Repurpose Your Content Strategically with My STAR Framework

In today's episode, we're diving deep into a common dilemma: the marketing gap that's preventing your prospects from transitioning into paying clients. Stay tuned as we uncover where nurturing fits into your marketing funnel and why it’s your number one tool to skyrocket your sales.

In this episode, you will:

1. The role of nurturing tactics in the consideration phase
2. The five essential nurturing tactics to include in your strategy
3. How to cultivate loyalty and convert leads 

Full Show Notes Here!

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Are collaborations part of your marketing strategy? If not, they should be! Collaborations are not only great for lead generation and list building, they also work wonders for brand positioning and increasing revenue. The right collaboration can be a very authentic way of marketing that automatically builds trust with a new audience of target clients. 

Sydney Ludden joins me today to discuss each step of creating a winning collaboration—from choosing who to collaborate with to promoting it and measuring its success. Whether you’re a small, local business or a national franchise, strategic collaborations are one key marketing strategy you should be leaning into. 

In this episode, you’ll learn:

1. What to look for in strategic collaboration partners.
2. The role collaborations play in positioning your brand.
3. How to start building relationships with potential collaborators.
4. The best way to promote a collaboration and determine its success.

Full Show Notes Here!

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I appreciate you tuning into Marketer For Hire. By leaving a rating and review, you will help me reach more small business owners – like you!

In today's episode, you'll have the chance to eavesdrop as I coach entrepreneur Brenda Winkle. Her dedication to helping clients has led her to develop courses, group programs, a private coaching program, e-books, and even published a book. 

Her email list and audience are growing rapidly, but sales aren’t keeping pace. There are so many ways to work with her…so what gives? In this episode, we get to the bottom of what’s keeping her prospects from saying ‘yes’ and hitting the ‘buy’ button.

Listen in as we clarify Brenda's messages and streamline her offer sequence, ensuring her prospects receive the right offer at the perfect time and understand its value.

In this episode, we cover:

• Diagnosing and treating sales and marketing challenges in your business
• What to include on your website homepage to attract leads and get conversions
• Streamlining your offers by creating upsells and downsells.
• Dripping your offers according to the customer journey framework

Full Show Notes Here!

Tell us what you think. We'd love to hear from YOU!

Links & Mentioned Resources

Try Breathwork

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Podcast

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I appreciate you tuning into Marketer For Hire. By leaving a rating and review, you will help me reach more small business owners – like you!

We can all agree that connecting with new audiences is incredibly impactful for business growth. But how do we quantify the impact of podcast guest appearances on our business revenue? What mistakes have we unknowingly been making as podcast guests? And which metrics should we be tracking from these publicity opportunities? Luckily, Christina Lenkowski is here to give us the 411 on the ROI of podcast guesting! (And to all my introverted entrepreneurs—you’re going to love this episode!) 

Tune in as Christina shares how and why podcast guesting contributes to your visibility and your ROI, how to pitch, and what you need to do to after the interview to maximize your impact.

In this episode, you will:

1. Discover why publicity marketing is the most impactful type of marketing.
2. Uncover the best way to leverage podcast guesting to grow your business.
3. Learn the one question we should all be asking immediately after a podcast interview ends.

Full Show Notes Here!

Tell us what you think. We'd love to hear from YOU!

Links & Mentioned Resources

Christina’s 6-Part Private Podcast Series

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I appreciate you tuning into Marketer For Hire. By leaving a rating and review, you will help me reach more small business owners – like you!

It seems like everyone in the business world is writing a book. A book can help market and grow your business—but how exactly does that work? And how hard is it to write a book and get it published? If you’re looking to establish your authority and showcase your expertise, this might be the answer you’ve been looking for! Today I’m chatting with Dr. Cindy, an expert ghostwriter and book writing coach who works with entrepreneurs to write books. She’s got some great advice on how to find a winning book idea, what your publishing options are, and how much time and money you can expect to invest in this project. Even if writing a book isn’t on your radar, I hope you’ll listen to this interview because you might just change your mind after you hear our conversation.

In this episode, you will:

1. Discover how much time and money it takes to write a good book.
2. Uncover the business benefits of writing a book.
3. Learn the 3 publishing options available to authors.

Full Show Notes Here!

Links & Mentioned Resources

Strategy Sprints by Simon Severino
We'd love to hear from YOU!

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I appreciate you tuning into Marketer For Hire. By leaving a rating and review, you will help me reach more small business owners – like you!

