content marketer

What traits should you look for when hiring a social media marketing manager? To answer this, Brett brings on Andrew Barlos, who recently hired someone to lead social media. Andrew is the Senior Director of Marketing at Loomly, all-in-one social media management platform. He predicts that social media managers will be the next leaders at companies. Great ones stay on top of trends, carve out time for creativity, and are self-starters.

1:17 Introducing Andrew and Loomly
5:35 Carving out a unique brand
7:10 Social Media Manager
10:55 Qualities and traits
14:40 Time allocation
17:25 Creativity and consistency
20:00 Stages of growth
22:20 Advice on hiring
24:16 Outro

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Mariya Delano is an audience research and content consultant and the CEO and Founder at Kalyna Marketing. On this previous episode of Slice and Dice, Brett and Mariya discuss the top 5 performing pieces of content for marketers on The Juice within March. They note that these pieces are from well- known brands, have attention grabbing headlines, and are practical how-to articles. One thing that continues to be true: marketers love a good template.

0:00 Intro
1:33 Slice and Dice
4:50 AI overload
7:30 Action-oriented headlines
11:20 5 content pieces
15:30 Common thread
17:40 What stands out
20:00 Graphics
24:10 What is working
28:00 Outro

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Brett revisits a “Slice and Dice” conversation with Jonathan, where they review the top five performing sales content pieces on The Juice. Based on the pieces, they conclude that sales reps are most interested in useful templates, storytelling, being efficient, and empathy. Sales reps don’t need to reinvent the wheel; there are hundreds of useful sales templates all available on The Juice.

0:00 Introduction
2:28 Slice and Dice intro
3:28 Conversation with JG
6:10 Data from 11,000 users
7:50 Top 5 pieces
10:35 Takeaways
13:00 Email templates
14:40 Takeaways
20:30 Outro

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Sales Fails: "A prospect disappeared in the middle of a demo.. but I stayed on." from The Quota

The 5 Minute Guide to Driving Better Results on LinkedIn from SimpleStrat

Templates by Guru

Five things Sales Reps should listen for on every sales call from Dooly

24(!) Sales Email Templates for Before, During & After the Sale From Copper

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Do you want to kiss pipeline anxiety goodbye? Meet Trinity Nguyen, VP of Marketing at UserGems. UserGems is a software for revenue teams that monitors jobs changes of customers relevant to you. Trinity explains how to efficiently and creatively support your sales pipeline and narrow in on your ICP (ideal customer profile). What works in marketing today might not work tomorrow. 

0:49 Conversation begins
2:50 Pipeline anxiety
4:00 Teams at UserGems
5:32 Measuring pipeline efficiently
9:50 ICP (Ideal Customer Profile)
11:55 Account selection and building campaigns
16:35 Product management and timelines
19:50 Messaging
22:08 Advice on aligning around pipeline
24:00 Outro

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Gwen Lafage breaks down the steps of building a brave brand. She is the VP of Brand and Content at Sinch, a “Customer Communications Cloud” that helps companies connect with their audience across all channels. Individual employees need to align on their brand story, visual identity, and tone. Then, they can act as brand ambassadors online and stand out from competition.

1:16 Conversation starts
3:20 Building brave brand
6:12 Coca-Cola
9:10 Stand out among competition
15:15 Infrastructure
20:44 Company culture
25:00 Alignment
28:46 Brand drives demand
33:15 Individuals behind brands
38:15 Outro

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Adam Sockel is the Content Marketing Lead at Orum. Orum is an AI-powered Live Conversation Platform that helps drive revenue and makes sales more human-centric. He shares the practical ways he uses AI in his role as a content marketer. ChatGPT is a powerful tool that marketers should take advantage of, but will it eventually replace our jobs? They discuss this and more in this episode!

1:02 Conversation with Adam
2:50 Who is Orum?
4:48 Marketing to salespeople
8:42 Productivity
11:40 Background in content marketing
16:30 AI boom
23:00 Practical uses of ChatGPT
27:00 Avoma
28:18 Outro

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Brett invites a Juice customer on to discuss the exciting launch of “Revenue Impact.” Leah Byrd is the Senior Manager of Integrated Campaigns at Keap, a CRM sales and marketing automation platform for small businesses; it’s a middle ground between Mailchimp and HubSpot. They discuss demand-gen, the role of content, and the blackhole that is content syndication.

