Logo

    long-form content

    Explore " long-form content" with insightful episodes like "EP 161 - How to build your home YouTube studio with Kevin Shen", "DevLearn 2023 Recap: Solution-focused Approaches to Technology, Storytelling, and Quality Content", "Content At Scale Content Creation Software", "Jess Cook on Content Marketing, Trends in B2B, and Managing Creative Chaos" and "3 Content Repurposing Strategies That Drive Visibility & Grow Trust" from podcasts like ""Alt Marketing School", "L&D In Action: Winning Strategies from Learning Leaders", "Software Spotlight", "The Marketer Show" and "Marketer For Hire"" and more!

    Episodes (12)

    DevLearn 2023 Recap: Solution-focused Approaches to Technology, Storytelling, and Quality Content

    DevLearn 2023 Recap: Solution-focused Approaches to Technology, Storytelling, and Quality Content
    Early Q4 every year, tens of thousands of learning professionals descend on the Las Vegas strip to share insights with each other and explore what’s new in ed tech. This year, your host joined the getAbstract booth at the Mirage Hotel meeting with dozens of attendees, vendors, consultants, authors, and other L&D practitioners. To discuss some key learnings from the event, getAbstract’s Head of Sales, America, Danielle Goodrum joins the show this week.

    Content At Scale Content Creation Software

    Content At Scale Content Creation Software

    In this Software Spotlight podcast episode, host Michael Bernzweig interviews Steve Harvey from Content at Scale, an AI content creation platform designed for SEO agencies, site owners, and marketers. Learn more about Content at Scale. Founded in 2021, Content at Scale uses proprietary AI to generate long-form, SEO-optimized blog posts and articles. Key features include content written in a natural, human tone, citations, links, images, and social posts built-in. The platform is used by various industries, including legal and education, and has a native integration with WordPress and Shopify. The episode also discusses the Craft Writing Method, a framework to optimize AI content in 5 steps.

    Read our articles below to learn more about the Content at Scale solution:

    Jess Cook on Content Marketing, Trends in B2B, and Managing Creative Chaos

    Jess Cook on Content Marketing, Trends in B2B, and Managing Creative Chaos

    We spoke with Jess Cook about the state of content marketing, trends in B2B, and managing creative chaos. Jess is the Head of Content @ LASSO, and the Co-host of the “That's Marketing, Baby” podcast. She’s led cross-functional teams in SaaS, b2b, and vertical software. Let’s get into the episode.

    Here’s what you’ll learn:

    • Should you focus on short- or long-form content?
    • How B2B content has changed over the years
    • How to manage creative chaos as a content marketer

    3 Content Repurposing Strategies That Drive Visibility & Grow Trust

    3 Content Repurposing Strategies That Drive Visibility & Grow Trust

    How to repurpose your content in a way that supports your marketing and sales strategy. Hint: it’s about more than just decreasing your content creation workload. Your content plays a vital role in the success of your business marketing and sales strategy. But it must be done right—done strategically.

    Before you dive into this episode, make sure you listen to the episode where I explained my STAR Framework and the importance of a content catalog. And then come back to hear me share 3 reasons you should repurpose your content for maximum marketing results!

    In this episode, you will be able to:

    1. Discover how repurposing content can improve your SEO
    2. How to increase the chances of your content being seen and remembered
    3. Uncover the hidden benefit of sharing different messages across different channels

    Full Show Notes Here!

    Links & Mentioned Resources
    Episode 28: Repurpose Your Content with My STAR Framework
    Episode 29: Know Like Trust Marketing Strategy with Kristin Lawton
    360 Program

    Connect with Sunny

    Website

    LinkedIn

    Instagram

    I appreciate you tuning into Marketer For Hire. By leaving a rating and review, you will help me reach more small business owners – like you!


    Repurpose Your Content Strategically with My STAR Framework

    Repurpose Your Content Strategically with My STAR Framework

    Content repurposing is one of those terms that gets thrown around a lot! It's something you know you should be doing, but… the task can feel a little vague. Is content “repurposing” simply posting content on different channels? Is it reposting the same thing on Instagram 6-weeks later? Or is there more to it? (Spoiler: there’s more to it.). I’m going to walk you through each step of my STAR framework, the framework I use to repurpose content for myself and my clients. And the best news? You do not need to back track and catalog all your old content. Rather, this is a framework you can start using today to give your content a longer life.


    In this episode, you will be able to:

    1. Learn the steps of my STAR framework and start repurposing your content strategically.
    2. Discover how repurposing your content helps fill in gaps in the customer journey and increase sales.
    3. Uncover easy places to look for content to repurpose.


    Full Show Notes Here!


