app ecosystem

On today’s episode, we chat with Stuart Balcombe about building in the HubSpot ecosystem and Arrow’s unique Content Strategy. Stuart is the Head of Growth for Arrows. He grew their HubSpot integration to 700+ installs and #1 in the CS category in less than 18 months. Let’s dive right in.

Here’s what you’ll learn:

• What opportunity exists for B2B companies in the HubSpot ecosystem
• How to go to market as an integration of a bigger product
• Arrows’ unique strategy for producing content without SEO

Sponsors

• Synder: https://cloudaccountingpodcast.promo/synder
• ClockShark: https://cloudaccountingpodcast.promo/clockshark
• OnPay: https://cloudaccountingpodcast.promo/onpay

Show Notes

03:30 - Amazon cloud-computing outage Wednesday triggered by effort to boost system’s capacity https://www.inquirer.com/business/technology/amazon-web-services-failure-added-capacity-20201128.html

AWS Outage Interrupts Service for Spotify, Square And Others
https://www.pymnts.com/amazon/2020/aws-outage-interrupts-web-service-for-spotify-square-and-others/

People Can't Vacuum Or Use Their Doorbell Because Amazon's Cloud Servers Are Down - Eminetra Australiahttps://eminetra.com.au/people-cant-vacuum-or-use-their-doorbell-because-amazons-cloud-servers-are-down/74505/

06:30 - Will Zoom Apps be the next hot startup platform?
https://techcrunch.com/2020/11/18/will-zoom-apps-be-the-next-hot-startup-platform/

08:44 -  Salesforce in Acquisition Talks with Slack – Good News or not? 

https://customerthink.com/salesforce-in-acquistion-talks-with-slack-good-news-or-not/

13:54 - Salesforce buying Slack would mark the first big software deal in a boom year for the cloud 

https://www.cnbc.com/2020/11/28/salesforce-slack-would-be-first-big-deal-in-boom-year-for-software.html

14:05 - Expensify Surpasses $100 Million in Annual Recurring Revenue
https://www.businesswire.com/news/home/20201123005455/en/Expensify-Surpasses-100-Million-in-Annual-Recurring-Revenue

19:28 - Tudor, the Virtual Accounting Robot, launched by Connections
https://business-review.eu/tech/tudor-the-virtual-accounting-robot-launched-by-connections-215189

27:22 - Pentagon fails audit yet again, could pass around 2027, comptroller says
https://uk.reuters.com/article/us-usa-pentagon-auditor/pentagon-fails-audit-yet-again-could-pass-around-2027-comptroller-says-idUSKBN27X03P

29:45 - Some in Scottsdale will get deliveries from Walmart in autonomous Cruise vehicles
https://www.azcentral.com/story/money/business/consumers/2020/11/10/walmart-use-cruise-vehicles-autonomous-deliveries-scottsdale/3761006001/

31:52 - Pandemic Speeds Americans’ Embrace of Digital Commerce

https://www.wsj.com/articles/pandemic-speeds-americans-embrace-of-digital-commerce-11605436200

34:07 - FinTech Stripe Eyes Funding Round, $100B Valuation
https://www.pymnts.com/news/investment-tracker/2020/fintech-stripe-eyes-funding-round-that-could-put-valuation-at-100b/

34:46 - Second Share Purchase Values Toast POS At $8B
https://www.pymnts.com/restaurant-technology/2020/second-share-purchase-deal-values-pos-startup-toast-at-8b/

35:58 - TurboTax maker Intuit wins U.S. antitrust nod for Credit Karma
https://bankinnovation.net/allposts/focus/comp-reg/turbotax-maker-intuit-wins-u-s-antitrust-nod-for-credit-karma/

Credit Karma To Divest Tax Unit In Merger 

https://www.pymnts.com/news/partnerships-acquisitions/2020/credit-karma-to-divest-tax-unit-to-square-in-7-1b-merger-with-intuit/

38:22 - Square and Xero: Enhanced integration and point-of-sale features for UK

https://www.xero.com/blog/2020/11/square-xero-enhanced-integration-uk/

39:05 - Xero's cash mountain suggests a major deal is on the horizon
https://www.afr.com/technology/xero-s-cash-mountain-suggests-a-major-deal-is-on-the-horizon-20201125-p56hrn

39:56 - Crunch Free is a new online accounting platform aimed at the self-employed

https://www.techradar.com/uk/news/crunch-free-is-a-new-online-accounting-platform-aimed-at-the-self-employed

41:21 - Latest product news – December 2020

https://www.xero.com/blog/2020/11/latest-product-news-december-2020/

41:52 - New: Easily Manage Your Bills With Accounts Payable
https://www.freshbooks.com/blog/accounts-payable

42:30 - FreshBooks Ramps Up Its Focus on the UK Small Business Market, Announcing a Partnership with Barclays, and Launching a Suite of New Features
https://www.globenewswire.com/news-release/2020/11/25/2133461/0/en/FreshBooks-Ramps-Up-Its-Focus-on-the-UK-Small-Business-Market-Announcing-a-Partnership-with-Barclays-and-Launching-a-Suite-of-New-Features.html

42:53 - Biden confirms he wants Janet Yellen to be his Treasury secretary — what that means for cash-strapped American families

https://www.marketwatch.com/story/janet-yellen-is-poised-to-become-treasury-secretary-in-a-biden-cabinet-what-that-means-for-cash-strapped-american-families-2020-11-24

43:17 - Virtual HQs race to win over a remote-work-fatigued market