content marketer

Alex Kelly is formally the Director of Digital Marketing at Ceros and now Director of Growth at Canary Technologies. Today, he shares how to build successful collaborations between marketing and design teams to earn more attention. A common misstep marketers make is focusing on conversion before attention. Like Alex says, “today’s attentions is tomorrow’s demand.”

0:00 Introduction
0:57 Conversation Alex
4:52 Consumer attention
10:12 Authentic point of view
11:25 Team operations
15:20 Constructive feedback
19:10 Example of great marketing
23:05 Final advice
24:53 Outro

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With over 200 venture capitalist meetings under his belt, Jonathan boasts two years of experience in startup fundraising. He recommends a more informal question-and-answer approach to meetings instead of launching into a pitch deck presentation. Creating a sense of urgency can expedite the decision-making process.

0:00 Introduction
1:00 Conversation with JG
2:20 Perception of fundraising
6:05 Preparation
7:40 After the meeting
9:10 Drive urgency
9:40 Selling product vs people
15:45 Managing time
19:00 Follow-ups
21:00 Parting advice
23:04 Outro

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Margaret Kelsey left her full-time job as the VP of Marketing at OpenView to start her own marketing advising agency, TatCo. She also has a weekly podcast for bored marketers with Devin Bramhall called “Don’t Say Content.” Today with Brett, they breakdown the power of hijacking frequency and recency bias. Margaret explains why most B2B marketing is boring (and sucks) and how to stop relying on dusty playbooks.

0:00 Introduction
1:14 Conversation with Margaret
3:25 Throw away the playbook?
8:05 Bad B2B marketing
10:50 Do more with less
16:45 People buy from people
18:11 Hijacking frequency and recency bias
21:11 Are B2B influencers genuine
25:40 Don’t Say Content Podcast
27:15 Brand halo
31:20 Outro

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It’s been go, go go at The Juice! Brett is preparing for the first episode of Content Distribution Live, a live recorded series all about, you guessed it, content distribution! Justin Simon, solopreneur and host of “Distribution First,” will be the first guest on April 6, 11:00 AM EDT.

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Jane Serra is the VP of Marketing at Justuno, a conversion automation platform. She’s also the Founder and podcast host of “Women in B2B Marketing.” Jane is an expert on optimizing website conversion rates. Getting lots of traffic to your site isn’t enough, if they aren’t becoming customers. She wants modern-day marketers to get over their “conversion aversion” and personalize the funnel.

0:51 Conversation with Jane
1:35 Women in B2B marketing
3:25 Justuno
7:10 Optimize what’s working
14:45 Personalization
17:45 Traffic
19:18 Pillars of modern-day conversion
27:04 Exit offers and native advertising
29:25 Outro

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Brett gives us a peak behind the curtain at some of the exciting past, present, and future collaborations at The Juice. A couple weeks ago, The Juice launched “Smarter Distribution for Brands,” a new way to distribute your content with no additional work. On March 24, Brett will be a guest panelist for “Elevate,” a virtual summit from Pepper Content, where he’ll discuss maximizing content marketing ROI with Generative AI. Coming up on April 6, The Juice is starting a new series called “Content Distribution Live.” More details to come!

1:12 Introduction
3:30 Prepping for Elevate
5:03 AI
6:50 Following up after event
11:30 Content Distribution Live, April 6

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Blake Emal, Director of Content at Riverside, wrote “start-up ideas are easily copied, distribution is not.” He joins Brett to discuss the rising importance of content distribution. He believes that companies someday will have dedicated departments to focus solely on distribution. Pushing publish isn’t enough, and it’s time to get creative, think outside the box, and maximize your content for success.

1:12 Conversation with Blake
5:00 Advice to creators
8:16 Gaining internal buy-in
11:30 Reciprocity
15:40 Stand out from competitors
18:50 Distribution
22:20 Strategic distribution
26:02 Future of distribution
30:30 Advice to marketers
33:30 Outro

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Because most of the The Juice’s capital was tied up in Silicon Valley Bank, it caused quite a fright last week when SVB collapsed. Jonathan talks about being a fearless leader in the face of uncertainty. There is no controlling the uncontrollable, but luckily things worked out this time. Only time will tell the longterm effects of the SVB disaster. Everyone on The Juice team kept going business as usual, as they prepared to launch Smarter Distribution for Brands, now up and running!

0:00 Introduction
1:00 Silicon Valley Bank
6:55 Being a transparent leader
10:00 Resilience
12:52 Smarter Distribution for Brands
18:00 Do more with less
21:06 Outro

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What Smarter Distribution Means for Marketers

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Tom Coburn is the CEO and Co-Founder of Jebbit, a SaaS platform that marketers use to create interactive experiences to gather first and zero party consumer data. He started Jebbit in college with his friends in 2011. Since then, the company has changed course several times. Tom shares how his startup has succeeded through 10+ years of digital changes.

1:23 Conversation with Tom
3:45 History of Jebbit
6:10 Succeeding as a startup
8:52 Digital shifts
17:20 Surveys
21:40 Zero party data
24:15 Quality vs quantity
27:44 Interactive content
29:30 Outro

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It’s full speed ahead at The Juice! Last week, The Juice hosted a virtual event about the ROI of content programs and this week they are launching a new product called “Smarter Distribution for Brands.” Brett reflects on all the excitement surrounding B2B marketing right now and the benefits of digital events.