0:55 Conversation with Leah
2:05 Keap
4:27 Adapting
5:40 Role of content
8:35 Content syndication
11:24 Utilizing The Juice
15:18 Impact of content
18:12 Outro

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Sandeep John is the Director of Demand Generation at Outplay, an all-in-one sales engagement platform. Today’s conversation revolves around demand generation: building a team with specific functions, qualities of successful marketers, and building a modern demand-gen program that drives serious revenue. First, it’s critical to identify the ICP (ideal customer profile) and what is truly important to them. They also discuss aligning sales and marketing teams and the role content plays in demand-gen.

1:01 Conversation with Sandeep
2:25 Who is Outplay
3:40 AI
5:30 Defining demand-gen
10:30 Sales background
17:40 ICP (Ideal customer profile)
20:15 Functions of team
23:40 Roles on content team
26:05 Traits of awesome demand-gen marketers
30:10 How to invest
33:08 Outro

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Kat John, Customer Success Manager, talks about the evolution of their customer base since The Juice’s inception. Listening to the customer voice, Kat knows how excited marketers are for the newest product feature, which will makes is easier than ever to show the ROI of content programs.

1:20 Conversation with Kat
5:15 Evolution of the customer
8:50 Traits of successful brand partners
12:00 Identity who’s in the room
14:10 Brand vs Demand
15:23 Use cases
18:10 Content ROI
20:14 Exciting new products
23:33 Outro

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Abhilash Anandan is the VP of Strategy and Growth at NeoITO, a company that helps startup leaders scale faster and cheaper. NeoITO grew quickly when they narrowed down their niche and personalized their experience. He shares advice on capturing the attention of founders and understanding their thought processes. He explains “shiny object syndrome” and the importance of empathy.

1:22 Conversation with Abhilash
3:05 Competition in a crowded market
6:45 Growth
8:30 Founder mindset
13:10 Audience magnets
17:10 Reaching founders
23:10 Marketing, content, LinkedIn
24:45 Empathy
25:58 Outro

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Lately, Jonathan has been traveling the country, doing in-person field marketing.With plans for Austin next, he anticipates forging personal connections with fellow marketers. His objective is to engage in meaningful and organic conversations about distribution and attribution. Coming up soon on June 15, The Juice will launch "Revenue Impact" – a groundbreaking tool to help marketers track and gather data related to their content initiatives.

0:00 Introduction
1:42 Conversation with JG
3:05 Product launch
8:50 Network around the right people
11:00 Organic conversations
12:32 Launching “Revenue Impact”
21:45 Ideal user
26:00 Outro

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Melissa Meredith is the Director of Marketing at Heycollab, an all-in-one project management platform for teams, freelancers, and founders. The right project management tool can help marketers communicate ideas internally without missing deadlines and without unnecessary meetings. Staying organized and working efficiently doesn’t have to be overly complicated.

0:52 Introducing Mellissa
2:15 Heycollab
4:40 Internal communication
10:30 Project management
13:30 Signs you need an organizing tool
15:50 Integrating new tech
20:24 Examples
22:45 Outro

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Ali Schwanke is the CEO and Founder of Simple Strat, a marketing and sales firm that helps you get more out of HubSpot. She is the creator and host of the popular YouTube series, “HubSpot Hacks.” During this digital event, Ali touches on building a culture around content to build your brand, internal company communication, and leadership buy-in. While it might feel repetitive, marketers should remember that no one is stalking their content. It’s more than okay to publish, re-publish, recycle, and reimagine quality pieces of content. Lean into what’s working and don’t be afraid of change!

0:52 Introducing Ali and Simple Strat
7:07 Dark social
11:15 Evolution of content marketing and distribution
16:50 Content Culture
24:22 Internal marketing
27:20 Convincing leaders
31:00 Signals of buy-in
34:34 Content distribution plan
41:26 Balancing creation and distribution
43:00 Podcast pitching
45:15 The Juice’s integration
46:57 Q&A
53:40 Outro

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At Brave, an independent privacy-focused browser that blocks trackers, improves Web3 accessibility, and reimagines advertising, Patrick Rice serves as the Senior Global Director of Advertising. Joe Rogan himself has endorsed Brave and it’s hugely popular in Japan. Brave protects your data and awards “basic attention tokens,” which can be used like frequent flyer miles to enhance your browsing experience. In this conversation, Brett and Patrick discuss privacy and exposure, and what it takes to motivate marketers to adopt new ways of doing business.