If you’ve dabbled in digital advertising, at some point, you’ve probably found yourself wondering why some ads perform better than others. Well, you're not alone. Lucky for us, Jake Madoff knows exactly how to analyze the data, which metrics to pay attention to, and how to improve your digital ad performance. In this episode, he guides us through practical steps to boost your digital ad game. Whether you’re new to running ads or have been doing it for a while, there’s a lot to learn in this episode!

In this episode, you will:

1. Discover how to analyze ad performance during months one, two, and three on Meta and Google.
2. Uncover which metrics to pay attention to from various ad campaigns.
3. Learn the 5 key metrics to watch to improve digital ad performance for your business.

Full Show Notes Here!

Links & Mentioned Resources

Meta guide

Rockerbox

Northbeam

Triple Whale

GoHighLevel

Hubspot

Perpetual Traffic

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I appreciate you tuning into Marketer For Hire. By leaving a rating and review, you will help me reach more small business owners – like you!

If you’re like many business owners, you’re kicking off 2024 by diving head-first into setting goals and resolutions! But maybe you’re among the business owners who just want to get away from 2023 as quickly as possible. Whichever camp you fall into, hear this—setting business goals is critical to the success of your business and there’s one step you absolutely cannot skip. In order to set the right business goals for the new year, you must get super specific and strategic. Your goals will direct your marketing efforts and lead to real growth for your business! But it all starts with a look back at 2023. It’s important to identify your most profitable revenue stream and top buyers, analyze last year’s numbers (I know!), and evaluate your current offer suite in order to scale your business in 2024. You ready? Let’s get started!

In this episode, you will:

1. Discover how to approach New Year’s resolutions as a business owner.
2. Uncover which offers are worth keeping and which to eliminate from your offer suite.
3. Learn how to correctly set data-driven marketing and business goals for 2024.

Full Show Notes Here!

Connect with Sunny

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I appreciate you tuning into Marketer For Hire. By leaving a rating and review, you will help me reach more small business owners – like you!

As we wind down the year, I’m introducing you to a couple of business podcasts by sharing their episodes on Marketer For Hire. Today’s episode is from Emily Reagan’s Digital Marketing Unicorns Unite podcast, and she’s discussing why blogs are making a comeback and how AI can help your marketer use blogging in your marketing strategy.

In this episode, we cover:

• The role of blogging in a digital marketing strategy
• How to strategically blog so you can reach your ideal client
• The link between blogging and SEO

Full Show Notes Here!

Connect with Emily
Digital Marketing Unicorns Unite Podcast
Website
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Facebook
TikTok

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I appreciate you tuning into Marketer For Hire. By leaving a rating and review, you will help me reach more small business owners – like you!

As 2023 winds to a close, I thought it would be fun to introduce you to a couple of business podcasts by airing their episodes here on Marketer For Hire. First up is an episode of Laurie-Ann Murabito’s Be in Demand Podcast, all about choosing a single marketing strategy for your business.

When you don’t yet have a marketing strategy, it can be tempting to jump from one tactic to the next, looking for a magic solution to all of your marketing woes. But jumping around does more harm than good. 

In this episode, we cover:

1. The dangers of chasing too many strategies and programs
2. How to feel confident building your business your way
3. Why focusing on one strategy can help you avoid burnout

Full Show Notes Here!

Connect with Laurie-Ann
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Laurie-Ann's Amazon Bookstore
Be in Demand Podcast

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I appreciate you tuning into Marketer For Hire. By leaving a rating and review, you will help me reach more small business owners – like you!

A solid sales strategy helps build and nurture healthy relationships that allow you to sell with integrity. It’s all about approaching the people we want to work with in a way that they feel seen and heard. How you invite someone into a sales conversation and how you handle that call—and the follow-up—can make or break your business. So… how does your sales funnel stack up? I’m excited for you to hear Lynn Whitbeck’s perspective on sales. After all, she calls herself the Queen of Sales, which pretty much says it all. 

In this episode we answer your questions like: How should I prepare for a sales call? How can I adapt my sales approach to a client’s personality? How many times should I follow up with a lead? Whether you’re an online business owner or running a brick-and-mortar store, you’re not going to want to miss this one!

In this episode, we cover:

1. The 4 building blocks of a solid sales strategy.
2. How to avoid the #1 sales mistake business owners make.
3. How to identify a lead’s core personality from the words they’re using.

Full Show Notes Here!

Links & Mentioned Resources
Grow Your Business Masterclass
Get More Clients TV Show

Connect with Lynn
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I appreciate you tuning into Marketer For Hire. By leaving a rating and review, you will help me reach more small business owners – like you!