0:00 Introduction
2:20 Episode on AI
3:25 Podcast + Slice and Dice
5:45 Product launch
6:30 Digital events
11:08 Follow up
14:10 Smarter Distribution for Brands

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Meghan Keaney Anderson is the Head of Marketing at Jasper (formerly HubSpot), your AI sidekick to help you create amazing content fast. Brett asks Meghan practical questions about finding the balance between AI generated content and content marketing. While AI is only getting better at writing, it’s still necessary to utilize an editor and rewrite with a personal touch. She also differentiates what Jasper offers compared to ChatGPT.

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Right now, marketers are under more pressure than ever to drive revenue with their content. With this in mind, Brett hyping up The Juice’s upcoming event, “How to Answer, “What’s the ROI of Our Content Marketing Program?,” on March 9th at 12-1 CST. Speakers include Nate Turner (Ten Speed), Sangram Vajre (GTM Partners), Amrita Mathur (Superside), and Thomas Peham (Storyblok). You won’t want to miss it!

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Doug Bell is the CMO at Chief Outsiders and the host of the Revenue Generator Podcast. He shares his CMO perspective on the ROI of content programs. Doug insists that everything needs to tie back to the buyer journey and warns leaders again chasing the bottom of the funnel. They also discuss using AI as a tool to increase productivity, while keeping authenticity in mind.

1:20 Conversation with Doug
3:35 Buyer journey
6:50 Value of content
9:00 2 audiences
13:00 AI vs authenticity
17:00 Measuring success
23:52 Who will succeed
26:15 Sales/marketing org
28:51 Advice to young marketers
30:44 Outro

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Kate VanLue, Director of Sales and Partnerships at The Juice, has over ten years of experience in B2B and B2C environments. She and Brett talk about their dynamic salesperson/marketer relationship, aligning goals, and content ROI. Kate shares that selling marketers on The Juice has actually gotten easier over time as more companies realize the importance of content distribution.

1:22 Conversation with Kate
2:50 Sales and marketing collaboration
4:44 Sales pipeline
8:00 Selling The Juice
12:20 Interpersonal sales skills
15:30 Content ROI
20:14 Outro

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Zoe Hawkins, Principal Content Manager at Sumo Logic, joins Brett to discuss steps content marketers can take to maximize their existing content. Maybe an article or blog post wasn’t a home run the first time around, but that doesn’t mean it doesn’t have potential. Work smarter, not harder with a little updating, refreshing, and help from AI.
 
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Kat John, the Customer Success Manager at The Juice, joins Brett again on the podcast. She shares what she’s learned about The Juice’s customers, what excites them, and what they need support with. Some customer goals include: brand awareness, top of funnel activity, and measuring the value of their content programs.

1:04 Conversation with Kat
5:35 Measuring content programs
9:50 Empathy
12:35 Content distribution goals
14:50 ROI (Return on Investment)
20:35 Consistency over fast results
24:05 Advice
26:26 Outro

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Lindsey Groepper is the President of BLASTmedia, a B2B SaaS PR Agency. With 18 years of experience at BLASTmedia, Lindsey has a unique perspective on how the PR and media landscape has evolved. In this conversation, Lindsey shares her insights on modern-day PR practices, the kinds of companies that would benefit the most from hiring a PR agency, and more!

0:00 Intro
0:50 Conversation with Lindsey
4:00 Tech PR over the years
8:04 PR process
11:00 Advice to marketers
18:00 Successful relationship with PR firm
21:40 PR and content marketing
28:39 Changing media landscape
36:10 Closing advice
38:15 Outro

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Chris Vannoy, a valued member at The Juice, is the Product and Engineering Leader. His prior experience in the field of MarTech includes work at Sigstr and Terminus. He shares his philosophies on marketing, communication, and product launches.

0:00 Intro
1:06 Conversation with Chris
3:00 MarTech background
8:40 Coming to The Juice
11:40 Communication
14:30 Philosophy on marketing
17:10 Product Roadmap Live
21:34 Outro

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Jeff Coyle is the Chief Strategy Officer and Co-Founder of MarketMuse, an AI platform that streamlines content research, planning and crafting. He joins Brett for a discussion about estimating the return on investment of content programs. Jeff places a strong emphasis on hit and success rates, avoiding shortcuts, and content repurposing.

0:00 Intro
1:03 Jeff’s background
6:20 Fearful marketers
10:20 Football analogy
12:06 ROI and CAC
18:45 Securing investments
21:50 Repurposing content
25:00 Things to avoid
28:30 Advice to marketers
31:56 Get in touch
34:18 Outro

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Jonathan and Brett have been open about how the economy affected them in Q3. They experienced a remarkable turnaround in Q4, nevertheless, and just celebrated their most exciting milestone to date: 10,000 users! Now, a brand-new fiscal year begins. There will be more obstacles in their future, but they plan to keep focusing on the fundamentals.

0:00 Introduction
1:18 Conversation with JG
3:55 Turnaround after Q3
8:55 Focus on fundamentals
10:45 Intention with audiences
13:52 Milestones
17:30 Momentum
21:20 Outro

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