    Links & Mentioned Resources

    Sunny’s interview w/ Sophia Parra

    My Podcast Producer, Leah Bryant

    Airtable



    Connect with Sunny

    Website

    LinkedIn

    Instagram

    I appreciate you tuning into Marketer For Hire. By leaving a rating and review, you will help me reach more small business owners – like you!


    Content Design for Distracted Attention Spans

    Content Design for Distracted Attention Spans

    Linda Secondari, Principal and Creative Director for Studiolo Secondari returns to Westchester Words to discuss how our attention spans have been distracted by the digital world we live and work in. She also shares how to design long-form content in a more visually appealing manner so it can better engage and maintain a reader's interest.

    176: How to Create Long-Form Content (+ 3 Years of Making Good!)

    176: How to Create Long-Form Content (+ 3 Years of Making Good!)

    This week is the 3 year anniversary of Making Good! Hosting this podcast has been one of the greatest gifts of my life – truly, that’s not an exaggeration – and to me, it has really shown the magic that comes from consistently creating valuable content over time… and specifically LONG-FORM content.

    That’s what we’re going to talk about today!

    In this episode, we’re going to cover:

    • What is long-form content
    • Why long-form content matters
    • Choosing the right format of long-form content for you
    • Creating a long-form content plan
    • Creating high quality long-form content
    • And more

    Six Tips I've Learnt After A Year Of Podcasting

    Six Tips I've Learnt After A Year Of Podcasting

    Thinking about starting a podcast? I'm not here to persuade you to start one but to impart all my podcast wisdom after a short year of amateur podcasting! Yes, I was the person that thought I could never start a podcast. Now look at me, I've now got just over a thousand podcast downloads under my belt and feeling pretty chuffed with my efforts and commitment. But I've had to learn a few things well...the hard way and I'd like to save you from my many newbie mishaps and save you a lot of time and stress! 

    --DISCLAIMER: Links included in this description might be affiliate links. If you purchase a product or service with the links that I provide I may receive a small commission. There is no additional charge to you!Thank you for supporting The BrandMade Podcast so I can continue to provide you with free helpful branding information every Wednesday!

    VDC #43 K-Lee Marks, Founder of Podcast Farm

    VDC #43 K-Lee Marks, Founder of Podcast Farm

    What a fun interview for you guys today! We get down and dirty on podcasts, what makes them special, what separates the successful from the failures and a million other nuances of the podcast game.  I learned so many things in this conversation and I can't wait to implement them and also to grow my team and bring along for this ride with me!  I always felt this to be true but it was very satisfying to have it confirmed by someone with expertise that it matters much more to surround yourself with people who believe in your vision than those with pure technical skill.  This podcast is great for anyone that is curious about podcasts in general as well as anyone that has ever thought of starting one themselves. If anyone wants more information on the amazing services provided by Podcast Farm please go to www.podcast-farm.com

    You can also follow the podcast farm social media pages for more insight into what they bring to the table!

    Episode 69 - The Social INK Show Returns

    Episode 69 - The Social INK Show Returns

    Today's episode is our 2nd episode from our new content series, The Social INK Show. As always, we're interested in knowing what you think of these chats, so be sure to leave us a comment on your favourite social media channel, simply search for @allaboutdigmar

    James O'Donnell, Commercial Director, and Founder & CEO, Chris Bruno, are talking about the benefits of long-form content creation, starting a podcast today and some of our business and marketing failures.

    You see, everything that Social INK does, for themselves and for their clients is an experiment. It's about trying new things, and not just trying them once and thinking they don't work. But trying them until you build a system or a process that can really be tested.

    Bring the Social INK Show to the All About Digital Marketing podcast is exactly that. So whether you enjoy the episode, or not, don't think twice. Drop us a note to let us know.

    I hope you all stay safe.

    Enjoy!

    A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

    Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

    The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media. 

    Jeremy Daalder on How to Make Your Online Business Stand Out with Craft Commerce

    Jeremy Daalder on How to Make Your Online Business Stand Out with Craft Commerce

    Is it possible to stand out in the world of ecommerce with competitors like Amazon? Learn how, for over 15 years, Jeremy Daalder has turned his expert content into conversions by pairing the Craft CMS platform with Craft Commerce to beat the big box stores.

    Key takeaways:

    • Jeremy started an “accidental business,” and over 15 years later he’s running a successful company.
    • His business is built around a unique vision to have a website that functions like an online magazine, with products available to purchase throughout.
    • Jeremy created a seamless experience for the customer by pairing Craft CMS with Craft Commerce. This allowed him to integrate expert content with products and services — making it easier and more compelling for customers to buy.
    • What will allow your online business to stand out? According to Daalder, you can beat the big box stores by doing what he did — making your business into expertise-based commerce.

    Resources:

    Image Science