pipeline
• Why fractional marketing work has become a big deal

On today’s episode, we spoke with Anna Furmanov about B2B startup marketing, customer voice, and GTM customization. Anna was the Head of Marketing at two Series A b2b tech startups (edtech and food tech) and was on Groupon's growth marketing team. Now, she runs her own firm helping b2b companies fast track their marketing. Let’s dive in.

Here’s what you’ll learn:

• Why you should start with customer voice in your marketing research
• How to think about positioning and messaging for B2B
• How to build a content strategy wedge

On today’s episode, we chat with Stuart Balcombe about building in the HubSpot ecosystem and Arrow’s unique Content Strategy. Stuart is the Head of Growth for Arrows. He grew their HubSpot integration to 700+ installs and #1 in the CS category in less than 18 months. Let’s dive right in.

Here’s what you’ll learn:

• What opportunity exists for B2B companies in the HubSpot ecosystem
• How to go to market as an integration of a bigger product
• Arrows’ unique strategy for producing content without SEO

We spoke with Jess Cook about the state of content marketing, trends in B2B, and managing creative chaos. Jess is the Head of Content @ LASSO, and the Co-host of the “That's Marketing, Baby” podcast. She’s led cross-functional teams in SaaS, b2b, and vertical software. Let’s get into the episode.

Here’s what you’ll learn:

• Should you focus on short- or long-form content?
• How B2B content has changed over the years
• How to manage creative chaos as a content marketer

Jeff Greenfield joined the show to talk about going cookieless and the future of marketing attribution. Jeff is the CEO of Provalytics and has worked in strategy, growth, and marketing for 3 decades. He has measured over $5B in ad spend, operationalized attribution across hundreds of brands, and increased his company’s market cap by $500M from a single marketing campaign.

Here’s what you’ll learn:

• What life will look like in a cookieless world
• Why this is the best case scenario for marketers
• What the future of attribution looks like

Mary Keough joined the show to talk about increasing high intent leads, measuring marketing impact, and not relying on AI. Mary is the Head of Marketing at Map My Customers. She has grown client bases, inbound pipeline, revenue, and leads for multiple companies in the B2B space.

Here’s what you’ll learn:

• Future trends in B2B marketing
• Understanding dark social in branding
• How to increase high intent leads vs generic ones

Anthony Pierri stopped by to talk about B2B positioning, messaging, and value propositions today. Anthony is a partner at Fletch PMM, and helps early stage founders position their products and translate that to website messaging.

Here’s what you’ll learn:

• The best way to determine your product’s position in the market
• How to translate your positioning into great messaging
• The key to unlocking a great value proposition

John Short joined the show today to talk about the current state of ABM, AI marketing, and demand gen. John is the CEO of Compound Growth Marketing, and has been helping B2B tech companies drive predictable revenue for years. He started a demand gen firm that grew to be in Inc. 5000, grew Compound Growth 478%.

Here’s what you’ll learn:

• How ABM is changing in 2023
• How AI integrates into all marketing efforts going forward
• What paid media tips you should use for your business

Caleb Avery stopped by to talk about personal branding, LinkedIn marketing, and helping customers market to customers. Caleb is the CEO of Tilled, and has been building a personal brand for years, so he's uniquely qualified to talk about the value of that effort.

Here’s what you’ll learn:

• What makes LinkedIn a compelling marketing channel
• How to grow a personal brand on LinkedIn
• B2B2B: How to help customers market to their customers

Kristin Tynski stopped by today to talk about PR, the evolution of content marketing, and how AI plays into both. Kristin is the Co-Founder of Fractl, which helps brands create content and earn press from top-tier news publications. 

Here’s what you’ll learn:

• How content marketing has changed in the past 12 years
• How to integrate AI into your content workflows
• What to look for in your PR strategy

Alex Minor stopped by today to talk about short-form video strategy and the future of content creation. Alex is a top voice in the podcasting and videography, and has been building a personal brand through both mediums for years, so he's uniquely qualified to talk to us today.

Here’s what you’ll learn:

• How brands should approach their first short-form video strategy
• What metrics to measure to set your brand up for success
• What the future of content creation looks like

Alex Virden joins the show to talk about product marketing, feature launches, and marketing leadership.

She’s the Director of Product Marketing at Metadata and has been crushing the marketing game for over 10 years now.

Here’s what you’ll learn:

• The difference between a good product marketer and the top 1%
• Alex’s go-to process for launching new products or features
• The ideal setup for a product marketing team

Yaag Ganesh joins the show to talk about product-led content and content engines for startups. He’s the founder of SaaS Sprints and helps companies with unique points of view scale their content marketing.

Here’s what you’ll learn:

• Characteristics of startups that well with content marketing
• How to build a content engine at a startup
• Product-led content and how it differs from product marketing

Corey Quinn stopped by to talk vertical marketing, go-to-market strategy, and fractional CMO work. Corey is a fractional CMO and GTM strategist who works with agencies to verticalize their business.

Here’s what you’ll learn:

• How verticalizing an agency can increase its chances of success
• The initial steps of the process for helping agencies go vertical
• Why more top marketers are choosing to go freelance over working in-house

Former Allbirds head of digital Jim Kingsbury stops by to talk about marketing mixes, profitability, and SaaS.

Here’s what you’ll learn:

- How to focus on profitability instead of a “growth at all costs” mindset

- Practical ways to integrate marketing mix modeling into a startup

- Interesting pockets of SaaS that are particularly interesting

Justin Simon stops by to talk content repurposing and distribution.

Here's what you'll learn:

- What most companies are doing wrong with content distribution

- How to build a distribution-first framework at your company

- Differences between repurposing and distribution

And much more.