1:34 Introductions
4:55 Patrick’s background
7:45 Privacy first
10:50 Joe Rogan
15:30 User-first perspective
20:10 Customer insights
23:20 Influencing change, Brave Search
27:50 A revolutionary browser
30:40 Outro

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Brett revisits a digital event he hosted called “What’s the ROI of our Content Marketing Program.” Joining him are content marketing leaders including: Sangram Vajre of GTM Partners, Nate Turner of Ten Speed, Thomas Peham with Storyblok, and Amrita with Superside. They have a lively conversation about the evolution of content marketing, content technology, conversion, and gated content.

2:35 Introductions
7:00 Amrita on content marketing and conversion
19:12 Thomas on culture of content
26:50 Thomas on content Technology
30:00 Nate on content distribution
39:54 Sangram on content and LinkedIn
48:50 Forms/un-gated content
53:20 What content should we focus on
57:38 Outro

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Brett and Nate Turner define “content optimization” and outline exactly what it means. Nate is the CEO and Founder at Ten Speed, a SaaS content optimization agency that helps companies accelerate their organic growth. Previously, he worked at Sprout Social, helping them scale from $100k to $100m in ARR and IPO. He’s a wizard when it comes to SEO, organic traffic, and content optimization.

1:10 Conversation with Nate
3:30 Sprout Social
5:00 Defining content optimization
9:30 ROI of content
11:50 Content strategy missteps
14:30 Content Distribution
19:05 Brand VS demand content
21:02 Examples of success
25:32 Outro

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Brett and Chris Vannoy, VP of Product and Engineering, let the cat out of the bag on The Juice’s newest product launch. The Juice has a new integration with HubSpot, which will enable marketers finally show the impact of their content programs in driving revenue. This is especially important as cookies are phased out. Chris explains how this integration will a game-changing tool for marketers.

1:50 Conversation with Chris
3:30 Partnering with HubSpot
6:45 History of integration
9:45 Re-targeting
12:26 HubSpot deals
15:10 Driving revenue
17:20 Surprises along the way
21:00 Impact of content
25:40 Outro

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Anirudh Singla is the Founder and CEO of Pepper Content, an AI-powered content marketing platform. He shares the history of the company, which dates back to his college days, and his plans to scale Pepper to be the “Salesforce for Content Marketing.” He explains the role of content in growing businesses and the revolution of CMPs (content marketing platforms).

1:39 Conversation with Anirudh Singla
3:20 Elevate
5:35 CMP (Content Marketing Platforms)
7:55 History of Pepper Content
11:45 Growing brand
15:20 ROI
20:10 Scaling Pepper
22:16 CEO vision statement
25:44 Outro

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Brett welcomes the perfect guest for the first Content Distribution Live event, Justin Simon. Solopreneur, Justin Simon is a self-employed content strategy consultant and the podcast host of Distribution First. With years of content marketing experience under his belt, he shares how to find growth with a distribution-first approach. They also touch on consistency, mindset, repurposing, tools
for success, and more.

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Ed Breault serves as the Chief Marketing Officer at Aprimo and hosts the Marketing Cheat Code podcast. His impressive tenure of 17 years at Aprimo has seen the company through numerous product changes, phases, and chapters, including the recent launch of Aprimo Generative AI, which integrates ChatGPT. Throughout his marketing leadership journey, Ed has remained committed to the art of
storytelling. Before joining Aprimo, he worked in nuclear energy and as a consultant, learning the valuable of confronting business head-on.

1:24 Conversation with Ed
2:25 Integration with Chat GPT
8:10 Ed’s career path
13:30 Company culture
14:38 Consulting
18:26 Commercial storytelling
21:50 Who do we want to be
25:34 Re-humanize Your Business
26:50 Brand VS demand
29:58 Outro

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